Editor Group

BACKGROUND

Please describe your organization. What is your role and responsibilities?

I am a business marketing executive manager for an Australian-based financial services company.

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address when you approached Editor Group?

We have had numerous content-related jobs that we didn’t have the bandwidth to deliver internally. The key problem we always had was finding a content agency who just "got it," an agency who understands our business goals. Other agencies we’ve partnered with did not have a thorough financial services background or had not done their due homework to deliver on the business problems we were solving for. I must say Editor Group has always delivered and has definitely helped make our life easier.

SOLUTION

Can you talk about the scope of the project? What were the exact services or methodologies Editor Group provided or implemented?

The scope of the work Editor Group provides ranges from digital campaign planning to print production. The key jobs that they have worked on for us include case studies, white papers, information sheets, annual reports, which includes writing and proofing; website competitor and strategic review; credentials/sales material and market positioning; communications planning and execution; and magazine articles, such as profiles for executives; and brand identity, such as magazine redesign and relaunch.

Editor Group was able to come in and understand our business problems and requirements. We liked that they took the time to understand the full problem first to ensure they were solving for the right thing.

Can you give us a sense of the size of the project in dollar terms or personnel work hours?

Looking back on all of the work Editor Group has provided us, the full scope of work was somewhere near $750,000.

RESULTS & FEEDBACK

When working with them, was there anything unique or special about them compared to other companies with which you may have worked?

Editor Group is extremely approachable. They took the time to get to know our business. The value add and expertise they bring to the table is very impressive. There have been numerous times where I have been unable to take a meeting with my senior stakeholders, so our account manager has been able to attend these meetings for me and professionally represent me. The Editor Group team is amazing and always keep within scope.

Looking back on the project, is there any area that they could improve upon or that you would do differently?

Not at all. This is why we continue to use Editor Group.

BACKGROUND

Please describe your organization.

We are Deloitte Australia. We are one of the member firms of the global network of professional service firms of Deloitte, which is the largest professional services firm in the world. 

What is your role and responsibilities?

Director of corporate communications. I look after internal and external communications and also play a significant role in the social media work for the company. My team and the digital marketing team work closely together.

OPPORTUNITY / CHALLENGE

What was your goal for working with Editor Group?

We had a major relaunch of our website last year. We wanted to create a website with much more dynamic content. We needed to rewrite and create from scratch around 200 pages for the new website. 

SOLUTION

Please describe the scope of their work.

We wanted to condense 10,000 pages down to 1,000 pages. Our team figured out what needed going to be cut and Editor Group rewrote 120 pages of brand new content. They needed to understand all our different service lines. Editor Group created content that was more engaging than it had been before. They created an editorial style guide for us so anyone creating content going forward has some guidelines to help them do that.

What was your process for selecting Editor Group with which to work?

They’ve helped us before with more traditional editorial work. We didn’t seriously consider them for the website to start with because there were other firms who purported to be pure content marketing firms and we were engaging with them. But, they turned out to be extremely expensive and they didn’t really understand us and what we were trying to do. We got in touch with the owner of Editor Group and talked to him about what we wanted to do and he was positive they could help us. We needed someone who understood us that we could trust, and that would hit the ground running.

When was the work completed?

This project was completed in October 2014. However, we’ve worked with them for more than 10 years.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

It definitely improved our website. There’s 300 pages that are an extraordinary amount more appealing than they were before. The content is dynamic and it’s sharable. Editor Group wasn’t the cheapest, but they were definitely the best value for money. They really took the time to understand Deloitte and what we were trying to do differently. They helped our team think about content in a different way. 

Is there anything unique or special about Editor Group that really makes them stand out compared to other online marketing companies?

They became part of our team. They got to know us so well. They think like us, but they still challenge us. The leader of the team is fantastic.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

Not really for this project.