DharmicBrand

BACKGROUND

Please describe your company and position.

I am the CEO of Sammichi

Describe what your company does in a single sentence.

Sammichi is a modern premium quick-service restaurant brand specialising in döner kebab. We combine authentic flavours with high-quality ingredients, fast service, professional hospitality and standardised operations to create a consistent dining experience designed for international scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DharmicBrand to accomplish?

Develop a complete brand strategy and visual identity system for the launch of Sammichi, laying the foundational strategic positioning, creative direction, visual assets, and voice guidelines to successfully bring the brand to market.

SOLUTION

How did you find DharmicBrand?

Online Search

Why did you select DharmicBrand over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from DharmicBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DharmicBrand was engaged to develop the complete brand strategy and visual identity for Sammichi, a new premium quick-service döner kebab brand designed for international growth. The project included defining the brand’s purpose, vision, mission, personality, target audience and positioning, followed by the development of the creative direction through multiple stylescapes.
Based on the selected direction, the scope extends into the creation of a complete visual identity, including logo and variations, colour palette, typography, imagery, photography direction, mockups and brand applications.
The final deliverables also include a comprehensive brand system with relevant brand assets and detailed brand guidelines to ensure consistency across physical and digital touchpoints, followed by a final handover and documentation for the ongoing use and scaling of the brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Alignment on creative direction via stylescapes

Full handover of market-ready assets (logo variations, colour palette, typography, voice framework, and style guide)

Delivery of a complete, signed-off brand identity system and comprehensive brand guidelines within the agreed project timeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent throughout the entire process. Communication was clear, structured and responsive, and I always knew where we stood and what the next steps were.
Deadlines were handled reliably, and whenever I provided feedback or wanted to explore a different direction, Jefton was very receptive and took the time to understand what I was looking for rather than simply executing changes. The process felt collaborative and well managed from start to finish.

What was your primary form of communication with DharmicBrand?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was Jefton’s ability to understand the bigger vision behind the business and translate it into a brand that feels distinctive and coherent. He didn’t approach the project as simply designing a logo or visual identity; he took the time to understand what Sammichi should stand for, where we want to take the brand and how it needs to work at scale.
The combination of strategic thinking and strong creative execution is what stood out to me most. Every element feels connected to the same idea, while still giving the brand its own personality.

Are there any areas for improvement or something DharmicBrand could have done differently?

Nothing in particular. I was genuinely very happy with the entire process and the final result, and there isn’t anything I would have wanted DharmicBrand to do differently.