DD.NYC®

BACKGROUND

Please describe your company and position.

I am the Co-Founder (CTO, COO) of WELLIFIZE

Describe what your company does in a single sentence.

We help make adopting a wellness related lifestyle more accessible.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• App UI and UX
• Branding

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from DD.NYC® were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope inlcuded all elements of branding from logo to brand book / guidelines.  Designing our mobile app's UI and UX; our entire website; our app store brand presence; packaging design for one of our future white label products; marketing materials (hardcopy flyers and digital assets);  and a variety of other brand help such as thumbnail images to content templates.  
They've been our all in on shop for all of our design needs.  They also helped make sure our other brands tick and tie with WELLIFIZE. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualitative data indicates that our new design and branding was "leap years better" than previous branding.   We get many compliments from users regarding the design. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, on schedule, and on budget.  They spoiled us; I wish every partner we have delivered similarly! 

What was your primary form of communication with DD.NYC®?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Understanding our needs as a young business and refining suggestions based on our input.  We not only felt heard, but also shepherded.  They are a true partner - our success is their success. They really helped us realize our vision, guiding us along the way. They now feel not like a consultant but more like part of our family... because they care.

Are there any areas for improvement or something DD.NYC® could have done differently?

Not necessarily their fault but because my dev team was located across the globe, calendars weren't always aligned and therefore getting the design team and my software engineering team on the same page took longer working solely out of Figma and Slack.  In the future, I will try to schedule a few virtual meetings which may add efficiency. 

BACKGROUND

Introduce your business and what you do there.

I'm a department director for Priority Sports & Entertainment, a sports agency that represents football and basketball coaches and players.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We needed support with website design and development.

SOLUTION

What was the scope of their involvement?

DD.NYC® designed and developed our website from scratch using Figma and WordPress. The team created an introductory video that plays when users open the website. DD.NYC® also implemented dynamic designs that appear when users scroll through the website. The team created a scrolling page for each of the seven sections of the site, so users don’t have to go to multiple tabs to see all the information. DD.NYC® provided general support, maintenance, and hosting for the site.

What is the team composition?

We worked with five teammates from DD.NYC®: a project manager, a design director, and three web developers.

How did you come to work with DD.NYC®?

We found DD.NYC® on Google and chose them among 5 to 10 other companies because they had good testimonials. We felt good energy in our introductory meeting with the team, specifically with Brett. DD.NYC® showed us other sports projects they were working on that were soon to be released, which gave us great energy and confidence in hiring them.

How much have you invested with them?

We invested between $25,000 and $35,000 with them.

What is the status of this engagement?

We worked together from January to August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't have any metrics on our old website, but now we can see that our new website gets around 100 hits a day. The traffic comes from Google searches, word of mouth, and social media. We don't publicize or link our website to our social media often, so the traffic is organic. The team delivered an accessible website that met our expectations.

How did DD.NYC® perform from a project management standpoint?

DD.NYC® delivered the work on time and on budget. We communicated via Zoom, email, Google Docs, and Dropbox.

What did you find most impressive about them?

DD. NYC®'s adaptability was their biggest strength. We asked for many changes after getting the initial designs, and even when we presented difficult problems, they adapted well and found solutions for us. Moreover, their web development and design teams were very strong and able to make any vision we were looking for. We're a very niche organization compared to many of their partners, and the team was able to capture what we were looking for.

Are there any areas they could improve?

Although DD.NYC® was adaptable, they sometimes pushed back on our change requests. We were the client at the end of the day, and I understand they were the experts. However, there were times when we told them exactly what we wanted, and they continued to ask questions and took back more than I would have liked. Still, this made our relationship stronger.

Do you have any advice for potential customers?

Give DD.NYC® as much information as possible because every business and organization is different. The team might not totally understand your business, so you need to tell them precisely what your goals are and why you're creating a new website. Also, stick to your calendar and ensure you have a good cadence with how often you meet and when you expect things to be done. DD.NYC® prioritizes the schedule, but they're still human, so if you're being lackadaisical about getting results, they might do the same.

BACKGROUND

Introduce your business and what you do there.

I'm the managing partner and founder of Nodenza Venture Partners, a life sciences venture capital fund. We invest in biotech and medtech companies that develop drugs or devices for patients with severe diseases. We're investors and company operators.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We wanted the absolute best messaging and collateral to stand out.

SOLUTION

What was the scope of their involvement?

Raising money for the fund is difficult. Venture capital fundraising is one of the most crowded markets in the world, with 1.2 million asset managers raising funds at any one time and only about 330,000 high-net-worth individuals in the world. As a result, there are four asset managers for every high-net-worth individual, making it highly competitive.

DD.NYC®'s primary role is to create our collateral. They're a digital design agency, creating print collateral, teasers, one-pagers, and a website. The team is redoing our website, which hasn't been launched yet.

The team has gone above and beyond to help us refine our messaging. They've also helped us with our social media, which is more about presenting thought leadership. We don’t advertise our product to remain compliant with SEC regulations, but DD.NYC® communicates our message and mission on social media.

What is the team composition?

We work with three people from DD.NYC®: Anjelika, who is the company's founder; Vika, a project manager; and Daniella, who is a designer.

How did you come to work with DD.NYC®?

One of our portfolio companies recommended DD.NYC®. We looked at some of their work and vetted them for deep expertise in the industry.

How much have you invested with them?

We've spent $25,000.

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't have click-through rates in our industry, however, DD.NYC® has helped us with our messaging and refined it. The change in messaging and graphics has at least doubled our success in initial outreach. They've had a significant impact on our business.

How did DD.NYC® perform from a project management standpoint?

DD.NYC® has been incredible. The team has worked nights and weekends to get everything done quickly. They're superb. We typically communicate via email and Zoom.

What did you find most impressive about them?

The most impressive thing is DD.NYC®'s combination of quality and commitment. They're committed to each deliverable and the end goal. They consistently deliver high-quality work, and we've been blown away by how well DD.NYC® has performed.

Are there any areas they could improve?

DD.NYC® has been too nice to me. I know what I'm good at and what I'm not good at, and they're the experts. DD.NYC® should tell me what to do more often.

Do you have any advice for potential customers?

Be focused on the outcomes you're seeking. When I started this work, I was too focused on the deliverables. Halfway through, we realized the deliverables weren't right. Focus on the work's outcomes and purpose, and let DD.NYC® guide you on the deliverables.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of BCA IT, Inc.

Describe what your company does in a single sentence.

We provide Managed IT Services to small businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Website Revamp

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped redesign our entire website from the ground up and made the whole process easy to follow. From early concepts to development, the team was organized, responsive, and really understood our vision. They created a custom WordPress site with a clean layout, smooth navigation, and even added some unique animations that really helps us stand out.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new design is cleaner, more engaging, and better aligned with our brand. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always responded in a timely manner and really took the time to understand and prioritize our needs.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their design skills. We’re an IT company, and it’s really easy to come off too technical, but they made a site that actually feels fresh and unique. It shows off our personality and makes us stand out, which isn’t easy to do in our industry.

Are there any areas for improvement or something DD.NYC® could have done differently?

One thing that could’ve helped is if they explained the back-end/front-end development process a bit more. Sometimes we’d ask for a fix that seemed simple to us, but it turned out to be more complicated on their end, which makes sense considering the entire website is custom. However, they always made an effort to get it done. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a healthcare firm

Describe what your company does in a single sentence.

Acupuncture Franchise

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Brand Redesign
• Website Redesign

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from DD.NYC® were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes a full brand rebuild, encompassing graphic design, a complete new visual identity system, and website design and development. The goal is to transform the brand’s image, ensuring it reflects the organization’s mission, values, and future vision while also enhancing user experience across digital platforms.

Summary of Key Deliverables:

Logo Design：

Creation of a new primary logo and secondary logo variants
Development of logo usage guidelines (sizing, spacing, background usage)

Visual Identity System：

Brand color palette (primary, secondary, and neutrals)
Typography system (headings, body text, display fonts)
Iconography and custom graphic elements
Photography and illustration style guide
Brand pattern or texture elements
Grid system and layout guidance
Brand usage guidelines document

Brand Assets：

Business cards and stationery templates
Social media profile images and post templates
Email signature templates
Presentation and pitch deck templates (e.g., PowerPoint or Keynote)

Website Design：

UX/UI design for all key pages (homepage, about, services, contact, etc.)
Mobile-responsive design
Wireframes and high-fidelity mockups
Content strategy and design coordination

Website Development：

Front-end and back-end development
CMS integration (e.g., WordPress, Webflow, or custom)
SEO optimization setup (basic on-page SEO)
Testing and quality assurance across devices and browsers
Launch support and post-launch maintenance for an agreed period

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Besides the handover of all work scope, we also look at:

Improved Brand Perception & Engagement

Higher engagement rates on social media platforms (likes, comments, shares) following the visual rebrand and consistent brand messaging
Increased brand recognition and positive sentiment in audience feedback and comments
Client Satisfaction

Positive feedback from the client on the new brand identity and website experience
Increased willingness from the client to recommend our services to others (measured via follow-up surveys or NPS)
Customer Satisfaction & Conversion

Higher user retention and lower bounce rates on the new website
Increased time spent on site and improved click-through rates on key calls-to-action
Growth in inquiries and conversions (e.g., appointment bookings, contact form submissions)
Digital Marketing Performance

Website traffic increased significantly after launch, with a notable rise in organic search visits
Faster website load times, improving both user experience and SEO rankings
Better SEO performance, with more keywords ranking on the first page of Google
Enhanced mobile responsiveness and improved performance scores (Core Web Vitals)
Consistency Across Platforms

Stronger alignment between visual brand assets and messaging across all channels, leading to a more cohesive and professional digital presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was professional and efficient. They responded promptly to our messages and were consistently attentive to our needs throughout the process. They demonstrated a strong understanding of our goals and were able to translate our feedback into actionable solutions. Most deliverables were completed on time, and any adjustments were communicated clearly in advance. Overall, their ability to stay on schedule while maintaining flexibility made the collaboration smooth and productive.

What was your primary form of communication with DD.NYC®?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their excellent team management, strong sense of empathy toward the client, and their ability to deliver high-value results. They worked seamlessly as a team, communicated clearly, and consistently put themselves in our shoes to understand our needs. The final outcomes not only met our expectations but also added meaningful value to our brand and digital presence.

Are there any areas for improvement or something DD.NYC® could have done differently?

At this time, we don’t have any specific suggestions for improvement. The collaboration went smoothly, and we were satisfied with both the process and the final results.

BACKGROUND

Please describe your company and position.

I am the Tech Lead of I Will Teach You To Be Rich

Describe what your company does in a single sentence.

IWT (I Will Teach You To Be Rich) helps people take control of their money and live a richer life through practical personal finance, online programs, and behavioral insights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Migrate all existing content to new design
• Redesign our Website
• Launch the Redesign

SOLUTION

How did you find DD.NYC®?

• Online Search
• Clutch Site

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DD.NYC was responsible for the full redesign and relaunch of the IWT website. The scope included initial art direction, homepage design, and a complete redesign of inner pages with multiple rounds of feedback and refinement. Once designs were approved, DD.NYC handled both front-end and back-end development, plugin evaluation and setup, and quality assurance across the site.

A major deliverable was the successful launch of the redesign, including migration of approximately 1,000 existing pages, which involved a mix of automated and manual processes. DD.NYC also provided training for our internal team to support the migration effort, managed implementation of key site features, and ensured a clean and functional handoff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful launch of a fully redesigned website, without major issues
• Migration of ~1,000 legacy pages to the new platform, with improved styling
• Transitioned us away from Elementor, enabling cleaner, more efficient content management
• The new design provided a clearer visual hierarchy and improved navigation across desktop and mobile devices
• The backend setup now supports scalable content creation and easier updates by non-technical team members.
• Improved stability of the site by removing unnecessary plugins
• Positive feedback from internal stakeholders and leadership, including alignment with brand direction and enhanced usability

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While we experienced some delays, as is common in projects of this scale, DD.NYC was solution-oriented throughout. They helped us work through challenges by pulling in extra resources when needed, staying flexible, and remaining readily available for calls to talk through options. They consistently pushed for decisions to keep the project moving forward and maintained strong communication between the teams. Their responsiveness and willingness to adapt contributed significantly to the overall success of the project.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed the most was DD.NYC’s adaptability and team culture. They consistently showed a genuine investment in our brand and the impact the website would have on how it’s perceived. It never felt like they were just executing tasks, they approached the project with care, curiosity, and a strong sense of ownership. Their ability to pivot when needed, while staying focused on what mattered most to our team, really stood out.

Are there any areas for improvement or something DD.NYC® could have done differently?

One area for potential improvement would be adding a bit more detail to documentation and handoffs. At times, the information shared was fairly high-level, which made internal alignment slightly more challenging. A bit more clarity in breakdowns could help streamline communication across teams.

That said, the team was always quick to clarify when needed and easy to work with throughout.

BACKGROUND

Please describe your company and position.

I am the Marketing & Business Development Associate of ARCHETYPE Investments

Describe what your company does in a single sentence.

We develop multifamily properties throughout the Carolinas and wellness-focused technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Branding
• Website Design & Development
• Package Design
• Platform UI/UX Re-Design

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Expertise and Experience

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’re developing a wellness-focused, mixed-use community that required everything from branding, a logo, a name, and website to signage for the apartments that aligns with our brand. At the same time, we’re working on a health and wellness app that already had a name, but needed a logo and help with the UX/UI design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through numerous productive meetings, brainstorming sessions, and reviews, we’ve successfully established a complete brand for both our community and app. We’re currently advancing on the community website and the app's UX/UI design, and we’re extremely pleased with the results so far, making the collaboration enjoyable and impactful at every stage.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DD.NYC managed our project seamlessly. From the beginning, they provided a detailed timeline with clear milestones and review periods, ensuring everything stayed on track. They consistently met all deadlines, and even when we needed extra time, they adjusted with flexibility and set new timelines accordingly. Their responsiveness to our feedback was outstanding, and they were always available for calls or in-person meetings, making sure our needs were fully addressed throughout every step of the project.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most about this company is their dedication and attentiveness—we always feel like their top priority. They invest time in truly understanding our vision, with designs that clearly reflect thoughtful research and creativity. Whenever we have feedback, need adjustments, or require last-minute meetings, they’re always ready to jump in with enthusiasm. Their commitment to excellence shows in every detail, making it clear how much they genuinely care about each project they take on.

Are there any areas for improvement or something DD.NYC® could have done differently?

The team at DD.NYC® has been amazing to work with! We look forward to working with them on all our future projects.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Carlson AirFlo

Describe what your company does in a single sentence.

Since 1974, we have continuously innovated visual merchandising systems to ensure grocery retailers are in the best possible position to increase the sales of perishables, reduce waste, and delight customers by showcasing freshness, every day, in every display.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• New Website

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Excellent website design portfolio

How many teammates from DD.NYC® were assigned to this project?

5-7

Describe the scope of work in detail. Please include a summary of key deliverables.

Discovery, art direction, user experience, website design, website development, Q&A launch, and support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Phenomenal website design! They truly listen, understand, and then translate the concepts and updates you're wanting into gorgeous, modern, interactive design. Better than you even imagined it. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have kept to a strict schedule and have only veered from it due to delays on our end trying to figure out cart backend options for the site. They went above and beyond researching different options for us and we truly appreciate their help and expertise.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're simply top-notch! Superb at what they do. Smart but also really nice to work with. They stay on top of things. They're great at researching and grasping concepts. They listen and understand and then design to your custom needs. They truly go above and beyond.

Are there any areas for improvement or something DD.NYC® could have done differently?

We're in the design phase and very satisfied so far.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Storybuilder Creative

Describe what your company does in a single sentence.

We are a creative studio that serves the construction industry through video production, commercial photography and content strategy. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Website
• Integrate my Calendar
• Use my videos on my website

SOLUTION

How did you find DD.NYC®?

LinkeIn

Why did you select DD.NYC® over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building my website, making it to my color scheme, my videos are integrated in it. Interactive website, professional, functional and informative. It lists the companies who have hired us in a nice and professional way. Amazing job. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My website looks so professional, functional and you can book with me through my website which then links to my CRM. The graphics and content are exactly what I was looking for. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager was great, responsive and followed up every step of the way. If anything they waited on me to send information I didnt have to check in I knew what they were doing and when they accomplished each task. 

What was your primary form of communication with DD.NYC®?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their responsiveness, creativity, and willingness to work with me. Its nice to find people who are creative as I am a creative person myself and in my work. 

Are there any areas for improvement or something DD.NYC® could have done differently?

None

BACKGROUND

Please describe your company and position.

I am an executive of PlumBuddy

Describe what your company does in a single sentence.

Manufacturing, developing, and Selling Plumbing IoT devices and software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Brand Identity Development
• Website Development
• Packaging Development

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from DD.NYC® were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop a new brand identity.
• Develop a new website.
• Develop a new line of packaging for the products offered.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful development of a new logo and full brand identity for the company. 
• Successful development of a new website that matches the aestic and feel of our products and services.
• Successful development of a new packaging that matches the aestic and feel of our products and services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had an exceptional experience partnering with this DD.NYC. Their project management was seamless, ensuring every detail was handled with precision, and they consistently delivered on time, meeting or exceeding all deadlines. What impressed us most was their responsiveness—any time we needed adjustments, they were quick to adapt and provide innovative solutions tailored to our needs.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about this company was their ability to blend creativity with data-driven strategies, delivering on our shared vision truly resonated with our target audience. Their innovative approach to solving challenges consistently set them apart from other groups we've worked with. Additionally, their proactive communication and attention to detail made the entire process smooth and enjoyable.

Are there any areas for improvement or something DD.NYC® could have done differently?

Honestly, it’s hard to pinpoint any areas for improvement, as their team exceeded our expectations at every step. Their dedication to delivering high-quality results was truly outstanding, and we’re excited to see how they continue to raise the bar in future collaborations.