Convertibles

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth at Garden Street Gin Club, Australia’s largest gin subscription service. We deliver curated boxes of craft gin, mixers, snacks, and gifts to members with flexible, no-lock-in memberships and free delivery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Convertibles?

We needed help with our web development, site reliability, and conversion rate optimization (CRO) and testing. We also needed support with our Google Ads and Bing Ads campaigns.

SOLUTION

What was the scope of their involvement?

Convertibles has built landing pages, implemented A/B tests, and set up ad campaigns. The team has recently built a new builder box journey for prospective subscribers that has driven 20% more value than a generic product detail page (PDP).

What is the team composition?

We’ve worked with 2–5 teammates from Convertibles.

How did you come to work with Convertibles?

We found Convertibles through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and aligned company values.

What is the status of this engagement?

We started working with Convertibles in August 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate has increased by 50%, and we’ve added 10% more new subscribers via Google Ads and Bing Ads. Convertibles has averaged four new projects output per month.

How did Convertibles perform from a project management standpoint?

Convertibles delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Convertibles picks up on site issues and other bugs without being prompted. The team has great communication and knows our business needs.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Director of Customer Experience of a DTC and retail brand.

Describe what your company does in a single sentence.

We are are a DTC and retail brand that manufactures and sells handcrafted, themed slime products, kits and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Convertibles to accomplish?

• Improve key ecommerce metrics through ongoing site testing and optimization
• Website development and improvements, including landing pages, new features, QA and technical needs

SOLUTION

How did you find Convertibles?

Referral

Why did you select Convertibles over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Convertibles were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Convertibles supports our ongoing CRO and Shopify development. Their scope includes identifying site opportunities, developing CRO concepts, planning and running tests, reviewing performance, recommending next steps, and providing on-demand development and technical support. Key deliverables have included CRO roadmaps, wireframes and UX/UI designs, A/B test builds, landing pages, custom site enhancements, QA, site-speed work and ecommerce performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen meaningful improvements over the course of our ongoing engagement, including periods where revenue per visitor increased by approximately 20-30%. We’ve also had multiple winning tests based on their strategies across key areas of the site, including the cart drawer, collection pages and navigation. Their responsive, versatile and end-to-end support has also helped us meet tight deadlines and deliver important experiences for major brand moments, including product launches and collaborations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been organized, communicative and highly responsive. They consistently deliver work on time, keep us updated on progress and are extremely flexible when our priorities or timelines shift. They’re also quick to address feedback, troubleshoot issues and jump in on urgent requests whenever needed. Their level of dedication and availability often makes them feel less like an external partner and more like an extension of our internal team.

What was your primary form of communication with Convertibles?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They deliver at a high level across the ongoing scope and their expertise, but what makes them further stand out is how much they feel like an extension of our internal team rather than an outside agency. They’re invested in our brand, highly responsive and able to move quickly across strategy, design, development and urgent needs.

Are there any areas for improvement or something Convertibles could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of RPS Water P.P.S., an e-commerce Shopify store for rural wells and water P.P.S.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Convertibles to accomplish for RPS Water P.P.S.?

We hired Convertibles for our Shopify store’s conversion rate optimization (CRO).

SOLUTION

Can you describe the scope of work Convertibles handled for your Shopify store? Please include the main deliverables if you can.

Convertibles runs monthly CRO projects where they test different features on our Shopify store to improve our conversion rate, interaction, and click-through rate. Currently, they’re working on a theme rebuild.

So far, we’ve tested cart drawers, gallery images, homepage sections, complete rebuilds with brand-new sections, and product detail page (PDP) features.

What is the team composition?

We work with 2–5 teammates from Convertibles.

How did you come to work with Convertibles?

We found Convertibles through an online search. We chose them because their thoughtfulness, audit presentation, and ideas for A/B testing were the most in-depth and interesting we found to partner with.

What is the status of this engagement?

We started working with Convertibles in March 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Convertibles has helped us improve one of our customer-favorite PDP pages, which didn’t have good button selection tools, resulting in a significant improvement in our conversion rate by at least 20%. We expect a big improvement from the theme rebuild project.

How did Convertibles perform from a project management standpoint?

Convertibles’ project management is good because they stay on top of communication. Each week, they send a wrap-up message with all our project update numbers. They also provide reporting sheets based on our store’s conversion rate and the specific projects they test.

Moreover, they use Test Buddy to keep track of the calendar of when projects are scheduled. They also provide details of those projects, mock-ups, and Figma boards. Overall, they’re really well-organized, so it’s clear what we’re doing, what’s coming up, what we’ve tested, and what’s worked and hasn’t worked in the past.

What did you find most impressive or unique about them?

Convertibles’ full team effort is impressive. We have a variety of specialists on the team who help us accomplish our goals. They’re self-starters who work on things in the background. They’re totally up for our requests and deliver briefs that we can go or no-go on. Everything has been prepped beforehand, including the design, Figma board, and report.

It’s a lot easier for us, given that we’re limited on our business side. We know they’re working in the background, so they support us without being a net drag on our resources.

Are there any areas they could improve?

There’s nothing Convertibles could improve on.