Ditto Digital

BACKGROUND

Please describe your company and position.

 I am the Business Consultant of a business services company 

Describe what your company does in a single sentence.

We provide business coaching, management consultancy and bespoke in-house training for senior executives in companies with 100+ employees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ditto Digital to accomplish?

• Develop a Content Strategy for our website to improve online visibility
• Complete a Technical Audit or our website

SOLUTION

How did you find Ditto Digital?

Referral

Why did you select Ditto Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Ditto Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project had two main parts:

1. Technical SEO Audit to check for any technical issues with the website that were impacting UX or online visibility. This had a focus on performance too and covered Core Web Vitals. Importantly for us, this part of the project included working with our web developer to fix the issues idetified and confirm that with a final re-audit.
2. The major part of the project was to develop a content strategy for our website - plus writing an initial amount of optimised content and including a full review of our main competitors' content. We worked collaboratively with Ditto Digital so they fully understood our business aims and at te end of the project they provided us with a content framework and plan so we can continue to generate content in-house - some using AI-generation but with clear advice on how we add value to that with our internal data and expertise.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the technical audit perspective we could easily compare the results from the initial audit at the beginning of the project with the final audit that showed most of the issues had been resolved. Where isues hadn't be resolved we were given clear explanations of why - eg. solutions would require major re-work of parts of the website. We internally made the decision to defer those changes.

For the content strategy part of the project we can already see in our Google Analytics a clear month-on-month improvement in visitor numbers to our website and engagement rates for much of the new content that has been written by Ditto. We are also seeing more visitors to existing parts of our website because the new content includes CTAs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered reports and staus updates on time, were proactive in addressing issues that arose during the project and responding quickly to our needs but, importantly, with a high level of detail so we always understood why something was done.

What was your primary form of communication with Ditto Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Everyone we dealt with was highly experienced in their field, they always provided plenty of data showing progress but, at the same time, explained everything in simple language and could give high level overviews about how changes impacted our business. So it wasn't data overwhelm - but the data was there when we needed or wanted it. 

Are there any areas for improvement or something Ditto Digital could have done differently?

For these two projects, Ditto Digital delivered actually more than we expected so we were very happy with the outcome.