Daxue Consulting Beijing

BACKGROUND

Please describe your company and position.

I am the Co-founder of Archides Hotels

Describe what your company does in a single sentence.

We are a hotel chain and we target Chinese clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daxue Consulting Beijing to accomplish?

• Strategy on brand recognition, brand positioning and financial plan to target chinese audience.

SOLUTION

How did you find Daxue Consulting Beijing?

Referral

Why did you select Daxue Consulting Beijing over others?

• Good value for cost
• Referred to me

How many teammates from Daxue Consulting Beijing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase visibility and profitability among Chinese clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project provided us with a much clearer understanding of the Chinese outbound travel market and enabled us to refine our positioning for this audience. Daxue delivered practical recommendations supported by solid market evidence, allowing us to prioritize the most promising customer segments, adapt our communication strategy, and better allocate our marketing resources. The strategic roadmap has become an important reference for our long-term development in the Chinese market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was excellent throughout the engagement. The team was responsive, well organized, and proactive in communicating progress. Meetings were productive, deadlines were consistently met, and Daxue was flexible in adapting to our feedback and evolving priorities. They combined structured project management with a collaborative approach that made the engagement smooth and efficient.

What was your primary form of communication with Daxue Consulting Beijing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Daxue Consulting's ability to combine rigorous strategic thinking with an in-depth understanding of the Chinese market. Rather than providing generic recommendations, they grounded every strategic proposal in data, consumer research, and local market realities. Their consultants demonstrated both strong analytical capabilities and practical business judgment, making their recommendations actionable and directly relevant to our objectives. They also showed a genuine commitment to understanding our business and tailoring their work to our specific needs.

Are there any areas for improvement or something Daxue Consulting Beijing could have done differently?

Overall, we were very satisfied with the collaboration. If there is one area for further enhancement, it would be to provide even more follow-up sessions after the completion of the project to support implementation and monitor progress. The quality of the strategic work itself met our expectations and provided a strong foundation for our future initiatives targeting Chinese travelers.

BACKGROUND

Please describe your company and your position there.

We are a digital agency and we use Daxue Consulting to study te market of healthcare brands in China, for one of our client.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Daxue Consulting?

Market Survey Benchmark Consumer Test

What were your goals for this project?

To have a global view of the market and competition To have a consumer feedbacks of the products To have a strategic recommendation.

SOLUTION

How did you select this vendor?

Member of our suppliers database

Describe the project in detail.

Study the healthcare market understand Trend Start with online check, understand competitors And test products among consumers 10 rounds of questions to 10 consumers And we got report, and strategic recommendation, and a mapping of the branding, and positioning.

What was the team composition?

A project manager that manages operation with our agency and client. And local team for realize survey, get data, and make trial to consumers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Have an overview of competitors, what they do, how they distribute products in China. Get consumers feedback about packaging, or products benefit and surprising to see what kind of products Chinese have an interest and some not. Recommendation with mapping and pricing recommendation was good, and correct. It really helps our client and my team to have a better vision of the healthcare market.

How effective was the workflow between your team and theirs?

Very good. They are really reactive, and adapt very well. They have experienced to they can easily lead the operation and solves problems.

What did you find most impressive about this company?

Effective , capacity to manage problems. report was really professional and look nice.

Are there any areas for improvement?

Propose new innovative survey per industry. Propose an automated survey to decrease cost.

BACKGROUND

Please describe your company and your position there.

S.J. Grand Financial and Tax Advisory is a professional services firm that specializes in assisting foreign-invested companies and multinationals in China and South-East Asia. Established in 2002 in Hong Kong, we now operate a network of offices across China (Beijing, Shanghai, Shenzhen) and South-East Asia’s leading hubs of foreign investment. Our professionals offer a wealth of expertise for the financial, tax and consultancy needs of companies operating not only in China but also in South-East Asia. I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Daxue Consulting?

We were lacking in digital marketing and client acquisition strategy. We need to appear online and maintain an active and structured presence.

What were your goals for this project?

Appear on the first page of Google, increase our ranking, establish a presence in the social media and engage the audience.

SOLUTION

How did you select this vendor?

The vendor has an excellent reputation on the market. Also, they are at the perfect price point in terms of value for money.

Describe the scope of their work in detail.

In a way, it is impossible for me to describe in great detail of the work that was done, since it was completely outsourced to this company. And, the details were quite transparent, however, the results were pretty amazing.

What was the team composition?

The team composition changed over time as our needs and the delegation of work to the company increased. There were always people producing content and some people in charge off the management of the relationship with us. The most important part was probably the involvement of the bus of the company to create a strategy with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We did appear on the first page of Google and now have a very large following for our publications. We also have established, thanks to them, or digital marketing and social media strategy that seems to be sound and effective.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

I was very impressed by the engagement of their team. Not only do they seem to be smart people, which is somehow to be expected for the leaders but a lot rarer for everybody in the company, but also very dedicated. Not as a single moment did we have the feeling that they were idling or not actually doing something valuable.

Are there any areas for improvement?

I am very happy with this from. It’s very difficult for me to find an area of improvement

BACKGROUND

Please describe your company and your position there.

General manager of joint venture which develop medical nursing homes in china

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Daxue Consulting?

Benchmark

What were your goals for this project?

Understanding the competition, Pricing and positioning...

SOLUTION

How did you select this vendor?

Experience, Price Competence

Describe the project in detail.

Visit 20 Competitors in China with The same Positioning

What was the team composition?

3 consultants and visitors

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Helped us to adjust our pricing model and our offers

How effective was the workflow between your team and theirs?

Really efficient

What did you find most impressive about this company?

I appreciated their relevant and quick answers

Are there any areas for improvement?

The final report quality