Disruptive Advertising

BACKGROUND

Introduce your business and what you do there.

I’m the Founder and CEO of PigeonCorp. We’re a custom gaming PC manufacturer. We currently build the most dramatic and fastest gaming PCs in the industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired them to assist with growth and sales via digital advertising.

SOLUTION

What was the scope of their involvement?

Their responsibility was to create quality ads with the assets provided by our team. They were to determine an appropriate ad budget and then run ads to produce sales. The success metric was the number of sales they were able to bring in.

The ads were pushed out on Instagram and Facebook. We gave them initial interests, and they spent a month doing research and building lookalike audiences.

What is the team composition?

I was initially assigned to work with our account manager. Due to the poor performance, our account manager was removed from our account. She was disruptive and was no longer a good fit. I briefly worked with one of their VPs before they brought on another manager and his supervisor.  

How did you come to work with Disruptive Advertising?

We leaned on review sites like Clutch, which is where I found them. They appeared to be among the best in the industry.

How much have you invested with them?

The management fees cost us $4,200, which was questionable considering we were billed for four months of service and we only worked together for three months.

What is the status of this engagement?

We worked with them from March–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were capable of delivering traffic, but it was not the right traffic. In the three months we worked with them, they didn’t produce any sales. So we decided not to renew our contract when it ended.

How did Disruptive Advertising perform from a project management standpoint?

The second account manager performed better than the first. Prior to that, their team performed poorly. They required heavy oversight from my team to follow up and see where things were. There were multiple occasions when we were told they would communicate daily, but they did not. There were a lot of communication expectations that they set and consistently failed to meet. Despite that, they were always kind and pleasant to talk to.

We shared our assets via SharePoint links. They also provided analytics and data tracking.

What did you find most impressive about them?

That’s a loaded question considering they failed to meet our expectations. Still, their team’s kindness stands out. They were wonderful to talk to despite the situation. They were very honest. I told them that I was going to do this review and they understood that it would not be positive.

How could they improve?

They dropped the ball, largely because of an individual on their team. She clearly did not understand our industry or market. The ad spend was substantially lower than anticipated. When we initially discussed the contract, the ad spend was supposed to be $3,000 per month. The individual leading our project decided to save money and we only spent $1,200 per month. Instead, we only spent $3,540 on ads based on their budget recommendations. That’s one of the biggest failures here; they just did not appropriately evaluate the market.

Do you have any advice for potential customers?

If you’re looking purely to drive traffic to your site, they are good at that. However, if you’re looking for targeted sales, look somewhere else.

BACKGROUND

Please describe your company and your position there.

Contour Design is a manufacturer of Ergonomic Computer mice. I am the US Marketing Manager and am in charge of all US/CAN/AUS marketing activities and projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

To help us create, manage, and optimize our online advertising presence and increase overall online sales.

What were your goals for this project?

We had just finished a massive website overhaul and we wanted to capitalize on that in attempt to grow our direct to consumer sales. Part of that plan was to run Google (and eventually Bing) ads effectively both in return and total cost.

SOLUTION

How did you select this vendor?

Through Google and various other sites that provide business reviews. I had spoken with at least 5 digital advertising companies before deciding on Disruptive. Not only were there reviews stellar, they had unmatched transparency about overall costs, timeframes, and sales expectations, they also seemed to bring the most support features and expertise to the table .

Describe the scope of their work in detail.

In the beginning Disruptive fixed connectivity from our Google AdWords account to the backend of our website and kick-started our Google AdWords account. Things really started to "click" when Samantha Rugg took over managing our account. She added a Bing account, and really optimized our GoogleAds account while delivering a massive increase in results.

What was the team composition?

We've been with Disruptive for a couple of years now and I have had a handful of account managers. Currently Samantha Rugg is our account manager and she has separated herself from the others by being highly accessible, and really brining a collaborative element to working with Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the past few months Samantha has taken our account to something that we happy with to something we are ecstatic about. Without sacrificing ROAS she has effectively increased our monthly spend while giving us our highest months in online sales in the companies history.

How effective was the workflow between your team and theirs?

Highly effective, Samantha seems to be at the ready on a moments notice to help, or answer and questions that we may have.

What did you find most impressive about this company?

The results. To be honest most of this is a direct result of Samantha taking over our account. We went from 5-8K in revenue from our online ads on any given month to the 15-18k range very quickly.

Are there any areas for improvement?

I have 0 complaints.

BACKGROUND

Please describe your company and your position there.

Global digital marketing manager at an industrial manufacturing company that produces test & measurement equipment for maintenance, utility companies, engineering, R & D and manufacturers of oil & gas, food & bev, pharma, etc

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

For some of our large PPC accounts we've always hired outside agency support as we're not staffed to support. We were not thrilled with the performance of the previous agency. We vetted quite a few agencies and Disruptive won the contract.

What were your goals for this project?

Our goals were to maintain the PPC accounts and to work consistently to continuously improve the individual campaigns. Decreasing the costs per conversions, increasing the count of conversions, identifying any wasted spend, etc

SOLUTION

How did you select this vendor?

We vetted a number of agencies, created a matrix of what each agency excelled at, and what our needs were and we went with Disruptive.

Describe the project in detail.

Weekly (or more frequent) updates on campaign performance after the initial on-boarding.

What was the team composition?

Our team consisted of a dedicated digital demand manager, and product marketing representatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaigns were so successful that we expanded the scope of the projects and added additional PPC accounts for the Disruptive team to manage.

How effective was the workflow between your team and theirs?

They were always very prompt with communication and scheduling of meetings.

What did you find most impressive about this company?

They were very prompt and attentive and we had pretty stable performance overall. They had many folks helping with different aspects of the accounts like landing page design and creation, keywords, or day parting, etc. We didn't have the capacity in-house to manage all of this so we found it tremendously helpful!

Are there any areas for improvement?

It would be great if the team did more frequent deep dives and offered more solutions to test. like LP copy, improved text ads, ad placements, etc. Often it seemed as though they weren't sure why we had poor performance for a given week instead of digging in and seeing where the performance dipped, why it occurred and how we could go about fixing the problems.

BACKGROUND

Please describe your company and your position there.

I'm the president of DuoParadigms Public Relations & Design, Inc. I manage our day-to-day operations and provide marketing, PR, and web support for several of our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

One of my clients in a prominent educational field wanted to accelerate their Google AdWords and Facebook advertising. They found Disruptive Advertising and brought me on board to help manage their communication and collaboration with Disruptive Advertising.

What were your goals for this project?

My goals were to ensure that my client's advertising was handled professionally and skillfully while helping streamline communication and make sure that Disruptive Advertising and my client had everything they needed to succeed.

SOLUTION

How did you select this vendor?

Disruptive Advertising was already on my client's short-list when I was brought to the project. However, after meeting with the Disruptive Advertising team, I grew confident that they were a good candidate to handle my client's advertising. They were thorough, expert, and everything I would have wanted in an advertising client.

Describe the scope of their work in detail.

Disruptive Advertising is helping my client by managing their Google AdWords lead campaigns and doing retargeting on Facebook.

What was the team composition?

I've communicated with a couple of members of the Disruptive Advertising team, but most closely with our excellent Account Manager, Mandy Holman.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Disruptive Advertising has been doing an excellent job! They have been generating leads---and most importantly, bringing my client new paying customers. The process of working with them has been smooth and efficient, and I look forward to my regular communication with them.

How effective was the workflow between your team and theirs?

The workflow has been seamless. I have been able to efficiently communicate via video calls, emails, and Slack. Mandy Holman, our account manager, has always been responsive, helpful, and extremely skillful at what she does.

What did you find most impressive about this company?

I have been impressed by the quality of Disruptive Advertising's work and how skillfully they have handled my client's account. I've worked in journalism, marketing, and PR for 15 years and this has been one of the best experiences I've had working with a third-party vendor.

Are there any areas for improvement?

I'm sure they have room to improve, but I've not seen where yet!

BACKGROUND

Introduce your business and what you do there.

I do marketing for a personal injury law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We worked with an agency for digital marketing services but didn't see the results that we wanted. We wanted a more professional and established company to run our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

Disruptive navigates Google Ads for us. They help us evaluate keywords and advise us on where our money’s best spent. They also helped us to expand our efforts to Bing and Facebook advertising.

What is the team composition?

We have a main contact, Nick (Marketing Consultant), who’s been great. He works with Nikki (Marketing Consultant) on our account.

How did you come to work with Disruptive Advertising?

We have a consultant who suggested Disruptive because he worked with them in the past.

What is the status of this engagement?

We started working together in October 2019 and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had an uptrend in our conversions for from PPC campaigns. I’ve been happy with Disruptive. The conversions are increasing and our cost per case is decreasing.

How did Disruptive Advertising perform from a project management standpoint?

Nick follows up with me almost daily. I appreciate that because I know he has more on his plate. I’m always in communication with him and he’s always sending updates whether I've asked for them or not. I ask him questions and task him with research. He usually gets back to me in a day. He’s forthcoming with reporting, so the project management’s good.

What did you find most impressive about them?

Their communication is key. We’ve had bad experiences with vendors that usually landed on a lack of communication. We’re paying for this service and if I can’t get a response to an email, it’s a huge problem.

Are there any areas they could improve?

My one concern would be that they don’t have experience in personal injury law. They’ve made up for their lack of experience through research, networking, and being forthcoming. Their lack of experience hasn’t hindered us and Nick’s willing to go above and beyond.

Do you have any advice for potential customers?

I wish that I had done more research into the campaigns that we wanted to do. We went off of what we’d done in the past a lot. I wish that I had a better idea of the direction that I wanted to go.

BACKGROUND

Please describe your company and your position there.

I am a VP of Business Development for a multi-location orthodontic practice located in Illinois. Our clinics provide high quality orthodontic care for kids and adults.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking for a partner who would be able to manage ad campaigns, generate more patients while decreasing our cost per lead.

What were your goals for this project?

We wanted to increase lead generation, maintain our patient flow in already established clinics as well as growth of recently opened clinics.

SOLUTION

How did you select this vendor?

After research online has been completed, we have narrowed it down to three agencies. We wanted to work with an agency that was local, my biggest fear was communication and out of the three only Disruptive was not local. The choice became clear after our conversation and all the detailed questions were answered in a very transparent way.

Describe the scope of their work in detail.

Disruptive is completely responsible for FB and Google ads. Creating campaigns, design. Execution, tracking and reporting as well as analytics.

What was the team composition?

We are working with Adriel, Katie, AJ and Taylor. These guys are amazing! Very professional. They make communication so flawless that I can't even tell they are not located in the building with us, let alone another state.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we have started working with Disruptive, we have noticed our lead generation increase as well as visits on our website. More patients came from digital marketing vs any other traditional marketing in place.

How effective was the workflow between your team and theirs?

Never had an issue getting a hold of anyone. Everyone is always responsive and eager to help even if it means doing something extra on their end. Weekly meetings with reports on work completed and results.

What did you find most impressive about this company?

Their patience with all the questions. No time is ever wasted on a weekly meetings, there is always an agenda. Never stop asking for the feedback, continuously learning more about the industry to deliver best results possible.

Are there any areas for improvement?

I don't see any at the moment.

BACKGROUND

Please describe your company and your position there.

I'm the President of a software company that specializes in digital assets and cryptocurrencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive to handle on-page conversion rate optimization across our network of websites.

What were your goals for this project?

We wanted to increase the likelihood that a new visitor to our website would sign up.

SOLUTION

How did you select this vendor?

We discovered this vendor after first noticing their PPC ads. After researching a few competing firms, it seemed that Disruptive had a strong presence online and good reviews.

Describe the scope of their work in detail.

Disruptive's team built out variations of different web content which was then split-tested on our live websites. Weekly meetings were held to analyze the results and plan future tests.

What was the team composition?

We worked closely with a single account rep, who handled everything from a project management perspective. She was awesome and extremely good at communicating.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We did learn quite a bit about our users and what motivates them to sign up. We were also able to increase the conversion rates on a page-by-page basis.

How effective was the workflow between your team and theirs?

Disruptive is on top of every item and has very quick turnaround. Our account manager is an extraordinarily effective communicator. If anyone was at fault in any part of the process, it was the turnaround of our time to get winning variations implemented after final testing was complete.

What did you find most impressive about this company?

They really made an attempt to not only understand our customers, but our industry as a whole. Their adherence to schedules was excellent as well.

Are there any areas for improvement?

We were very satisfied overall.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director and Co-Owner of a Waterfront Hotel that has a full service Restaurant, Banquet Venue as well as an endurance Event Company which hosts multiple running, biking, swimming and kayaking races.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We have a series of endurance events that we are looking to grow along with our increasing business at our restaurant and hotel.

What were your goals for this project?

We want to increase registration for our endurance events, bring more customers into our restaurant, and book more weddings and hotel rooms at our waterfront hotel.

SOLUTION

How did you select this vendor?

We have a pretty good amount of experience with digital advertising through facebook and google ads, but there are so many different ways to set up campaigns that we wanted to make sure we were reaching our customers the most efficiently and effectively as possible to get the best return on investment. When we started doing some research on digital advertising agencies I remembered seeing facebook ads in the past from Disruptive. After contacting Disruptive along with a few other agencies to get a quote and chat with their teams we ultimately chose Disruptive based on how well they did with their retargeting ads after we visited their site along with their pricing structure and no-commitment contract. When we first started doing some research we weren't quite ready to commit, so over the next few months we received multiple pushy sales calls from other agencies, but didn't hear anything from Disruptive other than seeing their retargeting ads, which we really appreciated. It showed that their results speak for themselves and they don't spend a lot of time trying to convince you to choose them.

Describe the scope of their work in detail.

Working with Disruptive so far has been an excellent experience. The first couple calls allowed us to get introduced to their team and learn about their process. They had very professional slideshows and presentations to walk us through every step of the process from the introductory calls to the detailed campaign settings. Since we have more experience with digital advertising and are interested in learning the best ways to set up the campaigns, they have been great about walking us through the campaign settings and targeting in detail.

What was the team composition?

We started off the first call with their team manager Dawson who introduced us to our account strategist Kaden who has been doing all of the day to day implementation of the campaigns. They have a graphics team that will do all of the creative for you, but since I am a graphic designer, they have been great about working together with us to get the visual elements needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the early stages of our campaigns, but from what we've seen so far, their staff is very knowledgable in digital advertising and we are confident that we will have very successful campaigns.

How effective was the workflow between your team and theirs?

We have developed a great partnership between their team and ours. We have provided them with some of the creative elements like photos and videos and they have done all of the work setting up the campaigns. We have had almost weekly phone calls and communicated via email at least once a week.

What did you find most impressive about this company?

The thing that we really like about Disruptive is that they have a large team of experienced advertisers so they can assign you an account rep that has experience in your specific industry and they can bounce ideas off of each other to make sure they are targeting campaigns most effectively.

Are there any areas for improvement?

So far everything about the process has been great.

BACKGROUND

Please describe your company and your position there.

I am co-ownder of Modern Piggy, a modern accessory company for children and adults!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Disruptive has helped with our digital marketing, retargeting, acquiring new customers, promoting new releases, and strategies to help grow our company.

What were your goals for this project?

Increase our annual sales figures, brand awareness and acquiring new customers!

SOLUTION

How did you select this vendor?

Disruptive had a competitive agency fee, but most of all was experienced in their field. They have helped us navigate the overwhelming world of digital marketing and take our business to the next level.

Describe the scope of their work in detail.

They manage our account daily/weekly with biweekly calls to make sure everyone is on the same page.

What was the team composition?

We work with our account representative and occasionally hop on calls with team leads or sales team to look at future strategies,

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have loved working with Disruptive for our company! We have been with them for a few years now, and they have continued to adapt to the needs of our company. Everyone is very responsive, knowledgeable and personable. Aside from the pleasant interactions, we have also experienced significant growth in our sales due to their expertise in marketing and advertising We love Shae! She's so great to work with. We love the Disruptive team!

How effective was the workflow between your team and theirs?

We have changed representatives a few times, but are extremely pleased with our current rep (we love Shae!) and have found a really responsive and collaborative workflow.

What did you find most impressive about this company?

Their attention to detail and forward thinking on our account!

Are there any areas for improvement?

The first year or so we had been moved to a few different account reps which was hard to find our flows with them, but we've been so happy with our current situation.

BACKGROUND

Please describe your company and your position there.

I am the Sr. Marketing Director at a health and fitness company that makes and sells sports nutrition products and supplements. We are based in Florida and have about 50 employees; we are one of the largest brands in the world. I help manage the D2C website and all marketing for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to help us manage our digital advertising; this includes social media advertising (Facebook + Instagram) and Google AdWords (search, shopping, display, and YouTube pre-rolls). We also wanted to work with them on our website layout and design so that we could get better conversion rates.

What were your goals for this project?

We wanted to create more brand awareness and drive more (and new) traffic to our website and into our retail partners' doors. We also wanted to use the digital advertising to really increase our digital footprint and increase our direct-to-consumer e-commerce sales.

SOLUTION

How did you select this vendor?

We were working with other agencies and decided to make a change. We did searches on Google for new potential partners but were referred to Disruptive from another marketing expert. From there, we did our due diligence and felt like Disruptive had everything we needed to achieve our goals.

Describe the scope of their work in detail.

They manage all of our digital ad spend with Facebook Manager and Google AdWords. They are responsible for building out audiences, different ad campaigns, and different ads. They handle all of the copywriting and strategy as well. They are responsible for checking in with us on a daily basis on results and what changes they are making.

What was the team composition?

I work with a full team at Disruptive. Each person plays their own role on the team so we have an account manager and then individuals that focus on their key areas of expertise. For instance, we have someone that focuses on our UX/UI design on our site, someone to manage social ads, and someone to manage AdWords.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a nice steady increase in sales since we've started to work with Disruptive Advertising. At the very beginning, they put a lot of effort into acquiring new customers and did a lot of prospecting ads. Over the course of 2-3 months, we're seeing all of this pay off!

We've continued to see an increase in our web traffic and our conversion rates are continuing to grow. The prospects that we brought to the site in the first couple of months, are now buying because of the re-targeting strategy that Disruptive Advertising put into place. It's amazing to see the idea come to life.

How effective was the workflow between your team and theirs?

I love working with Disruptive Advertising. I've worked with multiple agencies in the past that have over-promised and under-delivered. Disruptive is the complete opposite and has surpassed expectations. One downside to working with a 3rd party agency is usually communication, but not with Disruptive.

They are very attentive and responsible. I can touch base with them any day and at any time. I love working with this team because I know they treat our strategy like they are a part of our company. They make wise business decisions and keep us in the loop at all times.

What did you find most impressive about this company?

I was blown away by the communication that the team has with me. Disruptive Advertising is a large company and they have many clients but they really treat us as if we are the only one. Their team works on our account daily and are always open to discussing new strategy. They go above and beyond anything we could ask for. I love working with them.

Are there any areas for improvement?

Everything has been very smooth with Disruptive Advertising. I have no complaints. They do the job right and they get results. Period.