A&T Digital

BACKGROUND

Please describe your company and position.

I am the Public Relations Specialist of deepidv

Describe what your company does in a single sentence.

deepidv is the new standard for Human + AI verification — a cryptographically secured verification engine and agentic compliance suite for risk, fraud, and continuous monitoring.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A&T Digital to accomplish?

• DeepIDV required to expand in publicity and to generate more high-quality leads via effective digital advertising.
• Transparency, communication and a growth-oriented approach were critical to make sure that every dollar is used to its maximum potential.
• We wanted somebody who could take on Google Ads with a good handle on it and be able to generate ROI that made sense with our objectives.

SOLUTION

How did you find A&T Digital?

• Online Search
• Referral

Why did you select A&T Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from A&T Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a very strong performance marketing focus and that's where A&T Digital came in to manage our Google Ads campaigns. They gave us all the information from the start and were making regular contact with us via email so we knew exactly what was happening at each stage.
They created and executed a specific marketing campaign approach, which involved keyword targeting, ad optimization, and ongoing monitoring. They focused on those strategies that showed a clear return on investment and adjusted them on the fly to get the maximum return on our investment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of this partnership were very successful. The campaigns we ran with A&T Digital drove a 75% spike in sales for us. The ROI was huge, so much more than we were expecting. Not only did we get increased conversions, but the quality of leads was improved as well. This growth has made a real difference to our business, bolstered our position in the KYC industry and we feel confident in our ability to scale further.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The interface with A&T Digital was smooth during the project. They were quick to reply to emails, were able to explain the pricing clearly and keep me up to date on how the campaigns were going. They were very professional and open, so the process went very smoothly and was trustworthy. We were always well informed and supported and had confidence in what they could deliver.
Our experience of working with A&T Digital has been very rewarding. They have all the expertise in Google Ads and performance marketing that enabled us to see measurable growth in a short time. We were impressed with the ROI and their ability to communicate and customize strategies. A&T Digital is a great option for any business seeking to make a meaningful impact with digital ads. 

What was your primary form of communication with A&T Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we were impressed with about A&T Digital was their transparency and responsiveness. As from the outset they were clear about their pricing and communicated openly with us via email, we felt they had a good level of professionalism. What really caught their attention was the fact that they adapted strategies according to our needs in our industry rather than using general strategies and making campaigns.
The mindset to drive ROI in everything we did was clearly visible with a 75% sales growth as evidence to their expertise. Their proactive communications, their openness to providing explanations of decisions made in the campaigns and their making us feel like we were truly a part of the process were both appreciated and appreciated.

Are there any areas for improvement or something A&T Digital could have done differently?

Overall we were very happy with our experience but there could be some areas of improvement, which are the depth of reporting dashboards. There was good communication and useful updates but if we had more sophisticated visual analytics or real-time dashboards it would be even simpler to monitor our performance.
Also they are a small team and if they need to scale up for larger projects, that may be a consideration for the future. While these are small considerations, it would make their already powerful service offering even more powerful to improve their reporting capabilities and capacity.

BACKGROUND

Please describe your company and position.

I am the CEO of OneKind

Describe what your company does in a single sentence.

OneKind is a growing movement of people committed to protecting Scotland’s animals. Staffed by a team of six, along with dozens of fantastic volunteers, we work to expose and end cruelty. Together, we can achieve so much more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A&T Digital to accomplish?

• The main goal was to improve paid advertising performance and increase sales at a sustainable cost. We focused on reaching the right audience, improving campaign efficiency, reducing wasted ad spend, and scaling results.

SOLUTION

How did you find A&T Digital?

• Online Search
• Referral

Why did you select A&T Digital over others?

• Pricing fit our budget
• Good value for cost

How many teammates from A&T Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A&T Digital took over our Google Ads account and rebuilt it from the ground up. They restructured our search ads, segmented our Performance Max (PMax) campaigns, and fully implemented our product feed in the Google Merchant Center, which we had been trying to get right for a while. 
A&T Digital also built our Meta Ads presence from scratch, focusing on retargeting and catalog ads first and then moving us into prospecting. On top of the paid ads, they handled our social media posting, creating 4–8 posts a month across Facebook and Instagram. They also did light video editing from footage we already had. 
Additionally, A&T Digital helped us tighten up our brand guidelines to ensure consistency. We had weekly reporting and a standing strategy call the whole time. Liza was our day-to-day contact, and she never missed a week. We kept a few things in-house. Our YouTube channel and the boosting behind it are run internally by our team. 
We also handle our own product photography and the bulk of our content creation. Email marketing and SEO also stayed on our side. This was all by design; we scoped the engagement around paid media and social media specifically so A&T Digital could go deep on those areas instead of spreading thin across everything. A&T Digital was upfront from the start about what was in scope and what wasn't. There were no surprise upsells or scope creep, which I appreciated.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The key indicators of success were increased sales, improved ROAS, lower acquisition costs, and the ability to scale ad spend while maintaining profitability.
The Meta retargeting campaign A&T Digital built was the standout. That channel basically didn't exist for us before they came in, and it became one of our strongest performers. Our branded search ads also got noticeably more efficient once A&T Digital restructured the account and got everything running properly. Getting the product feed fully implemented in the Google Merchant Center was a big unlock for us. Our spring promotion was our best of the year. On the operational side, we went from inconsistent social media posting to a steady cadence with reporting every single week, so I always knew exactly where things stood. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A&T Digital project management was solid. Ads management was the most consistent part of the whole project. She gave us a weekly recap every Tuesday without fail, sent agendas ahead of calls, and followed up on action items instead of letting them drop. They came in on the strategy side when we needed to go deeper on something, and they were both accessible. Regarding timing, most of the deliverables landed when A&T Digital said they would. The bigger builds, like the PMax restructure and the campaign build-outs, rolled out over a few weeks rather than all at once. This was intentional; they didn't want to gut campaigns that were producing results while the new structure came online, and I agreed with that call. Nothing ever went dark on me. If something slipped, I knew about it before I had to ask, which is more than I could say for most vendors.

What was your primary form of communication with A&T Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things stood out. First, A&T Digital didn't oversell. Early on, They told me that our Meta retargeting numbers were the best we'd ever seen on that channel and to expect them to come down as we scaled. Most agencies don't do that; they let you fall in love with an early number and then explain it away later. A&T Digital set the expectation upfront, so nothing was a surprise. The same happened with attribution; they were honest about what the data could and couldn't tell us instead of dressing it up. Second, our values fit. That's why I picked them over the other options I looked at. A&T Digital didn't treat us like an account to manage; they took the time to understand our brand and the space we're in, which matters in the aftermarket industry, where the customer knows more than the marketer usually does. A&T Digital , in particular, was straight with me every time, including when the answer wasn't what I wanted to hear.

Are there any areas for improvement or something A&T Digital could have done differently?

Nothing major. If I'm nitpicking, the first few weeks were slower than I wanted. Some of that was due to access and permissions on our end, and some of it was just the ramp-up. I would have also liked a firmer baseline locked in at the start, so we had a cleaner before-and-after comparison. We ended up building a lot of that measurement picture as we went, rather than having it nailed down on day one.