Edgar Allan

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of digital and marketing operations for a company that develops, manufactures, and manages ATM hardware and software. We operate cash-dispensing infrastructure on behalf of financial institutions and retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edgar Allan?

We needed to launch a brand-new website.

SOLUTION

What was the scope of their involvement?

Edgar Allan was a full-service agency for this project. They were responsible for the principal design, site architecture, content architecture, SEO, website development, content authoring, testing, QA, deployment, and post-deployment technical and content support. They delivered the entire new website.

What is the team composition?

We worked with 10–15 teammates from Edgar Allan.

How did you come to work with Edgar Allan?

We found them through a referral. We ran an RFP that included seven agencies of varying sizes. Edgar Allan won the business in that RFP. They provided an innovative solution to a challenging web redesign project that exceeded their competition.

What is the status of this engagement?

We worked together from August–October 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 3x reduction in web operations costs, a solid zero-issue operation of the website, and a 200% increase in web traffic within 90 days of launch. We tracked active users through Google Analytics 4.

How did Edgar Allan perform from a project management standpoint?

They were hands-on, embedding with our team and smoothing coordination. They delivered on time. We communicated through in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

They brought deep expertise across the project and operated with rigor and flexibility. When stakeholders made late changes, they were quick with updates.

Are there any areas they could improve?

They were flawless.