Digital Tabby

BACKGROUND

I am the Sr. Digital Marketing Director of The Exodus Road

Who is The Exodus Road? The Exodus Road is a trusted global leader in the fight against trafficking. Human trafficking is a complex global crisis affecting more than 50 million vulnerable people every year. Through prevention, intervention, and aftercare services, The Exodus Road is a global leader with evidence-backed responses that create lasting freedom and end human trafficking crime. Learn more: https://theexodusroad.com/our-programs/

OPPORTUNITY / CHALLENGE

• Maximize Utilization of Google Ad Grants Monthly Allowance
• Clean up conversion events and tags
• Enhance our overall positioning on Google

SOLUTION

Instagram

Instagram messaging was directly speaking to me and stood out

2

Google Ad Grant management and optimization, campaign strategy, conversion tracking, Google Tag Manager cleanup, and reporting improvements.

Digital Tabby manages and optimizes our Google Ad Grant account, helping us maximize our monthly grant spend and improve campaign performance. Within just the first few days of setup, they helped us exceed our previous daily spending levels, and they’ve continued to maximize our grant dollars month after month. They also audited and cleaned up our Google conversion events and tags on the backend, improving our tracking setup and making our reporting more accurate and reliable. Throughout the process, they’ve provided expert guidance, quick turnaround times, and responsive support whenever questions come up.

RESULTS & FEEDBACK

Reached our daily Google Ad Grant daily spend within the first few days, continue to see high utilization of Google Ad Grant spend, first full month reporting we were just a few dollars shy from maximizing the full available monthly budget. 

I absolutely love working with Digital Tabby! They are incredibly professional, responsive, and genuinely amazing people. Their project management process is clear, organized, and easy to follow, which makes working with them such a great experience. One thing I especially appreciate is how they send emails with videos walking me through exactly what they want me to see. It makes everything easy to understand and saves so much time. They created a custom reporting dashboard as well, where I can also filter the date range back before the time we worked together. They are incredibly quick to respond to questions, always willing to help, and bring such a high level of knowledge and expertise to every interaction. I feel like they genuinely care about our needs and want to see us succeed. Communication is seamless, their turnaround times are excellent, and I always feel supported. 

• Virtual Meeting
• Email or Messaging App

When I first saw Digital Tabby Instagram ad, Logan immedately stood out when the message he was sharing. He did EXACTLY what he said he was going to do. and so quickly!!

Nope, they are amazing! 

BACKGROUND

Introduce your business and what you do there.

I’m the director of PopFix, a nonprofit organization that works to reduce the number of stray and abandoned animals through targeted spay and neuter, rescue, and community support.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Tabby?

We needed help utilizing our Google Ads grant to support animal rescue and lifesaving efforts.

SOLUTION

What was the scope of their involvement?

Digital Tabby has stepped in to show us how to utilize our Google Ads accounts and set them up. The team has taken the workload off our shoulders and made everything happen. Digital Tabby has been responsible for creating ad campaigns, managing our accounts, and providing training.

What is the team composition?

We’ve worked with 2–5 teammates from Digital Tabby.

How did you come to work with Digital Tabby?

We found Digital Tabby through an online search. We chose them over other options because their pricing fit our budget.

What is the status of this engagement?

We started working together in March 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Tabby’s work has resulted in site visits and ad utilization statistics.

How did Digital Tabby perform from a project management standpoint?

Digital Tabby delivers on time and keeps us up to date. We communicate via email and messaging apps.

What did you find most impressive or unique about them?

We’re impressed with Digital Tabby’s emailed video updates.

Are there any areas they could improve?

Our onboarding process was a bit rocky, but overall, it has smoothed out, and now the impact of their work is being seen.

Describe the impact this engagement has had on your business.

Digital Tabby has been great to work with, and we look forward to growing the relationship.

BACKGROUND

Please describe your company and position.

I am the Parnter at a teen coaching company.

Describe what your company does in a single sentence.

Teen Coaching Program

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Tabby to accomplish?

• Dial in our google grant ad
• Run our paid ads

SOLUTION

How did you find Digital Tabby?

Online Search

Why did you select Digital Tabby over others?

Good value for cost

How many teammates from Digital Tabby were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Logan and the Digital Tabby team supported us across both our Google Grant ads and paid advertising efforts, and the scope of work ended up being far more comprehensive than we initially expected. On the Google Grant side, they handled the full setup, optimization, and ongoing management of our campaigns. This included keyword research, campaign structure, ad creation, compliance with Google Grant requirements, and continuous performance optimization. 
One of the biggest wins was their ability to scale our grant utilization to over $10,000 in ad spend in a single month, something we didn’t even realize was achievable before working with them. Beyond that, we expanded the engagement into paid ads, where Logan took over strategy, buildout, and optimization. This included audience targeting, creative guidance, funnel alignment, and ongoing performance tracking and adjustments to improve results. 
Key deliverables included:

• Full Google Grant account setup, compliance, and optimization
• Strategic campaign structure and keyword targeting
• Ad copy creation and testing 
• Ongoing performance monitoring and scaling 
• Paid ads strategy, launch, and management
• Clear reporting and consistent communication 

Overall, the project evolved from simple ad management into a true growth partnership, with Logan consistently identifying opportunities, making proactive recommendations, and executing at a high level across both grant and paid channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from working with Logan and Digital Tabby were both immediate and measurable. The most notable outcome was scaling our Google Grant utilization to over $10,000 in ad spend within a single month, which was a huge milestone for us and something we didn’t realize was even possible before working with them. This directly translated into a significant increase in qualified traffic to our site. 
Beyond just spend, we saw improvements in overall campaign performance, including stronger click-through rates, better keyword targeting, and more consistent lead flow coming in from our campaigns. After seeing those results, we expanded into paid ads with Logan, and he has continued to drive strong performance there as well, helping us generate more leads and optimize our cost per acquisition over time. 
Key measurable outcomes:

• Scaled Google Grant ad spend to $10,000+ in a single month
• Increased qualified website traffic from search campaigns
• Improved ad performance metrics (CTR, targeting, efficiency)
• More consistent and predictable lead generation
• Expanded successfully into paid ads with strong early results 

Overall, the biggest indicator of success was not just the numbers, but the confidence it gave us in our marketing engine. We now have a much more reliable and scalable system for driving traffic and leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Logan and the Digital Tabby team were extremely strong from a project management standpoint. They consistently delivered everything on time and often moved faster than expected, especially when it came to campaign setup, optimizations, and implementing new strategies. There was never a sense of things dragging or needing to be chased down, which we’ve experienced with other vendors in the past. Communication was a standout. 
Logan is very responsive, clear, and proactive. He kept us updated on performance, explained what was working (and what wasn’t), and brought new ideas to the table without us having to ask. Any time we had questions or needed adjustments, he handled them quickly and with a solutions-oriented mindset. 
It always felt like he was thinking ahead and acting in our best interest, not just executing tasks. Overall, they were reliable, easy to work with, and highly accountable. We always felt taken care of and confident that things were being handled at a high level.

What was your primary form of communication with Digital Tabby?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Logan and Digital Tabby is how much they truly care about results and outcomes, not just completing tasks. A lot of agencies will manage ads at a surface level, but Logan approaches it like a true partner. He is constantly looking for ways to improve performance, bring new ideas, and push things forward instead of just maintaining the status quo. 
Another thing that really impressed us is his ability to simplify something that can feel very complex. Whether it was the Google Grant or paid ads, he made everything easy to understand and always took the time to explain the “why” behind what he was doing. On top of that, his level of ownership is rare. He treats the account like it is his own, is proactive with communication, and consistently goes above and beyond without needing to be asked. 
Overall, it’s the combination of strategic thinking, execution, communication, and genuine care that makes him stand out from others we’ve worked with.

Are there any areas for improvement or something Digital Tabby could have done differently?

Honestly, there’s very little we would change about our experience. If anything, the only “area for improvement” would be scaling even faster now that we’ve seen what’s possible. Once we saw the early results, we would have been open to pushing harder and expanding sooner across both the Google Grant and paid ads side. 
Other than that, Logan and the Digital Tabby team have been extremely strong across the board. They are proactive, communicative, and consistently focused on improving performance, which is exactly what you want in a partner. Overall, it’s been a very smooth and positive experience, and we wouldn’t hesitate to continue working with them or recommend them to others.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing and communications at COOP Careers, a nonprofit organization. We empower first-generation and low-income college graduates to overcome underemployment by providing digital skills training and peer networking. We help them secure upwardly mobile careers across major US cities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Tabby?

We needed to optimize our Google Ad Grant to spend the entire grant every month and drive conversions at the benchmark rate.

SOLUTION

What was the scope of their involvement?

Digital Tabby has set up all our campaigns, collaborated on content, provided reports, and optimized our grant to spend $10,000 every month. The team also handles ongoing management and adjustments to the campaigns.

What is the team composition?

I work with one teammate from Digital Tabby.

How did you come to work with Digital Tabby?

Logan, the founder of Digital Tabby, reached out to me through an InMail on LinkedIn. Digital Tabby is one of the only agencies I know that specializes in Google Grant Management, which is exactly what we needed.

What is the status of this engagement?

We started working together in May 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Digital Tabby, we’re finally spending the maximum ad grant amount each month and driving many more unique visitors to our website. We’ve almost surpassed the total number of unique visitors we had in 2024, and it’s only October 2025.

Moreover, we’re able to track our conversion events much better, and our clicks per conversion are within the benchmark.

How did Digital Tabby perform from a project management standpoint?

Digital Tabby delivers on time 100%. Logan and Digital Tabby are amazing, knowledgeable, patient, and super responsive. We communicate via email, video reports, and some meetings.

What did you find most impressive about them?

I’m impressed by the depth of his knowledge and how he understands my needs. He responds to all my questions with detailed video responses. He learned early on that I love to understand what's up and gain knowledge, so he always always gives me more than I ask for, knowing that it helps me grow. I truly appreciate that.

Are there any areas they could improve?

No, they’re amazing.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Director of Austin Pets Alive!

Describe what your company does in a single sentence.

No Kill animal welfare nonprofit saving ~10,000 cat and dog lives annually. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Tabby to accomplish?

• Strategy for Google Ad Grant and Microsoft Ad Grant
• Account clean up in line with new strategy
• Conversions: homes(adopters/fosters) & fundraising revenue

SOLUTION

How did you find Digital Tabby?

Email outreach

Why did you select Digital Tabby over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Impressive knowledge and recommendations

How many teammates from Digital Tabby were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a complete audit and revamp of our Google Ad Grant and Microsoft grant, as well as the execution of cleaning up/restructuring the accounts for conversion optimization. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Complete revamp of account and strategy to conversion based, based on our unique needs. 
• More than $10,000 in spend each month which marks 3 consecutive months of max grant utilization. 
• Generated $5,830 in donations from the two months combined. 
• Tracked more than 700 dog adoption applications and 143 volunteer applications. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! With easy-to-digest updates and next steps. 

What was your primary form of communication with Digital Tabby?

Email or Messaging App

What did you find most impressive or unique about this company?

Managing digital advertising is so foreign and out of reach for many nonprofits. I couldn’t believe there was a resource/partner(Digital Tabby) that specialized so specifically in us - nonprofits, in animal welfare, with the Google ad grant we got but struggled to take proper advantage of. Logan knows it inside & out, and how it takes such a different approach than for-profit Google ads. In addition to his technical knowledge and execution, he also explains things in a way you’ll understand no matter who you are and working with him doesn’t mean a sea of meetings or emails you don’t have time for either. He does quick screen share videos, which makes for SUCH a more valuable use of the time and experience. Logan truly adds nothing but value.

Are there any areas for improvement or something Digital Tabby could have done differently?

Nope! Just wish I had more budget to work together more! 

BACKGROUND

Please describe your company and position.

I am the President of Claremont Tutors

Describe what your company does in a single sentence.

Logan has been an excellent partner to work with. He identified and corrected all the SEO issues on our website, optimizing it in a way that would have been extremely difficult for us to achieve independently. As a nonprofit organization, we also rely on Logan to navigate the intricate guidelines and requirements of our Google Grant, which he has handled with seamless efficiency. I highly recommend!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Tabby to accomplish?

• SEO
• Google Grant Administration
• Website Design

SOLUTION

How did you find Digital Tabby?

• Online Search
• Referral

Why did you select Digital Tabby over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Tabby were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Corrected all the SEO issues on our website, optimizing it in a way that would have been extremely difficult for us to achieve on our own.  Navigated the intricate guidelines and requirements of our Google Grant, which he has handled seamlessly. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 100% increase in web traffic and leads after working with this company for 3 weeks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response time. Always timely.

What was your primary form of communication with Digital Tabby?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The unique aspect of working with this company was Logan's personal touch. He would send a recorded videos with live screen sharing so he could explain the exact changes he was making. This was also helpful when explaining specific challenges he was facing, so I could make an educated decision on how to move forward.

Are there any areas for improvement or something Digital Tabby could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Executive Director of Insulin for Life USA

Describe what your company does in a single sentence.

Insulin For Life USA provides insulin and diabetes management supplies – free of charge – to children and adults in need, exclusively through licensed healthcare providers in the USA and worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Tabby to accomplish?

• Google Ad Grant

SOLUTION

How did you find Digital Tabby?

Referral

Why did you select Digital Tabby over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Integrity

How many teammates from Digital Tabby were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Insulin for Life USA needed strategic optimization, ongoing monitoring, and the correct setup to effectively manage Google Ads for Nonprofits.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased in-kind donations to IFL USA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time with excellent communication (typically within 24 hours or immediately when needed). They also use a fantastic video tool that lets clients view explanations at their convenience, which I absolutely love.

What was your primary form of communication with Digital Tabby?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their integrity and professionalism truly set them apart.

Are there any areas for improvement or something Digital Tabby could have done differently?

Not from our perspective. They've been great to work with. I highly recommend them! 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Village by Village, a UK-based charity that partners with rural West African communities to provide clean water, sanitation, and education. We aim to improve health and future opportunities for children living in poverty.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Tabby?

We needed help with our Google Ad Grant.

SOLUTION

What was the scope of their involvement?

Digital Tabby managed our Google Ads campaigns. Their goal was to increase the amount of Google Ad Grant we spent each month. The team was responsible for creating and managing the campaigns. Ultimately, they drove more potential volunteers to our site to complete our online form.

What is the team composition?

We worked with 2–5 teammates from Digital Tabby.

How did you come to work with Digital Tabby?

We found them through an email marketing campaign. We chose them because they promised to refund the fee if they didn’t do what they said they would.

What is the status of this engagement?

We worked together from February–April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

More potential volunteers completed our online form.

How did Digital Tabby perform from a project management standpoint?

Digital Tabby delivered on time. We communicated through virtual meetings.

What did you find most impressive about them?

Their levels of communication were impressive.

Are there any areas they could improve?

No, they provided great service.

BACKGROUND

Please describe your company and position.

I am the CMO of Waggle.org

Describe what your company does in a single sentence.

Crowdfunding platform to assist with pet-related, emergency medical expenses and to help end economic euthanasia. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Tabby to accomplish?

• Get Google Grant account to spend in full
• Scale our own Google Ads account

SOLUTION

How did you find Digital Tabby?

Outreach

Why did you select Digital Tabby over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Get Google Grant account to spend in full. Expansion for our Google Ad account. Comprehensive, but concise weekly updates via email and Loom video.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Getting Google Grant account to spend in full. Went from 2k/month to the full 10k a month in less than 90 days. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've never had to reach out to Logan as he is proactive in his communication and updates. He provides comprehensive updstes via email and Loom and is always available as needed. 

What was your primary form of communication with Digital Tabby?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Consistent followup. Clear communication. Transparency around challenges. 

Are there any areas for improvement or something Digital Tabby could have done differently?

We have no complaints. Logan and Digital Tabby exceeded expectations early on. 

BACKGROUND

Please describe your company and position.

I am the President of Acupuncture Now Foundation

Describe what your company does in a single sentence.

Non profit eductional organization

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Tabby to accomplish?

• Get our Google Ad Grant account utilizing its full budget with quality ads

SOLUTION

How did you find Digital Tabby?

Online Search

Why did you select Digital Tabby over others?

• High ratings
• Good value for cost

How many teammates from Digital Tabby were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our small non-profit needed to have our Google Ad Grant brought up to compliance while also seeking to utilize the full $10k a month budget utilized. We also sought to change the focus of our ads while still utilizing the grant budget. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Getting full grant budget spent. Keeping conversions up to Google's requirements. Refining ad content. Tracking conversions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Went above and beyond by staying on time and giving detailed video updates of progress and being available to answer any questions I had. 

What was your primary form of communication with Digital Tabby?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had great communication and an expert knowledge of Google Ads Grant dynamics.

Are there any areas for improvement or something Digital Tabby could have done differently?

None I found