Clutch Creative Marketing

BACKGROUND

Please describe your company and position.

I am the Owner, President of a automotive products company

Describe what your company does in a single sentence.

Manufactured tire, inflation, and deflation products for the Offroad industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clutch Creative Marketing to accomplish?

• Company rebrand
• Website overhaul
• New marketing plan

SOLUTION

How did you find Clutch Creative Marketing?

Referral

Why did you select Clutch Creative Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Clutch Creative Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Clutch, helped us redesign our logo, color palette, website, and an entirely new marketing strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we've Garner a lot of new attention in the industry, seen a 13% increase in sales, and we are being widely recognized as a stable corporation and not just a startup

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clutch was very task, oriented and highly organized. They were efficient with every meeting time we held, and never once missed a deadline. Anytime we asked them of something we didn't think was possible, they figured out a way

What was your primary form of communication with Clutch Creative Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed at the time that was spent to understand our company and our culture prior to making decisions on how it should be modernized. The care, respect, and attention to detail surpassed all my expectations

Are there any areas for improvement or something Clutch Creative Marketing could have done differently?

I wish I had some constructive feedback to offer, but I can't think of anything!

BACKGROUND

Please describe your company and position.

I am the CEO 

Describe what your company does in a single sentence.

Software & Web development for Startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clutch Creative Marketing to accomplish?

• Brand Redesign
• Sales Assets Refresh

SOLUTION

How did you find Clutch Creative Marketing?

Online Search

Why did you select Clutch Creative Marketing over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Clutch Creative Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Clutch has been instrumental in revolutionizing our brand strategy, guiding us from a mere focus on aesthetics to a comprehensive approach centered around maximizing conversions, refining our messaging strategy, and enhancing our sales outlook for the foreseeable future. Their strategic insights and innovative solutions have seamlessly translated into all aspects of our digital and physical touchpoints, creating a cohesive and compelling brand presence across various channels. 

From website redesigns to marketing collateral, Clutch's contributions have consistently elevated our brand's visibility and resonance among our target audience. We are thrilled with the results of our collaboration and have confidently retained Clutch as our strategic partner moving forward. Their ongoing support and dedication to our brand's success have proven invaluable, and we look forward to continuing our partnership to drive even greater achievements in the future.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive growth of month-to-month leads attracted and new business closed, as well as spikes in online traffic and conversions. Can attribute six-figure increments in net profit per quarter to this project, thats why it deserved a review.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear framework including timeframes and dedicated account-managers all throughout, never worried about loss of ocmmunication or unforseen obstacles. All needs met.

What was your primary form of communication with Clutch Creative Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of the work versus the price. It is enterprise grade insight applied to our own brand, which really catapults us not only visually, but financially, after delivery.

Are there any areas for improvement or something Clutch Creative Marketing could have done differently?

A loyalty card if anything, because we will be coming back for more!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing at a venture-backed startup that’s elevating the pool care industry by acquiring small companies. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clutch Creative Marketing?

We needed their branding expertise. Having worked in consumer marketing for 25 years, I felt that a strong agency was necessary to develop a long-lasting brand that would bring change to our company and reflect our aspirations to elevate the industry.

SOLUTION

What was the scope of their involvement?

During the discovery phase, Clutch Creative Marketing learned what we wanted to accomplish and how we wanted to present our company. I provided them with a detailed brief, and they conducted several interviews and roundtables with our key stakeholders.

Clutch Creative Marketing executed a rebranding campaign for us; they created a brand identity and logos. They helped us find our personality and then bring the brand to life through the materials and architecture they created.

We’ve adopted the new name and brand, and we’re now in the process of rolling out the new brand across our regional companies. 

What is the team composition?

Mandy (Former Director of People and Operations) was the project manager and led five teammates.

How much have you invested with them?

We spent $75,000.

What is the status of this engagement?

The project started in August 2022, and Clutch Creative Marketing finished the deliverables in November 2022. We’ll be rolling out the new brand throughout 2023.

How did you come to work with Clutch Creative Marketing?

They were referred to our CEO. We interviewed and explored about five agencies. Clutch Creative Marketing was a very strong match, so we chose them to work on this project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of Clutch Creative Marketing’s work was excellent; the new brand elevated us as a company. We didn’t track specific metrics, but our executive team was incredibly pleased with the brand’s look and feel, and our rank-and-file employees were excited by the colors and image the new brand portrays. I worked with branding agencies and packaging design agencies for over 25 years, and I’d rate Clutch Creative Marketing very highly against any of their peers in the industry.

Their discovery process was very effective in helping to create our brand.

How did the company perform from a project management standpoint?

Clutch Creative Marketing managed the project almost flawlessly. The team was highly responsive, engaged, and on top of deadlines. Mandy was tremendous; she was very effective at leading her team.

They used a proprietary tool to manage the project, and we had weekly Zoom meetings.

What did you find most impressive about them?

The quality of their work was excellent. They were also competitive in pricing.

Are there any areas they could improve?

No, there was nothing that needed improvement.

Do you have any advice for future clients of theirs?

It’s critical to invest in the discovery phase and communicate your project goals and nuances with any agency via a project brief.

BACKGROUND

Introduce your business and what you do there.

I’m a department VP at an aviation solutions company. We buy and sell private jets, do transactions, and provide consulting services. Additionally, we provide charter cards, aircraft management, and appraisal services, all within the private jet industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clutch Creative Marketing?

We needed someone to produce a marketing video for one of our products.

SOLUTION

What was the scope of their involvement?

Clutch Creative Marketing helped us produce the marketing video we needed. Their team was in charge of preparing the video, which included scriptwriting and storyboarding. Then, they shot the video on location at an airport, for which they brought their own equipment.

Finally, Clutch Creative Marketing handled postproduction, including editing and audio mixing. The final video was two minutes long, and it was published on our website. Additionally, we sent it out as a press release.

What is the team composition?

I worked with Sasha (Founding Partner), Mandy (Account Director), and others.

How did you come to work with Clutch Creative Marketing?

We found them through word of mouth and ultimately chose them due to their experience and pricing.

What is the status of this engagement?

We worked on this project from September–October 2022, but we’ve continued working together on other projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Clutch Creative Marketing helped us simplify the messaging for our product because it was very complex before. 

How did Clutch Creative Marketing perform from a project management standpoint?

The process went really well, and everything was very smooth; we were pleased with Clutch Creative Marketing’s project management. We had weekly meetings for updates and mainly communicated through email, Microsoft Teams, and in person.

What did you find most impressive about them?

Both Clutch Creative Marketing’s project management and end product were excellent. Their videography and editing skills were great, and the entire process was very good.

Are there any areas they could improve?

There was nothing Clutch Creative Marketing could have improved on.

Do you have any advice for potential customers?

Ensure that you’re involved in the process and communicate with them. As long as you do that, things will work out.

BACKGROUND

Please describe your company and your position there.

I'm a solution engineer who helps support our partners with selling and deploying our software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clutch Creative Marketing, and what were your goals?

I needed help putting together a presentation for an annual kick off program. It needed to be a presentation that didn't feel like I was reading off the screen and was engaging to the audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

I'd looked at some of the previous work they had done and really liked the way their designers were able to create graphics that felt like they were part of the time that designed the product we were presenting.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

It started with a consultation with one of their account directors to make sure tat we were aligned on what needed to be done and when I could expect the work to be completed. Then they went back to their design team and began work on my request. I was kept in constant contact with my account director and given the opportunity to provide feedback on what I liked and didn't like during each step of the process. When it was done, we met again to make sure I was happy with the work that was completed and to see if it would work for what I was trying to accomplish.

Who did you work with and what was the feedback process like?

I worked with Mandy throughout the entire process. She was very open to my feedback on what I liked and didn't like and worked hard to make sure the design team was able to help me create my vision.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I feel it was a resounding success. It's hard to quantify this with numbers like increased sales, but I will say compared to previous years, it seemed like our engagement with our partners was significantly greater and they were asking questions showing they had paid attention.

Describe their project management style, including communication tools and timeliness.

We mostly worked over Zoom, but I think had we not been in the middle of a pandemic, Clutch would have been very open to face to face meetings.

What did you find most impressive or unique about this company?

Their leadership is entirely female and while they are smaller, they are very scrappy and willing to put in the hours to get a project over the finish line.

Are there any areas for improvement or something they could have done differently?

I wish we could steal them for our internal team!

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Global Performance Group, a corporate training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clutch Creative Marketing?

We needed their video production services.

SOLUTION

What was the scope of their involvement?

We've engaged Clutch Creative Marketing to help us create high-quality evergreen videos that we can deploy across different platforms. We collaborate with them to strategize the content for our videos and conduct scriptwriting and storyboarding. Their team is in charge of all post-production work, including video editing and trimming.

Clutch Creative Marketing has already helped us produce two videos, which will soon be posted on our website and social media channels. We have more production work lined up for them as we finalize our marketing budget for the coming year.

What is the team composition?

We work with around 5–6 resources, including their account manager, CEO, creative and video directors, and graphic designer.

How did you come to work with Clutch Creative Marketing?

One of Clutch Creative Marketing's resources reached out to me via LinkedIn, and we were coincidentally looking to hire a production agency at that time. We liked their team's flexibility and eagerness to meet our goals, so our team was happy to choose them among the other agencies we considered.

How much have you invested with them?

We spent $14,000.

What is the status of this engagement?

Our ongoing collaboration with Clutch Creative Marketing kicked off in July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Clutch Creative Marketing has generated quality work that's received early affirmations from our internal stakeholders. While we haven't launched the videos yet as we're planning to incorporate them into a platform that's set to go live next year, everyone in our company is convinced that their work will greatly leverage our presence — that's the only metric we need for now.

How did Clutch Creative Marketing perform from a project management standpoint?

We communicate via phone calls and text messages and rely on Google Docs and Dropbox for project management. Clutch Creative Marketing has a dedicated account manager who prioritizes our needs and comfort. We have a very effective collaboration with their communicative and attentive team.

What did you find most impressive about them?

Clutch Creative Marketing has strengthened our partnership with their friendly yet insightful approach — they genuinely understand our vision and what it must take to bring that to life. 

Are there any areas they could improve?

There's nothing constructive I can't think of at this point — we like their team so much that we plan to further our collaboration.

Do you have any advice for potential customers?

Preparing a comprehensive plan will help you escalate the process, which will allow you to meet your goals on time.

BACKGROUND

Introduce your business and what you do there.

I’m a senior consultant at Seepra Consulting LLC, a Utah-based IT and procurement consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clutch Creative Marketing?

We needed their branding expertise.

SOLUTION

What was the scope of their involvement?

Our team has initially engaged Clutch Creative Marketing to handle our branding efforts, particularly for our website, customer-facing assets, and style guide. We’ve gone through a discovery phase to discuss our goals and relay our project goals to their team, and they’ve then proceeded with the actual branding work.

We’ve already accomplished the primary scope, and we’ve recently decided to scale up and have Clutch Creative Marketing handle more branding efforts for us.

What is the team composition?

We work with a team of 4–5 resources, including a graphic designer, creative director, and sales representative.

How did you come to work with Clutch Creative Marketing?

Their team reached out to us via LinkedIn.

How much have you invested with them?

We’ve spent $175,000 so far.

What is the status of this engagement?

Our ongoing collaboration with Clutch Creative Marketing commenced in July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have specific quantifiers to share, but we’ve seen an evidence boost in our client acquisition rate and secured an improved digital presence with Clutch Creative Marketing’s work. 

It’s gotten easiest to win more deals because they’ve given us strong branding materials — we won’t task them with handling more work if they haven’t met our standards through their initial deliverables.

How did Clutch Creative Marketing perform from a project management standpoint?

We communicate via weekly calls and rely on spreadsheets to track their progress and deliverables. Clutch Creative Marketing has a reliable project management approach — we’re satisfied with the quality and pacing of their work.

What did you find most impressive about them?
Clutch Creative Marketing has impressively elevated our brand image and understood the particular trends in our industry — the results they deliver mirror their knowledge in tech consultancy.

Are there any areas they could improve?

There’s nothing I’ll have them improve — every aspect of their work has met our expectations.

BACKGROUND

Please describe your company and your position there.

I am the New Business Development Director. We are a rare family owned automotive supplier that specializes in cost reduction and quality parts. Our primary objective is to develop long term partnerships that will benefit both organizations from our 25+ years of sourcing and distribution experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clutch Creative Marketing, and what were your goals?

As an auto parts supplier specializing in B2B our branding efforts were critical. We are a third generation family business who has built their business on trust and reliability. We kept these values at the center of the brand as we built out the new visual identity for Filpac.

Sticking with our established and trusted logo, we moved forward creating a sleek modern brand build out that embodies the company‘s values and empowered us to challenge our top competition and win.

SOLUTION

How did you select this vendor?

They were recommended to us by one of our partners.

Describe the scope of their work in detail, including any steps and the final deliverables.

They designed a 50 page brand build out guide that allows us to now design and market better and faster. The process to create the branding guide was extremely thoughtful and custom to our goals and identity. They also executed product package design, email asset creation, custom photo and video shoots and full rebuild of our website. They truly "came in Clutch" for our team.

How many people from the vendor's team worked with you, and what were their positions?

We worked with at least eight different members of the Clutch team including the founding partners, executive staff, creative directors, designers, copy editors and videographers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the years we have become one of the largest auto parts suppliers in the country. The branding efforts of the Clutch team have emboldened our efforts to challenge for the top spot in the country.

Describe their project management style, including communication tools and timeliness.

The weekly meetings with the Clutch team were invaluable. There is always an agenda, there are always deliverables and their note taking rivals on an OCD level.

What did you find most impressive or unique about this company?

Clutch's ability to be creative AND organized is impressive. It's usually one without the other, not when it comes to Clutch. They set up their processes to allow for the best creativity while still understanding we have critical deadlines.

Are there any areas for improvement or something they could have done differently?

The scope of work increased based on the original proposal but that was understandable as we had additional projects come up.

BACKGROUND

Please describe your company and your position there.

I'm the director of content for a digital agency that offers end-to-end services including web strategy and design, marketing and content services and other business consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clutch Creative Marketing, and what were your goals?

We hired Clutch Creative Marketing to deliver a series of videos we could use to market a SaaS product called TurnStyle®, a custom ticketing platform that's designed to improve processes for sellers and buyers alike. We wanted to explain the various benefits in a short, compelling video.

SOLUTION

How did you select this vendor and what were the deciding factors?

We appreciated the efforts they made to get to know us as a company and to understand the unique goals we had for this project. They were diligent and collaborative at every turn and willing to operate on our schedule.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a series of meetings to understand the specific goals of the project, followed by consistent updates throughout the storyboarding and production phases; typically we would have the most recent version in advance of our weekly meetings so we could review and prepare feedback ahead of time. The team also flew out to conduct a shoot for a separate project, and that was handled with excellent planning and attention to detail, including making sure the shot list was thorough and complete.

Who did you work with and what was the feedback process like?

Mandy was our project manager and key touchpoint throughout the process. She was receptive to all feedback and asked thoughtful questions that helped us voice our intentions more clearly. She was attentive to every email or question and a lot of fun to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their quick turnaround on the original project for TurnStyle® gave us material we needed to correspond with the relaunch of our own website, always a tricky project for any agency, and gave us excellent sales collateral for virtual seminars that followed. Their work on our brand videos also has given us good assets to use as we ramp up our hiring and recruiting processes.

Describe their project management style, including communication tools and timeliness.

They were communicative via email or text when needed and always shared the most recent versions of work through Dropbox, where we could make notes and conduct reviews.

What did you find most impressive or unique about this company?

I really appreciated their attention to our needs and their responsiveness. They asked great questions and listened to our answers, then they helped us in a collaborative manner that gave us better results than we could have achieved on our own.

BACKGROUND

Please describe your company and your position there.

I am Director of Marketing for Santini Foods, a large volume Food Manufacturing Company that specializes in Sweetened Condensed Milks and Sweet Dessert Syrups. We produce the California Farms Brand for both categories, and also are a robust Private Label and Contract Management supplier for both categories as well

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clutch Creative Marketing, and what were your goals?

We wanted to re-fresh our aging website, which depicted Santini Foods as a manufacturing plant producing ingredients in tin cans and plastic bottles, into a vibrant food ingredient manufacturer. People of all demographics and backgrounds globally consume our products by using them in countless delightfully sweet recipes food and beverage and finished products.

We were also launching a number of new sweet food products that Clutch Creative Marketing helped design, and we also have a global food importing and trading division that Clutch masterfully incorporated into our refreshed website! Our goals were wonderfully achieved and surpassed!

SOLUTION

How did you select Clutch Creative Marketing and what were the deciding factors?

After many conversations with potential marketing partners, I decided to contract with Clutch due to my several discussions with co-founder Sasha Clark. Her professionalism was outstanding, our business chemistry was tremendous and we shared a comparable vision for the website refresh.

I also asked that her development team be primarily made up of millenial women, as I felt strongly that they would capture the vision we had for the website, and also due to the fact that so many of our clients buyers and consumers of our products are millenial women...we wanted the website to be user friendly, visually attractive and culinarily seductive to this demographic.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several platforms to address due to the number of business segments we either manufacture, import or broker. We had weekly Zoom calls to outline the vision, develop and action plan and calendar, send sample products for photo shoots and capture the weekly progress steps.

Ultimately the Clutch Team came out to drone and hand video and personally meet the Santini Team and the final touches of the website refresh came together in amazing results!!! We delivered on Refining who Santini is and what we do...enhance and optimize the California Farms and Santini Branded Products...Install videos and a product locator functionality...Clarify our Private Label and Co-Manufacturing Business...highlight our Imported Products Trading Business...all achieved successfully!

How many people from the Clutch Creative Marketing team worked with you, and what were their positions?

Co-Founder, Senior Account Manager, Website Designers (3), Videographer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The general feedback has been remarkable from our clients, sales team, suppliers and also from consumers. Measurement will take time, however the professional and attractive attributes achieved from our partnership have been outstanding!

Describe their project management style, including communication tools and timeliness.

Weekly Zoom calls, project tracker with timelines and responsibilities, meeting recaps, resources needed communication and a personal visit despite Covid...

What did you find most impressive or unique about this company?

The Co-Fonder Sasha is an absolute wonderful Unicorn and her employees reflect the collaborative, joyful and professional nature of their boss. They were professional, productive, creative, and brilliantly led exceptional results.

Are there any areas for improvement or something they could have done differently?

Everything was so smooth and productive and fun that it has just been the best marketing partner journey I could have wanted....which is why I chose them and I turned out to be quite the visionary!!!