DENADA

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Caravita Foundation, a nonprofit working to end pet overpopulation at its source. We build permanent, high-impact, low-cost spay and neuter hospitals in communities facing severe shelter overcrowding, high euthanasia rates of adoptable animals, and widespread animal homelessness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DENADA?

We needed support building a cohesive creative strategy that could effectively communicate our mission, elevate our brand, and drive engagement with donors and partners. As a growing nonprofit, it was critical to move beyond ad hoc content and develop a clear, consistent, and scalable creative direction.

SOLUTION

What was the scope of their involvement?

DENADA has been a true partner in building and executing our creative strategy at scale. They developed our full brand identity and delivered a cohesive digital presence across our website, social media, and content. Their work—including our brand kit, website, social assets, and video production—has significantly elevated the quality, consistency, and impact of our brand.

What is the team composition?

We’ve partnered with a core team of 2 DENADA teammates, with additional specialists engaged as needed to support specific project requirements.

How did you come to work with DENADA?

We were introduced to DENADA through a referral from their client, COLORS. After considering multiple partners, we selected DENADA for their strong reputation, consistently high client ratings, alignment with our culture, and the value they deliver relative to cost.

How much have you invested with them?

DENADA is our exclusive brand partner. 

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

DENADA has delivered positive brand recognition, comments about professionalism and credibility of the brand, and consistency of assets. We’ve been able to build on the brand to secure donors and gain more followers, which is now close to 6,000.

How did DENADA perform from a project management standpoint?

DENADA brings strong project management and proactive, transparent communication, with regular updates that ensure alignment at every stage. Their team is highly responsive, committed to delivering on time, and adaptable when priorities shift. We maintain seamless collaboration through virtual meetings, email, and messaging platforms.

What did you find most impressive about them?

DENADA took the time to deeply understand our mission and the ‘why’ behind our work, and that insight is clearly reflected in the strength of our brand identity. Their team doesn’t feel like an external partner—they operate as a true extension of our team.

Are there any areas they could improve?

As a new nonprofit with evolving needs, added flexibility around project scope can be especially valuable. DENADA has been a strong partner, and we appreciate their ongoing collaboration in this area.

BACKGROUND

Introduce your business and what you do there.

I'm the senior marketing manager of Story Cannabis, a multi-state cannabis retailer and brand operator focused on delivering premium products, value-driven promotions, and a differentiated in-store experience centered on our people and the communities we serve.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DENADA Studio to accomplish for Story Cannabis?

We initially hired DENADA Studio for social media content.

SOLUTION

What was the scope of their involvement?

DENADA Studio has expanded their work to all our creative service needs, including brand strategy, graphic design for all campaigns, packaging design, and retail design for our retail locations. DENADA Studio serves as a strategic creative partner, delivering end-to-end campaign development and execution across key retail and brand initiatives. Their scope includes concepting and producing integrated 4/20 and holiday campaigns, designing digital and in-store assets (email, SMS, web banners, paid media, and retail signage), and establishing cohesive visual systems that align with Story Cannabis and its portfolio of brands.In addition, DENADA Studio provides creative direction for product launches and brand storytelling, ensuring consistency across channels while optimizing assets for performance-driven marketing objectives.

What is the team composition?

We work with 2–5 teammates from DENADA Studio.

How did you come to work with DENADA Studio?

They were referred to me.

What is the status of this engagement?

We started working with them in October 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

DENADA Studio's work has contributed to measurable improvements across both performance marketing and in-store retail outcomes. Their campaign development and creative optimization have driven increased engagement rates across email and paid media, improved click-through and conversion performance on key promotional campaigns, and supported higher traffic during critical retail moments such as 4/20 and major holiday activations.

From a business standpoint, their creative execution has helped elevate average order value (AOV) and units per transaction (UPT) during promotional periods while also strengthening brand consistency across channels. Additionally, their work has enabled more efficient campaign rollouts, reducing turnaround time for asset production and allowing the team to scale initiatives more effectively across multiple markets.

Specifically, we've seen email engagement rates improve by approximately 10%–15%, with a modest lift in click-through rates on promotional campaigns tied to stronger creative and clearer CTAs. On the paid side, creative optimizations have supported an ~8%–12% increase in conversion efficiency, particularly during high-traffic periods like 4/20.

From a retail perspective, their campaign structure and merchandising alignment have helped drive a ~4%–7% increase in AOV and a slight lift in UPT during promotional windows. Equally important, their impact on operational efficiency has been material — creative turnaround times have improved by roughly 20%, enabling faster campaign deployment and better alignment with real-time promotional needs across markets.

How did DENADA Studio perform from a project management standpoint?

They consistently deliver on time. Some project deliverables have been delivered prior to due dates as well. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

What stands out most about DENADA Studio is their ability to operate as both a strategic thought partner and an executional extension of our internal team. They don't just deliver creative work — they demonstrate a strong understanding of retail dynamics, compliance considerations, and performance marketing, which allows them to develop work that is both visually compelling and commercially effective.

Additionally, their ability to translate high-level campaign direction into scalable, multi-channel asset systems is particularly valuable. They bring a level of consistency, speed, and adaptability that enables us to execute across multiple markets without sacrificing brand integrity or performance outcomes.

Are there any areas they could improve?

We requested that DENADA Studio bring in a project manager to better stay organized and allow their designers to drive strategy and creative direction instead of dealing with project management. They agreed and brought in the project manager.

BACKGROUND

Please describe your company and position.

I am the owner of the law offices of jason goldman

Describe what your company does in a single sentence.

law firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DENADA to accomplish?

• design and branding

SOLUTION

How did you find DENADA?

Referral

Why did you select DENADA over others?

High ratings

How many teammates from DENADA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

website design and branding

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

amazing job!!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes. They met all our needs

What was your primary form of communication with DENADA?

Virtual Meeting

What did you find most impressive or unique about this company?

personal branding and relentless strategic efforts and creativity

Are there any areas for improvement or something DENADA could have done differently?

na