DEKSIA

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a property management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DEKSIA?

We wanted to rebrand to modernize our look, logo, and customer touchpoints.

SOLUTION

What was the scope of their involvement?

DEKSIA created a comprehensive lead generation strategy for our sales department along with a reputation management strategy. In addition to building a marketing strategy for us, their team led the rebranding process. As we’re completely overhauling our brand, they’ll work on many graphic projects throughout the year.

They also completely rebuilt our two websites. For the property management website, their team established the ability to do friction-free transactions for our new prospects. They drastically overhauled the visual appearance and streamlined it, making it easy to navigate.

What is the team composition?

I work with Josh (Creative Director), Joe (Account Manager), and various members of their team.

How did you come to work with DEKSIA?

I knew a number of firms in the area and never directly worked with DEKSIA. However, I had business contacts there. When we went through the search process, they produced their bid the fastest. We looked at all of the bids without names and reviewed the pros and cons. DEKSIA won the bid because they had the clearest process.

How much have you invested with them?

Their work comes to roughly $60,000–$75,000 so far. Annually, we expect to spend somewhere in the neighborhood of $40,000–$50,000 on our strategy after we finish fine-tuning it.

What is the status of this engagement?

We initially engaged them in August 2020, and we’re committing to using them for our ongoing digital marketing services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m satisfied after reviewing what they produced. I’m satisfied with the budget too because they presented it accurately and stuck to it. We measured the success of the project by completing it on schedule and on budget with clear communications too. We hit all three of those.

How did DEKSIA perform from a project management standpoint?

Their team accurately quoted the project and then produced what they said they would. Their team was process-driven, which stood out to me. When I made recommendations, they adapted to them quickly. There weren’t ongoing issues.

What did you find most impressive about them?

I’m impressed by their ability to meet and provide the necessary information for us to make decisions. I’ve worked with agencies that would hold 2–3-hour meetings but it wouldn’t feel like we knew enough to make any decisions. DEKSIA always has enough information and options to ensure that we can make decisions quickly. That’s always been impressive to me.

Are there any areas they could improve?

No, I don’t have anything for them to improve.

Do you have any advice for potential customers?

Make sure that they understand your business well. Trust their recommendations too.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing for Creative Polymer Solutions. We’re a spray foam and insulation manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DEKSIA?

We wanted to rebrand our product to be more of a national brand as we moved into a new state-of-the-art facility.

SOLUTION

What was the scope of their involvement?

DEKSIA created our whole brand strategy and hierarchy. They created new logos, icons, and a web page. Their team also redesigned our technical safety data sheets as well as application and product guides for distributors and contractors. They also helped with the design of our trade show booth.

Additionally, DEKSIA directed an email campaign with leads and emails that we gave to them. They later managed a digital campaign mainly through Facebook and Google.

What is the team composition?

We've had contact with a dozen folks from DEKSIA. That includes account managers, photographers, copy editors, brand strategists, and digital marketers.

How did you come to work with DEKSIA?

The company decided to partner with DEKSIA before I came on board. However, I believe the marketing arm of our parent company found them.

How much have you invested with them?

We’ve spent somewhere in the ballpark of $150,000–$200,000 on their services.

What is the status of this engagement?

Our ongoing partnership started around September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The booth popped when we launched this brand at a trade show. Their designs were crisp, and they created a name that speaks to our work.

DEKSIA has been able to create a presence for us that has made a big impact. When talking to new customers, we hear them say that they see us everywhere. People ask about our products in our distributors’ facilities.

How did DEKSIA perform from a project management standpoint?

Their overall communication is excellent. About once a month, we have a meeting during which we check the pulse on the campaign. We review metrics and talk about any to-dos and deadlines. We need to provide them with information in order for them to perform. They’ll tell us what they need to bring us the deliverable. That process is nice.

What did you find most impressive about them?

I was impressed by how much they learned about our business and industry. Their team researched us to understand how we could fit into our industry. They didn’t just create a catchy logo or icon. Instead, their team learned about our company and its goals to create a message behind it.

Are there any areas they could improve?

I don’t have any negative comments.

Do you have any advice for potential customers?

Give DEKSIA a chance and let them do what they do best. You’ll be very pleased.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and managing director of Helix Sales Development. We’re a sales development organization that works with growth-minded CEOs looking to correct problems in their sales organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DEKSIA?

I originally went to DEKSIA because I thought that my messaging wasn’t clear. I wasn’t positioning myself well in the minds of my ideal client.

SOLUTION

What was the scope of their involvement?

Once I started working with DEKSIA, it was clear that a few things were out of alignment. Their team looked into my marketing strategy before we spent money on any campaigns.

They basically audited all of my assets and then rebranded my organization. We renamed it, and then they created a logo, rebuilt my website, and redesigned my business cards. I also needed designs to be applied to certain products and tools. Their team helped ensure those designs represented the brand properly too.

We created ads for a variety of different efforts on various social media platforms with a clear target. We made videos and took photos to enhance my website and sales programs. They made my ideas crystal clear for presentations. Their team also created PowerPoint templates for slide decks.

What is the team composition?

At this point, I’ve worked with 6–7 people from DEKSIA. I worked with account managers, the head of photography, the head of website design, the head of digital messaging, and a couple of support people.

How did you come to work with DEKSIA?

I found them through a referral. I looked at their website and entered their sales process. Our conversation felt different from any other marketing conversation I had in the past. They wanted to understand my business needs rather than decide what I needed to do. They gave me a budget that would work for 12 months. Everything that we moved forward with is in alignment with that budget, which I hadn’t experienced in the past with marketing.

How much have you invested with them?

The budget for the 12 months is about $43,000.

What is the status of this engagement?

I started working with them in March 2020, and it’s an ongoing partnership. I anticipate working with them as my marketing department going forward.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Although I’m not a huge account, they don’t make me feel small. It feels like I’m receiving Fortune 500 marketing services but within my budget. The new brand makes us look like we’re a much larger organization. Everything is professional.

I was interested in an ROI. We created a dashboard to track every dollar spent on marketing. Right now, we’re building clarity around metrics. We have the infrastructure in place and want to run it for a couple of months. The dashboard will probably become tighter. Based on what I’ve seen so far, the return looks unbelievable. If I spend a dollar, I’ll get six back.

How did DEKSIA perform from a project management standpoint?

I was assigned an account manager who knows everything about the account. If he doesn’t have an answer to my questions off the top of his head, he’ll give one within an hour.

DEKSIA requires us to have a meeting every 4–6 weeks to make sure that we’re on track. They make sure that everything’s moving according to plan. Although they have project management software, I’m old school so their team calls or texts me

What did you find most impressive about them?

Their process differentiates them in the market. They have a different process that’s simple and saves me a ton of time. Their team developed a dashboard where I can see my ROI. I’ll be able to track my leads, close ratios, and win rates.

I’m not out there on my own. If I have an idea, they’ll ask how it fits into our strategy. Their team will talk me out of ideas that don’t fit and make sure that I stay on this planet.

Are there any areas they could improve?

We could’ve built out the infrastructure faster. However, they were more concerned about getting it right rather than pushing out a project. There’s ethics about it.

Do you have any advice for potential customers?

Go into the process with an open mind. If your strategy doesn’t work, listen to DEKSIA. They understand how to communicate. They economically bring what Fortune 500 companies receive to small and mid-sized companies.

BACKGROUND

Introduce your business and what you do there.

I’m the principal at Know Honesty, an organization built out of being frustrated by the inability of companies to expose the true condition of their organization. There is a lack of honesty in organizations at all levels, whether you’re an employee or the owner of the company. What we do is implement a system that creates a much more open and honest culture and provides real tools that are designed to get you what you want from your business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DEKSIA?

We hired DEKSIA to do a full rebrand and marketing for Know Honesty. I built my practice from my own design strengths and those of a friend, and it was pretty weak. I needed a company that really knew what they were doing and could better create what I had in mind but that I couldn’t get out there. I engaged DEKSIA to create a more aligned brand.

SOLUTION

What was the scope of their involvement?

DEKSIA is leading a rebrand to create better messaging around what I want to accomplish and align me better with who my particular target audience is and will be. They’re helping with messaging, rebranding, and a new logo. They’re building the complete brand and architecture. They have what they call a brand archetype that they’ve given me that I didn’t know much about. I’m glad I reached out to them to help bring to light what I am and how I fit in this world of business. They’ve aligned my messaging, logo, and brand around that archetype.

On the marketing side, they do SEO, website design, email templates, and social consultative work. They also do some written content. We’re targeting Facebook, LinkedIn, and Twitter. We have bigger visions of all this that we’re still working on. 

What is the team composition?

We work with six different individuals, and we have a main point of contact.

How did you come to work with DEKSIA?

I have some good access with different marketing companies, and I knew Aaaron (Senior Partner) and Joshua C. (Managing Partner). There’s a level of confidence that I had in their deliverables. Something I challenge my own clients with is that there needs to be a measurable attached to your marketing. One of the things DEKSIA asked was whether I’d be able to handle all of the leads we’d be getting, and that was the moment I knew they were a company I wanted to work with. I’ve also seen some of their work in other organizations, and it’s quality stuff.

How much have you invested with them?

We’ve spent about $40,000.

What is the status of this engagement?

The work began in October 2019, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve just begun to see website traffic and leads inflow. I have noticed that my target audience is looking at my stuff more than they were in the past, so the net is capturing the kind of fish that I want.

I’m still surprised that they get me probably better than I get myself. I think that stems from the depth of their research and experience that they have in the industry. I tried to articulate what I’m trying to accomplish, and they came back with something that exceeded my expectations. They just get it.

How did DEKSIA perform from a project management standpoint?

It’s been extremely well done. They’re really good about making sure that expectations are clear on both sides, which creates a better collaboration. They’re spot on about meeting deadlines, and their communication is really strong. If there is a change, they articulate it well. There are no surprises happening. 

We communicate via email, video, phone, and text. We meet with them on a weekly or bi-weekly basis, and then we have a more formal monthly meeting. We’re pretty active in reaching out to them, and vice versa, when needed.

What did you find most impressive about them?

DEKSIA has a really dialed-in process. We always know what’s next, and we’re clear on what to expect. There’s a clear objective that both parties agree on, and you get the sense that we’re going after it together.

Are there any areas they could improve?

I don’t have anything in particular.

Any advice for potential customers?

The company that works with DEKSIA should be clear about what they want but, at the same time, remain open-minded about hearing from the experts. It’s important to have a goal, but it’s also important to give it up to somebody who has experience in the industry and trust the work they’re going to do.

BACKGROUND

Introduce your business and what you do there.

I’m a product development and marketing manager for OMT-Veyhl. We’re a metal fabrication company in the office furniture industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DEKSIA?

Our company had almost no marketing background and didn't have a marketing department. We had our company name but that was about it. There was a lack of focus on the brand.

SOLUTION

What was the scope of their involvement?

DEKSIA came to us open to anything that we needed from a marketing perspective. They met with us to understand our company and our needs. Their team met with several of the company’s leaders to understand where the company wanted to go. They got context around the company and then helped to focus on who we are and what we wanted our customers to think of us.

After the interviews, we talked about the results and how we wanted our customers to perceive us. We also talked about why certain perceptions existed. Their team’s bringing focus to the brand around who we are as a company.

They redesigned our logo and changed the font. Anything related to the brand changed expect for our colors. Their team created a new brand message and mission statement. They’re creating new marketing materials such as corporate brochures, which explain who we are and the values that we bring to our customers.

They audited our website and then presented their findings. Their team made minor structural changes to our website to improve our SEO but mostly focused on content. Their team made suggestions on what they thought we should change.

What is the team composition?

Our main point of contact’s Monica (Account Manager).

How did you come to work with DEKSIA?

I went on Google and searched for digital marketing agencies in my area. They were one of the websites that came up.

How much have you invested with them?

We’ll end close to $70,000.

What is the status of this engagement?

We started working with DEKSIA in December 2019 and the work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had the most leads from digital marketing in the last fourth months with DEKSIA. Internally, there’s now corporate alignment on who we are. We have a tag line that we see everywhere. People use it in their emails and our sales team works it into their pitches. It’s been a big success because everyone’s adopting the brand. People love the logo and want new shirts with it.

How did DEKSIA perform from a project management standpoint?

They’re great on deadlines. Their team’s typically waiting on us.

What did you find most impressive about them?

In the beginning, they weren’t just telling us what we needed to change. Their team wanted to talk to anybody that made decisions at our company to understand who we are and where we want to be in five years. They assessed all of the information before they started telling us what we needed to do differently.

Are there any areas they could improve?

No, they’re great.

Do you have any advice for potential customers?

Get ready to move quickly. They have the resources on their end to turn around projects. We didn’t have everything readily available to them because we didn’t have a marketing team before I started. Their team waits on us because we can have a hard time pulling data.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Allure Tile and Stone. We provide a wide variety of services catered to high-end clients. We manage a variety of installs such as showers, kitchens, and bathroom renovations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DEKSIA?

We focus on quality rather than quantity. We needed help branding according to that aspect of our identity. We needed help to show the public who we are.

SOLUTION

What was the scope of their involvement?

I had all of these ideas and DEKSIA pulled back the reins to execute on the project effectively. Their team refined my ideas of what I wanted to achieve. They built a website and updated it with galleries. Their team explained my history and my company’s mission on the platform too. They created a logo and business cards.  Their team’s helping to get the vans wrapped in the logo. Recently, one of their videographers went to several of my sites to capture videos and images.

What is the team composition?

I worked with several different people who worked on different aspects of the project such as visuals and data. The owners also stepped in to help. It’s a friendly environment; I feel like I’m part of the family.

How did you come to work with DEKSIA?

I knew them from back in the day. I felt that I wanted to grow and set up an appointment with DEKSIA. We went from there.

How much have you invested with them?

I’ve spent close to $40,000 on their services.  

What is the status of this engagement?

We started the project in March 2018 and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

DEKSIA went way above and beyond what I thought a marketing company could do. Their work gets a ton of compliments. It’s also created a ton of quality phone calls that turned into clients. Digital marketing takes time, especially when you’re a new business but their work pays for itself. They started to produce a solid return on investment.

How did DEKSIA perform from a project management standpoint?

We communicate by phone and email. If I send them an email, I get a response from one of their team members within five minutes. Their team doesn’t give computer-generated responses. They follow up when necessary but aren’t intrusive. Their team’s on top of their responsibilities and right on time with every deadline. They're also fine with rescheduling when I request it. Unlike another company that I hired, DEKSIA isn’t nickel and diming me. They focus on helping to achieve my goals. Their team gives good, solid advice.

What did you find most impressive about them?

DEKSIA’s extremely engaged and accessible. They care, making me feel like I’m part of the DEKSIA family. It’s fun and easy to work with them. Their team takes care of tasks for me, which is what I need and want. DEKSIA took my business to the next level with minimal effort on my end. They’re not high-pressure salesmen, so their team doesn’t upsell their services, which I appreciate.

Are there any areas they could improve?

No, I can’t think of anything for them to improve upon.

Do you have any advice for potential customers?

Trust them. Sit back and enjoy the ride.

BACKGROUND

Introduce your business and what you do there.

I am the CEO & President of a full-service sign shop in Grand Rapids, Michigan. We specialize in street work and exterior signage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DESKIA?

I purchased the company in 2017 and was looking to develop a new brand identity while keeping as much of the legacy and history of the brand intact.

SOLUTION

What was the scope of their involvement?

DESKIA rebranded our company, designing the logo, website, vehicle fleet graphics, and more. The name stayed the same, but the architecture of the brand changed. We kept the big building blacks the same but changed small things like the logo or the way we display the name. Additionally, they host our web platform.

What is the team composition?

I worked with six or seven members of the DESKIA team, including some web developers and a photographer.

How did you come to work with DESKIA?

I had worked with DESKIA in a previous position and the results were great. If it’s not broke, don’t fix it. We did interview three different companies, but DESKIA stood out because of their approach and because I had proven results with them. Their size was the right fit for us and they seem to understand our industry.

How much have you invested with them?

We have invested just over $40,000.

What is the status of this engagement?

Our engagement with DESKIA ran from August 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, we’re very happy and have no complaints. DESKIA has continued to support us even after everything’s been finished. I felt that they were worth the investment and would recommend them to anybody else. We often get comments that people see our vehicles all over and we don’t have too many so they definitely stand out on the road. 

How did DESKIA perform from a project management standpoint?

DESKIA does a great job, they’re very on top of it. Our teams communicated over email and phone calls.

What did you find most impressive about them?

They did a great job understanding our company and our needs, formulating a package to solve any problems. DESKIA takes a very personal approach and gets invested in their problems.

Are there any areas they could improve?

No, they did a great job overall.

Do you have any advice for potential customers?

I had some questions during the billing process about what every invoice was for. Ultimately, I got the answers to all of these questions. DESKIA is always willing to answer any questions I had but it’s important to remember to ask.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a professional coaching company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DEKSIA?

We first hired them to develop a better brand for us. After that, we needed people to understand our brand, so I needed to address an awareness in the market. Finally, I wanted to generate additional opportunities and leads.

SOLUTION

What was the scope of their involvement?

The team at DEKSIA has a specific branding process that’s unique to them. After they walked me through that and started working on the brand, we began looking at the messaging. They also built me a lead generation platform.

After taking all of my input, their team came back with ideas following logo design, tagline creation, and potential markets. Then, we created several campaigns. One of the campaigns involved driving the new brand into the marketplace. We also worked to develop demand generation and get more leads.

What is the team composition?

Over time, I worked with three or four different people. At first, I primarily worked with Josh (Managing Partner, DEKSIA) then Monica (Account Manager, DEKSIA) became my main point of contact. I worked with Spencer (Senior Developer, DEKSIA) on the digital ads, and engaged with their sales manager, Ken (Director of Sales Marketing, DEKSIA).

How did you come to work with DEKSIA?

I knew DEKSIA through a professional networking group. What caused me to work with them was that they understood my business and were willing to listen to some ideas. Initially, we started small while building a relationship with them. We worked together awhile before I felt comfortable deciding to work with DEKSIA on the bigger project.

How much have you invested with them?

We invested around $25,000.

What is the status of this engagement?

Initially, it was a three-month project that started in May 2018. We ended up extending the engagement until August 2019 to work on refining and expanding different activities.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most important measurable was that DEKSIA got it right the first time. Everything from the logo, tagline, color scheme, and brand was correct. It was also satisfying because I’ve been in the business for over 20 years, and I’ve worked with other similar companies.

With those, there were several iterations of work, which was frustrating and time-consuming. While I understand that it’s a creative process, I like to get it perfect the first time. The team at DEKSIA zeroed in quickly on something that would satisfy me in the market.

Their branding work was excellent. I’m happy with the way they listened to me. I received strong leads and comments regarding the website. Quite a few people became much more aware of my brand after the process. A lot of prospective customers commented that the quality attracted them to the business.

We’ve hired a few outside marketing professionals, but the mark of success has been that my team has been able to take DEKSIA’s work and grow upon it. It’s been extremely valuable.

How did DEKSIA perform from a project management standpoint?

When it comes to project management, they have a good team that handles everything. Their team is responsive and transparent. Their communication style is clear, as well. DEKSIA typically understood what I needed in most cases. They were also on time and budget. I can’t think of a time where I was upset or unhappy.

What did you find most impressive about them?

At the start of the branding exercise, I was very nervous about my logo creation. I tried a few automated systems myself and was always disappointed. I had it locked in my mind in the way I wanted and gave their team everything.

Looking back, I’m thrilled with what they developed with my ideas and also what they generated on their own. It was satisfying that they came back with something I didn’t really think of.

I was also happy with how they accepted ideas that I didn’t want to compromise on. For example, red is seen as a negative color, but it was a prominent part of my brand that I wanted. They didn’t try to talk me out of it, and I appreciate that they didn’t try to tell me I was wrong. I wanted to hear how we could make it work, and their team delivered.

Are there any areas they could improve?

There’s a barrier between the customer and creatives. They had said that it was a normal part of the industry, but it was frustrating to always speak to a third-party. Everything turned out great, but if there’s something I’d ask them to improve, it would be having some access to the creative team.

Do you have any advice for potential customers?

Be clear about what you want. Sometimes I wasn’t as clear as I should’ve been, so areas had to be revisited. That ends up costing more time. Also, clients should be aware that they take an entrepreneurship approach. If you like that, then that’s great, but if not, that might be a hang-up for you.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a bookkeeping and account firm. We work specifically in the nonprofit arena.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DEKSIA?

We’re rolling out a new credit card processing and donor tracking product for nonprofits. We needed someone to help us brand the product and take it to market.

SOLUTION

What was the scope of their involvement?

DEKSIA did a due diligence process, during which they had a couple of phone calls with myself and some key employees. Then, they collected market research, delivered data, and helped us through the naming and branding process. The team did everything from design elements to messaging and customer deliverables. They helped us determine what our product should look and feel like, and then they built a website and marketing materials around that.

What is the team composition?

We engaged with around seven people. We primarily worked with an account manager and a project manager. 

How did you come to work with DEKSIA?

DEKSIA had been pursuing us for several years, wanting us to use their branding and marketing services. We hadn’t hired them because we had our own marketing and creative people, and I didn’t want to deviate from our core brand. However, when we came up with this new product, I wanted a fresh perspective and approach. DEKSIA was the first company that came to mind.

One of the reasons I hired them was that their designers are some of the best. I’m very particular about graphic design and the creative side of things, and their design work is really good.

How much have you invested with them?

My company spent $25,000–$50,000.

What is the status of this engagement?

Our work together lasted from July–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After the due diligence process, I was impressed by DEKSIA’s ability to simplify all of the information they’d gathered into a really concise understanding of what we do and what our products are, specifically this product. They then delivered some of the most amazing statistics. My company has been in this market niche for 12 years, and I’ve been in it for 15 years, and I was so impressed by the data they came back with, some of which surprised me. We were also really happy with their designs and creative work.

How did DEKSIA perform from a project management standpoint?

We didn’t have a ton of interaction with the creative people; at a higher level, they’d ask us questions, but everything was pretty much facilitated through the account and project managers. Our account manager checked in on us, maintained our relationship, and made sure the project was moving forward. They were more relational and strategic, while our project manager was more tactical. She scheduled meetings and phone and video calls, and she also directed the creative teams and copywriters. Whenever we had issues or questions, we would email her, and she got it all done.

We had a goal of having the project completed and launched by the end of November, and DEKSIA had no problems hitting that deadline. I appreciated that we didn’t have to deal with any of their tools of systems. In my work with other companies, I’ve had to log into their project management system or use their tools, whereas DEKSIA managed the entire project. They would tell us when to meet and what we needed to go over, facilitating the whole process.

What did you find most impressive about them?

Their ability to understand our extremely complex product was amazing. It was impressive that after just a few short meetings, they were able to grasp the idea and build a brand and messaging around it. 

Are there any areas they could improve?

We had to do a little bit of work on the messaging side. The tone of voice that we wanted to have was slightly different from what they originally came back with, but this wasn’t a negative thing; we just had different opinions.

Sometimes, the timeliness of their communications could’ve been better. They could’ve been more proactive about reaching out to us and letting us know what they were working on, but this didn’t negatively impact the relationship.

Any advice for potential customers?

As someone who controls everything, I’d recommend letting DEKSIA do their job. Offer your advice and feedback, but they’re the experts, so let them do what they’re best at. This is what made our relationship so successful.

BACKGROUND

Please describe your company and your position there.

Hampstead Home Products is a window and door retailer focusing on all aluminum products including designer windows and folding door systems. Our goal is to put pricing, selection and purchasing power in the hands of the consumer - which is a first in this industry. I am the owner and founder of this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DEKSIA?

Deksia was hired to build our brand architecture, assist in market research for pricing, building our e-commerce site and launching the brand at a internationally acclaimed trade show.

What were your goals for this project?

The goals were to build an online tool that put the power of shopping for windows and doors in the hands of the consumer and made it simple. We had the basic product lines and the manufacturing process complete, but needed everything else from the ground up. We were building a full company, start to finish in less than a year from idea to full brand launch and the goal was to start generating revenue in that time span.

SOLUTION

How did you select this vendor?

Aaron and Joshua were introduced through an entrepreneurial network and I know some of their other customers that had been very happy with the work they provided.

Describe the scope of their work in detail.

1. Brand Architecture - We wanted a very specific taste and feel with our branding as this is a product that is for a select type of aesthetic and the marketing had to complement the product.
2. E-Commerce Site Build - We have a fully operational and engaging website that allows consumers to immediately toggle through products, look at different options and colors and have immediate pricing available.
3. Trade Show design and support - I am the owner, but my day job is Luxury Real Estate Developer. I have attended plenty of trade shows for products in the building industry, but never actually had a booth or sold a product before, so this process was entirely foreign to me. Deksia designed our booth (20' x 30'), leased the space, designed and delivered swag, as well as entered us and helped us win Best in Show. Several employees came with us to Las Vegas and worked the floor with us to help inform customers of our new and exciting way to purchase this age-old product.

What was the team composition?

Project Manager, website developer, graphic designer, execution

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our launch was a success and we won best in show for our product line at an event that drew hundreds of thousands of visitors. We are now generating revenue from all over the country and Deksia continues to be our partner in the evolution of this brand and this company. Aaron and Joshua are both friends and have been there for us every step of the way.

How effective was the workflow between your team and theirs?

Workflow was easy - They have the right staff and technology to work effectively with my team, even through we are in different states.

What did you find most impressive about this company?

There were more than a vendor that I hired to perform a task. They became vested in the company and acted as if they were partners in the firm. They took our success very seriously, and still do. Aaron just made a trip to see us last week for a couple days to work with new sales people and discuss future plans.

Are there any areas for improvement?

I was very happy with the process - I have a very limited schedule and have my team do a lot of tasks for me and the Deksia team was able to effectively communicate goals and timelines and we achieved what we set out to do.