Criclabs

BACKGROUND

Please describe your company and position.

I am the SEO Manager (APAC-MEA) of Electrolux

Describe what your company does in a single sentence.

Electrolux shapes living for the better by reinveneting, taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Criclabs to accomplish?

• Gain organic visibility
• Increase organic clicks
• Show our domain authority for search engines

SOLUTION

How did you find Criclabs?

Been with us for a long time.

Why did you select Criclabs over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Criclabs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Content marketing and writing services that is engaging for users and also rank wells on various search engine to gain traffic by increasing our organic sessions by 20% YoY. Providing Electrolux with great PR coverage to gain organic backlinks from major media channels and websites. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gain organic sessions YoY where we can internally check from our data. We got dashboard creating by the team from Criclabs to check our deliverables and progress. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The response is quick and very clear. Everything is on time and always stay a head for schedule. Sometimes out of scope work, they have the time to give stratetic ideas and planning a head for schedule.

What was your primary form of communication with Criclabs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge is SEO and content marketing. With the goal that aligns with the business needs but also provide a different view that the business never though for before.

Are there any areas for improvement or something Criclabs could have done differently?

Improvement in more confident to provide different views and be proactive in the discussion making process. Sometimes that the lead is some parts because they have great knowledge in the industry they are in.

BACKGROUND

Please describe your company and position.

I am the Assistant Marketing Manager of a financial services company. 

Describe what your company does in a single sentence.

Leading Web3 Ecosystem in Thailand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Criclabs to accomplish?

• Increase web traffic and web impression organically

SOLUTION

How did you find Criclabs?

• Referral
• Other

Why did you select Criclabs over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Criclabs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Comprehensive SEO audit reports
Detailed keyword research and strategy documents
Optimized website content
Improved website traffic and search engine rankings
Regular performance reports with actionable insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website traffic: Measured by tools like Google Analytics, this shows how many more people are visiting the website.
Improvement in keyword rankings: Higher rankings in search results for relevant keywords, leading to more organic traffic.
Growth in backlinks: More high-quality websites linking to the site, boosting its authority and search visibility.
Improved website performance: Faster loading times, better mobile responsiveness, and enhanced user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was always available to answer our questions and provide support, making the entire process smooth and efficient. Despite a few unexpected challenges, Criclabs was able to adjust their strategy and still deliver the project on time. They provided clear and concise reports, keeping us informed of progress every step of the way.

What was your primary form of communication with Criclabs?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by Criclabs' technical proficiency combined with accessibility.

Are there any areas for improvement or something Criclabs could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director of Second Life

Describe what your company does in a single sentence.

Second Life empowers communities and addresses plastic pollution by supporting collectors and recyclers, fostering sustainability through innovative initiatives and collaborative efforts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Criclabs to accomplish?

• Redesign the website and implement development
• Migrate over existing content and preserve SEO

SOLUTION

How did you find Criclabs?

• Referral
• Other

Why did you select Criclabs over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Criclabs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As Second Life, we tasked Criclabs with revamping our website to give it a more professional and user-friendly look. We asked them to migrate all our current content seamlessly to the new design while preserving the SEO work we had done to maintain our search engine rankings. Additionally, we were looking for a content management system that would be easy for us to use in the future, so we requested Criclabs to implement one that allowed for straightforward updates and management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More professional looking website, aligned with company branding 
• Easy to use CMS 
• Content migrated, minimal input needed from us to get the project to completion 
• Final product delivered was in line with expectations of the revamp

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had great project management and communicated any shifts in timelines as needed, and accommodated the client if information was not available. They were also able to incorporate customer feedback very well, taking good inspiration from UI/UX requirements for the look and feel of the website and interactiveness. They also needed minimal input from the client, and were able to reach the end result 90% of the way themselves.

What was your primary form of communication with Criclabs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their good communication and understanding of the scope of work. The final website looks excellent and much better than the previous version; they were also able to recommend Webflow as a good CMS to help manage the website

Are there any areas for improvement or something Criclabs could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I'm an executive at Asia Internship Program

Describe what your company does in a single sentence.

AIP is an internship provider specialized in providing internships in Asia to students from all over the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Criclabs to accomplish?

• Increase our SEO rankings
• Create an SEO strategy
• Guide the creation of content for our blog

SOLUTION

How did you find Criclabs?

I knew them for their previous work

Why did you select Criclabs over others?

I knew of their capabilities SEO wise

How many teammates from Criclabs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The partnership with CricLabs team was focused and efficient. It kicked off with an initial audit of our website where they dived into our existing keywords, content, and on-site SEO. They pinpointed some easy wins for us, particularly with content opportunities, and also made some essential corrections to our on-site SEO. They then equipped us, and keep doing so monthly, with practical guidelines for content creation and optimization, which was super helpful for our website and blog. Their guidance was clear, which allowed us to really get behind the SEO efforts. 

Now, they keep a steady eye on our performance with monthly monitoring and content suggestions. They provide us updates on how our keywords are performing and give us a heads-up on the general health of our site's SEO. 

In summary, the key deliverables included: 

• An initial audit of the site, keywords, and content
• Corrections to our on-site SEO. Guidelines for content creation and optimization
• Monthly content creation suggestions, monitoring, and reports on keyword rankings and overall SEO performance
• They brought clarity and direction to our SEO efforts, and we feel more informed and proactive because of their contributions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our SEO rankings and in general, the traffic to our site and the number of Keywords in the top rankings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Actually, CricLabs has delivered some of their SEO deliverables even earlier than expected. If there was any delay was from our side, their project management is spotless.

What was your primary form of communication with Criclabs?

Virtual Meeting

What did you find most impressive or unique about this company?

I like the way I can discuss of my project directly with my project manager and how they are always ready to answer all our questions and explain what we don't know. Also, I like how they are really results oriented.

Are there any areas for improvement or something Criclabs could have done differently?

Currently, I'm very happy with the way we are working with them.

BACKGROUND

Introduce your business and what you do there.

I’m an advanced innovation product and partnership professional at Kasikorn Business-Technology Group (KBTG), the technology arm of Kasikornbank (KBank), one of Thailand’s leading commercial banks. This spin-off allows KBTG to fully focus on IT operations, supporting KBank and K-Group on their digital transformation journey and day-to-day business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Criclabs?

I wanted a professional team to help set up an SEO strategy as a strong foundation for our product’s organic growth.

SOLUTION

What was the scope of their involvement?

Criclabs provides an SEO strategy, including keyword research, content writing, on-page optimization, PR backlinks, and AEO.

What is the team composition?

We work with 2–5 teammates from Criclabs.

How did you come to work with Criclabs?

Someone referred Criclabs to me. I chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We’ve spent $10,000 - $20,000.

What is the status of this engagement?

We started working with Criclabs in March 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 1,000+ increase in website traffic per month, 153 keywords on Google’s first page, and a 5% conversion from traffic.

How did Criclabs perform from a project management standpoint?

Criclabs delivers on time. We communicate via virtual meetings.

What did you find most impressive about them?

Criclabs’ professional team and way of working are impressive.

Are there any areas they could improve?

Criclabs could recommend other solutions that align with our business goals.

BACKGROUND

Please describe your company and position.

I am the Owner of Everskin Medical

Describe what your company does in a single sentence.

Dermatology clinic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Criclabs to accomplish?

• Build website

SOLUTION

How did you find Criclabs?

Online Search

Why did you select Criclabs over others?

• Pricing fit our budget
• Great culture fit
• Top of search

How many teammates from Criclabs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Website design on Figma 
2. Website on Webflow

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the website on-time. They were always available via LINE chat and Slack. Their team is very friendly and high-caliber. I enjoyed working with everyone on their team.

What was your primary form of communication with Criclabs?

Virtual Meeting

What did you find most impressive or unique about this company?

They are very experienced. The work quality is very high compared to similar agencies in the region.

Are there any areas for improvement or something Criclabs could have done differently?

Price seems to be going up, I guess it's understandable since they're doing a good job.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Cloud HM

Describe what your company does in a single sentence.

We are a multi cloud service provider based in Thailand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Criclabs to accomplish?

• Rebranding

SOLUTION

How did you find Criclabs?

Online Search

Why did you select Criclabs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Criclabs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranding project for Cloud HM. Deliverables include new brand book, new company profile, new marketing materials, new website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timeline of rebranding and work delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered everything on time.

What was your primary form of communication with Criclabs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Culture and taste.

Are there any areas for improvement or something Criclabs could have done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

I am brand manager take care with Aesthetics product, our brand from Europe so positioning premium consumer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Criclabs, and what were your goals?

In 2020 our product both Filler and Botulinum toxin is Drug (communication with health care professional only). Mar 2021 later all filler is Medical device, can to communicate to consumer so we would like to expand product knowledge to consumer.

SOLUTION

How did you select this vendor and what were the deciding factors?

we have pitching process totally 3 vendors. Waymaker is the best suitable price and quality.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Execute SEO campaign and revamp the website with webflow

How many people from the vendor's team worked with you, and what were their positions?

The assigned project person who distribute work

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implement SEO affords, we are 1st ranking with several keyword. better than KPI that set up begin.

Describe their project management style, including communication tools and timeliness.

Grate management, fast response. offer several option with result to me before decision.

What did you find most impressive or unique about this company?

They have a professional team and communicate well with our team. They're better than our last vendor.

Are there any areas for improvement or something they could have done differently?

very good with our scope of work

BACKGROUND

Please describe your company and your position there.

Digital marketing consult

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Criclabs, and what were your goals?

We start new business

SOLUTION

How did you select this vendor and what were the deciding factors?

They overperform and come up with great design for our company

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

New webflow website development

How many people from the vendor's team worked with you, and what were their positions?

2 web developers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

New customer come, and have great perception about our website

Describe their project management style, including communication tools and timeliness.

Flexible.

What did you find most impressive or unique about this company?

They were great logical thinkers with a consultant mindset.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the ownner of local management consulting firm who also well-known in training services for leading corporate in Thailand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Criclabs, and what were your goals?

Our company received the fund from the government sector to develop entrepreneurs across Thailand in Health, Beauty and Lifestyle industry. However our challenges is SMEs in Thailand struggle to make a clear positioning through digital existing. So Criclabs has fulfilled the gap for various entrepreneurs.

SOLUTION

How did you select this vendor and what were the deciding factors?

Criclabs has done an excellent job in providing clear scope, concrete, and realistic timelines with a quick win solution compared to other vendors. So if you're looking for professional service to make you carefree and be able to focus on your business. Criclabs is the one.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had discuss the scope to develop stunning website but yet well-presented Brand for each entrepreneur. The challenges is even each entrepreneur are in the same industry Criclabs has to deliver distinguish website that align with each brand identity. Every website must beautiful in its own way to make all stakeholder happy in their position. Compatible with every platform is a must. So with 3 times executive interview they make it possible.

How many people from the vendor's team worked with you, and what were their positions?

I only talked to K.Supanus the project owner, However, I do believe their team consists of 3-4 persons at least. Which including designer and developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Satisfaction rate is super high. Every stakeholder is happy, and deliverables are neat and on time.

Describe their project management style, including communication tools and timeliness.

We had group chats that they consistent update and inform us a status. Bi-weekly meeting has been appointed from Criclabs to update major progress. Their style of communication is right on point and time-saving which we loves.

What did you find most impressive or unique about this company?

A very professional way of work. No need to follow up because they will be the ones to take the leads, initiate, and add-up value. High responsibilities.

Are there any areas for improvement or something they could have done differently?

Sometimes they could be too compromised with entrepreneur which makes them work even harder under the same budget which I feel sorry for them,