Editor Group

Home ownership – whether as a residence or an investment – is a dream most Australians share. When Fairfax decided to help more Australians realise their dreams by revitalising its website, the call went out for high-quality content.

Editor Group answered, and we’ve been contributing blog posts and long-form guides (to buying a property, renovating your home, living cost-effectively and more) since mid-2014.

We’ve provided SEO and content strategy services along with our hallmark top-quality content. Our guides are highly-detailed and packed full of practical tips on the ins and outs of the property market, from understanding contracts to choosing the right paint. We’ve also helped ensure the site gets plenty of traffic – Google likes nothing better than detailed, accurate, long-form stories with lots of links to additional relevant content.

KellyOCG is a globally acknowledged leader in content marketing. Part of the company’s success has been to build the profile of its leading executives through thought leadership reports.

Earlier this year, we worked on the Does Your Talent Supply Chain Measure Up? report with KellyOCG. The report explores how organisations can build their talent supply chains, with a focus on using data analytics. It is one of several reports we have worked on with KellyOCG that discusses sophisticated human resources topics.

We also assist the company internationally with proofreading in both British and US English.

Editor Group helped Optus write and edit the past four editions of this major report, which looks at how mobile technologies, computers and the internet are changing the landscape for Australian businesses and government organisations. We also produced a range of associated communications such as blog posts, industry-specific reports, case studies and thought leadership pieces.

The 2014 edition featured interviews with more than 500 customer-experience, marketing and IT decision makers and 5,000 consumers across a range of industries.

A key part of our role is helping to distil the enormous number of insights generated by this comprehensive research process into valuable insights for company leaders and policy makers.

We also worked with Optus to develop a content marketing strategy that delivers these insights to its audience of senior IT decision makers and stakeholders. The strategy spanned a range of channels and media, including print, online and video.

We assisted top Australian law firm Freehills and UK-based Herbert Smith in the lead up to their merger in 2012.

As part of the merger, we provided writing and editing services from Sydney for the launch of the new  Herbert Smith Freehills website, completing extensive copy within tight deadlines and in line with the merged firm’s distinctive brand positioning and language.

Herbert Smith Freehills now ranks among the world’s top global law firms, with 2,800 lawyers in offices spanning Asia, Australia, Europe, the Middle East and the US.

In late 2014, Editor Group assisted in rewriting content on the Deloitte Australia website as the firm upgraded to a new, mobile-first publishing system.

The first step was to help the firm articulate how its brand should be captured in words, then document this brand voice in a writing style guide. We then rewrote much of the site’s written content to suit the mobile-first approach.

The project involved delivering a large amount of ‘ready to go’ copy within tight timeframes. Editor Group achieved this by assigning a team of writers supported by a central senior editor and proofreading team to ensure the copy we delivered was word perfect, suitable for a mobile-first platform, appropriate for the firm and compelling for clients and other stakeholders.

Editor Group wrote, edited and proofread the copy for the NSW Public Service Commission’s 2014 State of the NSW Public Sector report.

This is the third version of this report that we’ve worked on, having started with the inaugural report in 2012. Each year, Editor Group works closely with the PSC team to develop a structure for the report, set briefs for the staff writers contributing to each section, and then edit and refine copy as it becomes available to compile into the full report.

The report is read by an audience ranging from senior political figures and the public sector’s nearly 400,000 staff members to citizens of NSW and other stakeholders such as the media. This means each edition needs to communicate a complex set of reporting data in a clear, easy-to-read manner.

Business intelligence company SAS company SAS wanted to attract more than 1,000 executives and IT professionals to SAS Forum 2013. We worked with SAS to create an engaging and informative eDM and direct mail marketing campaign to help them achieve this goal.

We tailored our short, snappy and inspiring copy to a wide range of audiences, creating a sense of anticipation by gradually revealing more information about the event.

Over the course of six months, we developed around 80 eDMs, direct mail items and telemarketing scripts. We also wrote and edited copy for the Forum microsite, including information about speakers, panel discussions, presentations and courses.

Small and medium enterprises (SMEs) play a critical role in Singapore’s economy, contributing almost 50% of GDP. SPRING Singapore is the government agency responsible for helping SMEs grow, and building trust in local products and services.

Since 2014, Editor Group has partnered with SPRING to produce SPRINGnews, a monthly publication which showcases how SMEs can learn from the experiences of successful companies and start-ups, and make use of SPRING’s assistance programs.

Our team researches and writes each issue, covering the issues that mean most to small business owners in a stimulating and accessible way.

In 2014, Editor Group worked with NSW Trade & Investment to create copy for a new, mobile-first website. The agency was consolidating multiple websites into one, changing the way it presented itself to its various audiences, and updating and revitalising its content.

Editor Group first defined the site’s core messaging and value proposition, to help ensure consistency across all content. We then wrote, edited and proofread copy for around 200 pages across the site.

To deliver such a large amount of copy within tight timeframes, Editor Group assigned a team of writers supported by a central senior editor and proofreading team to ensure the copy we delivered was word perfect, suitable for a mobile-first platform and compelling for the agency’s audiences and stakeholders.

Gilbert + Tobin is one of Australia’s pre-eminent corporate law firms. It needs to clearly and persuasively communicate the value and career path it offers graduates to differentiate the firm from others.

Since 2009, Editor Group has partnered with the firm’s People Team to produce a recruitment magazine, which tells the firm’s story and promotes its benefits in a detailed, lively and engaging way.

More recently, Gilbert + Tobin has reproduced the magazine online and Editor Group reworks the text to help create the firm’s recruitment app for iPad, iPhone and Android tablets.

The app combines video and interactive text and features behind-the-scenes insights on what it’s like to work on billion-dollar transactions and as part of the G+T team.

Cisco is the worldwide leader in networking products and services that transform how people connect, communicate and collaborate. 

For more than 10 years, Editor Group has written in-depth case studies for Cisco’s teams around the world. These case studies show how customers use Cisco's technology and solutions to solve their business issues and grow.

Editor Group manages the interviews, writing and revisions, and places the final case study into Cisco’s case study template for publication.

We assisted Westpac Private Bank in a major overhaul of its brand identity, providing writing and editing services for a wide range of marketing collateral.

While new visuals were a central part of the rebrand, Westpac Private Bank knew that a new coat of paint wasn’t enough: they also needed a new brand voice to reinforce their messaging.

Editor Group developed and crafted the tone of the bank’s written communications, particularly for its lead and wealth brochures. We also rewrote the client pitch pack, as well as flyers to market the bank’s diverse product range.

A style guide outlines the writing rules individuals within an organisation should follow. Editor Group has created style guides for numerous companies, government departments and not-for-profit organisations, including this one for major energy company Origin.

The guide advises Origin staff on how to use the right tone of voice and writing approach to ensure their written communications reinforce the company’s brand language. It also provides guidance on the presentation of key terms, common units such as times and currencies, and punctuation such as quote marks and bullet point lists. This helps ensure all Origin content is produced to a high and consistent standard.

For five years, Editor Group has worked with Indigenous Business Australia to write, edit, proofread and index its 200-page annual reports. We recently completed the organisation’s 2013–14 report.

IBA received a Gold award for the 2011–12 report from the Institute of Public Administration Australia (IPAA). The organisation won Silver in 2012–13. The IPAA Annual Report Awards review each document’s content, presentation, tone and overall effectiveness.

IBA also received its third Silver award at the Australasian Reporting Awards (ARA), which recognise the effective communication of financial and business information.

Editor Group worked closely with the Australian Securities and Investments Commission (ASIC) over 10 months to write, edit and proofread approximately 200 webpages for the regulator’s MoneySmart consumer finance website.

We reviewed copy to ensure complex financial information was written in engaging, easy-to-understand language.

The website attracted more than 335,000 unique visitors in the first three months after its launch and has won numerous awards.