E-cens

BACKGROUND

Please describe your company and position.

I am the Sr. Director of Marketing of APMEX

Describe what your company does in a single sentence.

APMEX.com (American Precious Metals Exchange) is one of the largest online retailers for precious metals, including gold, silver, platinum, and palladium products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire E-cens to accomplish?

• GA4 Migration

SOLUTION

How did you find E-cens?

Referral

Why did you select E-cens over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from E-cens were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

E-cens did a complete audit of our legacy Google Analytics data layer and implementation. From there they mapped out a new install of GA4 across both app and web that maintained essential functionality while also expanding data capture. After the plan was approved, they implemented new tags to support. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project was completed on time and to spec.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zero complaints. They were organized, flexible, and accommodating.

What was your primary form of communication with E-cens?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• True subject matter experts.
• Small team.
• Passionate about data and it shows.

Are there any areas for improvement or something E-cens could have done differently?

Nothing comes to mind.