Dixitalis

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of AM Saxis, a consulting firm that helps organizations improve EBITDA, enterprise value, and operational performance through process optimization, Lean Six Sigma, leadership alignment, and government funding strategies, including SR&ED advisory in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dixitalis?

We needed to fix our website's technical foundation before starting SEO. We also needed to give the US and Canadian markets their own sections of the site so Google could show each country the right pages. Additionally, we wanted to get found by business buyers in the US and Canada, both in Google and in AI search tools like ChatGPT, Perplexity, and Google AI Overviews.

SOLUTION

What was the scope of their involvement?

Dixitalis has repaired our website and handled SEO. In the repair phase, they've worked on all pages. The previous company did a very poor job, and we found tons of mistakes that were crucial to repair before starting the SEO. These mistakes were in the content, images, and speed. In the repair phase, Dixitalis compressed and renamed about 150 images, upgraded PHP from 7.4 to 8.2, added Cloudflare and reCAPTCHA to every form, built the missing tablet layouts, and fixed contrast, heading, and layout errors on both the US and Canadian sites. In the SEO phase, Dixitalis has split the site into separate US and Canadian sections, with the tags that tell Google which country each page is for. They've also added structured data so search engines and AI tools understand the company and its services. Additionally, they've rewritten page titles and descriptions. Currently, Dixitalis is working on ongoing SEO and AI visibility. This includes keyword tracking in both countries, monthly competitor analysis, speed work (render-blocking scripts cut from 8 to 1), publishing and optimizing our blog posts, directory profiles, and a monthly test of buyer questions in ChatGPT, Perplexity, and Google AI Overviews, with a report to us every month.

What is the team composition?

We work with one teammate from Dixitalis.

How did you come to work with Dixitalis?

I met Jorge a long time ago and remembered that SEO was his field of expertise. He's also a programmer, web developer, and digital marketing expert. When I was looking for a company, I remembered him.

We chose Dixitalis because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost. Additionally, our values aligned. We had had a bad experience with a previous digital marketing company, so I started to look for a new one. Dixitalis demonstrated to be technically savvy, and their communication was significantly better than the previous company.

How much have you invested with them?

We've spent around $20,000/year.

What is the status of this engagement?

We started working with Dixitalis in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Dixitalis has compressed our homepage's hero image from 5.2 MB to 82 KB. They've also converted about 150 images to WebP with descriptive file names and alt text.Moreover, our Google Lighthouse SEO score has raised from 77 to 100, and our accessibility score has increased from 89 to 93 (mobile, December 2025 vs. September 2026).Additionally, we've been named in AI answers for 21 of 24 tracked buyer questions and by all three engines (ChatGPT, Perplexity, Google AI Overviews) for 10 of them.We've also received five inbound meeting requests (three in Canada, two in the US) from prospects who said they found us through AI-assisted search.

How did Dixitalis perform from a project management standpoint?

Dixitalis delivers on time and stays on top of deadlines. Their communication is excellent. We communicate via virtual meetings, phone calls, email, and messaging apps.

What did you find most impressive about them?

Dixitalis' communication and commitment to results are impressive. They chase us instead of us chasing them for answers. That's what we need, and that's what failed with the previous vendor. Moreover, Dixitalis is in a similar time zone, so we can call them anytime, and they're always responsive. In other words, Dixitalis cares about our success.

Are there any areas they could improve?

I can't think of anything for Dixitalis to improve.