Digital Ants

BACKGROUND

Please describe your company and position.
Skullpig is a Korean athleisure brand. We sell leggings, sports bras and training apparel online to women in Czechia who want activewear that works both for training and for everyday wear. We hired Digital Ants to help us grow our online store: make it ready for Czech customers, connect it properly to Google and run performance campaigns that turn search demand into orders.

OPPORTUNITY / CHALLENGE

Describe what your company does in a single sentence.

We were one of the first Korean athleisure brands to enter the Czech market, so we started with almost no brand awareness. We built it through dozens of collaborations with Czech micro-influencers and an active Instagram presence, and it worked where it matters most: our customers love the quality and keep coming back. What we were missing was a scalable way to win new customers. Our store attracted visitors, but it didn’t yet tell Czech shoppers clearly enough what makes Skullpig different and who it’s for, and we had barely used performance marketing. Having decided to focus entirely on online sales, we needed a store and an acquisition channel that could turn interest into orders.

SOLUTION

What specific goals or objectives did you hire Digital Ants to accomplish?

Digital Ants started with our data rather than with ads. They analysed our sales to understand real online order value and our best-selling products, and used Czech keyword research to size demand and its seasonality. Based on that, they:

- Localised our storefront and checkout into proper Czech
- Brought our websites together under skullpig.cz, with an English version for expats, while keeping our existing search traffic
- Connected our product catalogue to Google Merchant Center and Performance Max
- Improved our product detail pages
- Launched Google Shopping and Performance Max campaigns

We agreed on a phased approach: Meta advertising and further work on the site will follow once the core channel and conversion rate are performing, so our budget goes first where it can pay back fastest.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’re at an early stage. Our localised store is live, and the campaigns have been running for around two and a half weeks. In that time they have brought our first orders from the new channel, and our cost per order is trending down. It’s too early to draw firm conclusions, and we’ll update this case study with full results once there is more data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every time I have a question, they explain things kindly and in detail. My Czech and English are limited, and they care so much about communication that they even prepare their reports separately in Korean for me. When there was a mistake in an invoice amount, they admitted it right away and fixed it, which built my trust. When a conversion tracking warning appeared, they checked it thoroughly, even placing a test purchase.

What did you find most impressive or unique about this company?

Even though we are a small brand, they take care of us sincerely, as if we were a big client. We got our first order in the very first week of the campaign, and in the second week they cut the cost per order in half at almost the same spend. I also appreciate that they show the numbers honestly every week and openly tell us not to rush decisions while there is still little data.

Are there any areas for improvement or something Digital Ants could have done differently?

So far I am very satisfied, to the point that it is hard to find anything to criticize. As a foreign business owner working abroad, I had many worries about the language and the local market, but thanks to Digital Ants I could confidently entrust our online sales for the Czech market to them. I look forward to growing together with them.

BACKGROUND

Please describe your company and position.

I am the Marketing specialist of STIEBEL ELTRON

Describe what your company does in a single sentence.

We offer efficient and sustainable heat pumps, room ventilation systems and water heaters.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Ant to accomplish?

• Number of leads in priority categories (Heat pumps and ventilation)
• Organic visits on website
• Keyword positions
• Social network management

SOLUTION

How did you find Digital Ant?

on recommendation

Why did you select Digital Ant over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Digital Ant were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Ant provides us with complete online communication - website optimization, social media management, preparation of performance and brand campaigns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Moving to the top positions in search engines for selected keywords
• Increase website traffic
• Increase in the number of followers on social networks 
• Achievement of set targets for performance and brand campaigns

Number of organic visitors

Positions of keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very professional and helpful approach of all team members
• Clear and effective communication
• Regular updates on progress in all areas of our cooperation
• Each project is fine-tuned to our requirements and flexibly adjusted according to the results

What was your primary form of communication with Digital Ant?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we appreciate about our cooperation is the open communication, flexibility and adaptability to our current needs

Are there any areas for improvement or something Digital Ant could have done differently?

In the course of our cooperation we have fine-tuned our communication very effectively and I have no further suggestions for improvement at the moment.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Capek & Co

Describe what your company does in a single sentence.

Residential and luxury development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Ant to accomplish?

• Create a stunning web presentation for an exclusive apartment resort gem at the Slapy Dam in the middle of Europe
• Design and execute a fully digital advertising campaign to generate demand for the sale of exclusive apartments
• Establish social media presence to support brand awarness and trust

SOLUTION

How did you find Digital Ant?

Referral

Why did you select Digital Ant over others?

• Referred to me
• Company values aligned
• Pro-client attitude

How many teammates from Digital Ant were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliver the website that attracts a target group, tailor a full online marketing strategy based mainly on social media, execution of the necessary steps. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We needed 40% apartments to be sold out within 2-3 months. And we did it.

Generate demand for the sales of the apparments

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated with Digital Ants director, Lukáš. He distributed the work to the team. Later on, we were in touch with these team members too. The work was intensive, demanding, time consuming for both parties. When there was a delay on something, we tried to figure it out as quickly as possible. Respond to our wishes was very good despite the individual opinions which varied sometimes. It must have cost them a lot of energy to have the result we desired, which I appreciate a lot.

What was your primary form of communication with Digital Ant?

In-Person Meeting

What did you find most impressive or unique about this company?

Pro-client oriented, smart, thinking in context, a real partner. 

Are there any areas for improvement or something Digital Ant could have done differently?

Not exactly. Nothing I should be bothered about.

BACKGROUND

Please describe your company and position.

I am the Marketing Head of Unicorn Attacks

Describe what your company does in a single sentence.

We are an established, disruptive boutique business consultancy, helping promising start-ups, scale-ups and corporate clients how not to kill a unicorn that lies within.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Ant to accomplish?

• Lead generation
• Consumer engagement in digital space

SOLUTION

How did you find Digital Ant?

Referral

Why did you select Digital Ant over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Digital Ant were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For a major sporting even - the IIHF World Ice Hockey Championship 2024 in Czech Republic (Prague and Ostrava), we have partnered with Digital Ant to help us drive: 

1. Ticket sales via social media and wider digital landscape, both in Czechia and internationally (8 countries) 
2. Consumer engagement with content on social media 
3. Number of real fans on Championship profiles to be used both for the Championship and for future use by the Czech hockey federation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Fanbase growth by 20% on all relevant social channels within 6 months 
2. 100.000 people registered for competition to win tickets that ran purely on Digital Ant serviced digital channels 
3. Over 350.000 tickets sold after 2 weeks of key digital campaign (4x faster sales than on previous occasion in 2015!!) 
4. Versatility and high engagement rates of almost all content delivered = overall very happy local and international clients (International Ice Hockey Federation, sponsorship agencies, local media and advertising partners etc.)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very professional, knowledgeable, experienced team leadership, savvy in the digital & marketing tech disciplines 
• Very analytical and numbers-oriented, compared to other previous partners/suppliers 
• Always responsive and flexible to finetune campaign and content based on results 
• Generally a very modest team with a consistent positive attitude.

What was your primary form of communication with Digital Ant?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their analytical approach, combined with learnings then applied to creativity/content

Are there any areas for improvement or something Digital Ant could have done differently?

Not sure. Sometimes it takes a bit of time to adjust advertising on air, however this is mainly due to the necessity to wait for platforms like Meta to apply their algorithms over at least a week to be able to spot real data-driven rooms for improvement..

BACKGROUND

Introduce your business and what you do there.

I’m the brand and marketing manager for a cosmetic company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We’re growing and launching our products all over the world. As part of our growth efforts, we wanted to introduce our business to the Czech market, so we were looking for a team who would be able to communicate our products and novelties to the Czech market.

SOLUTION

What was the scope of their involvement?

Digital Ant helps us with our brand awareness in the Czech market. They’re responsible for running our communication according to our strategy, and they help us with market research. Additionally, they handle our relationships with influencers and create PPC campaigns to improve our reach.

Initially, they analyzed our accounts, explained the issues they found, and recommended creating new accounts, even if we lost some followers — they knew this would be the best solution for us.

Now, Digital Ant proposes content for Facebook and Instagram every month, and they constantly come up with new solutions. They also propose ideas on how to engage our consumers and followers better. After every campaign, we get feedback on what would be best for us to do. 

What is the team composition?

We work with a manager, a copywriter, and a graphic designer.

How did you come to work with Digital Ant?

I researched different companies online and interviewed a few agencies, including Digital Ant. For us, they were the best option based on their experience, services, and communication style.

What is the status of this engagement?

We started working together in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Ant has increased our brand awareness, ultimately increasing our user engagement. Our new accounts have worked really well. Additionally, we really love the content they prepare, and we’re very happy with their work.

How did Digital Ant perform from a project management standpoint?

Digital Ant is always on time, and they answer very quickly. I’m in close contact with them, and I’ve never had to wait for answers. Overall, they’re a solid team. We communicate via email and video calls, and they use a platform to organize posting calendar.

What did you find most impressive about them?

Digital Ant is very reliable and treats us like a partner; I love their service. Although the work they do for us is very basic, they’re very serious about it. They’re engaged in our internal activities, and their work is always on time. They’re my favorite agency to work with.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Typhoon Roasters, a company that manufactures and sells coffee roasters and equipment. I oversee all business operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We were looking for a new partner to help us with market research and marketing activities because we weren’t satisfied with our solution at the time.

SOLUTION

What was the scope of their involvement?

Digital Ant handles all our performance campaigns on Google and our brand-building campaigns. Initially, we shared all information from previous marketing partners, including the settings on our Google account. We also shared our expectations from this partnership and our market goals. Currently, we have several active campaigns across the Europe region to promote our products and services, and they oversee them. The team is responsible for all incoming leads to our company.

Additionally, Digital Ant has done several SEO audits of our websites and campaign optimizations. They’ve done keyword optimization and changes to the web strategy. We’ve worked with them on several banners for Google Display Network campaigns for both our coffee roasters division and our retail coffee sales division.

What is the team composition?

I’m mainly in contact with the CEO; we share all information and requests with him, and he assigns the tasks within his company.

How did you come to work with Digital Ant?

We found them on Google, looking for the top ten agencies in Prague. An ad or review for Digital Ant popped up, so I contacted them.

How much have you invested with them?

Our current monthly budget is between $6,000–$7,000, including marketing credits and fees. The budget has grown as the engagement has progressed. In total, we’ve spent around $100,000 with Digital Ant. 

What is the status of this engagement?

We started working together in October 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve almost quadrupled our sales since we started working with Digital Ant. Every year, we’ve doubled the previous year’s sales due to incoming leads the team brings. I believe there’s a good share of their success in what we do now as a company. We’re expanding our operations with Digital Ant because I’m truly satisfied with their service.

How did Digital Ant perform from a project management standpoint?

They’ve been good at project management. Every time I contact them, they’re very structured. They always stick to their deadlines, and I’ve never had a misunderstanding or conflict situation with them whatsoever. I’m quite surprised to have found such good customer service.

Although I’m unaware of the tools they use internally, we use Google Cloud Platform for project management. As for communication, we normally use email. Once in a while, we have in-person meetings where we share results for the previous month, goals for the next one, adjustments to the campaigns, or major changes to our overall business operations.

What did you find most impressive about them?

I really appreciate Digital Ant’s fast and honest communication. For example, I write them an email in the morning, and they answer within a day, maximum. They always have a clear understanding of the issue and provide the response I’m looking for. There is never vague communication with the team. Instead, Digital Ant is open and truthful, which stands out the most.

Are there any areas they could improve?

Nothing they need to improve comes to mind at this point in our partnership. Every time we’ve needed anything from them, they’ve been able to provide it, so we’re all good.

Do you have any advice for potential customers?

I would just recommend you give Digital Ant a shot! We’ve worked with four different marketing agencies, and I’ve been most satisfied with Digital Ant.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing consultant for Emco. Emco is a food producer that makes granola and breakfast foods. This is one of the biggest industries in the Czech Republic, and I’m in charge of e-commerce development and campaigns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We don’t have an in-house PPC specialist; our team is small, and we don’t have the scale and capacity to do PPC campaigns, so we wanted someone who specialized. I brought in Digital Ant to help with the campaigns.

SOLUTION

What was the scope of their involvement?

Digital Ant helps us with campaigns in Google Ads, another PPC platform, and Criteo, our TV platform. They also sometimes help us with campaigns to improve performance on Facebook. For some campaigns, they help with the copy and the creative aspects, mainly if it’s a stand-alone campaign that is only online. 

Initially, we collaborated to develop the campaigns’ strategy. They did an entrance analysis, then set up the accounts and the first campaigns. They tried out ideas to see what worked best. In the last year, the team has settled on the most effective campaigns, and they continue to manage them.

What is the team composition?

I work with three people From Digital Ant; I’m primarily in touch with Bara (PPC Specialist), who acts as project manager, a PPC specialist who manages the campaigns, and Lukas (Founding Partner), with whom we do the budget negotiations.

How did you come to work with Digital Ant?

We met Lukas a long time ago before we started our company and did campaigns together when Digital Ant was still small. We’d worked on projects with them for other clients in my current company, so I recommended them to this client. 

How much have you invested with them?

We’re spending 15,000–20,000 Czech koruna (approximately $700–$900 USD) monthly on fees.

What is the status of this engagement?

We started working together in July 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Digital Ant arrived at very stable campaigns that are optimized and working pretty effectively; the team’s testing led us to the best versions of the campaigns.

How did Digital Ant perform from a project management standpoint?

They’re good at project management; Bara sends me reports, and I’m unaware of what’s happening behind the scenes, which shows their project management is working. 

As for communication, we mainly use email. We also have status calls; we used to do them weekly, and now they’re biweekly. We initially tried Asana because I was using it for other aspects like development. However, the status calls work better.

What did you find most impressive about them?

Although it was a long process to get us here, we’re very happy with the campaigns — Digital Ant’s work is effective. 

Are there any areas they could improve?

In the beginning, the project management process wasn’t ideal. However, we figured it out through many talks with Lukas. One year ago, I would have said that communication could be better; now, it’s working fine. 

Do you have any advice for potential customers?

Testing things out is very important with Digital Ant or any other provider. For this project, the tests we did on the campaigns were pretty crucial.

UPDATED REVIEW

This review was published on July 21, 2020.

Petr Chotebor

Marketing Consultant, Emco / Coolmarketing

Advertising & marketing

1-10 Employees

Prague, Czech Republic

Less than $10,000

May 2014 - Ongoing

Project summary

Digital Ant provided PPC marketing and SEO to the third-party customers of a marketing consultancy, working on a variety of projects and methods including social media marketing on Facebook and internal SEO.

Feedback summary

The project has been remarkably successful for both the client and their customers, allowing them to provide comprehensive services and see consistently lower costs per acquisition. The Digital Ant team is communicative and enjoyable to work with, establishing a basis of trust in their relationship.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Coolmarketing. We are a small marketing consulting agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We don’t offer PPC and digital marketing services to our clients, so we needed a vendor to work with us on those projects. 

SOLUTION

What was the scope of their involvement?

They have done several projects over the years. They help with digital marketing, and social media marketing, including Google and Facebook ads. 
They do PPC and SEO work.

What is the team composition?

I actively communicate with three people; Lukas (Founding Partner), the project manager, and the campaign specialist.

How did you come to work with Digital Ant?

I’ve known the owner for many years. 

How much have you invested with them?

Our spend is $10,000/mo. and their fee is roughly $1,500 - $2,000/mo. 

What is the status of this engagement?

We began working together around Summer 2014, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

On the current project, they helped lower cost on acquisition. They also improved the yearly target spend required from 29% to 22%. We are pleased with their work.

How did Digital Ant perform from a project management standpoint?

They do well. We have weekly status calls and communicate through Asana.

What did you find most impressive about them?

They have a friendly approach to coming up with solutions. I trust that they care about the success of our company and are working to get the best results possible.

Are there any areas they could improve?

There are communication issues sometimes, but it’s not really their fault.

Do you have any advice for potential customers?

As a new client, meet with the founders to discuss the important aspects of your project. They are the core of the agency.

Star Ratings

Overall rating: 4.5

Quality: 4.5

Cost: 4

Schedule: 5

Willing to refer: 5

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Phoenix Marketing & Consulting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We needed help with digital marketing and video production. We used to work with a US-based agency, but we wanted to work with a different company.

SOLUTION

What was the scope of their involvement?

Digital Ant provides us with social media marketing services. They’re in charge of our posting, growth advertisement, post promotions, and digital marketing. We also use them for photoshoots, video production, and content creation. They mainly produce videos for social media, which are 30–60 seconds in length.

Additionally, they propose the strategy and content of the videos. We review it, give our recommendations, and then they shoot them. We have a US agency for community management, but Digital Ant creates the content for Facebook and Instagram. We’re currently setting up our LinkedIn account and plan to look into Twitter, TikTok, and YouTube.

What is the team composition?

We work with the owner, who is the supervisor/strategist. We also work with a project manager, a content creator, a copywriter, and two other people.

How did you come to work with Digital Ant?

Our company owner was in Europe for one and a half years, so we looked for an agency in the Czech Republic. We did a Google search and looked at review sites for possible companies to work with.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working together in March 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In general, we’re satisfied with their work. We’re growing on Instagram and Facebook. In the beginning, we staggered a bit because we’d previously used agencies that didn’t have the best strategy moving forward. Digital Ant had to compensate for followers that were deleted because they were fake. However, we keep adding followers and fulfilling our goals.

When we started, we had around 50,000 followers on Facebook. Now, we have over 80,000, and the numbers keep rising on Instagram as well. Moreover, the posts’ success is a learning curve right now. We’re trying new things and learning from what is working.

How did Digital Ant perform from a project management standpoint?

We implemented project management later on in the process. In the beginning, the strategist was in charge of coordinating the team. However, we realized that we needed someone to manage different team members. We added a project manager, and working with her has been great.

We’ve set up goals and clear deadlines. Also, we use Google Drive to share documents and videos and communicate through Slack, email, and phone.

What did you find most impressive about them?

They’re strong in coming up with modern designs and content. Moreover, they excel at planning and making a strategy to follow up with a plan.

Are there any areas they could improve?

We struggled with setting up clear goals in the past, but that went both ways. We weren’t very sure what we wanted and were lacking in guidance. They weren’t driving the project, so they could’ve led us more in their recommendations instead of listening to us. Sometimes what we want isn’t necessarily the best. Other than that, we’re very satisfied.

Do you have any advice for potential customers?

Have clear goals and expectations. It’s important that they get to know your market and you provide as much data as possible so they can work and create a strategy around it.

BACKGROUND

Please describe your company and your position there.

I am a Brand Manager of a company that works with sports data - we delivers sports results both for B2B and B2C segments, B2B being mostly sports TV stations, B2C websites & apps in 38 countries globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Ant?

- adjustment of ATL creatives into online - motion graphics - campaign management - data analysis (incl. dashboard building)

What were your goals for this project?

Drive awarness (brand lift) to establish a completely new brand, drive website visits, app installs, discover and utilize user segmentation.

SOLUTION

How did you select Digital Ant?

The actively approached our company and presented their portfolio.

Describe the scope of their work in detail.

We have launched a new product, a sports news aggregator. The agency has worked on: - test campaign that was supposed to test mainly the user flow in the app/web - main campaign required the agency to adopt the hero spot and key visual into dozens of online formats from IG stories to RTB formats, create their own versions, develop motion graphics, handle RTB, handle Social Media campaigns (mainly remarketing, app-install ads) and other media planning, handling and creative tasks. - big separate task was tracking, analytics and cooperation with our internal BI team while implementing the results into the campaign management

What was the team composition?

Internal brand team setting the strategy, online media team and BI team + Digital Ant + another media agency cooperating jointly on the task.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The goals of all campaigns were met. On top, we have tested multiple different formats, technological and strategic approaches to the campaigns and we can use these learning in the future campaigns across our product portfolio.

How effective was the workflow between your team and theirs?

Modern communications such as Asana and Slack allowed us to communicate effectively despite the pandemic situation.

What did you find most impressive about this company?

Their young enthusiasm combined with their skills and experience were impressive.

Are there any areas for improvement?

This was our first campaign, hard to judge. DA has space to grow in strategy, that comes with experience.