DASH TWO

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Manager of Loyola Marymount University

Describe what your company does in a single sentence.

Loyola Marymount University (LMU) is a nationally recognized university in Los Angeles that provides innovative, values-based undergraduate, graduate, and professional education while preparing students to become leaders in their communities and careers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DASH TWO to accomplish?

• Increase awareness and generate qualified leads for a graduate business program through digital advertising.

SOLUTION

How did you find DASH TWO?

Referral

Why did you select DASH TWO over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

DASH TWO partnered with us to develop and execute a digital advertising strategy for a doctoral program. The project focused on increasing program awareness among qualified prospects and generating leads to support recruitment and enrollment goals. Key deliverables included 1) Digital advertising strategy and media planning; 2) Audience targeting recommendations; 3) Campaign setup and management across paid digital channels; 4) Ad creative and messaging recommendations; 5) Landing page and conversion optimization guidance; 6) Ongoing campaign monitoring and performance optimization; and 7) Weekly reporting, analytics, and strategic recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign this year delivered a comparable volume of leads as the previous year while operating more efficiently, with a lower CPC, a higher CTR, conversion rate, and average clicks per day. It also enhanced visibility for our DBA program and strengthened our pipeline of prospective students.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DASH TWO's project management and service were exceptional. The team was highly responsive and proactive, consistently delivering on or ahead of schedule. Communication was clear and timely, with emails typically answered very quickly and requests addressed promptly. Their attention to detail, high-quality work, and commitment to client service make them a trusted partner. I always felt supported and confident that our needs would be addressed efficiently and professionally.

What was your primary form of communication with DASH TWO?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses me most about DASH TWO is their combination of strategic expertise and exceptional client service. Their team is highly responsive, proactive in identifying optimization opportunities, and consistently delivers high-quality work. They function as a partner, taking the time to understand our goals and tailor their recommendations to support our enrollment objectives.

Are there any areas for improvement or something DASH TWO could have done differently?

My experience with DASH TWO for the past seven years has been overwhelmingly positive. I cannot identify any significant areas for improvement. DASH TWO consistently delivers high-quality work, communicates effectively, and is always highly responsive to our needs.

BACKGROUND

Please describe your company and position.

 I am the Marketing and Branding Developer of a college.

Describe what your company does in a single sentence.

We are a college within a university that offers graduate degree programs and professional development programs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DASH TWO to accomplish?

• Generate interest for our graduate degree programs
• Generate leads for our graduate programs (for people to sign up via a form)

SOLUTION

How did you find DASH TWO?

Referral

Why did you select DASH TWO over others?

• Good value for cost
• Referred to me

How many teammates from DASH TWO were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

This project included managing social media (Meta) and Google campaigns. We provided content and direction while they monitored spend, assetts and campaign progression. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through the campaigns that Dash Two managed for us, we were able to generate a good amount of leads for our graduate programs. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were great. Always responded very quickly to all of our inquiries and definitely delivered all projects on time. 

What was your primary form of communication with DASH TWO?

Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail is amazing. They were very clear with how they were working on our campaigns and always responded very quickly to any and all inquiries we had. 

Are there any areas for improvement or something DASH TWO could have done differently?

The only area that I can think of where Dash Two can improve is to provide more feedback on what we can do differently to get higher numbers. 

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a higher education institution.

Describe what your company does in a single sentence.

Higher education 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DASH TWO to accomplish?

• Increase Awareness
• Lead Generation for Graduate Applications

SOLUTION

How did you find DASH TWO?

Referral

Why did you select DASH TWO over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from DASH TWO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I have worked with Dash Two for more than a decade across several public and private universities, and they have consistently been an invaluable strategic partner. Their team brings deep expertise in modern digital strategy, awareness campaigns, and lead generation, while also understanding the unique goals and complexities of higher education. Dash Two does more than place media—they help design, refine, and optimize campaigns to ensure they align with institutional priorities and deliver meaningful results. They are responsive, collaborative, thoughtful, and always willing to adapt based on performance and evolving needs. I highly recommend Dash Two to any institution seeking a knowledgeable and trusted digital marketing partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dash Two has helped us design and optimize digital, web, content, and engagement strategies that generated more than 4 million impressions, 55,000 actions-- These efforts strengthened brand visibility, supported enrollment growth, and contributed to a 35% increase in MBA applications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dash Two’s project management has always been highly responsive, organized, and reliable. They consistently delivered campaign materials and reports on time and remained readily available to address our needs, brainstorm ideas, and assess campaign strategy. Their team participated in biweekly meetings with us, provided daily performance reports throughout active campaigns, and delivered comprehensive final reports with results, insights, and recommendations. They worked as an extension of our team and were proactive in identifying opportunities to optimize campaigns and improve performance.

What was your primary form of communication with DASH TWO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive about DASH TWO is their hands-on, highly collaborative approach. They take the time to understand our institutional goals and work closely with us to develop strategies that are both thoughtful and practical. They are also exceptionally flexible and willing to pivot as priorities, budgets, and timelines change—an especially valuable quality when working within the sometimes unpredictable schedules and constraints of higher education. Their experience serving clients across a wide range of industries gives them a well-rounded perspective on emerging trends, audience behavior, and effective campaign tactics. That breadth of experience provides us with a distinct advantage, allowing them to bring fresh ideas and proven strategies from outside higher education while tailoring their recommendations to our institution’s specific needs, resources, and goals.

Are there any areas for improvement or something DASH TWO could have done differently?

I can't think of any.

BACKGROUND

Please describe your company and position.

I am the Project Manager Label Services of HYBE AMERICA

Describe what your company does in a single sentence.

Music label

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DASH TWO to accomplish?

• Drive fan awareness and streaming momentum for HYBE Corporation's K-pop artist BOYNEXTDOOR through culturally-targeted Wild Posting® guerrilla installations across Los Angeles fan-community neighborhoods, timed to a release window.

SOLUTION

How did you find DASH TWO?

Online Search

Why did you select DASH TWO over others?

• Pricing fit our budget
• Good value for cost
• Fit our specific needs

How many teammates from DASH TWO were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Building out creative OOH assets specific to our release campaign, installing them around key areas in LA, and providing POP photos+locations upon installation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered Wild Posting® guerrilla lawn sign installation across Los Angeles targeting K-pop fan-density neighborhoods, timed to a BOYNEXTDOOR release. Reach, engagement, and streaming-lift metrics to be confirmed by client based on release-window performance data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amanda was responsive and well-communicative with our needs, and was flexible in accommodating to our schedule, and quick to adapt to our changing timeline. 

What was your primary form of communication with DASH TWO?

Email or Messaging App

What did you find most impressive or unique about this company?

Doing creative OOH installations that are specific and useful with our projects.

Are there any areas for improvement or something DASH TWO could have done differently?

Would love to find ways to incorporate better post-campaign learnings/takeaways through various metrics (eg. performance numbers, reach, measuring areas of success and improvement)

BACKGROUND

Introduce your business and what you do there.

I’m the VP of digital marketing for Photo Finish Records, an independent record label based in New York. We were founded in 2006 and are known for our diverse roster of punk, indie rock, and hip-hop artists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DASH TWO?

We needed help with our digital marketing ads for all our artists across all platforms.

SOLUTION

What was the scope of their involvement?

DASH TWO manages our digital marketing ads on TikTok, Meta, and YouTube. We've worked with them on countless projects.

What is the team composition?

We work with one teammate from DASH TWO.

How did you come to work with DASH TWO?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We started working together in July 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ROI per ad campaign has always been very high. Lisa has worked alongside us with each campaign to ensure our KPIs are met. DASH TWO has aided in the growth of many artists, songs, music videos, and overall release strategies. As a result, we’ve seen a notable increase in followers, streams, and views.

How did DASH TWO perform from a project management standpoint?

DASH TWO’s project management is perfect and amazing. I love Lisa! She always delivers on time and is very fast and reliable. We communicate via email and messaging apps.

What did you find most impressive about them?

DASH TWO is fast, reliable, and very knowledgeable about all platforms.

Are there any areas they could improve?

There’s nothing they can improve on.

BACKGROUND

Introduce your business and what you do there.

I'm a director of marketing and communications at a university. I oversee the recruitment of students as well as branding and communications strategies for one of our graduate schools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DASH TWO?

We were trying to attract more prospective students to our website and our events. We needed a vendor to help us with digital marketing.

SOLUTION

What was the scope of their involvement?

They've done a few different campaigns for us, including a comprehensive PhD campaign and website retargeting. We have a university-wide open house event, and DASH TWO ran a digital campaign for that, helping us target local prospective students. In addition, they manage our social media, which we use for PPC search campaigns. When a student searches for a graduate degree in Google, they see our ad. We mostly target Facebook, Instagram, and LinkedIn.

What is the team composition?

I work closely with two of their team members, but there is a team of four people working on our project.

How did you come to work with DASH TWO?

I used them in my previous position, so I knew that they're very hands-on, innovative, and easy to work with. They have an excellent knowledge base, so I brought them with me when I moved to my new position.

How much have you invested with them?

We've spent over $50,000.

What is the status of this engagement?

We started working with them in June 2015, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a result of our PhD campaign, the number of applicants to our PhD programs has increased by 30%. About half of the people who attended our open house events applied to the program, while 73% out of those applicants signed up through a digital ad campaign.

How did DASH TWO perform from a project management standpoint?

They're flexible and easy to work with. Also, they always bring new ideas to the table, so we can apply them to our campaigns.

What did you find most impressive about them?

They're very personable and hands-on. I always learn something new from them. They know what I need and what makes sense for my business and my budget.

Are there any areas they could improve?

No. They make my job a lot easier, and I'm happy to work with them. I rely on them for all of my digital marketing projects.

Do you have any advice for potential customers?

Tell them about your goals and see what they'll come up with. They might have some excellent ideas you haven't even thought of, so go into the project with an open mind.

BACKGROUND

Please describe your company and your position there.

I am the CEO and part owner of Encore Nationwide, a full-service experiential staffing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DASH TWO?

We hired DASH TWO for website and SEO support. 

What were your goals for this project?

We wanted a new, improved website as well as backend tools to help increase traffic to the site. 

SOLUTION

How did you select this vendor?

How did you select this vendor? I have known DASH TWO’s owner both personally and professionally for about 10 years now. His work ethic and knowledge in this industry are second-to-none, so the choice was easy.

Describe the project and the services they provided in detail.

DASH TWO built us a new website and continues to work with us every week to evaluate optimization. 

What was the team composition?

We worked with a large team of people from concept through completion, but we are down to a smaller team while we monitor performance. 

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

They delivered very tangible results that speak for themselves. Inquiries have jumped exponentially from five per month to nearly 40, and we have experienced a significant uptick in traffic and service requests. Our next phase is to revamp the entire site.

How was project management arranged and how effective was it?

The project team was set immediately from the beginning, which facilitated effective management. 

What did you find most impressive about this company?

DASH TWO is an honest team. We have worked with and researched many web development companies, the majority of which seemed dubious in at least some aspect of our engagements. DASH TWO was unafraid to give us a straight answer, even if it was not the one we wanted. In the end, we put our trust in them, and they taught us how to work effectively within the online space. 

Are there any areas for improvement?

Any improvements are on our end; we need to respond more quickly to their suggestions.  

BACKGROUND

Please describe your company and your position there.

I am an online advertising media buyer for ad agency that specializes in live theatre.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DASH TWO?

We hired DASH TWO for display, search, and niche advertising as well as general consulting.

What were your goals for this project?

We wanted to work with a company that listened to us. DASH TWO clearly put consideration into what they presented. They offered us an approach that was new and fresh, rather than trying to  "sell" us just anything. 

SOLUTION

How did you select this vendor?

I was referred to DASH TWO by a co-worker who had worked with their company at a previous job.

Describe the scope of their work in detail.

DASH TWO provided a full range of services. They support us with many types of marketing including search advertising, display ads, and niche advertising 

What was the team composition?

I worked closely with the owner and upper management.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with DASH TWO, reporting has greatly improved. We always know they provide us with honest discussion and good advice.

How effective was the workflow between your team and theirs?

The workflow between our two teams was excellent.

What did you find most impressive about this company?

I find the ease of working with their team most impressive.

Are there any areas for improvement?

We’re very happy with their service as-is.

BACKGROUND

Please describe your company and your position there.

I’m the SVP of a music production company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DASH TWO?

My team required help building an online marketing campaign, as we rely heavily on online advertising to reach existing fans as well as potential ones.

What were your goals for this project?

My company’s biggest goal is to prompt a consumer to buy or stream music.

SOLUTION

How did you select this vendor?

I have worked with Gino (Founder, DASH TWO) for more than two decades.

​​​​​​Describe the scope of their work in detail.

Before the online campaign began, DASH TWO identified our target audience. This entailed determining which fans of similar artists to include. Once the campaign commenced, DASH TWO re-allocated money to the best performing parts of the campaign.

What was the team composition?

We engaged with a principal and a product manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My team received daily reports detailing key metrics, such as impressions and click-throughs, that illustrated the campaign's progress and whether we needed to make any changes. My company shared the campaign with our account base of established retailers and music streaming services to increase visibility.

How effective was the workflow between your team and theirs?

DASH TWO worked exceptionally well with my team, fostering a synergetic partnership. The project began with the principal, who then determined the best product manager for the campaign. We communicated in person and via phone, text, and email.

What did you find most impressive about this company?

DASH TWO was a receptive partner that provided superb customer service. The team did a fantastic job customizing our media plans. They were highly skilled and could translate the most complex situations into understandable, everyday language. They provided critical feedback and suggestions that we often implemented.

Are there any areas for improvement?

I would have liked for them to be closer in proximity to my company. I highly suggest that they open another office.