DigiMentals

BACKGROUND

Please describe your company and position.

I am the CEO of Robicam

Describe what your company does in a single sentence.

Sell CCTv and security systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigiMentals to accomplish?

• Amplify our online presence in select countries where we operate.
• Execute targeted AdWords and Facebook advertisements to enhance brand visibility.
• Drive increased sales through effective digital marketing strategies in both online and retail channels.

SOLUTION

How did you find DigiMentals?

Online Search

Why did you select DigiMentals over others?

High ratings

How many teammates from DigiMentals were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Market Research & Analysis:Conduct a thorough analysis of the regions where we operate to understand the audience demographics, preferences, and purchasing behaviors.Identify the most effective keywords and audience segments for AdWords and Facebook campaigns. 
2. Strategy Development:Collaborate with our team to understand our brand voice, USP (Unique Selling Proposition), and product offerings.Develop a comprehensive digital marketing strategy tailored to our brand's needs and regional preferences. 
3. Ad Campaign Creation & Management:Design visually appealing and impactful ads for both AdWords and Facebook platforms.Regularly monitor the performance, conduct A/B testing, and optimize ads for higher conversions. 
4. Reporting & Analysis:Provide monthly performance reports detailing metrics such as click-through rates, conversion rates, ROI, and other relevant KPIs.Offer insights and recommendations based on the data to continually refine our marketing efforts.
5. Retail Channel Integration:Ensure that the digital campaigns are integrated with our retail promotions to provide a seamless experience for the customers.Assist in coordinating online and offline marketing efforts for brand consistency.

Summary of Key Deliverables: Comprehensive digital marketing strategy document.Designed Ad creatives for AdWords and Facebook campaigns.Monthly performance and analytics reports.Recommendations and insights document for continual campaign improvement.An integrated marketing plan for online and retail channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Online Visibility: There was a 40% increase in brand searches on major search engines, indicating a heightened awareness among target audiences.
• Higher Conversion Rates: AdWords and Facebook ad campaigns yielded a 25% improvement in conversion rates compared to previous campaigns.
• Return on Investment (ROI): For every dollar spent on the marketing campaigns, we observed a return of $3.50 in sales, signifying a successful ROI.
• Boosted Retail Footfall: Our retail outlets in the targeted regions reported a 15% uptick in footfall, indicating the synergy between our online and offline marketing efforts.
• Customer Engagement: The engagement metrics such as likes, shares, and comments on our Facebook ads rose by 30%, showcasing an enhanced customer interaction with our brand.
• Decreased Cost Per Acquisition (CPA): Efficient targeting and campaign optimization led to a 20% reduction in the cost per customer acquisition.
• Increased Market Share: As a result of the campaign, our market share in the targeted regions expanded by 10%.

These outcomes, collectively, demonstrate significant progress and success in our collaboration with DigiMentals, both in terms of brand visibility and tangible sales results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Structured Approach: DigiMentals employed a well-organized project management approach. They began with a kickoff meeting to understand our needs, set clear milestones, and established timelines for each phase of the project. 
• Communication: The team maintained open channels of communication throughout the project. We had regular weekly meetings to discuss progress, address concerns, and make any necessary adjustments. They also used project management tools, which allowed us to track tasks and deliverables in real-time. 
• Timeliness: DigiMentals was commendable in adhering to deadlines. Most deliverables were on schedule, and on the few occasions where there were delays, we were informed well in advance with valid reasons and revised timelines. 
• Responsiveness: They were highly responsive to our needs. Whenever we had feedback or requested changes, the team was quick to incorporate them without compromising the project's timeline.
• Flexibility: We appreciated their ability to adapt to changing requirements. 

As our needs evolved, DigiMentals displayed flexibility and agility in adjusting their strategies to ensure our objectives were met.In summary, DigiMentals' project management was efficient and professional. Their commitment to timelines, effective communication, and responsiveness to our needs ensured a smooth and successful collaboration.

What was your primary form of communication with DigiMentals?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Innovative Strategies: DigiMentals consistently brought fresh and out-of-the-box ideas to the table, demonstrating their commitment to staying ahead of digital marketing trends. 
• Deep Understanding: Their ability to grasp our business model, industry nuances, and target audience's preferences was commendable. It felt as if they were an extension of our internal team rather than an external agency. 
• Transparent Reporting: Their transparent and detailed reporting was a breath of fresh air. They not only presented data but also took the time to explain its implications and recommended actionable steps for improvement. 
• Client-Centric Approach: DigiMentals prioritized our needs and goals at every stage of the collaboration. They were more of a partner than a service provider, genuinely invested in our success. 
• Cutting-Edge Tools: The company utilized the latest digital marketing tools and technologies, ensuring our campaigns were optimized for maximum reach and effectiveness. 
• Cultural Sensitivity: Given our operations in multiple countries, DigiMentals showed an impressive understanding of cultural nuances, tailoring campaigns to resonate with diverse audiences. 
• Dedicated Team: Their team was not only skilled but also passionate about their work. Their enthusiasm and commitment were evident in every interaction, fostering a positive working relationship.

In essence, what stood out about DigiMentals was their combination of expertise, innovation, and a genuine desire to see their clients succeed. Their holistic approach to digital marketing, backed by a dedicated and knowledgeable team, made our collaboration both productive and enjoyable.

Are there any areas for improvement or something DigiMentals could have done differently?

While working with DigiMentals, we found their approach to be impeccable. Their expertise, dedication, and thorough understanding of our needs were unparalleled. From the onset, they showcased a commitment to excellence, and throughout our collaboration, they consistently exceeded our expectations. 

The team's proficiency, combined with their innovative strategies and client-centric approach, made it evident that they operate at the pinnacle of digital marketing services. Given the high standards they maintain, we genuinely believe that they've set the benchmark in the industry, leaving little to no room for improvement. In our eyes, DigiMentals is the epitome of perfection in digital marketing.

BACKGROUND

Please describe your company and your position there.

Resolute Software is a premium IT professional services firm specializing in digital transformation and modernization by providing superior quality web, mobile, and desktop software solutions.

In my role as VP of Marketing, I am responsible for shaping the marketing strategy for the company, the long-term vision of how we'd like to build the team and what skills we need on the team, and taking an active role in building the marketing plan and budget, deciding on new channels and initiatives, partners, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigiMentals, and what were your goals?

Since its inception, Resolute's marketing strategy has bid high on growing our digital footprint, increasing organic traffic, and improving rankings. By expanding the business and the team, we started increasing the number of initiatives and channels. We needed a hand to help us streamline our organic traffic efforts, professionals whom we can rely on to bring in more expertise and experience in the matter to help us continuously grow.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with DigiMentals before and have been very happy with how we worked together and our results. The DigiMentals team went through a rigorous approval process with the Resolute management team, adjusting their proposal several times to fit our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with a few discovery calls and a share of information for the DigiMentals team to understand our industry and the services we offer, where we stand at that moment, and our goals. They put together a very detailed month-by-month timeline on how to proceed. We started with revamping existing content (news, blog posts, website pages) and continued creating new copy from scratch, following their expert advice on copy structure, titles, meta, etc.

How many people from the vendor's team worked with you, and what were their positions?

DigiMentals assigned an account manager with who we meet once a week to discuss day-to-day work and next steps. There were two additional team members on their side who joined the team to contribute.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the start of the SEO project, our organic traffic has been steadily increasing, and we have managed to climb up in search results for several keyword combinations. We are still way too early in the process, and I am optimistic that we are yet to see even better results.

Describe their project management style, including communication tools and timeliness.

They have been very hands-on with managing the entire project from the start. The DigiMentals team set up a weekly sync call to discuss the ongoing tasks and overall progress. They are very responsive to email and reply to our inquiries around the clock!

What did you find most impressive or unique about this company?

Their experience and in-depth knowledge of the topic stand out. What impresses me is their dedication to customer success and willingness to go the extra mile to deliver results. They also successfully manage to transfer knowledge and train our employees.

Are there any areas for improvement or something they could have done differently?

I cannot think of any at the moment.

BACKGROUND

Please describe your company and your position there.

I am the CMO of Boatico.com - An online booking platform for yacht charters

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigiMentals, and what were your goals?

We started our project two years ago with the creation of the webpage. We put a lot of self effort in the project and came to the point of needing a professional help for the digital marketing of Boatico. Our goal is to increase our online presence and sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got a very warm recommendation of a freelancer working with us on content creation. We have checked 3 companies before, but they seem too big and not personal enough for us. With the very first presentation Digimentals approved professionalism, clear communication and personality. We decided right away.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we presented the base of our business and our workflow, then our future goals. The Digimentals team came up with a strategy plan for the first months - research, execution and adjustment of ads in Google + increase of business specific audiences in Facebook and personalized campaigns in FB & IG. The next steps we have planned are the integration of MailChimp + re-marketing campaigns and a full SEO audit of our webpage - the special skill of the Digimentals.

How many resources from the vendor's team worked with you, and what were their positions?

We work with the Digimentals executive, Chris (Founder). In our weekly online meetings we evaluate the ads and sales and discuss the next steps. Later his team works on the fine tuning or creation of new ads.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have increased our sales, despite the hard times for the vacationing business - Covid and the political insecurities with the invasion of Ukraine. Our Ads on google rate us between the 3 best yacht charter businesses online in the moment. Our SM followers grow and engage more with us.

How effective was the workflow between your team and theirs?

We have weekly online meetings and very intense email communication. At any time! The engagement they have with us personally and with our business is huge. Digimentals always meet the deadlines.

What did you find most impressive or unique about this company?

We work in a very specific field - this needs understanding, and we got it! Our webpage and advertising are on a high technical level. The technical knowledge of Digimentals is astonishing. We've found the perfect match with them —  their discipline and passion prove how much they really love their job.

Are there any areas for improvement or something they could have done differently?

We could start planning our SM campaigns for a longer period of time.

BACKGROUND

Please describe your company and position.

I am the online marketing specialist of Chemax Pharma

Describe what your company does in a single sentence.

pharmacy drug manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigiMentals to accomplish?

• the set of tracking unique button classes on the site
• migration and analytics4 settings

SOLUTION

How did you find DigiMentals?

Referral

Why did you select DigiMentals over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from DigiMentals were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They had a very precise and extremely professional execution of the task. detailed explanation and testing by them

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

successful

Describe their project management. Did they deliver items on time? How did they respond to your needs?

just perfect, without any delay in the fulfillment of the task

What was your primary form of communication with DigiMentals?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

young, ambitious, hardworking, intelligent, precise, punctual, smiling

Are there any areas for improvement or something DigiMentals could have done differently?

yes

BACKGROUND

Please describe your company and position.

I am the Marketing & Communication Specialist of Neural Concept

Describe what your company does in a single sentence.

Neural Concept creates 3D Deep Learning algorithms for industrial engineering.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigiMentals to accomplish?

• SEO

SOLUTION

How did you find DigiMentals?

Referral

Why did you select DigiMentals over others?

Pricing first our budget, Great culture fit, Good value for cost, Referred to me, Other

What was the size of DigiMentals’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Keyword strategy, Content creation strategy Existing content optimization Link building Google Analytics support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ongoing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bi-weekly online meeting Communication via mail 1 team member on Slack

What was your primary form of communication with DigiMentals?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their personalized approach and technical capabilities. Human size company

Are there any areas for improvement or something DigiMentals could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am Communication manager in Nadezhda Hospital, Bulgaria. Nadezhda” Women’s Health Hospital is a leading healthcare establishment in Sofia, the capital city of Bulgaria, that offers world-quality medical care for the whole family. The beginning was in 2005, when the Nadezhda Reproductive Health Center was established, which in 2013 grew into the Nadezhda Hospital.

In its nine years of history, Nadezhda Hospital has been continuously growing to meet its patients’ needs – from conception through pregnancy and birth, through to old age. The hospital features a fertility clinic, obstetrics and gynecology ward, unit for maternal-fetal medicine, maternity and neonatology wards, surgery ward; medical imaging unit, ICU, a medical oncology clinic, as well as eight state-of-the-art labs.

For nine years, more than 950 000 patients have been served by our team, and more than 16 thousand babies were born. The IVF clinic of Nadezhda Hospital is the jewel in the crown! The largest in the country, it sees more than 5 thousand IVF cycles per year, and the average success rate is 40%, higher than the rest of Europe. In patients under 30, the clinical pregnancy rate is 45%, and the take-home-baby rate is 41%. Success rates for patients aged 30 to 39 are 39% for clinical pregnancies, and 35% for live births.

In women over 39, the clinical pregnancy rate after IVF is 25%, resulting in 19% live births. More than 500 international couples seek fertility treatment at the hospital every year. The hospital team keeps up with modern research in the field of reproductive medicine

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigiMentals, and what were your goals?

We hired Digimental for full scale SEO service because of our new web site and because we would like to reach out more potential patience out of Bulgaria

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed the referral. We had a few meetings and found that this is the best partner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Discover, research, describing the goals, offer, contract, step by step plan, SEO odit, list of advices, they worked closely with the company, which designed and coded our new website, after that they analysed all the pages in our old web site and their traffic and gave us a huge table what we need to republish in the new website, now we have a new huge table which are the best kew words for our golas and how we have to implement in every single page in the new website.

They monitor our new website daily with some tools and report to us a lot ... some advises for links and how to organize our social channels behaviour ..... I am sorry, but I can't remember every part of our communication and all kind of documents, which they send to us weekly.

How many people from the vendor's team worked with you, and what were their positions?

2 SEO and as I found out they use some other person in their team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The most important is that our new web site reaches very fast better position and rank than the old one without any single cent in Google Ads or another advertisement. we reached 1st place on 1st page for few key words or we are in top 3-5 on 1st page

Describe their project management style, including communication tools and timeliness.

E-mails and phones. They are super fast, describes everything simple with a lot of patience; keep the deadlines; manage us very dynamic :-) , but easy, respect our time and changes

What did you find most impressive or unique about this company?

They do more than what we pay for. They are super positive, super professional, super patient, and super dedicated.

Are there any areas for improvement or something they could have done differently?

Nothing to improve. Their service is super for us!