What evidence can you share that demonstrates the impact of the engagement?
The most important measurable was that DEKSIA got it right the first time. Everything from the logo, tagline, color scheme, and brand was correct. It was also satisfying because I’ve been in the business for over 20 years, and I’ve worked with other similar companies.
With those, there were several iterations of work, which was frustrating and time-consuming. While I understand that it’s a creative process, I like to get it perfect the first time. The team at DEKSIA zeroed in quickly on something that would satisfy me in the market.
Their branding work was excellent. I’m happy with the way they listened to me. I received strong leads and comments regarding the website. Quite a few people became much more aware of my brand after the process. A lot of prospective customers commented that the quality attracted them to the business.
We’ve hired a few outside marketing professionals, but the mark of success has been that my team has been able to take DEKSIA’s work and grow upon it. It’s been extremely valuable.
How did DEKSIA perform from a project management standpoint?
When it comes to project management, they have a good team that handles everything. Their team is responsive and transparent. Their communication style is clear, as well. DEKSIA typically understood what I needed in most cases. They were also on time and budget. I can’t think of a time where I was upset or unhappy.
What did you find most impressive about them?
At the start of the branding exercise, I was very nervous about my logo creation. I tried a few automated systems myself and was always disappointed. I had it locked in my mind in the way I wanted and gave their team everything.
Looking back, I’m thrilled with what they developed with my ideas and also what they generated on their own. It was satisfying that they came back with something I didn’t really think of.
I was also happy with how they accepted ideas that I didn’t want to compromise on. For example, red is seen as a negative color, but it was a prominent part of my brand that I wanted. They didn’t try to talk me out of it, and I appreciate that they didn’t try to tell me I was wrong. I wanted to hear how we could make it work, and their team delivered.
Are there any areas they could improve?
There’s a barrier between the customer and creatives. They had said that it was a normal part of the industry, but it was frustrating to always speak to a third-party. Everything turned out great, but if there’s something I’d ask them to improve, it would be having some access to the creative team.
Do you have any advice for potential customers?
Be clear about what you want. Sometimes I wasn’t as clear as I should’ve been, so areas had to be revisited. That ends up costing more time. Also, clients should be aware that they take an entrepreneurship approach. If you like that, then that’s great, but if not, that might be a hang-up for you.