Content Way

BACKGROUND

Please describe your company and your position there.

I am part of the marketing team at New Work Offices, one of the leading providers of flex offices in CEE.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Way?

We needed to boost team engagement in social media, especially LinkedIn. So we hired Content Way to show us best practices and teach new Instruments.

SOLUTION

How did you select this vendor?

We found 4 main service providers and we were choosing in such things: flexibility, price and knowledge.

Describe the scope of their work in detail.

We conducted two team meetings: general and follow up. At first one we talked about basic of LinkedIn, and we’re given some tasks. At second we were discussing how we implemented what we learnt. Time difference between two of them: 1,5 month.

What was the team composition?

Our sales team plus c level representatives were involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our team is much more engaged in LinkedIn and wagers to share the news more likely now. Now our brand has the face: all our people.

How effective was the workflow between your team and theirs?

We were constantly in touch and any emerging question was settled quickly.

What did you find most impressive about this company?

I liked their level of empathy, knowledge, eagerness to help, openness, and professionalism.

Is there any area for improvement or anything that could have been done differently?

All ok

BACKGROUND

Please describe your company and your position there.

We are a software agency and an investment fund. I'm the COO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Way?

The goal was to build content marketing strategy for our investment fund.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for someone with proven track record in linkedin marketing. We did a few interviews with vendors.

Describe the project in detail and walk through the stages of the project.

We started with defining overall strategy. Then we build a directory of content ideas and build a content pipeline. We moved to creating short and long content pieces every week. Later on we moved to building our podcast Founding Impact. Content way helped us along the way.

How many resources from the vendor's team worked with you, and what were their positions?

Tomek worked with us on weekly basis. Joining our inbound sprint calls every week and then helping our content manager on separate calls every week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With Content Way we were able to start posting content every week. Then we build our podcast and started inviting guests from our network. This evolved into growing our network. During our cooperation we managed increase the number of investment leads coming from linkedin by 50%

How effective was the workflow between your team and theirs?

We were meeting every week online. Additionally, Tomek was always available for us on Slack.

What did you find most impressive or unique about this company?

Their knowledge of linkedin and overall marketing strategy. The ability to mentor our CEO and content manager was impressive. 

Are there any areas for improvement or something they could have done differently?

For now I don't see any.

BACKGROUND

Please describe your company and your position there.

I am a Corporate Social Media Manager at WePlay Holding (an esports company).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Way?

Developing the spokespeople personal LinkedIn Pages

SOLUTION

How did you select this vendor and what were the deciding factors?

By personal recommendation

Describe the project in detail and walk through the stages of the project.

After a kick off meeting they helped us to understand the goals and audience. We created the content roadmap in Trello board and started writing the posts for the company's CEO, CCO, and Business Development Director. We had weekly meetings to brainstorm and plan the content.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one person – Co-founder and LinkedIn trainer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

- The number followers on the CEO LinkedIn page increased in 20% compared to the period we start working with Content Way - Business Development Director start getting new friends requests and messages on LinkedIn after we start working with his page

How effective was the workflow between your team and theirs?

We met several times per week online with different company's representatives. Planned, communicated, and brainstormed using Trello and Slack

What did you find most impressive or unique about this company?

They always immersed into the field of esports to help with content strategy in an even better way. And also made changes in content based on the Linkedin algorithm and updates

Are there any areas for improvement or something they could have done differently?

everything is fine