Digital Authority Partners

BACKGROUND

Please describe your company and your position there.

I am the CEO of a venture backed technology startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Authority Partners, and what were your goals?

SEO is critical to our business. We needed help mapping out a plan to rank for our key "money" terms that would drive inquiries to our premium members. Our goal was to triple our organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

This company was referred to me by one of our mentors, MATH Ventures.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First they learned about our business objectives and mapped out a plan to drive high intent traffic to our site. They educated us on the new algorithm and how to get the most from our content, tech and offsite SEO. They monitored on monthly basis and partnered with our tech team to ensure our platform was optimized.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the CEO, an account manager and technical lead. We also worked with writers from time to time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very happy with their reports and strategic suggestions.

Describe their project management style, including communication tools and timeliness.

Weekly meetings, slack updates and emails.

What did you find most impressive or unique about this company?

Their CEO was incredibly knowledgeable and had great ideas.

Are there any areas for improvement or something they could have done differently?

There was some turnover but that is normal in the agency business.

BACKGROUND

Please describe your company and your position there.

I am the EVP for Signature Analytics that does outsourced accounting and finance work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Authority Partners?

Digital Authority provided an updated website and the associated analytics work to realize our investment into the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed with the professionalism and overall knowledge in the marketing space. While they were only engaged for the website and analytical work they do provide a whole host of marketing services.

Describe the project in detail and walk through the stages of the project.

Develop a list of items to be reworked for the website Develop local landing pages and and in depth service page Analytical audit and taking steps to measure lead generation and conversions from the website work

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of approximately four people around project management, UX, web development and analytics

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were pleased with the web pages provided. We would recommend Digital Authority Partners

How effective was the workflow between your team and theirs?

The team was responsive and available. They communicated each week as to the update the project. The flow was seamless.

What did you find most impressive or unique about this company?

Follow up and quality of the work. Their knowledge in the space was very helpful in developing our marketing plan.

Are there any areas for improvement or something they could have done differently?

The project was delivered on time and we were happy with the results. No improvements are are recommended at this time.