Digital Rocket

BACKGROUND

Please describe your company and position.

I am an employee at My Menopause Transformation

Describe what your company does in a single sentence.

Online coaching courses for women in mid-life including menopause and post-menopause. Also online courses for health professionals in the same field. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Rocket to accomplish?

• Sell courses online from Meta and Google ads
• Generate new leads via Meta and Google at an affordable price.

SOLUTION

How did you find Digital Rocket?

Referral

Why did you select Digital Rocket over others?

Referred to me

How many teammates from Digital Rocket were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Optimise our website design to facilitate conversion
2. Set up server tracking for Meta and Google
3. Optimise our Meta ad account to track conversions properly
4. Develop and test high performing creative content
5. Create new TOF, MOF and BOF campaigns that attract and convert new customers
6. Reset our Google ad account
7. Create new TOF, MOF and BOF campaigns that attract and convert new customers
8. Provide support to email marketing campaigns with matching Google and Meta ad campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increase overal company MER to 4 or greater

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, DR has learnt to understand our business and is now delivering high performing creative which works. They meet agreed deliverables when they say they will.  They have been very attentive to our needs and have taken the time to clearly understand our accrued knowledge of our customers. 

What was your primary form of communication with Digital Rocket?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very quick to understand the impact of Meta's algorithm updates and how best to reset our ad account to respond to them.  They persevered until it was fixed. 

Are there any areas for improvement or something Digital Rocket could have done differently?

1.  We are still trying to achieve evergreen BOF program sales and we arent quite there yet.  We get it when there is an email marketing campaign running at the same time.  However when there is no marketing campaign running our results are inconsistent. 
2. Once we can achieve reliable BOF sales we want to scale adspend and the business. 

It's about continuing to persevere to get that outcome. We get that digital advertising is difficult (which is why you are doing this, not us) but we really want to get to a point where we achieve reliable sales every month.

BACKGROUND

Please describe your company and position.

I am the Director of an automotive company

Describe what your company does in a single sentence.

eCommerce brand in the motorcycle niche

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Rocket to accomplish?

• Fully manage brand's ad campaigns
• Generating all ad creatives
• Scale hard while keeping KPI's goals

SOLUTION

How did you find Digital Rocket?

Other

Why did you select Digital Rocket over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Digital Rocket were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Digital Rocket Ads to manage our digital advertising ecosystem. Our collaboration centers on their Meta ad campaigns alongside Googles ads, covering everything from creative production to technical consulting and full-scale campaign management. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Smooth Onboarding: The transition and initial setup were seamless, allowing us to hit the ground running immediately after the contract was finalized.
• Hands-on, No BS Approach: I value their directness and "no BS" attitude; they focus on what works rather than fluff, which is rare in this industry.
• Communication: The team is incredibly responsive and maintains a professional, efficient workflow.
• Reporting: They provide weekly reports on time and transparently track all services via detailed timesheets.
• Performance met my expectations. DigitalRocket is currently topping all agencies I have worked with to date.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is disciplined and transparent. They operate with a level of due diligence that ensures our brand's goals are prioritized while maximizing our ad spend across both Google and Meta.

Key Takeaways 

Pros: Rapid creative deployment, no-nonsense communication, and consistent weekly reporting.

Advice to Others: If you have high standards and want a partner that focuses on performance rather than fluff, Digital Rocket is the right choice. Their "no nonsense" approach is a perfect fit for brand leaders who need efficiency.

What was your primary form of communication with Digital Rocket?

Email or Messaging App

What did you find most impressive or unique about this company?

• Smooth Onboarding: The transition was seamless, allowing us to hit the ground running immediately after the contract was finalized.
• Hands-on, No BS Approach: I value their directness. They have a practical, "no-nonsense" approach to scaling and optimization, which is refreshing in this industry.
• Communication & Reliability: The team is incredibly responsive. They provide comprehensive weekly reports exactly on time and address any technical or strategy issues with a high degree of professionalism and efficiency.
• Performance: highest ROAS I have ever had. I'm pleased!   

Are there any areas for improvement or something Digital Rocket could have done differently?

Whatever I saw that needs improvement, I mentioned it to the team and they immediately applied the change and updated in real time.  

BACKGROUND

Please describe your company and position.

I am the Director of Elec Training

Describe what your company does in a single sentence.

Vocational training 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Rocket to accomplish?

• 50 leads a day
• off line conversion rate of 12%

SOLUTION

How did you find Digital Rocket?

Referral

Why did you select Digital Rocket over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Digital Rocket were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work delivered by the marketing agency focused on improving lead generation, conversion rates, and overall marketing performance across both paid advertising and email marketing channels.

For PPC, the agency managed and optimised our Google Ads campaigns, including keyword strategy, ad copy creation, bid adjustments, and ongoing performance monitoring. They worked to improve lead quality while reducing cost per acquisition, ensuring campaigns were aligned with our target audience and business objectives. This included continuous testing and refinement of ad variations, audience targeting, and landing page alignment.

Alongside this, the agency developed and implemented an email marketing strategy aimed at improving engagement and nurturing leads through the sales funnel. This involved campaign planning, email copywriting, segmentation, and performance tracking. They supported both promotional campaigns and follow-up sequences to improve response rates and conversion from enquiry to enrolment.

Key deliverables included:

Setup, management, and optimisation of PPC campaigns (Google Ads)
Ongoing performance reporting with actionable insights
Email marketing campaign creation and scheduling
Lead nurturing sequences to support conversion
Continuous testing and optimisation across both channels
Overall, the work contributed to a more structured and data-driven marketing approach, resulting in improved lead flow, better engagement, and stronger conversion performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered consistent and measurable improvements in both lead volume and lead quality over a two-year period.

Through ongoing optimisation of PPC campaigns and structured email marketing, the agency was able to generate a steady flow of enquiries aligned with our target audience. Importantly, this was not just an increase in volume, but a noticeable improvement in the quality of leads, with a higher proportion of enquiries converting into genuine opportunities.

Key measurable outcomes included:

Sustained increase in lead volume across paid channels
Improved lead quality, resulting in more relevant and conversion-ready enquiries
More consistent monthly pipeline, supporting business growth and forecasting
Increased conversion rates from enquiry to sale due to better targeting and nurturing
Reduced wasted spend by filtering out low-intent traffic over time
Overall, the project achieved a strong balance between quantity and quality of leads, providing a reliable and scalable marketing foundation over the duration of the engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency demonstrated a structured and proactive approach to project management throughout the engagement. Deliverables were consistently provided on time, with clear communication around timelines, campaign updates, and any required actions from our side.

They maintained regular reporting and check-ins, ensuring full visibility on performance across PPC and email marketing activity. Any changes or optimisations were communicated clearly, with rationale and expected impact explained in a straightforward manner.

In terms of responsiveness, the agency was quick to react to our needs and feedback. Campaign adjustments, budget changes, and new initiatives were implemented efficiently, allowing us to adapt to shifting priorities and market conditions without delay.

Overall, their approach combined reliability, clear communication, and flexibility, which supported a smooth working relationship and consistent delivery over the duration of the project.

What was your primary form of communication with Digital Rocket?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their clear communication and ease of working with them throughout the project. They made complex marketing activity, particularly within PPC and email campaigns, easy to understand and manage from our side.

They were proactive in keeping us informed, explaining performance in a straightforward way, and providing practical recommendations rather than overly technical detail. This made decision-making quicker and more effective.

Their responsiveness and accessibility also set them apart. Any questions or requests were handled promptly, and they were flexible in adapting to our needs as the project evolved.

Overall, the combination of strong communication, transparency, and a straightforward working style made them easy to work with and contributed to a positive and productive partnership.

Are there any areas for improvement or something Digital Rocket could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Owner of Mountain Metal Arts, LLC

Describe what your company does in a single sentence.

We make Metal Art.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Rocket to accomplish?

• Contribute creative ideas to advertising copy
• Benefit from the experience of Digital Rocket's team in other client relations
• Increase traffic and sales to website

SOLUTION

How did you find Digital Rocket?

Referral

Why did you select Digital Rocket over others?

• High ratings
• Pricing fit our budget

How many teammates from Digital Rocket were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Rocket consistently and reliably delivers great ideas for advertisements and marketing combining creativity with experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic by 100%.  Increased sales 500%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They respond extremely quickly to concerns and questions.  Creatives are on time or earlier.

What was your primary form of communication with Digital Rocket?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their commitment to my company as though it were their own.
Are there any areas for improvement or something Digital Rocket could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of My Fishing Cape Cod, an education company that offers content and experiences for fishing enthusiasts on Cape Cod. We focus on the enjoyment of fishing and the local fishing lifestyle rather than just catching fish.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Rocket?

We needed help improving our website design and building a site for a client of mine.

SOLUTION

What was the scope of their involvement?

Digital Rocket optimized our current website for conversion and fixed design issues. The team also built a brand-new website from scratch for one of my captains. Digital Rocket built many new web pages for our main website, likely more than what they initially thought they were going to do. The team also dealt with a lot of technical issues with our current website, which I had built myself.

What is the team composition?

We worked with 2–5 teammates from Digital Rocket.

How did you come to work with Digital Rocket?

Someone referred Digital Rocket to me. We chose them over other options because their pricing fit our budget.

What is the status of this engagement?

We worked together from October–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Rocket fixed visible issues and built a site from scratch. The new pages loaded faster, but I don’t have the data.

How did Digital Rocket perform from a project management standpoint?

Digital Rocket delivered on time. We communicated via email and messaging apps.

What did you find most impressive about them?

Digital Rocket was easy to work with and went above and beyond.

Are there any areas they could improve?

I can’t think of anything for Digital Rocket to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a senior project manager at a creative agency that partners with organizations to develop impactful strategies, storytelling, and design, helping brands inspire change and amplify their mission.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Rocket to accomplish?

We hired Digital Rocket to provide expert technical execution and management for a month-long Meta recruitment campaign for a large nonprofit in Canada. Their primary objective was to manage allocated ad spend, optimizing performance to drive high-quality traffic to our campaign landing page. By effectively targeting the right audience, they helped us facilitate a specific user journey.

SOLUTION

What was the scope of their involvement?

Digital Rocket handled the full technical execution and management of a month-long Meta ad campaign aimed at foster parent recruitment. While our team provided the creative strategy and assets, Digital Rocket’s scope refined our strategy and focused on the end-to-end campaign setup, audience targeting, and daily optimization of an ad spend budget. Their main deliverables included building out the ad suite, managing the launch and real-time performance adjustments throughout the short campaign window, and ensuring high-quality traffic was driven through our digital funnel (specifically moving users from a documentary screening to a qualification quiz and final call-to-action).Moreover, Digital Rocket handled the technical implementation and management of the campaign directly, focusing on media buying and platform-side setup. They were also responsible for building the campaign structure within Meta, configuring the audience targeting for the region we needed, and setting up the tracking necessary to monitor quiz completions and CTA clicks on our landing page. They also managed the real-time optimization with our budget and provided the performance reporting required to track our recruitment goals throughout the month.

What is the team composition?

We worked with 2–5 teammates from Digital Rocket.

How did you come to work with Digital Rocket?

We found them through an online search. We chose them because they had high ratings, their pricing fit our budget, they offered good value for the cost, and they were referred to me.

What is the status of this engagement?

We worked together in January-March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Rocket’s success was measured by their ability to maintain high engagement rates and a low cost-per-acquisition. They also drove significant traffic to our campaign landing page, but the true indicators of our progress were the conversion metrics from our qualification quiz that was our main CTA on the landing page. We had 585,049 impressions, 6,759 clicks, a $0.93 CPC, and a 1.16% CTR. Overall, they met our goals.

How did Digital Rocket perform from a project management standpoint?

They delivered on time. Moreover, they were prompt in responding and always were able to unpack things for me when asked for further clarification.

What did you find most impressive about them?

For the cost we paid with the results we got, they were a very good deal.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the Administration Manager of Prestige Modular Coolrooms & Freezers. We provide modular coolroom and freezer solutions in Australia, allowing businesses to easily scale their refrigerated storage as needed.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Rocket?

We needed to generate leads for coolroom hires and increase revenue.

SOLUTION

What was the scope of their involvement?

Digital Rocket has rebuilt our website, created landing pages and managed Facebook and Google ads, within the agreed ad spend to generate leads for coolroom hires in targeted states (VIC, NSW, QLD and SA).

What is the team composition?

We work with 2–5 teammates from Digital Rocket.

How did you come to work with Digital Rocket?

We found them through a referral and chose them because they were a great culture fit.

What is the status of this engagement?

We started working with them in April 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 70% increase in leads due to the ads run by Digital Rocket versus directly generated leads. These converted leads have resulted in increased sales, revenue, increased target market interest and awareness.

How did Digital Rocket perform from a project management standpoint?

Digital Rocket delivers on time. We have fortnightly meetings to monitor project updates and feedback. We primarily communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Digital Rocket’s flexibility and excellent knowledge of lead generation with Facebook and Google ads are impressive.

Are there any areas they could improve?

We’re satisfied with how Digital Rocket has handled the project.

BACKGROUND

Introduce your business and what you do there.

I’m the director of franchise sales for a property inspection franchise company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Rocket to accomplish for your property inspection franchise sales?

We needed help generating qualified leads that convert into franchise sales.

SOLUTION

What was the scope of their involvement?

Digital Rocket has created a system that generates qualified leads of potential franchisees seeking to purchase a franchise. The leads are so qualified that they’re well-educated in the franchise brand, so when they get to us, they don’t ask questions about the brand; they ask what’s next and where they can sign up.

What is the team composition?

We’ve worked with 2–5 teammates from Digital Rocket.

How did you come to work with Digital Rocket?

They were referred to me. I chose them over other options because they had high ratings, great culture fit, good value for cost, and aligned company values.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Rocket has generated 100 leads per week, and we convert two sales per month.

How did Digital Rocket perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The qualified leads they generate are impressive.

Are there any areas they could improve?

No, they know what to do with minimal supervision.

BACKGROUND

Please describe your company and position.

I am the Director of Fizio Spa

Describe what your company does in a single sentence.

Rehabilitation and wellness 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Rocket to accomplish?

• Increase number of leads
• Increase ROI

SOLUTION

How did you find Digital Rocket?

Referral

Why did you select Digital Rocket over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Rocket were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital rocket managed to increase my business income 3.5 times! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was as agreed 

What was your primary form of communication with Digital Rocket?

Email or Messaging App

What did you find most impressive or unique about this company?

Punctuality at work

Are there any areas for improvement or something Digital Rocket could have done differently?

Everything agreed was delivered on time

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Nanocin, a consumer products and services company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Rocket to accomplish for Nanocin?

We hired Digital Rocket to build our website, run Google and Meta ads, and provide consulting services.

SOLUTION

Can you describe the scope of work Digital Rocket handled for this e-commerce project?

Digital Rocket has helped us build our brand by creating all our creatives, including our logo, bottle design, website design, and film ads. The team has also been responsible for our strategy and execution.

What is the team composition?

We’ve worked with numerous members of Digital Rocket’s team.

How did you come to work with Digital Rocket?

We found Digital Rocket through a referral and chose them because they were a great culture fit.

How much have you invested with them?

So far, we’ve spent over $100,000 with them.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Digital Rocket’s work, we’ve scaled our company’s revenue from $0 to $750,000, and all our metrics have improved, including our subscribers, which have increased by 500%.

How did Digital Rocket perform from a project management standpoint?

Digital Rocket’s team is always available anytime of the day or night. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Ivan is fantastic to work with, trustworthy, and I consider him a friend.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.