Digital Strike - Targeted Marketing

BACKGROUND

Please describe your company and position.

I am the Account Director of Notion Partners

Describe what your company does in a single sentence.

Notion is a strategic branding and marketing agency that helps B2B organizations solve complex business challenges through strategy, creative, content, and digital experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Strike - Targeted Marketing to accomplish?

• Improve our organic search visibility and rankings to attract more qualified traffic to the Notion website.
• Develop a more intentional, data-driven digital marketing strategy to strengthen our online presence and support new business growth.
• Position our website as a stronger business development tool, helping us reach new audiences and generate more qualified inbound opportunities.

SOLUTION

How did you find Digital Strike - Targeted Marketing?

Referral

Why did you select Digital Strike - Targeted Marketing over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Digital Strike - Targeted Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Digital Strike to help strengthen Notion's digital presence, improve our organic search visibility, and build a more intentional, strategic approach to attracting new business through our website.

Their ongoing engagement has included SEO strategy and keyword research, website audits and optimization recommendations, content strategy and guidance, and technical SEO support. They've worked closely with our internal team to identify opportunities to improve website content, strengthen our search presence, and better align our digital efforts with our broader marketing and business development goals.

Key deliverables have included SEO and keyword recommendations, ongoing website optimization efforts, technical SEO recommendations, and strategic guidance around content development, including blog and thought leadership opportunities. While our internal team leads much of the actual content creation, Digital Strike provides valuable insight and recommendations to help ensure those efforts support our SEO objectives.

Beyond the individual deliverables, Digital Strike has been a collaborative partner, helping us establish a stronger foundation for long-term digital marketing growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our engagement with Digital Strike is ongoing, and we're still building out our SEO and digital marketing foundation, so we're in the early stages of measuring long-term performance and business results.

That said, we've already started seeing some really encouraging wins! Digital Strike recently shared that Notion had achieved a #1 organic search ranking for one of our areas of expertise, which was a great milestone for our team.

We've also started seeing signs of improved discoverability in some unexpected places. For example, a prospective client recently reached out after using an AI platform to find creative agencies specializing in PowerPoint design, and Notion was among the recommendations. For an agency that historically hasn't invested heavily in SEO, having a prospective client discover us that way was a pretty exciting moment!

Beyond those early wins, we've made meaningful progress in establishing a more structured approach to SEO, identifying optimization opportunities, and implementing ongoing website and content improvements.

While it's still early, we're encouraged by the progress and excited to continue building on this foundation with Digital Strike.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digital Strike has been a fantastic partner from a project management and communication standpoint. We have standing meetings with their team, which have been incredibly helpful for keeping everyone aligned on priorities, progress, and next steps. They're organized, communicative, and always willing to collaborate as our needs evolve.

They've also been great about delivering work on time and keeping things moving. In fact, we often joke that we're usually the ones slowing things down! As a creative agency ourselves, we take our content and brand very seriously, and with several internal stakeholders involved in the review process, we can sometimes take a little longer to make decisions. The Digital Strike team has been incredibly patient, flexible, and accommodating throughout.

One thing I've especially appreciated is their responsiveness and willingness to jump in when something needs attention. Whether it's answering questions, talking through a new idea, or bringing in additional team members with specialized expertise, they've consistently made themselves available and worked alongside us to find solutions.

Overall, we've felt extremely well-supported throughout the engagement. They're genuinely invested in our success, and it's been a really positive partnership!

What was your primary form of communication with Digital Strike - Targeted Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What has impressed me most about Digital Strike - Targeted Marketing is how invested they are in our success. From the very beginning, they've approached our relationship as a true partnership rather than simply a vendor providing a service.

Their team brings a great combination of technical expertise, strategic thinking, and a genuine willingness to collaborate. They're constantly looking for opportunities to help us improve, sharing ideas and recommendations that go beyond simply checking boxes on a scope of work. I especially appreciate that they take the time to understand our business, our goals, and where we're trying to go as an agency.

And honestly, the people are fantastic! Kaitlin and the entire team are knowledgeable, approachable, and genuinely enjoyable to work with. They make it easy to ask questions, challenge ideas, and work through opportunities together.

As an agency ourselves, we know how important it is to build strong, lasting client relationships. Digital Strike clearly shares that philosophy, and it's one of the things we appreciate most about working with them.

Are there any areas for improvement or something Digital Strike - Targeted Marketing could have done differently?

We've had a really positive experience working with Digital Strike, and there honestly isn't much I'd change about our partnership!

If I had to identify one opportunity, it would be continuing to refine coordination and communication when multiple teams or partners are involved in a project. As we've expanded our digital marketing efforts, we've had situations where responsibilities between our internal team and external partners needed a little more clarification.

That said, Digital Strike has been incredibly collaborative and receptive throughout those conversations, and we've already made great progress in establishing clearer processes and expectations moving forward.

Overall, any challenges we've encountered have been relatively minor, and I've been very impressed with their willingness to work together to find solutions.

BACKGROUND

Please describe your company and position.

 I am the CEO of an advertising & marketing company 

Describe what your company does in a single sentence.

Ours is a brand first marketing agency that helps companies drive business growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Strike - Targeted Marketing to accomplish?

• Reduce Customer Acquisition Cost
• Optimize paid search
• drive organic growth

SOLUTION

How did you find Digital Strike - Targeted Marketing?

Online Search

Why did you select Digital Strike - Targeted Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Digital Strike - Targeted Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've hired Digital Strike - Targeted Marketing for ourselves and our clients multiple times over several years. Each time, the results have exceeded expectations. There has been organic growth in all the search terms that matter, our pay-per-click budgets have actually gone down because the customer acquisition costs were reduced so dramatically.

The have the knowledge, the team, the tools, but most importantly - the integrity to do things the right way - every time. 

Couldn't recommend highly enough.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Decreased paid media spend by 50% while increasing qualified leads by 14%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At the beginning of the project (each one) we met weekly, but over time, we were comfortable enough with them to communicate primarily via email and through their dashboard. At that point, we'd meet briefly monthly, and then quarterly for a few hours.

What was your primary form of communication with Digital Strike - Targeted Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that our media budget went down. I've never worked with a company more concerned about my ROI. 

Are there any areas for improvement or something Digital Strike - Targeted Marketing could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Partner | Financial Advisor of Sirius Wealth Management

Describe what your company does in a single sentence.

We provide advanced financial planning and investment management strategies for business owners, corporate professionals & executives, retirees, and families planning wealth across generations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Strike - Targeted Marketing to accomplish?

• Website Development
• SEO & AEO Optimization
• Organic lead generation through our website

SOLUTION

How did you find Digital Strike - Targeted Marketing?

Referral

Why did you select Digital Strike - Targeted Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Digital Strike - Targeted Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My company engaged Digitial Strike - Targeted Marketing to work with us on our overall website and marketing strategy. The scope of work we were looking for major improvements on were our overall website development and design, improving our SEO & AEO, and increasing organic traffic to our website with prospective clients looking for our services.
Digital Strike outlined a step-by-step process on what their engagement with us would look like from start to finish, as well as set the expectations on the time to complete each step in every stage of their work. This included timelines for website design & development, optimizing our website service pages for SEO & AEO, the number of blog posts that would go out each month, and when we will start seeing changes in website traffic and lead generation.

 Our project began with reviewing our current website, SEO & AEO strategy, and organic lead generation. Digital Strike worked with my company to move our website to the WordPress platform and begin a website redesign for our desktop and mobile site. We then worked through each service page, carefully detailing who we are and how we serve our clients and prospective clients, so that each page would be better positioned for SEO & AEO. In the midst of this project, we worked with Digital Strike on a Brand Messaging Guide so that we can personally deliver our value proposition better to prospective clients, and that our brand would be more efficiently conveyed on our website. Digital Strike took great initiative on creating blog posts on our website and ensuring that there is a consistent cadence of material going out to attract prospective clients looking for our services. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased monthly website traffic
• Increased the number of monthly lead contact inquiries through our website
• Increased the number of calls received through Google and our website 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines of every action item they were responsible for completing and exceeded the original timeline they set on several project steps. This included transitioning over our website to WordPress and the redesign of our homepage and service pages. 
The few needs and requests we had for Digital Strike were responded with very professionally and in a timely manner. They made us feel that every question or request we had was addressed promptly and taken care of. Digital Strike openly shows that they have kept our best interest in mind throughout the scope of our engagement. All timelines set by our Digital Strike team were completed before or on time. We were very pleased with how quick, seamless, and efficient their workflow process is.

What was your primary form of communication with Digital Strike - Targeted Marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

The skills, background, expertise, culture, atmosphere, and overall professional approach every Digital Strike team member has makes them very impressive. They deliver an extensive and unique approach to marketing that I have never seen from any other marketing company, allowing them to be #1 in their business. I would highly recommend any business with marketing needs to engage with Digital Strike - Targeted Marketing.
For any business looking to improve their website, SEO, AEO, and overall marketing strategy, I would highly recommend working with Digital Strike - Targeted Marketing. Chris Westmeyer has built an amazing business with an expert team of people who know exactly what they're doing. Our entire Digital Strike team has displayed great professionalism, knowledge and expertise in SEO strategy and website development, and communicates clearly and timely. .

Are there any areas for improvement or something Digital Strike - Targeted Marketing could have done differently?

I don't have any constructive feedback to give Digital Strike - Targeted Marketing. They have overdelivered on all expectations.

BACKGROUND

Please describe your company and position.

I am the President of Sump Alarm

Describe what your company does in a single sentence.

Manufacturer and retailer of Fluid Level Controls and Alarms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Strike - Targeted Marketing to accomplish?

• Create an optimized website sitemap, do a technical audit and plan a 12 month content strategy

SOLUTION

How did you find Digital Strike - Targeted Marketing?

Referral

Why did you select Digital Strike - Targeted Marketing over others?

Referred to me

How many teammates from Digital Strike - Targeted Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Services to get more organic traffic to our product listings. Digital strike audited our websites, listing, the pages, the content, made recommendations. It was clear what would be implemented by us and by Digital Strike. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our listings showed increase traction and traffic. Digital Strike delvired a status report on how the site was measured and provided periodic updates on how the SEO was working, what measures were making the most impact.

A full website technical audit and recommendations

A 12 month SEO-optimized content plan

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We found Digital strike to be personable and flexible. The deliverables on their side were implemented and executed faster than we could do them. We found them to be highly responsive. Sometimes we would make small comments and they would open and expand on those comments and tell us what could be done to address them. 

What was your primary form of communication with Digital Strike - Targeted Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their culture and attitude were overwhelmingly positive. Most importantly, they were highly competent in their field. We have spoken and worked with with some other companies that were great at selling their services but did not have the structures and systems to implment. We found Digital Strike to be slightly underselling and overdelivering.

Are there any areas for improvement or something Digital Strike - Targeted Marketing could have done differently?

No.

BACKGROUND

Please describe your company and position.

 I am the Chief Growth Officer of a real estate company 

Describe what your company does in a single sentence.

Senior living community developer, owner, and operator.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Strike - Targeted Marketing to accomplish?

• SEO
• Paid Search
• Paid Meta

SOLUTION

How did you find Digital Strike - Targeted Marketing?

Referral

Why did you select Digital Strike - Targeted Marketing over others?

• Close to my geographic location
• Referred to me

How many teammates from Digital Strike - Targeted Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Technical Services

SEO Link Building

Google PPC

Bing PPC

Meta PPC

Local Business Listing Management

Lead Tracking Services

SEO content production

Reporting/Account Management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead volume and quality increased

Occupancy rate goals accomplished

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Monthly reporting/strategy calls

Very responsive

What was your primary form of communication with Digital Strike - Targeted Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledgeable CEO

Are there any areas for improvement or something Digital Strike - Targeted Marketing could have done differently?

Pricing is much higher than other marketing agencies

Confidence in account management and strategy was in question as the company grew, and CEO become more disconnected from the monthly strategy/reporting meetings