Demandflow

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Big Health

Describe what your company does in a single sentence.

Digital healthcare treatments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demandflow to accomplish?

• Website redesign
• Brand identity refresh

SOLUTION

How did you find Demandflow?

Online Search

Why did you select Demandflow over others?

• High ratings
• Company values aligned

How many teammates from Demandflow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign a multipage Webflow site including distinct separate areas for different audiences. Refine branding for these audiences including new colour palettes and imagery.

Deliverables: 

• c. 17 newly designed website pages
• Suite of resources for patients and clinicians
• Separate campaign landing page
• Short treatment overview video

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved website design has led to a 64% increase in conversion
• Website users increased by 51%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DemandFlow were very responsive and easy to communicate with. They integrated with our slack so it was really convenient to message them and involve other colleagues where needed, share design files, provide feedback on draft pages etc. Project deliverables were always delivered on time and even with some extras. Nothing was too much trouble - each new ask was met with 'of course' even when the scope of the project changed along the way. 

What was your primary form of communication with Demandflow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They seemed to understand exactly what we needed, even when we couldn't communicate it ourself at times! They were really aligned with our objectives and the way we wanted to work on this project. They were very easy to work with, which was important to us as we had multiple stakeholders involved providing feedback and content etc. What I really loved was that they didn't just take everything we gave them and lift it straight into the website - they provided their own ideas about what would work, ideas for content and copy, and engaging layouts - better than we could have imagined. They seamlessly found and worked with design elements and branding from our digital treatments without us having to go searching for assets and send them over etc. They produced a fresh brand identity that stayed true to the existing one but was brighter and more engaging for our specific audience. I've worked with a lot of companies who listen to the brief but still don't get the execution quite right - DemandFlow honestly designed everything exactly as we had imagined, and even better.

Are there any areas for improvement or something Demandflow could have done differently?

No - I can honestly say they were a delight to work with and everything was smooth and streamlined. There was nothing niggly or not quite right abouut this project.