Cut Inside

BACKGROUND

Introduce your business and what you do there.

I’m the head of communications at Zengo, a financial services company. We offer a secure, next-generation crypto wallet that eliminates seed phrase vulnerabilities using MPC technology, providing users with a safer way to manage digital assets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cut Inside?

We wanted to work with an agency to build out our top of the funnel strategy.

SOLUTION

What was the scope of their involvement?

Cut Inside provides SEO content building, strategy, delivery, and execution for us.

What is the team composition?

We mainly work with one Cut Inside teammate.

How did you come to work with Cut Inside?

Someone referred Cut Inside to us. We appreciated their work, ability to execute, proactive communication, and analytical and strategic overview.

What is the status of this engagement?

We started working with them in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our metrics clearly show that Cut Inside has helped us. We’ve met all our KPIs.

How did Cut Inside perform from a project management standpoint?

We communicate with Cut Inside through ongoing meetings, emails, and Slack messages.

What did you find most impressive about them?

Cut Inside has the right mix of an agency that understands our needs, can provide both strategy and execution, and plug into our core team seamlessly.

Are there any areas they could improve?

No. We appreciate their proactive approach to always looking for the next thing to focus on and test.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an online music lesson company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cut Inside?

We needed help increasing our organic traffic and handling dropdowns due to our own technical faults.

SOLUTION

What was the scope of their involvement?

Cut Inside has made changes across our website to increase organic traffic. The team has fixed technical issues that prevented us from getting the full potential of our website. These issues included improper tagging, robots, text hierarchy, and site structure.

What is the team composition?

We work with three teammates from Cut Inside.

How did you come to work with Cut Inside?

I knew Cut Inside’s VP of business development from a previous company he was involved with, which gave me their service. I chose them because they were the most expert people I knew when it came to digital marketing and SEO. I also knew they were great people to work with — super reliable.

What is the status of this engagement?

We started working with Cut Inside in January 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a big success with Cut Inside. We’ve seen a much higher organic traffic increase.

How did Cut Inside perform from a project management standpoint?

Cut Inside always delivers on time. The team is super reliable and friendly. We communicate via WhatsApp and email.

What did you find most impressive about them?

The combination of Cut Inside’s ultra professionalism and down-to-earth teammates is impressive. The team is easy to work with.

Are there any areas they could improve?

No, everything has been great.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO and content manager at yad2, Israel’s leading classified platform. We connect buyers and sellers in real estate, vehicles, jobs, and secondhand goods, providing tools and data to support smart decision-making.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cut Inside?

We needed help increasing our organic traffic and leads over competitors, as well as uploading new systems.

SOLUTION

What was the scope of their involvement?

Cut Inside has a close and intensive scope of work, including restoring site damage, dealing with a new system, improving with trackers, and building a strategy. Regarding the trackers, the team is working on improving our average ranking, achieving organic traffic, and finding solutions.

What is the team composition?

We work with two teammates from Cut Inside.

How did you come to work with Cut Inside?

I had a previous acquaintance with Cut Inside and chose them because of their high-quality work.

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we’re still in the process, Cut Inside has rebuilt a new vertical in terms of traffic and increased traffic from another vertical. We measure the progress through clicks, impressions, and average ranking.

How did Cut Inside perform from a project management standpoint?

Cut Inside delivers on time. I’m very satisfied with their fast and accurate work rate. The team has extensive professional knowledge and a very high service level, including availability. We communicate via Slack and weekly meetings.

What did you find most impressive about them?

Cut Inside’s professionalism, thoroughness, and service are impressive.

Are there any areas they could improve?

There’s always room for improvement, but I’m very satisfied with them.

BACKGROUND

Introduce your business and what you do there.

I’m the director of web strategy at a company that designs and manufactures flash memory products, including memory cards, USB flash drives, and solid-state drives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cut Inside?

We needed SEO consultation services for our e-commerce site to improve our search engine visibility and organic traffic.

SOLUTION

What was the scope of their involvement?

Cut Inside has helped us with our site's recategorization (taxonomy improvements), technical improvements to our high-volume pages, filter recommendations, content recommendations, and keyword research. Regarding the technical improvements, they've worked on our canonical URLs, hreflang tags, and query string parameter structure for filtered catalog pages.

What is the team composition?

We work with two teammates from Cut Inside.

How did you come to work with Cut Inside?

We found them through a referral and chose them because we had previous experience with the referral.

What is the status of this engagement?

We started working with them in July 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Cut Inside's work has resulted in consistent overall traffic growth of 15% year after year, an average search rank improvement from position nine to position three, and organic search overtaking direct traffic as our primary traffic driver. Our search rank has improved from nine to three for our top non-brand keyword, and our traffic has grown to 1 million monthly unique visits.

How did Cut Inside perform from a project management standpoint?

Cut Inside's project management is excellent. They consistently deliver ahead of schedule and document all recommendations thoroughly. They provide executive-level summaries as well as technical documentation for our IT developers. I have only good things to say about Cut Inside. We use video conferences, emails, and chats to communicate with them.

What did you find most impressive about them?

Cut Inside's international location allows them to bring an international perspective to their work that improves our company's global presence in search results. Additionally, they have every technical tool we could want to use to measure or test.

Are there any areas they could improve?

I only have good things to say about Cut Inside.