Commonal

BACKGROUND

Please describe your company and position.

I am the CEO of Blue Ivy Partners

Describe what your company does in a single sentence.

We identify, partner with, and lead Federal government go-to-market sales operations for high growth technology product companies in four categories: big data/machine learning, cybersecurity, the modern DevSecOps software stack, and infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Commonal to accomplish?

• Position the company for growth with a new brand identity, consistent marketing communications, and differentiated messaging.

SOLUTION

How did you find Commonal?

Referral

Why did you select Commonal over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Commonal were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebrand our logo and website and all internal and external communications.

Build a marketing and communications plan that allows us to consistently produce and share content that improves our enagement with existing and potential customers, attracts new product partners, attracts new potential teammates, and showcases our team and values.

Build a plan to integrate and manage marketing data in support of our business objectives for growth of revenue, gross profit and net profit.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive feedback and impressions on logo/brand change from diverse constituents including customers, product partners, employees, friends and family.

Increase in followers on LinkedIN within first 60 days of brand and marketing launch.

On-time delivery of new branding and website production within 90 days.

Consistently professional marketing plan and delivery from Eric. A real teammate as a fractional Chief Marketing Officer.

"Own the room" expertise on marketing options, recommendations, and ability to implement and execute the plan.  Responsive to CEO and CFO requests and feedback, and adaptable to incorporating feedback into actionable plan within days.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time.

Responsive to CEO and CFO requests and input, yet offered clear advice on what adds value to the marketing plan and what may not.

What was your primary form of communication with Commonal?

Virtual Meeting

What did you find most impressive or unique about this company?

Eric is an excellent teammate and marketing expert with the ability to teach, persuade and execute a plan together.  I recommend partnering with him to build.

Are there any areas for improvement or something Commonal could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am a former department head for Compass Media

Describe what your company does in a single sentence.

Compass Media has a broad portfolio of brands and businesses that cater to the Cayman Islands and Caribbean market, with assets in broadcast television, radio, streaming, newspapers, magazines and live events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Commonal to accomplish?

• Launch a new TV network brand and website

SOLUTION

How did you find Commonal?

Referral

Why did you select Commonal over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Commonal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As Cayman’s only omnichannel media company, Compass Media brought TV back to Cayman. Buidling and launching of the Compass TV website had to demonstrate enterprise-level quality of production of the station. The website had to be easy to use, branded perfectly, and match the management's world-class vision for the station.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic, engagement, viewership, social following, ad sales revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Commonal team brought excellent time management, accurate forecasting, and effective problem-solving methodology during every stage of the project. Everything was delivered on time. Commonal was very responsive and fulfilled my every expectation. The team had a wealth of relevant, enterprise-level experience, communicated extremely well, were polite, efficient and easy to work with.

What was your primary form of communication with Commonal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Despite the members' pedigree and wealth of experience with internationally-recognizable brands, the team was down-to-earth and extremely easy to work with. The outcome was well worth the investment.

Are there any areas for improvement or something Commonal could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the President & CEO of Association of Strategic Alliance Professionals

Describe what your company does in a single sentence.

We are a nonprofit, member-based organization supporting alliance management and partnering professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Commonal to accomplish?

• Corporate rebranding and website redesign to position the organization to grow by engaging new audiences

SOLUTION

How did you find Commonal?

Referral

Why did you select Commonal over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• experience in our industry

How many teammates from Commonal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project aimed to launch a new brand with a comprehensive set of deliverables. The key components included:

Logo: A distinctive and memorable logo that encapsulates our brand identity.
Fonts: A selection of fonts that align with our brand's tone and style.
Tagline: A compelling tagline that resonates with our target audience.
Style Guide: A detailed style guide to ensure consistent application of our brand elements across all platforms.
Assets for Implementation: All necessary assets to facilitate the seamless implementation of the new brand.
Sizzle Reel for Launch: An engaging sizzle reel to generate excitement and buzz around the brand launch.
Website: A modern, user-friendly website that reflects our brand's new identity.
Skins for Social Media: Customized skins for our social media channels to maintain a cohesive brand presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We engaged our Board of Directors and team in this project, setting milestones with a very ambitious schedule. At each milestone, Commonal would present to our Board, take their feedback, and make any necessary adjustments before moving on. There were a number of specific deliverables and extremely tight deadlines that drove the project, culminating in an unveiling at our Annual Conference.

Membership and revenue growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the outset, Commonal demonstrated exceptional creativity and professionalism. The project scope included a comprehensive set of deliverables. Each of these elements was crafted with meticulous attention to detail and a deep understanding of our brand's identity.

Despite the tight schedule, Commonal worked tirelessly and delivered every component on time. The collaboration with our Board of Directors was seamless, and Commonal ensured that the project stayed aligned with our strategic goals. The dedication and hard work resulted in a successful launch that exceeded all expectations.

What was your primary form of communication with Commonal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Eric, Commonal's founder, was our main point of contact and was heavily engaged throughout the entire process. Eric has a calm and collaborative approach and was incredibly responsive to our questions and feedback. The team Eric has assembled, especially Filiz, was incredibly professional and creative, and the result reflects this. We couldn't be happier.

Are there any areas for improvement or something Commonal could have done differently?

I was amazed at what they were able to accomplish in such a short time and at such a high level. There are no areas where I would want to see improvement. We're continuing to work with them on other projects because the experience has been so positive and productive. While I'm sure they can deliver for any company size, they were exceptional working with our small team that had a lot of opinions but not a lot of experience in the work they were asked to perform. It was not an easy task, and they delivered in spades.