The Creative Exchange

BACKGROUND

Please describe your company and your position there.

We are the world's largest home furnishings trade show. I am the Director of Marketing and Communications, so I oversee our marketing campaigns, communication channels, social media, educational programming, public relations, and media relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Creative Exchange?

We needed someone to assist us with social listening. This can take a lot of time and is needed daily, and we found we were challenged to give it the support it needed.

The Creative Exchange learned our voice, our sensitivities, and our hot button issues, then jumped right in monitoring our channels, responding when appropriate, and alerting us when something needed further review.

They have also helped us with posting and programs like Instagram Takeovers during the super busy days when our trade show is running.

What were your goals for this project?

Monitor our social channels and ensure the activity there received the response it needed.

SOLUTION

How did you select The Creative Exchange?

They came recommended to me from an industry connection.

Describe the scope of their work in detail.

We needed someone to assist us with social listening. This can take a lot of time and is needed daily, and we found we were challenged to give it the support it needed.

The Creative Exchange learned our voice, our sensitivities, and our hot button issues, then jumped right in monitoring our channels, responding when appropriate, and alerting us when something needed further review.

They have also helped us with posting and programs like Instagram Takeovers during the super busy days when our trade show is running.

What was the team composition?

We have only worked with the founder, Anna Sullivan. She's been a great asset!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Anna is great to work with and very attentive. When we've had issues on social, she's rightly flagged the situation and brought it to our attention in a timely manner.

She was very professional and never took action beyond what we asked of her, which is important when the situation includes negative comments/outreach.

How effective was the workflow between your team and theirs?

It has always been quick and efficient.

What did you find most impressive about this company?

Anna's commitment to the project. With social media, it's not always "banker's hours". She was willing to put the required weekend and evening hours in when needed.

Are there any areas for improvement?

We did try letting TCE write the copy for our posts one cycle, but I'm not sure that was a time saver because of the amount of editing I did upon review.

I'm not sure that's a critique of Anna's writing ability, though. It's just tough to emulate a brand's voice if you're not intimately involved in the day to day.

BACKGROUND

Please describe your company and your position there.

pharmed offers digital media services to doctors

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Creative Exchange?

set up google campaigns and facebook campaigns

What were your goals for this project?

increase conversions

SOLUTION

How did you select The Creative Exchange?

Creative exchange made state of the art promotion that led to stellar results.

Describe the project in detail.

the performance of the ads created by the creative exchange were the best we ever achieved.

What was the team composition?

multidisciplinary team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we increased conversions by 120%

How effective was the workflow between your team and theirs?

perfect

What did you find most impressive about this company?

approachable, collaborative, a true partner.

Are there any areas for improvement?

keep up the good work!