Edgar Allan

BACKGROUND

Introduce your business and what you do there.

I’m the platform lead at Premji Invest, a global investment firm backing emerging and disruptive technologies across private and public markets. We focus on sectors like technology, healthcare, and financial services. Our returns support the Azim Premji Foundation’s philanthropic work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Edgar Allan to accomplish for your business?

We hired Edgar Allan to create our brand and build a website from scratch.

SOLUTION

What was the scope of their involvement?

Edgar Allan has helped us with brand development, including logo, colors, content, and website development. Once the website was launched, about a year later, Edgar Allan guided us through a transition where we split the website according to geography. They consistently find tools and resources to solve our specific problems and guide us through our options.Edgar Allan is responsible for design, development, content creation, and ongoing support. We’ve relied heavily on them for the past several years to keep our website functional and design fresh.

What is the team composition?

We work with 2–5 teammates from Edgar Allan.

How did you come to work with Edgar Allan?

We found them through a referral. Their pricing fit our budget, they had a great culture fit, and they were referred to me.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Edgar Allan has designed and implemented our brand identity, launched a functioning website, and provided extremely effective and timely ongoing support. Prior to the website launch, our brand identity in the US was extremely low; Google searches yielded incorrect or incomplete information. Now, we’re first on Google’s ranking. Since the website was launched, we’ve seen a steady increase in traffic.

How did Edgar Allan perform from a project management standpoint?

Edgar Allan’s project management is targeted and on time. Our primary form of communication is email or a messaging app.

What did you find most impressive about them?

We’re impressed with Edgar Allan’s culture. It’s a pleasure to work with such smart, technical people who are also nice, patient, and helpful.

Are there any areas they could improve?

No, we’re extremely happy with our relationship with Edgar Allan.

BACKGROUND

Introduce your business and what you do there.

I’m the broker services marketing manager of Epay Manager, a back-office automation platform that increases invoicing efficiency, minimizes manual audit processes, automates payments, and improves working capital for freight brokers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edgar Allan?

We wanted to revamp the Epay website with the help of Edgar Allan. We wanted to redesign the site structure and UX to have less friction and seamlessly flow through our offerings.

SOLUTION

What was the scope of their involvement?

Edgar Allan developed the theme and built the templates for our site. The team also created some branded GIFs.

What is the team composition?

We worked with 2–5 teammates from Edgar Allan.

How did you come to work with Edgar Allan?

Someone referred Edgar Allan to me. I chose them over other options because they had high ratings and a great culture fit.

What is the status of this engagement?

We worked with Edgar Allan from January to April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site is easy to navigate and looks modern.

How did Edgar Allan perform from a project management standpoint?

Edgar Allan's project management is very friendly, knowledgeable, and communicative. The team is always on time with deliverables and ensures communication throughout the project. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Edgar Allan's high level of customer service is impressive, especially Lucia's, who is always easy to get in touch with over Slack.

Are there any areas they could improve?

There's nothing Edgar Allan could improve on. I thoroughly enjoy working with their team.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at OTR Solutions, a financial services company. We provide factoring services and technology solutions to help trucking businesses improve cash flow and maximize operating success, focusing on reliability, efficient value-driven technology, and strong client relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edgar Allan?

We needed Edgar Allan to do a total brand refresh with a modern, clean, and tech-forward design. The major objective of the site project was to represent the entire business and the value all of our various solutions deliver to the overall brand, both to carriers and brokers. We also needed to maintain acute attention to the previous website's high-performing lead acquisition and SEO performance.

SOLUTION

What was the scope of their involvement?

Edgar Allan handled our brand refresh, brand messaging alignment and curation, visual identity, and ground-up website build. They delivered a fully optimized, structured, and templatized website that fit the updated brand guidelines they generated. For content, they largely handled the high-level messaging approach, while our in-house team handled the complete web content build-out.

What is the team composition?

We worked with 2–5 teammates from Edgar Allan.

How did you come to work with Edgar Allan?

We found them through a referral from Summit Partners. We chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, and offered good value for the cost.

How much have you invested with them?

We spent around $100,000.

What is the status of this engagement?

We worked together from March to December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The move to Webflow was huge for our overall website performance across virtually all channels, with measurable improvements in site load speeds, average session durations, and more. All of these contributed to an improved SEO and AEO performance for our website.

How did Edgar Allan perform from a project management standpoint?

They were incredible. We threw several curveballs at them, and they were nothing but supportive, pragmatic, and committed to helping us launch the new website. We mainly communicated through virtual meetings.

What did you find most impressive about them?

Edgar Allan's openness to feedback and willingness to do the work needed to get the job done were impressive.

Are there any areas they could improve?

No, everything was great.

BACKGROUND

Introduce your business and what you do there.

I’m the VP digital marketing at Walker & Dunlop, one of the largest commercial real estate finance and advisory services firms in the United States and abroad.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edgar Allan?

We needed to overhaul our main website experience, including designing a new UI/UX and migrating to a completely new stack. The goal of this project was to align our website narrative and online identity with the expanded capabilities and expertise of our company. We also wanted to enable our marketing team to execute digital campaigns more efficiently and effectively.

SOLUTION

What was the scope of their involvement?

Edgar Allan has provided extensive UI/UX guidance to our in-house creative team for site design. The team also did all of the Webflow development and supported a significant percentage of content migration. The main deliverables include wireframes, prototypes, Webflow components, page templates, bulk upload of CMS content, backend/frontend configurations, custom animations, and documentation.

What is the team composition?

In the development phase, we primarily worked with 2 designers, 2 developers, and 1 account manager from Edgar Allan. Our account team brought in additional specialists to support the project as needed. In our current ongoing maintenance and development support engagement, we primarily work with 1 designer and 1 account manager from Edgar Allan.

How did you come to work with Edgar Allan?

Our Webflow Enterprise account manager referred Edgar Allan to me, along with two other agencies from their official Partners program. Our core web team in Marketing (comprised of VPs from Design, Content, and Digital) chose them unanimously over other options because their expertise in both design, development, and branding complimented our teams' skills and aligned closely with our needs.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant improvement of internal stakeholder satisfaction with the website, including our sales teams and executive leadership. Before the launch, less than 40% of respondents felt the website accurately reflected their expertise and capabilities, and very few intended to use the website in their interactions with clients. After the launch, the positive sentiment rose to over 70%, with a large majority indicating their intent to leverage the website in their marketing and sales efforts. Moreover, we’ve seen a 10x increase in content updates, campaign delivery times cut from months to days due to faster landing page and feature development, a 150% increase in organic traffic, a 30% increase in organic search traffic, up to a 250% increase in average engagement time for certain key pages, and a 56% increase in form submissions. Our marketing productivity has risen dramatically as a result of Edgar Allan’s work on the website. Build times for new pages have fallen from months to days (and even hours). This has allowed our web team to handle most website maintenance without engineering or developer support and exponentially expanded our capacity to handle content update requests. The lead time for updates has gone down from an average of 10+ business days to less than one. In the last year, we’ve rolled out dozens of major and minor feature releases with significant business impact. Our previous site was on life support and most releases were related to critical security updates.

How did Edgar Allan perform from a project management standpoint?

Edgar Allan’s project management has been excellent — by far one of the best we’ve experienced from an agency or vendor partner. Our assigned account managers have been proactive about communicating action items, progress, and blockers. When we’ve encountered occasional differences of opinion or raised concerns, they’ve worked diligently to resolve them and ensure that their team’s processes are updated if necessary. Our primary forms of communication have been virtual meetings, emails, and Slack.

What did you find most impressive about them?

Edgar Allan is a true partner. They approach our team about the latest developments in Webflow, web technology, SEO, and conversion rate optimization. They’ve also adapted extremely well to our way of working and really do feel like a part of our team. Finally, we strongly believe we’re getting extremely good value from our engagement with Edgar Allan, both from a development and consulting perspective.

Are there any areas they could improve?

None that rise to significance worth mentioning.