Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
All of our material is consistent, and Deksia has worked on the entirety of our branding. If we publish a magazine article, for example, Deksia will put it together using the same colors, fonts, and details. They're cutting edge on what they do and how they do it and have kept us reeled into our brand identity, making sure that the information that we put out is consistent. We can thus be recognized just by our logo, instead of having to go through the details of what our company is.
I can't state particular examples of what Deksia has done for us. Marketing is a non-tangible resource. We can spend many dollars, and not know where our business is coming from. We have seen an increased workload in the past few years, but we can't know if this is because the housing market is better, because of our efforts in creating a consistent brand, or a combination of the two.
How did Deksia perform from a project management standpoint?
Deksia typically met our expectations and the set deadlines, as long as we were able to provide the information that we promised. Deksia is readily available when they're needed, be it answering invoice concerns or reworking some material based on our requests. Deksia took time to explain what they're doing and why and have the backend research to support their claims.
I'm sure that Deksia uses an in-house collaboration software, but I wasn't privy to it. We simply communicate through phone calls, emails, and text messages.
What did you find most impressive about Deksia?
I appreciated Deksia's ability to come up with creative, outside-the-box ideas relating to our specific product that I would not have thought of on my own. Deksia created unique materials with a sense of character that, at the same time, still stick to our branding and identity.
Are there any areas Deksia could improve?
In my line of business, I am responsible for any mistakes made, so this is the mindset that I've gained over the years. Deksia is a time and materials company, so if they make a clerical or grammatical mistake or something doesn't pass the inspection process, we will get billed on the backend. I'm also not paying for the fluff factor, though, and there hasn't been anything else so detrimental as to make us stop using Deksia.
What tips or recommendations could you share that might increase the likelihood of success with Deksia?
Clients should just sit back and let Deksia use its creativity and expertise in what it does, instead of stifling the team by throwing too much of their two-cents-worth.