Dreamhouse Marketing

BACKGROUND

Introduce your business and what you do there.

Our company is Mr. D. Math. We work in the homeschool market and we provide educational curriculums.

I'm a former math teacher and the owner of the company. I started writing math curriculums for school students back in 2010. We’ve grown a bit since then and now have other courses available for young people that do homeschooling like American Sign Language and writing courses.

We also have computer programming and other things in the works as well as a college and career readiness program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreamhouse Marketing?

We needed social media marketing and I wanted to find a company that understood both homeschooling and social media.

SOLUTION

What was the scope of their involvement?

What Dreamhouse Marketing does for us is they manage our Facebook page, write blogs, and manage our two websites - the business website where all our programs are and the curriculum website where people can go once they become customers.

For the blogs, we brainstorm ideas, they send me content, and we go back and forth on edits. They’re also getting ready to take over our Instagram and Pinterest page.

What is the team composition?

Mallory (Executive Director) does the majority of the blogs and one other person handles the technical side of the website.

How did you come to work with Dreamhouse Marketing?

The owner of Dreamhouse Marketing was a student of mine. I found her on social media and I sent her a message to work together.

How much have you invested with them?

We have spent in the ballpark between $50,000—$100,000

What is the status of this engagement?

We began working together in January 2016 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our customer base has doubled every year in the time we’ve been working together — which is four years in a row. We also don’t get any complaints on our social media.

How did Dreamhouse Marketing perform from a project management standpoint?

We use email and WhatsApp to communicate and keep things on target as I request. She does it the way that I like because I keep track of everything through my email system.

What did you find most impressive about them?

Working with them is like working with a partner as opposed to a supplier. They work with their customers, learning about them, worrying about their customer’s target market, who the audience is, and they are interested in the goals that we're out to achieve. They’re invested in our success.

Do you have any advice for potential customers?

Make a schedule and stick to it. Organize your time around what you gave your word to and Mallory will do the same.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a paper flower shop. We have a brick and mortar store, and an e-commerce store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreamhouse Marketing?

I struggle with marketing and self promotion so I brought in Dreamhouse Marketing to help out and take some of those things off my plate.

SOLUTION

What was the scope of their involvement?

We come up with marketing strategies for different occasions and promotions. They recently helped me get the word out about my store reopening. I had been closed for several months due to the COVID-19 restrictions. 

They also write all of my social media posts. 

What is the team composition?

Mallory (Founder) is my point of contact. 

How did you come to work with Dreamhouse Marketing?

I’ve known Mallory for many years. I initially met her as a customer. We become friends, and I felt like I could trust her with this project because she cared about me and my business. 

How much have you invested with them?

I’ve spent about $2,000–$3,000. 

What is the status of this engagement?

We started working together in January 2017, and our work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

She’s invested in the work and it shows through the quality of her deliverables. I don’t just feel like another client. With their help, I can focus more on other areas of my business. 

How did Dreamhouse Marketing perform from a project management standpoint?

We communicate via email, and we also use Asana. They also deliver tasks on time. 

What did you find most impressive about them?

Her level of commitment to my business is impressive. Mallory truly values me and my product. 

Are there any areas they could improve?

No. I’ve loved our relationship. 

Do you have any advice for potential customers?

Mallory is good at listening to feedback, so just keep an open line of communication. If you have a question, or you’re frustrated about something, don’t hesitate to reach out.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Made Cleveland, an entrepreneur incubator program for local creatives. On the surface level, we’re like an Etsy for Cleveland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreamhouse Marketing?

I have a pretty basic understanding of marketing and social media, but as a business owner and the only team member focusing on so many things, I definitely needed a bit of help. I figured it would be beneficial to have someone support me in that.

SOLUTION

What was the scope of their involvement?

Dreamhouse Marketing provides marketing strategy and execution support. Mallory (Founder) also provides a consulting package, so she does more than just helping us execute on the strategy. She’s also great at networking, so she’s able to help us tap into the locality we exist in and do more outreach. She helps us find more resources and marketing opportunities. 

We also have a content calendar and help make it easy for me to execute. For example, we recently spoke about photography and building out some services for our Made Cleveland’s vendor partners.

What is the team composition?

Mallory is my main point of contact, and I’ve met her partner recently, too. 

How did you come to work with Dreamhouse Marketing?

I found Dreamhouse Marketing through a network of peers. She was recommended to me through a Facebook group for women in Cleveland. I really liked that she offered a consulting package and not just execution. 

Most ad agencies don’t offer that consulting approach and I’d been underwhelmed with other vendors’ offerings. I liked that Mallory instantly understood what I was trying to accomplish and made amazing recommendations.

How much have you invested with them?

So far, we’ve invested around $500. We haven’t dived too deeply into any of the projects yet, but I imagine we’ll be investing much more in the future. 

What is the status of this engagement?

We started working together in around August 2020 and our engagement is ongoing. I hope our collaboration continues forever. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their quality has been above and beyond. They offer intuitive service, where I don’t have to take the reins and they will make great recommendations. In terms of impact, there is one project I’m working on, and Dreamhouse Marketing’s work on the content calendar blew them away. 

How did Dreamhouse Marketing perform from a project management standpoint?

The bulk of our communication is done through email, but we use spreadsheets for tracking thoughts and ideas. As we continue to grow our relationship, I imagine we’ll implement some more software solutions. 

What did you find most impressive about them?

Their communication, insights, and intuition show that they really know what I want to accomplish. They come up with great ideas. 

Are there any areas they could improve?

Honestly, I really can’t think of anything. I haven’t had any bad experiences with them. 

Do you have any advice for potential customers?

I’ve done small business consulting myself, so I can say that it’s important to trust their team and let them take the reins. I encourage future customers to trust Mallory and let her do the work she is so good at. 

BACKGROUND

Introduce your business and what you do there.

I'm an independent musician.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreamhouse Marketing?

I needed a website and some marketing work.

SOLUTION

What was the scope of their involvement?

They created my website that is used for bookings and social media marketing for musicians and non-profits. Private lessons can also be scheduled.
They also do consulting work, organizing our mission, goals, and storyline. Additionally, they were responsible for video recording and editing, which I posted on my website.

What is the team composition?

Mallory (Founder) is my main contact. I have interacted with a few other people.

How did you come to work with Dreamhouse Marketing?

They were recommended by a mutual connection. Mallory has a lot of experience working with musicians.

How much have you invested with them?

We spent about $5,000.

What is the status of this engagement?

We began working together around June 2016, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Mallory used her experience and talent to impact my business greatly. Bookings we’ve made have been very successful. The quality of their work is outstanding.

How did Dreamhouse Marketing perform from a project management standpoint?

They shared their knowledge and guided me toward the best outcomes. They suggested some tools such as Google Docs for project management. Communication is very good.

What did you find most impressive about them?

They’re professional and very helpful. I appreciate the effort Mallory puts into helping me succeed. We've worked well together throughout the lengthy partnership.

Are there any areas they could improve?

No, I don’t think there’s anything specific they should do differently.

Do you have any advice for potential customers?

Be professional. Follow their advice, because they know which keywords to use, etc.

BACKGROUND

Introduce your business and what you do there.

I’m a lifestyle blogger.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreamhouse Marketing?

I really needed someone who could take all of my ideas and put them on paper and handle the writing for me and still sound like me.

SOLUTION

What was the scope of their involvement?

Dreamhouse Marketing mainly provides content creation services for me. They help with photos and written content, too. 

What is the team composition?

I work directly with one person from their team. 

How did you come to work with Dreamhouse Marketing?

I’d heard of them from the person who developed my website, so they introduced us. We liked the team, so we moved forward.

How much have you invested with them?

The cost has been under $5,000, so far. 

What is the status of this engagement?

We started working together in August 2020 and our engagement is ongoing. I work with them on a monthly basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been doing a really good job. In the beginning, it takes a bit of time to get to know a person, but I’ve noticed in the last month the posts have gotten even better. They are really getting to know me, so I am very happy with the work they create for me. 

How did Dreamhouse Marketing perform from a project management standpoint?

We have a content calendar that they help with and send out to the right people. Everything is managed very seamlessly. 

What did you find most impressive about them?

I’m very impressed with their creativity, in general. 

Are there any areas they could improve?

I haven’t worked with them long enough to know yet. 

Do you have any advice for potential customers?

It’s important to get to know the person you’re going to work with. For me, the things I’m posting are personal so it isn’t easy for someone who doesn’t know me to put out that same feeling. If you can, make sure it’s a working partnership and do what you can to put their team inside of your perspective.