Easton Digital

BACKGROUND

Please describe your company and your position there.

I am the owner of a ecommerce and brick & mortar retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Easton Digital, and what were your goals?

I hired Easton Digital to build and manage our PPC and Search campaigns on Google and Bing.

SOLUTION

How did you select this vendor and what were the deciding factors?

During the presentation, I could tell Easton Digital had knowledge in my industry, while their Keyword Targeting method made a lot of sense with our goal being to scale. Plus, their revenue-sharing model was a nice touch. All-in-all, they have delivered on their promises.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

On our first call, I learned about Easton Digital’s Keyword Targeting method and how they can customize the strategy towards companies needs. Since then, they have done a good job continuously scaling our Google campaigns.

How many people from the vendor's team worked with you, and what were their positions?

Since I started working with Easton Digital I have worked with a couple different account managers. The transition has always been smooth.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our revenue has increased by 64% since I started using Easton Digital’s services.

Describe their project management style, including communication tools and timeliness.

We have monthly calls to review any project and discuss what trends they are seeing in the account. In addition to our calls, we communicate via email. They’re very knowledgeable of Google Ads and act immediately whenever an issue arises

What did you find most impressive or unique about this company?

They’ve done a great job of helping me expand my Google Ads reach and scale revenue.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I’m the business manager of a Nature art, gifts, & supplies e-commerce & brick and mortar business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Easton Digital, and what were your goals?

We hired them to manage our Google ads account. We did this internally, but due to growth, needed a good partner to outsource these tasks. Easton's goal was to help us to continue to growth our online business in a cost efficient way.

SOLUTION

How did you select this vendor and what were the deciding factors?

When I was looking for help with my advertising, I met with a few different firms, including them. While others came to me with very generic presentations, Easton Digital took the time to research my business and provided me with a much more tailored presentation. Their presentation included research on other companies in the market and examples of how other businesses had been able to scale with their help.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we set up a call during which Easton Digital walked me through the services they could offer for my business. I really liked their offer, so they immediately started to get involved in the project. From the start, they’ve been managing my Google Ads campaigns entirely, providing me with weekly reports.

How many resources from the vendor's team worked with you, and what were their positions?

I work directly with an account manager and data analyst.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our sales have increased by 54% since I started using Easton Digital’s services.

How effective was the workflow between your team and theirs?

Easton Digital’s services are very customized and tailored. We have monthly calls to review the project, and they constantly walk me through it. In addition to our calls, we communicate via email. They’re very open to feedback. I trust their advice because they’ve done nothing but grow my business.

What did you find most impressive or unique about this company?

The tailored experience I get from working with Easton Digital is impressive. They’ve done a great job studying, listening and understanding my niche market, helping me expand my business in it.

Are there any areas for improvement or something they could have done differently?

no