Daylyte Marketing

BACKGROUND

Please describe your company and position.

I am the CGO of a men's grooming brand.

Describe what your company does in a single sentence.

Men's grooming brand 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daylyte Marketing to accomplish?

• Paid Advertising Strategy and Execution
• Paid Advertising Meta
• Paid Advertising Google

SOLUTION

How did you find Daylyte Marketing?

Other

Why did you select Daylyte Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Daylyte Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Daylyte was hired to strategize and execute our day to day paid advertising efforts, mostly across Meta and Google

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistently beating year or year performance (sales, KPIs). Outpacing new to brand average metrics. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely, easy to communicate with, responsive, friendly and postitive.

What was your primary form of communication with Daylyte Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The perfect combination of reporting on KPIs AND the insights from those numbers. Extremely helpful/can-do attitude. Always willing to take a closer look and do more research if needed. Daylyte Marketing's performance is great, and they're the best to work with. 

Are there any areas for improvement or something Daylyte Marketing could have done differently?

None.