What was the scope of their involvement?
After thinking through our options, we decided that it would be helpful to have a full-scale outsourced marketing department to take on all of our marketing and advertising needs. DEKSIA handles everything from basic Facebook posts to rebuilding our entire website.
In the rebranding process, they interviewed all the key players at my company to learn more about our vision for the company. From there, they conducted more interviews with current clients to make sure our goals lined up with their expectations for us. Then, they went into the marketplace and surveyed 100 potential customers. The questionnaire covered their fulfillment company preferences and pain points. They did this prior to launching any sort of campaign.
Following that preliminary research, they started with the rebranding efforts. They helped with remaining our company, rolling out an overall marketing plan, SEO implementations, storyboard, and logo design. I’ll write blog content, and they’ll edit it for clarity before posting. When they needed to, they brought in contractors. They did this for a video creation project for our site. In addition to the site, they’ve also spent time designing Facebook and LinkedIn ads.
The website and logos went live in July 2019.
What is the team composition?
Originally, our main point of contact was Ken (Director of Sales Marketing, DEKSIA), but Monica (Account Manager, DEKSIA) came on later as our project point person. Over the course of our engagement, pretty much everyone on the team, including the owners, has been part of our conversations with them.
How did you come to work with DEKSIA?
Initially, we just did a Google search for local firms. For us, it made more sense to have a partner who could visit our office to actually see our daily operations. We interviewed three local firms. DEKSIA brought a personal touch to their work and was willing to essentially serve as our company’s marketing department. Based on that, we chose to hire them.
How much have you invested with them?
To date, we’ve spent about $80,000.
What is the status of this engagement?
We started working with them in January 2019, and our engagement is ongoing.