DASH TWO

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital development & analytics for a music company. I oversee all our advertising or agency partnerships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DASH TWO?

We needed to collaborate with an advertising agency to improve sales, specifically in the country music market.

SOLUTION

What was the scope of their involvement?

DASH TWO provided both digital and traditional advertising services. They came to the project with logistic recommendations on where to place advertising, as well as creative ideas on what platforms would improve our overall engagement, cost per click, and cost per 1000 impressions (CPM). Their digital advertising efforts include helping us build an ad plan, considering target audiences, marketing the best platforms, and using creative practices. We build the creative aspects and send them to DASH TWO or vice versa, depending on the project. For traditional advertising, we communicate what billboards we need to buy and in what areas. They find ones that are beneficial.

How did you come to work with DASH TWO?

I followed a colleague’s recommendation.

What is the status of this engagement?

We started working together in 2015 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

DASH TWO’S work helped us release multiple number one records. They’re a good creative agency that can probably be up there with the best of them.

How did DASH TWO perform from a project management standpoint?

They have a fantastic staff who’s on top of any project. They do a great job meeting deadlines and communicating via Basecamp.

What did you find most impressive about them?

Incredibly transparent, they’re not afraid to share actual results and parse through the details with us.

Are there any areas they could improve?

They should expand the amount of offered services.

Do you have any advice for potential customers?

They’re a fantastic agency for boutique projects. Whether you're an apparel brand or entertainment brand, they're able to work with both and provide a small agency feel with a large agency model.

BACKGROUND

Please describe your company and your position there.

Nederlander Concerts is an independent event promotion company that ranks in the top 10 nationally. As the director of digital, I come up with the campaign strategy for more than 200 concerts annually.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DASH TWO?

DASH TWO was brought on board to advise and implement the digital campaigns for all of our company's concerts, including search engine optimization, social media, display, and search engine marketing.

What were your goals for this project?

With digital, the headline metric is sales, so we wanted to use data to consistently monitor and optimize our campaigns. In short, we wanted to sell more tickets for less money.

SOLUTION

How did you select this vendor?

DASH TWO emerged as the most qualified agency after a vetting process that involved extensive meetings and consulting a lot of referrals.

Describe the scope of their work in detail.

We consulted them on which channels would be most effective per artist and per campaign. They then generated, uploaded, implemented, monitored, and reported on multiple campaigns daily.

What was the team composition?

We had access to the company president and a day-to-day point person for all aspects of strategy, guidance, and general advice on best practices.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were savvy enough to track sales using multiple platforms.

How effective was the workflow between your team and theirs?

The workflow was top-notch. After the actual metrics, this was the most important factor. The company data dashboard, their daily reports, and even the email and Slack flow were all excellent.

What did you find most impressive about this company?

They have a deep knowledge of digital strategy elements, from budget amounts to the size and length of the creative elements.

BACKGROUND

Please describe your company and position.

I am the CEO of Southeast Home Improvements

Describe what your company does in a single sentence.

Real Estate Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DASH TWO to accomplish?

• We wanted to increase awareness for our properties and generate more potential buyers through digital advertising.

SOLUTION

How did you find DASH TWO?

Online Search

Why did you select DASH TWO over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

DASH TWO handled campaign planning, audience targeting, ad setup, creative support, and ongoing campaign optimization across digital channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw better reach and engagement, along with an increase in potential customers. The campaigns also helped improve our overall return on advertising spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive and easy to work with. Communication was clear, and they kept the campaigns moving on schedule.

What was your primary form of communication with DASH TWO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their audience targeting and campaign optimization stood out. They understood who we needed to reach and adjusted the campaigns based on performance.

Are there any areas for improvement or something DASH TWO could have done differently?

More frequent performance updates and additional recommendations for improving the campaigns would have been helpful.

BACKGROUND

Please describe your company and position.

I am the Manager of Harrington Auto Repair

Describe what your company does in a single sentence.

Family-owned since 2012, Harrington Auto Repair delivers honest, fast, and affordable service you can trust.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DASH TWO to accomplish?

• We hired DASH TWO to increase local brand awareness, reach more potential customers, generate more service inquiries and bookings for our auto repair business, and improve the return on investment (ROI) from our digital advertising campaigns.

SOLUTION

How did you find DASH TWO?

Online Search

Why did you select DASH TWO over others?

• High ratings
• Pricing fit our budget

How many teammates from DASH TWO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included planning, launching, and managing digital advertising campaigns for our auto repair business. DASH TWO handled audience targeting, ad creation, campaign optimization, budget management, and performance monitoring. Their key deliverables included fully managed advertising campaigns, regular optimization to improve results, and performance updates. The campaigns increased our local customer reach, generated more service inquiries and bookings, and improved our overall return on investment (ROI).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements in our marketing performance. We saw a noticeable increase in local customer reach, more service inquiries and bookings, higher website traffic, and a stronger return on investment (ROI). Overall, the advertising campaigns helped generate more qualified leads and contributed to steady business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent throughout the engagement. They delivered every milestone on time, kept us informed of campaign progress, and responded to our questions quickly. The team was professional, flexible, and receptive to our feedback, making adjustments whenever needed to ensure the campaigns met our goals and achieved the best possible results.

What was your primary form of communication with DASH TWO?

Virtual Meeting

What did you find most impressive or unique about this company?

Most Impressive was their combination of affordability, fast communication, and results-driven approach. Despite working within our budget, they delivered high-quality digital advertising, were always quick to respond, and helped increase our customer reach and ROI for our auto repair business.

Are there any areas for improvement or something DASH TWO could have done differently?

Overall, we were very satisfied with their service. If there’s one area for improvement, it would be providing more detailed campaign analytics and proactive optimization suggestions throughout the project. Other than that, the experience was excellent.

BACKGROUND

Please describe your company and position.

 I am the Marketing of an education company 

Describe what your company does in a single sentence.

Ours is a renowned public polytechnic university, famous for its "learn by doing" philosophy, with over 25,000 students across its expansive 1,438-acre suburban campus. It is highly celebrated for diversity, economic mobility, and strong STEM programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DASH TWO to accomplish?

• increase our web presence
• gather leads
• increase traffic

SOLUTION

How did you find DASH TWO?

Online Search

Why did you select DASH TWO over others?

• Pricing fit our budget
• Good value for cost

How many teammates from DASH TWO were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Dash Two performed digital marketing campaigns for our admission period on platforms such as Google and Meta

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our web traffic and leads increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always responsive to our needs, and give us options when they see our budget is too low for certain campaigns or needing extra attention

What was your primary form of communication with DASH TWO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and the responsiveness of our rep were impressive.

Are there any areas for improvement or something DASH TWO could have done differently?

Nothing to think of

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of ShareGrid, a film and photo rental marketplace, headquartered in Seattle, Washington.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DASH TWO?

We wanted help with paid marketing optimization, including Adwords and Facebook.

What were your goals for this project?

Our goals were to increase conversion, lower our cost-per-action, test new online marketing strategies, and promote our community.

SOLUTION

How did you select this vendor?

After an interview process, we selected them as the best agency for the job.

Describe the project in detail.

The project involved setting up, monitoring, and maintaining our Google Adwords campaigns and our Facebook advertisements. We also had them work on aggregating and presenting reports for the advertisements.

What was the team composition?

They worked with our ad specialist and company management.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our conversions increased by 20%. Our ad spending was lowered by 15% while maintaining consistent results. 

How did the DASH TWO perform from a project management standpoint?

The project management was great. We had weekly touchpoints that helped keep the project on track.

What impresses you about the DASH TWO?

Their willingness to adapt to shifting strategies and their metrics-driven culture were both very impressive.

Are there any areas for improvement?

If there is anything I could say, it would be that they could suggest new strategies to try for the advertising.