Demantive

BACKGROUND

Please describe your company and position.

I am the Director of Brand & Content of Virtru

Describe what your company does in a single sentence.

Virtru provides easy-to-use data security to protect sensitive information shared externally via email, files, and SaaS apps. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demantive to accomplish?

• Develop comprehensive SEO content strategy through a pillar-based framework
• Produce brand-aligned, deeply researched content
• Create long-term content roadmap with optimized URL structure
• Increase organic search rankings and visibility

SOLUTION

How did you find Demantive?

• Online Search
• Referral

Why did you select Demantive over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Demantive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Demantive developed and executed our SEO content strategy using a pillar-based approach. They met with us to understand our goals and our product suite, then created a comprehensive content roadmap and URL structure to provide long-term value as our company grows and scales. Their team produced deeply researched content, aligned with our brand, while maintaining regular communication through Slack. The work included content strategy, creation, and optimization, with a focus on building sustainable organic search presence. They provided us with a detailed methodology to move forward with, and they were exceptional partners to us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team delivered a structured content framework that improved our organic rankings and helped us organize a vast and sprawling domain full of historical content. Their comprehensive approach to content planning and URL structure created lasting value for our SEO efforts. The content produced was consistently high-quality and thorough, helping us tackle key focus areas quickly. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered project assets on time and were highly organized throughout the process. The team was responsive, adaptable, and provided us with great advice. They truly brought us along throughout the process and educated us as we asked questions. The team is trustworthy and truly knowledgeable about the details of SEO. 

What was your primary form of communication with Demantive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Demantive team took a unique, pillar-based approach to SEO content that set them apart from any other SEO vendor I have worked with. Their framework set us up for success, and we are still using their recommendations. Their ability to create a comprehensive, long-term content strategy while maintaining brand alignment was impressive. The team's integration with our internal processes and their constant availability through Slack made collaboration seamless. They were easy to work with, and they hold themselves to a high bar for quality. 

Are there any areas for improvement or something Demantive could have done differently?

No, they were wonderful to work with and I would recommend them to any of my colleagues.