# ColorJar ColorJar Reviews (18), Pricing, Services & Verified Ratings - 4.8 out of 5 average review rating - 0 connections joined ColorJar's Network [Visit Website](http://colorjar.com/?utm_source=clutch.co&utm_medium=referral) [Get a Custom Proposal](https://clutch.co/profile/colorjar) **We create champion brands.** In today’s competitive world, a winning brand is a game-changer. ColorJar gives brands the edge they need to achieve top performance and become a champion in their category. Whether your brand needs to be revitalized, reinvented, or is yet to be revealed, we’re in your corner. For nearly 15 years, our branding work has driven measurable business growth for over 100 clients ranging from iconic Chicago brands to high-growth startups. ## Company Information - Minimum project size: $25,000+ - Number of employees: 10 - 49 - 1 Locations: - Chicago, IL (Headquarters) - Founded in 2008 - 1 languages: English - 1 timezones: Central Standard Time (CST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 60% Branding - 20% Logo - 10% Packaging Design - 10% Web Design ### Focus Areas - Branding Focus: - 25% Brand messaging - 25% Brand strategy - 25% Corporate identity - 15% Product branding - 10% Naming ### Industries - 25% Real estate - 5% Arts, entertainment & music - 10% Business services - 15% Consumer products & services - 10% eCommerce - 10% Financial services - 25% Hospitality & leisure ### Clients - 30% Small Business (<$10M) - 60% Midmarket ($10M - $1B) - 10% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: ColorJar is praised for their budget-friendly pricing, providing good value across projects ranging from $10,000 to $250,000. Clients appreciate their responsiveness and project management, consistently delivering on time and within budget, making them a reliable choice for branding and marketing services. **Most Common Project Size**: $50,000 to $199,999 based on 13 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Branding: $50,000 to $199,999 based on 12 reviews - Logo: $50,000 to $199,999 based on 3 reviews - Web Design: $50,000 to $199,999 based on 3 reviews - Graphic Design: $200,000 to $999,999 based on 1 review - Other Design: $200,000 to $999,999 based on 1 review - Other Digital Marketing: $200,000 to $999,999 based on 1 review - Packaging Design: $50,000 to $199,999 based on 1 review - Print Design: $200,000 to $999,999 based on 1 review - Social Media Marketing: $200,000 to $999,999 based on 1 review - Web Development: $10,000 to $49,000 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### ColorJar Review Insights Overall Review Rating: 4.8 - Quality: 4.8 - Schedule: 4.5 - Cost: 4.7 - Willing to Refer: 4.9 ### Top Mentions - Timely (7 mentions) - Great project management (5 mentions) - Communicative (4 mentions) - Understands their clients' needs (4 mentions) - Great team (3 mentions) - High-quality work (3 mentions) - Accommodating (2 mentions) - Collaborative (2 mentions) - Creative (2 mentions) - Detail-oriented (2 mentions) - Exceptional results (2 mentions) - Flexible (2 mentions) - Passionate about their work (2 mentions) - Proactive (2 mentions) - Transparent (2 mentions) - Unique expertise (2 mentions) - Well-organized projects (2 mentions) - Exceeds expectations (1 mentions) - Hard working (1 mentions) - Team players (1 mentions) ### Review Highlights **High-Quality Deliverables** ColorJar delivers high-quality creative assets and strategies that meet client expectations. Their work is often described as professional, innovative, and impactful, contributing to successful project outcomes and client satisfaction. **Effective Project Management** Clients appreciate ColorJar’s project management skills, noting their ability to meet deadlines and maintain clear communication. They are described as responsive, organized, and capable of adapting to client needs, which ensures projects remain on track and within budget. **Collaborative and Client-Centric Approach** The team at ColorJar is noted for its collaborative style, working closely with clients to understand their needs and goals. They are seen as an extension of the client’s team, providing personalized attention and ensuring the client's vision is realized. **Challenges with Initial Project Management** A few clients reported initial challenges with project management, such as unmet expectations and the need for staff changes. However, these issues were promptly addressed by ColorJar, leading to improved outcomes and client satisfaction. **Strong Branding Expertise** ColorJar is consistently praised for its ability to create compelling brand identities that resonate with target audiences. They offer comprehensive branding services including logo design, brand messaging, and visual identity systems, which have received positive feedback from clients across various industries. **Positive Impact on Business Growth** Clients report significant business growth and improved brand perception as a result of working with ColorJar. Their branding efforts have led to increased customer engagement, successful product launches, and enhanced market positioning. **Impressive Strategic Insight** ColorJar is recognized for its strategic insight and ability to think beyond immediate project needs. They help clients develop long-term strategies that align with business goals, demonstrating a strong understanding of branding and marketing. **Potential Understaffing Concerns** Some clients suggested that ColorJar might occasionally be understaffed, leading to minor delays. Despite these concerns, clients still praised the quality of work and the personalized attention received from the team. **Cultural and Value Alignment** ColorJar’s ability to align with client values and culture is frequently highlighted. Their team is described as passionate, enthusiastic, and dedicated to client success, fostering strong, trusting relationships. ### ColorJar Reviews #### Branding & Naming for Real Estate Development Company (Featured Review) **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: June - Dec. 2018 **Project Summary**: ColorJar led a branding exercise and naming protocol for a residential real estate company. They also came up with fonts, colors, and iconography. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, CRG Real Estate - Industry: Real estate - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 27, 2019 **Feedback Summary**: Rental interest has improved dramatically since the engagement began, while internal feedback is overwhelmingly positive. ColorJar accepted constructive input and also brought creative ideas of their own to the table. High-quality deliverables made them a valuable partner. ""Everything they did for us was great. ... They exceeded my expectations." " **BACKGROUND** Introduce your business and what you do there.  I’m president of a vertically-integrated real estate development company. We identify sites across the country to develop industrial, multifamily, and office buildings. We typically sell them but occasionally we lease, operate and manage the properties. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar?  Most of our projects are commercial, so we have a great B2B marketing platform. However, there was a lack of recognition of our brand when we started marketing multi-family developments to consumers. We needed to come up with a better way to message to potential residents and a better value proposition for renters. **SOLUTION** What was the scope of their involvement?  ColorJar first helped us take a fresh look at our brand architecture. We had to determine whether or not we should use our existing development company brand as the consumer-facing brand. They recommended we create a new brand to serve as a product line for our apartment buildings. I then had to convince my leadership that we needed a new brand that was separate from the one we've already worked so hard to create. ColorJar helped me get the internal support I needed by creating decks.  Next we worked together to come up with the value proposition of the new brand. Since everything else we do is client-centric and usually about the kind of work that's going on inside of the buildings, we landed on the position that the new brand should be about the residents’ lives. ColorJar came up with the name "Chapter" to represent that they're living this chapter of their life in our building. The brand also conveys that we intend to design and orient our projects to help residents live that chapter with greater intention.  We also had an immediate need to name a building. ColorJar led us through naming exercises on the location of that building. They came up with a new naming method for all of our projects that evokes the neighborhood that they're in and an attribute of the area. Each one of our residential projects will follow that new naming strategy for the building name, followed by Chapter. They helped us come up with fonts, colors, and iconography for Chapter, which is a circle with a straight line down the middle and a filled-in area that looks like a moon. The circle plays off the concept of phases of the moon. Each building will have a custom icon that has a variety of lines inside the circle that speaks to the name of the building.  What is the team composition?  Michael (brand strategist, ColorJar) was the project manager and main point of contact.  I also worked with David (founder & CEO, ColorJar) and a graphic designer.  How did you come to work with ColorJar?  We actually were working with another group and were so unsatisfied that we began thinking about who could replace them. I’d met David years ago. His name was already in the back of my head, so I gave him a call. I went over to his office and had a good introductory conversation. We had such a good rapport that I showed them the scope of work and the contract. They offered to take over the project and match the existing terms and the scope.  How much have you invested with them? We spent around $60,000–$80,000.  What is the status of this engagement?  The project took place between June–December 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Everything they did for us was great. The graphic designer did an awesome job. They met all the deadlines and exceeded my expectations. The building won’t be finished until June, and we're not going to begin leasing until May. We just launched our temporary website that includes a section for people to sign up to get information about the building. It’s really nicely done so we’re getting early interest from potential renters. How did ColorJar perform from a project management standpoint?  Their team is great. The length of the project was due to me because there were times when I had to handle other important business and real estate issues. They were always able to quickly jump back in the driver's seat and provide the next deliverable. Also, the process required significant upfront work in terms of having to convince the rest of my executive team that we needed a new brand. ColorJar could have done the whole project in a month or two if I’d been able to give as much direction as they needed in real time. I was happy with their communication, work ethic, and timing. What did you find most impressive about them?  ColorJar has a lean team that has genuine expertise in everything from branding and typologies to iconography. They definitely have sound fundamentals, but they've also got a unique philosophy about naming and branding. Instead of asking us to tell them what the value proposition was, they looked into our business and helped us create that message in an honest way. They acted like an extension of our in-house marketing team. Are there any areas they could improve?  No, we had a really great experience them. Another positive was their transparency with the scope. They were good about communicating when we ventured off of our scope, as well as coming up with fair proposals for any changes. ColorJar did a great job of managing our expectations. --- #### Branding for Food & Beverage Company **The Project** - Services: Branding, Logo, Web Design - Project size: $50,000 to $199,999 - Project length: Aug. - Oct. 2024 **Project Summary**: ColorJar provided branding services for a food and beverage company. The team was tasked with rebranding the client's products, including their packaging, design architecture, and brand voice. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CMO, NextFoods - Industry: Food & Beverage - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 13, 2025 **Feedback Summary**: ColorJar's rebranding was approved by the client's board and received positive feedback from retail buyers. The team delivered all assets on time and within budget, and their deep pool of skilled professionals impressed the client. ColorJar was also very responsive, collaborative, and communicative. ""They had a deep bench of strategic talent."" **BACKGROUND** Please describe your company and position.I am the CMO of NextFoodsDescribe what your company does in a single sentence.Natural foods consumer packaged goods. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ColorJar to accomplish?Rebrand GoodBelly Probiotics across all refridgerated SKUS **SOLUTION** How did you find ColorJar?ReferralWhy did you select ColorJar over others?Pricing fit our budgetGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from ColorJar were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.BackgroundGoodBelly’s current design architecture has been in place since 2015, where the introduction of the lockup “GOODBELLY Probiotics” and the strong fruit imagery was introduced with a chalkboard black background for texture.The pain points:The brand faces design inconsistency, lack of shelf presence, and a need to reconnect with an evolving consumer base in a crowded market.The brand design and persona has morphed over time, leaving the brand landscape overgrown with various design and copy elements seemingly disconnected (i.e. Immune Support, Supplements and Fast Melts, website, social).Consumers have evolved in the past 10 years, where Probiotics and the broader Gut Health category has become increasingly mainstream, yet the knowledge-base is still saturated with misinformation and ‘pixie dust’ competitors.Our quart and shot products are primarily located in the commodity juice section. With their relatively small front real-estate, GoodBelly’s products exhibit suboptimal stand-out presence on shelf and thereby lost sales.New gut health entrants are entering the marketplace, with a progressive, modern appeal that is garnering attention, and potentially casting GoodBelly as a dated player in the space – whereas we previously were the leaders in the “food as medicine” gut health space.[Add a point that reinforces how our products struggle to command a price premium v.s. Juice][“GoodBelly Probiotics”] lock-up front and center on pack is potentially limiting vs our long-term strategy in pre/pro/post-biotics / broader gut health]The opportunity:Regain GoodBelly’s relevance in the gut health space by refreshing the current brand architecture, voice, and packaging, allowing the brand to continue expanding into new forms (sparkling, gummies) and functionality (prebiotics).Insight: It’s hard to be healthy.  Consumers know the importance of taking care of their health, both for themselves and their families.  However, in their pursuit of health and wellness, they’ve had to sacrifice flavor and enjoyment for perceived efficacy in less satisfying formatsBrand POVWe believe that taking care of your gut health should be a joy.  With GoodBelly, you’re not just enjoying great flavors; you’re nourishing your body with powerful pre and probiotics that support your gut health, without the gimmicks.  It’s where authentic nutrition meets delicious enjoyment.Target consumerFamilies and individuals who are looking for enjoyable, everyday ways to take better care of their health, balancing their desire for wellness with their love for real, satisfying food and drinks.PositioningFOR health-conscious individuals and families who want to make proactive, positive choices for their health every dayGOODBELLY offers delicious, authentic new ways to nourish your gut across a range of products—from juice to convenient dairy-free shots, fast-melts, and supplements.MADE WITH powerful health-boosting pre and probiotics, plus real, organic fruit TO liberate families to live more freely and with less guilt and no gimmicks around the foods they loveWhat’s needed for this assignmentCENTRAL ETHOS/MESSAGEA brand-wide core message that spans all product categories. (ie. gut health)CENTRAL VISUAL DESIGN LANGUAGEThe Goodbelly brand should exist with visual consistency across all product types via signature design elements: eg color, type, and visualizations.CATEGORY SPECIFIC Each category (eg juice, shots, sparkling water) demands a bespoke approach tailored to the category that takes into account the category competition and category shopper mindset while staying true to the central brand ethos, message, and design language.  For example, our quart packs should signal that we are a “better for you” juice, giving people permission to come back to the category and commanding a price premium over commercial juicesDesign Point Of View#1Create a sense that this is really a ‘new way’ into gut health, making consumers feel good about what their family is putting in their bodies, inside and out.#2Balance flavor/fun with science. Introduce joy and playfulness into a category that is historically medicinal and biological, while still making it clear that GoodBelly products really do work and warrant a price premium. #3Consider nostalgia with a modern twist, to bring people back to juice and foods they used to love but may have left behind in their pursuit of health goals.#4Consider visual cues that blend the familiar (juice) with the extraordinary (probiotics), making the brand feel like a refreshing choice vs. commercial competitors.#5Consider a scientific icon, badge, or graphic that conveys the power of the GoodBelly probiotics visually and can extend across packaging and marketing materials.TimelineHand off production files in mid-Oct. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Approved rebrand by PE firm and NextFoods BoardPositive Feedback during sell-in process from retail buyers at major retailers (ie. Whole Foods, etc)On-time and on-budget delivery of all assetsDescribe their project management. Did they deliver items on time? How did they respond to your needs?The ColorJar team was incredibly responsive and collaborative.  They acted as an extension of our team and worked with us to problem solve if/when issues arose.  There were instances when more time was needed to creatively solve for a particular design challenge given the sprint pace of the full rebrand we were undertaking in only 4 months.  In these instances, the ColorJar team was proactive about communicating with us about why the extra time was needed and showing us WIP designs to help give context to why the time was needed.  They were always aware of any executive meetings or board check points and were careful to ensure we always had what we needed to communicate well in those forums.What was your primary form of communication with ColorJar?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They had a deep bench of strategic talent, because you work directly with the founding partners David and Laura.  They listen to you as a client, but also chose their moments to push and challenge you, which always elevated the work and resulted in a strong outcome.Are there any areas for improvement or something ColorJar could have done differently?I think just having more time for the project, which was not an option.  Having more time would have allowed for a deeper design exploration upfront.  However, we are very happy with where we landed for the brand and it is a strong base to build on for years to come. --- #### Rebranding Services for Sock Company **The Project** - Services: Branding, Logo - Project size: $50,000 to $199,999 - Project length: Apr. - Sep. 2024 **Project Summary**: ColorJar headed a rebranding venture to help a sock company. They assisted the client with developing brand positioning and messaging documents, designing creative assets, and creating website mock-ups. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, No Cold Feet - Industry: eCommerce - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 17, 2024 **Feedback Summary**: To the client's delight, all deliverables were completed in a timely manner. ColorJar always kept the project on track and was very receptive to feedback. Moreover, they were quick to implement revisions, and their helpful insights were greatly appreciated by the internal team. ""We were very happy with the process and resulting product."" **BACKGROUND** Please describe your company and position.I am the Co-founder of No Cold FeetDescribe what your company does in a single sentence.At No Cold Feet, we create stylish, high-quality socks with personalized packaging to help you put your best foot forward for life’s most meaningful moments. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ColorJar to accomplish?Rebrand and reposition our company **SOLUTION** How did you find ColorJar?Online SearchWhy did you select ColorJar over others?Close to my geographic locationPricing fit our budgetGood value for costCompany values alignedHow many teammates from ColorJar were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.ColorJar helped us rebrand our company as we shift from our original niche market towards a broader market player. Maintaining differentiation while we moved into a broader space was critical and ColorJar ensured all messaging was differentiated from the competition in ways that would ressonate with our customers. Specific deliverables inlcuded:Brand positioning document which inlcuded a competitor analysis and opportunities for differentiationBrand messaging document which creates the voice of our business and includes key points like "reasons we matter."Creative assets including a new logo, logo mark, typography, packaging/product examples, etc. Website mockups to help visualize how we'd implement the new brand **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The specific outcomes of this project were the deliverables.Describe their project management. Did they deliver items on time? How did they respond to your needs?ColorJar managed the project well. All assets were delivered on-time or any delays were communicated in reasonable timeframes. The team was very receptive to feedback and updating deliverables based on said feedback. What was your primary form of communication with ColorJar?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?While the team was on the smaller side, we loved the value and insights each member provided to our project. It felt like a very deep bench of talent augmenting our teams resources in very positive ways. Are there any areas for improvement or something ColorJar could have done differently?Overall we were very happy with the process and resulting product and for this particular project I don't have any significant area of improvement.  --- #### Branding Services for Marketing & Law Firm **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Apr. - Nov. 2021 **Project Summary**: ColorJar provided branding services for a marketing and law firm. They led a strategic phase to define the mission statement and then a brand expression phase where they created visuals and a brand book. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Creative Director, Stellium - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 9, 2022 **Feedback Summary**: ColorJar’s work gave the client’s team more clarity about the brand,  enabling them to onboard new employees. The team had a thorough process and communicated effectively, leading to timely delivery. They were collaborative and trustworthy, and their understanding of the client stood out. "“Going through ColorJar’s process was really rewarding.”" **BACKGROUND** Introduce your business and what you do there. I’m the creative director for Stellium, a marketing and law firm. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? Our company does many different things that are hard to communicate, and we have many companies under one umbrella. We hired ColorJar to create one overarching brand. **SOLUTION** What was the scope of their involvement? ColorJar provided us with branding services. Initially, we had multi-hour phone calls where they gathered the nuts and bolts of what our company was trying to do. They interviewed 10 strategic leaders across the company to get a gut check on what they wanted for the brand. From there, the team researched what our customers would think of our existing brand. They gathered the information together and proposed how to make our branding better.  The team broke the project into two phases: strategic foundation and brand expression. During the strategic foundation phase, we talked about our mission and values. We had a workshop where they honed in on those elements with our company’s leadership. The deliverable was a deck about our mission statement, purpose, and vision. During the brand expression phase, ColorJar worked on the design and key touchpoints and made the visuals a reality. For this phase, they delivered the logo design, color scheme, brand book, and brand guidelines for us to activate the branding in our marketing. What is the team composition? I primarily worked with four teammates from ColorJar, including David (Founder & CEO) and a strategy lead who worked in tandem. We also worked with a designer and a project manager; the latter was our main point of contact.  How did you come to work with ColorJar? We found them through a recommendation from our CEO; he was good friends with David. When we realized we needed a broader branding than our logo, we reached out to ColorJar, and they created a proposal. Although we looked at other New York-based companies, we ultimately landed on ColorJar because they understood us much more quickly than our other options, so it felt like a natural fit.  How much have you invested with them? We spent around $125,000.  What is the status of this engagement? We worked with them from April–November 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  ColorJar’s work has given our internal team more clarity about the direction of our company because we have a united cause that we didn’t have before. We’ve also been able to hire people specifically because we articulated our branding more clearly; teammates jumped from our competitors to us after an event to kick off the new branding. Currently, we’re amid a product launch and building brand awareness campaigns around that.  The ColorJar team had a really comprehensive process that was fun for us. The workshop they held was one of the year’s highlights for us because we got so much out of those conversations. I loved that ColorJar brought specific metrics and goals to every conversation, keeping us focused and on track.  Additionally, their designer was amazing because she was really open to collaborating with us in the later stages of the project to ensure the colors and the brand book were exactly what we needed. They even provided us with the stock images they’d purchased for us to use those elements.  How did ColorJar perform from a project management standpoint? Project management was a really easy process, and we stayed on track. Our project manager from ColorJar clarified what needed to happen next, who needed to be involved, and the timeline each step would take, especially the interview schedules. I was the project manager from our end and made the process very fluid, which made communicating with ColorJar’s project manager easy.  We communicated clearly on a weekly basis, and as a result, we hit our deadline. As for tools, we mostly used Zoom and emails. I could also text David or the project manager whenever I needed to, and they were really responsive. We used ClickUp for project management on our end, though I’m unsure which tool they used on their end.  They extended the budget because we added things and changed things around. Initially, we thought we’d be at the lower end of their quote range, but we ended up in the middle, which was understandable.  What did you find most impressive about them? Going through ColorJar’s process was really rewarding for us. Initially, they weren’t my first choice because I wanted to go with a more prominent company. However, seeing how they handled the interaction and relationships they built within the team, I knew I could trust them with our vision and brand. Now, they would be my first call.  The team didn’t judge the haphazard articulation of our process. Instead, they tried to synthesize and understand us, which was a challenge because, as a unique company, it’s difficult to articulate the value add that we bring. They got us on a level I couldn’t have anticipated if I had asked for it. ColorJar’s understanding of us made the engagement easier because we didn’t have to try to make sense of the chaos.  Are there any areas they could improve? They could have done better articulating around timelines and expectations. As ColorJar moved around, it was difficult for me to pinpoint that aspect when stakeholders asked questions. Although that’s the nature of the creative process, they could have communicated more clearly around deadlines. However, they did a fine job, and we got what we needed.  Do you have any advice for potential customers? Go into the experience without a bias or preconceived notion of what you want. Instead, let ColorJar guide you through the process. For us, it was more rewarding to let go and trust the team to guide us in the right direction.  They created work and thought about elements of our brand strategy in ways we didn’t, which triggered more conversations that helped us get closer to where we wanted to go. I suggest not formulating what you want before you contact ColorJar, and diving into their process instead. They have a lengthy rubric they go through that allows you to rate your preferences over time.  --- #### Rebranding & Web Development for Basketball Fitness Company **The Project** - Services: Branding, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Feb. 2017 - Ongoing **Project Summary**: ColorJar has done rebranding for a basketball fitness company; they’ve changed the name, designed the logo, and delivered a brand book. They’ve also developed a Squarespace website and recently refreshed it. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Swish House - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 30, 2022 **Feedback Summary**: Thanks to ColorJar’s rebranding, the client’s monthly active members increased 10 times in six months, and they’ve continued to grow consistently since then. The team is responsive, timely, and on budget, even after change requests. Their excellent customer service and creativity stand out. "“ColorJar knows what looks good and how to design with the essence of our brand.”" **BACKGROUND** Introduce your business and what you do there. I’m the president of Swish House, a basketball fitness company. We do basketball workouts, high-quality pick-up games, and basketball-focused events and activations for adults. Our core product is basketball fitness classes, which are led by a certified coach and last 60 minutes, where members burn up to 1,000 calories. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? When we started our company, we had a different name, a website, an app, and a logo. We hired ColorJar to do a rebrand and come up with a new name. Our goal was to focus on the basketball fitness class and capture what we do as a company. **SOLUTION** What was the scope of their involvement? ColorJar has done a complete rebrand for us. Initially, we had meetings with them to pick the project's direction, and they ran various creative approaches by us before starting. Our mission is to make people healthier and happier through basketball, and we wanted a brand we could build a community around. The brand needed to cater to the existing basketball community and be inclusive of everyone who loves the game.  Based on those requirements, the team has created our new name, logo, color scheme, and brand book. They've designed a lot of our digital marketing ads and many of our Instagram posts. ColorJar has also designed and developed our website using Squarespace. Recently, they've refreshed the site's design.  Our website's home page has a booking feature where members can book a class directly; ColorJar integrated Mindbody as a booking, scheduling, and staffing software. The site has a widget that enables users to see the schedule, which we update on the backend. The team has also built location, coaches, team, and story pages.  What is the team composition? We work directly with David (Founder) and Sripriya (Lead Designer).  How did you come to work with ColorJar? We found them through a referral. Initially, we met with a few agencies and chose ColorJar because we got a good feeling from David. He had a basketball background and got what we were trying to achieve and our business concept right away. Moreover, he had a creative spirit that we liked.  How much have you invested with them? We've spent more than $10,000.  What is the status of this engagement? We started working with them in Q1 2017. We've worked with them continuously and on a project basis, and our latest project was the site refresh from September–November 2022. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  With the rebrand, our monthly active member count went up 10 times over the following six months, which was remarkable. Since that initial boost, we’ve continued positive momentum. Since we’ve just finished the latest site refresh, I don’t have any measurable outcomes yet. However, I’m confident we’ll also see a significant result from that project.  ColorJar has been a really trusted partner since the beginning, and they’ve nailed our branding. Moreover, they’ve been great to work with. We’ll continue to use them and want to get them more involved as we grow.  How did ColorJar perform from a project management standpoint? They’re on time and budget, which is one of their calling cards. The team stays 100% on budget even when we change the scope slightly, so our change requests don’t result in upcharges.  ColorJar is super responsive. Although we’re not an easy client, they’ve handled every request promptly, well, and with attention to detail. We primarily communicate through phone calls, email, and Zoom meetings.  What did you find most impressive about them? I’m impressed with ColorJar’s quality of work and customer service. They’re hands-on; David is involved, Sripriya is great, and they both pay attention to detail and provide customized service. Moreover, the ColorJar team is attuned to our needs and digs into them. Overall, they provide exceptional service.  Their creative spirit also stands out, which is what we pay for. They have the expertise and an eye for design and branding. ColorJar knows what looks good and how to design with the essence of our brand, which is what sets them apart. Other providers don’t accomplish that as well as ColorJar – they’re on another level.  Are there any areas they could improve? There’s nothing I would point to as a negative aspect or something they need to improve. We’re totally satisfied with their service and thrilled with the outcome.  Do you have any advice for potential customers? Make sure you lay out the project and give them creative liberty. Have an open mind because the real value that ColorJar delivers is their expertise, so give them what freedom you can, and you’ll be satisfied with the outcome. --- #### Rebranding for Cybersecurity Firm **The Project** - Services: Branding - Project size: Confidential - Project length: Mar. - July 2019 **Project Summary**: ColorJar delivered a new logo and wordmark for a cybersecurity firm. The team produced enhanced iconography for the logo and typography for the wordmark using a tagline and color palettes from the client. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CMO, Keeper Security - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 26, 2019 **Feedback Summary**: Customers across the globe have praised the new branding. Dedicated and responsive, ColorJar maintained open lines of communication and delivered the project within the set timeframe. Customers can expect innovation, transparency, and personalized support when working with this team. ""It’s clear that their team is passionate about their work, and, by extension, the success of their clients." " **BACKGROUND** Introduce your business and what you do there. Keeper Security is a cybersecurity platform provider that helps protect consumers and businesses from password-related data breaches and cyber threats. I am the chief marketing officer, and I’ve been in this position since October 2018. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? Keeper started as a consumer app about ten or twelve years ago, and the company’s brand—it’s visual identity, in particular—hadn't evolved over the past decade. Also, the brand hadn’t kept pace with the evolution of the business. The company expanded from being a consumer password manager app to a more comprehensive cybersecurity platform for both consumers and businesses. We felt that the brand, specifically the visual identity, needed to be updated to become more reflective of the shift that we’d experienced and the value that we currently create and deliver. We also wanted our branding to fit more precisely with the segments and markets that we now serve. **SOLUTION** What was the scope of their involvement? Following a standard immersion process, we had a brand download and a briefing workshop. ColorJar undertook high-level competitive research and analysis before moving into the concept creation phase. The team provided a few creative territories and several executions of logos. We narrowed down a list of logos that ColorJar developed until we had a few options, and we eventually picked a final logo. For the new logo, the team created new icons as well as typography for our wordmark. They also took a new tagline that we developed in-house and incorporated it into their work. From there, we went into color exploration and ultimately decided that we wanted to keep our primary palette. We also chose to become more sophisticated with our new brand in terms of secondary and tertiary palettes. We selected those palettes, and ColorJar implemented them in their designs. After we settled on the logo and the color palettes, ColorJar built out a brand architecture system to help us with product naming. The team also created a visual identity system for us. They took the new logo that they developed and animated it to meet some of our specific iconography needs. In addition to the initial logo design, ColorJar designed browser extensions, product iconography, and app iconography. What is the team composition? We primarily interfaced with two people, David (Founder & CEO, ColorJar) and Michael (Account Manager, ColorJar). We were originally introduced to a graphic designer from ColorJar who was going to take the lead on a piece of the work, but she experienced some health issues during the project. I'm not sure whether she was still working on it when we finished. How did you come to work with ColorJar? I had a couple of agencies that were already top of mind, and ColorJar was one of them, so I included them in our initial outreach and dialogue process. I believe that I found them through Clutch, along with a couple of other firms. I enjoyed my initial conversation with ColorJar. Eventually, the process became a competition between ColorJar and two other Chicago-based agencies. We brought them in for a capabilities presentation, and they were a perfect fit in terms of personality and culture. I liked their approach and appreciated their sense of urgency. Also, their budget was acceptable, and I had seen other examples of their work, so we decided to move forward with them as our partner. What is the status of this engagement? There were two principal phases of the engagement. The logo design project began in March 2019 and ran through the first week of April 2019. We took a week or two off before the second phase of the project, which lasted for about 8–10 weeks. We officially wrapped up the project last week. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The logo itself—the new icon, the new typography around the wordmark, the new visual identity—has been very well received internally and externally by key stakeholders, including both business and consumer clients around the world. We've received favorable comments directly through social media. Of course, with this kind of project, it’s normal to have some folks who don't like change. That being said, about 90%–95% of all feedback from external stakeholders has been positive. We're very happy with the work and very comfortable with the outcomes of the partnership. How did ColorJar perform from a project management standpoint? The original timeline for the initial project was four weeks, and they were right within the four-to-five-week timeframe. They delivered the initial project on budget, and from there, we moved into a phase two project with them. As I said before, the graphic designer who was initially attached to our project had some health issues. It's unfortunate when things like that happen, and I commend ColorJar for not letting that influence their performance. There were no excuses or delays, and whatever transfer occurred was seamless from my perspective. Whatever it was that they needed to do, they made it happen. Michael, our primary account manager, was very responsive. I get the sense that ColorJar is a relatively small agency which enables them to provide a high level of personal touch in terms of communication and account management. During the work-heavy parts of the project, it wasn’t uncommon for us to communicate via email multiple times a day. We contacted ColorJar via phone and email as issues and questions arose. We're less than one mile apart in Chicago, so we had in-person meetings at our office every couple of weeks and ad hoc meetings as needed. What did you find most impressive about them? They significantly expedited the discovery phase due to some constraints on our end. ColorJar was one of the few agencies that were willing to work with our timeline, and I appreciate how they were flexible and accommodating before even starting on the deliverables. I was also impressed by their creativity, energy, and openness. It’s clear that their team is passionate about their work, and, by extension, the success of their clients. Are there any areas they could improve? There were a couple of times over the course of the engagement where it seemed as if ColorJar might have been under understaffed. The team seemed to be lacking a bit in terms of the resources that they had allocated to various projects. Those were minor concerns, though. I can only think of a few situations when a task took a day or two longer than expected, and that never impacted the project in a significant way. Even with these minor concerns, what you get from ColorJar in terms of the highly personalized attention and focus makes it worthwhile. For example, David, who’s the CEO of the company, was on-site for every single meeting with us. We really appreciated that. --- #### Rebranding for Tourist Attraction & Civic Landmark **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Nov. 2018 - Ongoing **Project Summary**: ColorJar is rebranding Chicago’s Navy Pier, an iconic tourist attraction and civic landmark. Deliverables include a new graphic identity, logo, and color scheme. They provide ongoing branding support. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Chief External Affairs and Strategy Officer, Navy Pier - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 24, 2019 **Feedback Summary**: ColorJar excels at managing expectations, as evidenced by their delivery of a new graphic identity that a variety of stakeholders, from board members to nearly eighty business partners, praise. The team expedites delivery and takes ownership of their work, treating the brand with great pride. "“Of the many firms we’ve worked with, ColorJar has the most thoughtful, practical, and research-grounded approach.” " **BACKGROUND** Introduce your business and what you do there. I’m the chief external affairs and strategy officer at Navy Pier, which has been an iconic part of Chicago since 1916. It served as a Red Cross volunteer training facility during World War I, a naval training facility during World War II, and the first home of the University of Illinois at Chicago. Navy Pier was established as a nonprofit in 2011 to maintain and redevelop one of the most important civic landmarks in the US. As part of our nonprofit work, we offer free arts and cultural programming to all nine million annual guests. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? The pier has undergone significant physical and programmatic changes over the last five years, and our identity and logo haven’t kept up with these changes. We hired ColorJar to develop a new graphic identity for Navy Pier. We knew it would be challenging to come up with a completely new identity that would be accepted by our board, business partners, and visitors. **SOLUTION** What was the scope of their involvement? Another firm had developed our new brand platform, and ColorJar digested their work and incorporated it into identities that they created. They did focus group testing and also presented a selection of identities to our board and around 80 key business partners on the pier. ColorJar designed our logo and determined our brand colors. They took inspiration from colors they found on the pier, which became the color palette that is now on our website and in our print materials. What is the team composition? We work with four individuals, including a project manager. How did you come to work with ColorJar? We interviewed several firms. We ultimately chose to work with ColorJar because they were enthusiastic about the pier. They incorporated into their work a key phrase of our brand platform, which is “where fun lives large,” and accepted the challenge of a short turnaround. The Navy Piers team was impressed by how much they brought to our first meeting. Their presentation was thoughtful and robust and included research they’d done ahead of time. How much have you invested with them? We’ve spent $60,000–$70,000. What is the status of this engagement? Our work together began in November 2018, and it is very much ongoing as our brand evolves. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? ColorJar delivered a whole new graphic identity that all of our stakeholders like, which is quite remarkable. We constantly receive feedback from people that they love our logo and color scheme, which we’d never heard before.   How did ColorJar perform from a project management standpoint? They’ve been terrific. It’s rare for me to give such a high recommendation, but ColorJar has been incredibly thoughtful in their approach and the questions they’ve asked. Their processes are streamlined and sensible, and they meet all deadlines. What did you find most impressive about them? Of the many firms we’ve worked with, ColorJar has the most thoughtful, practical, and research-grounded approach. They’ve clearly done their homework at every phase of the project. The team is continually evolving and adapting. They’re passionate and enthusiastic, and they take great pride in their work. This wasn’t just another job in the pipeline, and that came through in everything they did. The various constituencies that ColorJar gave presentations to commented on their passion and dedication. We’ve also been amazed by how quickly they’ve worked. The engagement began in mid-November, and by February, they had a process in place that we agreed on. Are there any areas they could improve? No, I really don’t think there are. Any advice for potential customers? Trust their instincts and their process and engage in discussion. That will yield a great result. --- #### Branding & Naming for Real Estate Development Company **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: June - Dec. 2018 **Project Summary**: ColorJar led a branding exercise and naming protocol for a residential real estate company. They also came up with fonts, colors, and iconography. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, CRG Real Estate - Industry: Real estate - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 27, 2019 **Feedback Summary**: Rental interest has improved dramatically since the engagement began, while internal feedback is overwhelmingly positive. ColorJar accepted constructive input and also brought creative ideas of their own to the table. High-quality deliverables made them a valuable partner. ""Everything they did for us was great. ... They exceeded my expectations." " **BACKGROUND** Introduce your business and what you do there.  I’m president of a vertically-integrated real estate development company. We identify sites across the country to develop industrial, multifamily, and office buildings. We typically sell them but occasionally we lease, operate and manage the properties. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar?  Most of our projects are commercial, so we have a great B2B marketing platform. However, there was a lack of recognition of our brand when we started marketing multi-family developments to consumers. We needed to come up with a better way to message to potential residents and a better value proposition for renters. **SOLUTION** What was the scope of their involvement?  ColorJar first helped us take a fresh look at our brand architecture. We had to determine whether or not we should use our existing development company brand as the consumer-facing brand. They recommended we create a new brand to serve as a product line for our apartment buildings. I then had to convince my leadership that we needed a new brand that was separate from the one we've already worked so hard to create. ColorJar helped me get the internal support I needed by creating decks.  Next we worked together to come up with the value proposition of the new brand. Since everything else we do is client-centric and usually about the kind of work that's going on inside of the buildings, we landed on the position that the new brand should be about the residents’ lives. ColorJar came up with the name "Chapter" to represent that they're living this chapter of their life in our building. The brand also conveys that we intend to design and orient our projects to help residents live that chapter with greater intention.  We also had an immediate need to name a building. ColorJar led us through naming exercises on the location of that building. They came up with a new naming method for all of our projects that evokes the neighborhood that they're in and an attribute of the area. Each one of our residential projects will follow that new naming strategy for the building name, followed by Chapter. They helped us come up with fonts, colors, and iconography for Chapter, which is a circle with a straight line down the middle and a filled-in area that looks like a moon. The circle plays off the concept of phases of the moon. Each building will have a custom icon that has a variety of lines inside the circle that speaks to the name of the building.  What is the team composition?  Michael (brand strategist, ColorJar) was the project manager and main point of contact.  I also worked with David (founder & CEO, ColorJar) and a graphic designer.  How did you come to work with ColorJar?  We actually were working with another group and were so unsatisfied that we began thinking about who could replace them. I’d met David years ago. His name was already in the back of my head, so I gave him a call. I went over to his office and had a good introductory conversation. We had such a good rapport that I showed them the scope of work and the contract. They offered to take over the project and match the existing terms and the scope.  How much have you invested with them? We spent around $60,000–$80,000.  What is the status of this engagement?  The project took place between June–December 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Everything they did for us was great. The graphic designer did an awesome job. They met all the deadlines and exceeded my expectations. The building won’t be finished until June, and we're not going to begin leasing until May. We just launched our temporary website that includes a section for people to sign up to get information about the building. It’s really nicely done so we’re getting early interest from potential renters. How did ColorJar perform from a project management standpoint?  Their team is great. The length of the project was due to me because there were times when I had to handle other important business and real estate issues. They were always able to quickly jump back in the driver's seat and provide the next deliverable. Also, the process required significant upfront work in terms of having to convince the rest of my executive team that we needed a new brand. ColorJar could have done the whole project in a month or two if I’d been able to give as much direction as they needed in real time. I was happy with their communication, work ethic, and timing. What did you find most impressive about them?  ColorJar has a lean team that has genuine expertise in everything from branding and typologies to iconography. They definitely have sound fundamentals, but they've also got a unique philosophy about naming and branding. Instead of asking us to tell them what the value proposition was, they looked into our business and helped us create that message in an honest way. They acted like an extension of our in-house marketing team. Are there any areas they could improve?  No, we had a really great experience them. Another positive was their transparency with the scope. They were good about communicating when we ventured off of our scope, as well as coming up with fair proposals for any changes. ColorJar did a great job of managing our expectations. --- #### Rebranding for Venture Fund Management Company **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Dec. 2013 - June 2014 **Project Summary**: ColorJar helped develop and implement a rebranding strategy to help an evolving venture capital firm reach the investment community. The campaign included a new website and various promotional materials. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-CEO, Sandbox Industries - Industry: Financial services - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 11, 2018 **Feedback Summary**: The rebrand was well-received by both internal employees and the targeted audience. ColorJar’s feedback and input was invaluable in planning the new brand direction. Their investment in the project was obvious through their effective communication and work ethic. "“We felt that their team was invested in our company’s success.” " **BACKGROUND** Introduce your business and what you do there. I am the co-CEO and managing director of the food and agriculture fund for Sandbox Industries. We were initially an incubation company, but transitioned into the venture management space. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? We wanted to refresh our company’s brand to reflect our new direction and evolving service portfolio. **SOLUTION** What was the scope of their involvement? Initially, ColorJar guided us through a painstaking discussion stage to help conceptualize the future of Sandbox and our desired vision. Once we agreed on a brand strategy, the team fully designed and developed our website, and created promotional materials, company guidelines, and a statement book to share with potential clients. What is the team composition? I worked mainly with one representative, but there were a few other people involved. How did you come to work with ColorJar? I was familiar with their past work and favorable reputation within Chicago’s tech community. They had previously partnered with many companies that I respected and we decided to reach out for an interview. We ultimately chose ColorJar because they were a smaller corporation and could provide more attention from senior-level employees. How much have you invested with them? We spent between $100,000­–$250,000 on the rebrand. What is the status of this engagement? We worked together from December 2013–June 2014. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We received several positive responses to the rebrand from members of the investment community. Additionally, our employees were very receptive to the new brand and company values. How did ColorJar perform from a project management standpoint? I have no complaints in regards to ColorJar’s project management. The only hold-ups in the project resulted from our own inability to make decisions. Their team kept us on track as best they could. Their flexibility allowed for effective collaboration throughout the engagement. What did you find most impressive about them? They are extremely knowledgeable in their field and fully embraced each task. I was very happy with the level attention we received from their senior employees. We felt that their team was invested in our company’s success. Are there any areas they could improve? Their service was great, given the fact that we were a challenging client. --- #### Rebranding & Web Dev for Aerospace Components Manufacturer **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Apr. - Aug. 2017 **Project Summary**: ColorJar oversaw a complete rebrand for an existing company. Deliverables included a new logo, an updated website, new color schemes, improved messaging, and a brand guidebook with templates. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** President & CEO, Aerospace Components Manufacturer - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 23, 2018 **Feedback Summary**: The new brand identity has garnered a great deal of positive feedback from established employees. The ColorJar team communicated effectively and made sure the client’s vision was reflected in their work. Project management was thorough and well coordinated. "“They were great to work with. There isn’t anything we would’ve wanted done differently.” " **BACKGROUND** Introduce your business and what you do there. I’m the president and CEO of a company that manufactures aerospace and defense components, primarily for original equipment manufacturers (OEMs) and prime aircraft makers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? We had purchased the business from a family that had owned it for 47 years, and the look and feel of the brand needed to be overhauled. This included a new logo, website, color scheme, and positioning. We wanted our employees to feel like they were a part of something that’s new and fresh. We also wanted to make clear to our customers that we’re investing in the business to create a better experience for them. **SOLUTION** What was the scope of their involvement? We initially had several phone calls with the ColorJar team, and they joined us onsite for a couple of days. We walked them through everything from what our company does to what our strengths and weaknesses are in terms of our capabilities. They used all the information we provided to position the company effectively and create a new logo as well. Final deliverables included the logo, an updated website, key messaging and language, and a brand guidebook with various templates for presentations and marketing materials. What is the team composition? I primarily worked with the CEO and a few other executives, and occasionally other members of the team would be involved in conversations about specific aspects of the brand. How did you come to work with ColorJar? I was introduced to David several years ago but didn’t end up working with him then. For this project, we had interviewed a few local companies. ColorJar was extremely professional, and their portfolio showed a much higher standard of quality than their competitors. This combined with low pricing made them an easy choice for the project. How much have you invested with them? We spent about $75,000. What is the status of this engagement? We started working with them in April 2017, and they sent the final deliverables in August 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve received a lot of positive internal feedback from employees that have been here for many years. They’ve really appreciated the work we’ve done with ColorJar. How did ColorJar perform from a project management standpoint? I didn’t have any complaints. We used Basecamp to track progress and share documents, and the whole process was well coordinated by our project manager. What did you find most impressive about them? The CEO is very impressive. The way he communicates and processes information made him stand out during the interview process. Are there any areas they could improve? Any delays were usually on our end. They were great to work with, and there isn’t anything we would’ve wanted done differently. --- #### Branding & Marketing for Food Service Company **The Project** - Services: Branding - Project size: $200,000 to $999,999 - Project length: Aug. 2017 - Ongoing **Project Summary**: ColorJar leads a comprehensive marketing program, focusing on brand strategy and brand guidelines. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Blue Plate - Industry: Arts, entertainment & music - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 20, 2018 **Feedback Summary**: While still in the beginning phases, internal feedback has been overwhelmingly positive. ColorJar’s expert team inspires confidence in the project through their meticulous organization and excellent communication. High-quality deliverables are hallmarks of their work. ""Everyone is pleased with the work they are doing and the products that they’re producing for us." " **BACKGROUND** Introduce your business and what you do there. I'm the CEO for a food service company in Chicago. We provide specialty food services to various cultural institutions in the city, as well as private events such as weddings. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? While we’d previously handled our marketing in-house, we decided to outsource some of the marketing responsibilities. **SOLUTION** What was the scope of their involvement? ColorJar is putting together a comprehensive marketing program. We’ve reviewed all of our marketing materials with them. They’re in the process now of working on everything from brand strategy to brand guidelines. What is the team composition? We work with two members of their team. How did you come to work with ColorJar? We reached out to some of our contacts in the community for assistance. We researched 10 companies and we narrowed the list down to three finalists. We ended up choosing ColorJar because we felt they were the best fit. They have a similar philosophy and culture to ours so we’re comfortable with them. We also really liked their competencies and their approach to business. We felt we could work well together. How much have you invested with them? We’ve spent between $100,000–$250,000. What is the status of this engagement? We began working together in August 2017 and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We've gotten very robust, positive feedback from various parts of the business. Everyone is pleased with the work they are doing and the products that they’re producing for us. How did ColorJar perform from a project management standpoint? They’re very organized, very detailed, and very effective. We have weekly meetings where we involve different members of our teams. What did you find most impressive about them? When we first thought about outsourcing our marketing, we were apprehensive about the level of ownership and engagement. ColorJar is very committed and engaged. They truly act like an extension of our business. Are there any areas they could improve? No, I haven’t gotten any negative feedback about their work. It takes a while to develop synergies with any new relationship, but it didn't take long with them because they're so committed to us. I really don't have any criticism or concern. --- #### Branding for DIY Rental Platform **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Nov. 2017 - Ongoing **Project Summary**: Spearheading a branding campaign, ColorJar defined a mission statement, company’s core values, and user personas. Then, they created a brand identity and built brand expressions that resonate with customers. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Rentalutations - Industry: Real estate - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 16, 2018 **Feedback Summary**: The internal team loves the brand and the employee engagement has increased. Addressing all the potential issues before the project started, they made sure nothing detailed the progress, while their responsiveness to feedback helped them deliver a top-notch product. "“They're a great team to work with. … They delivered everything we expected and more.” " **BACKGROUND** Introduce your business and what you do there. I'm a co-founder and CEO of Rentalutations. We offer a platform that improves rental experience for do-it-yourself landlords and their tenants. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? We wanted to improve our brand messaging and brand identity, so we were looking for a company to help us with that. **SOLUTION** What was the scope of their involvement? It was a three-step process. The first phase was developing the brand foundation: we identified our business, our mission statement, user personas, and company values. That process helped us clarify why the brand exists. During the second phase, we were developing the brand identity: we chose our name, colors, a logo, and other brand assets. The third phase was focused on putting all those assets together in a clear way and building brand expressions that resonated with the users we identified in phase one. What is the team composition? We had several people on our team, but we mostly worked with David (Gardner, Fonder and CEO, ColorJar). How did you come to work with them? They have a great reputation in the Chicago tech community. Besides, some of our investors and advisors recommended ColorJar to us. We met with several firms, but we felt most comfortable with ColorJar. How much have you invested with them? We spent between $50,000–$100,000. What is the status of this engagement? We started working with them in November 2017 and the relationship is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We received positive feedback from our internal team and our employee engagement has increased. The platform is not live yet, so we haven’t launched a brand either. How did they perform from a project management standpoint? They did an excellent job and performed a project pre-mortem, addressing all the potential issues that could derail or hinder the project. They're great communicators and included us in discussions when needed. What did you find most impressive about them? They're very experienced and thoughtful. We provided a lot of feedback at every stage and they were very responsive to it. Are there any areas they could improve? I can't think of anything. --- #### WordPress Development for Restaurant Chain **The Project** - Services: Web Development - Project size: Confidential - Project length: Jan. 2015 - Ongoing **Project Summary**: ColorJar is refreshing an old, unwieldy restaurant website in WordPress. The project is ongoing and involves improving user experience and analytics. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 3.5 - Cost: 3.5 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Restaurant Chain - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 12, 2017 **Feedback Summary**: The first project manager did not meet expectations, so ColorJar quickly assigned a replacement who proved to be a better fit. This led to a positive working relationship and showed that ColorJar cares for its clients. ""We appreciate how much ColorJar cares about us, our site, and our business." " **BACKGROUND** Introduce your business and what you do there. I am the vice president of marketing for a restaurant chain. We own, manage, and operate over 100 restaurants throughout the US. We have locations in Arizona, Chicago, Los Angeles, Minnesota, and Washington, DC. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? We worked with another firm when we first launched the site in 2008. Our old website was outdated and very large, so we wanted to build a new one. We needed a partner who could redesign, improve it technically, and launch it. **SOLUTION** What was the scope of their involvement? ColorJar is providing full-scope development for our WordPress site. Depending on the portion of our project, there are between five and ten people from ColorJar working on the site. How did you come to work with ColorJar? Someone on our team had a relationship with ColorJar’s founder, David Gardner. We were interested in working with a local company from Chicago that understood our restaurants and had possibly even dined in them. What is the status of this engagement? We had our initial talks with ColorJar at the end of 2015. The project started at the beginning of 2016, and the relationship is ongoing. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? We plan to launch the first phase of the site in June 2017. The analytics behind it and the number of users accessing the site will be my main priorities for the project. The goal is to take the existing data from our current website and see some improved key performance indicators. We also need to make sure that the user experience is better. We will be focused on the backend data and will work with ColorJar on a continuous basis, making sure that the site is meeting everyone’s needs. How did ColorJar perform from a project management standpoint? Our current project manager is incredible. The start was a bit rocky because ColorJar’s manager didn’t push us as much as we’d have liked. ColorJar recognized this and changed our project manager. The person we’re working with now is excellent. What did you find most impressive about ColorJar? We appreciate how much ColorJar cares about us, our site, and our business. This has led to the positive relationship we have. They wanted to be an extension of our team and really be a part of the process. ColorJar dove in and immersed themselves in as much information as was possible. I found that to be impressive. Are there any areas ColorJar could improve? We are working with some very vocal partners on our side who are not necessarily technical people. ColorJar could have managed expectations a bit better with our partners, which came down to the project manager we were working with. We’ve learned a lesson and determined that we had to be strict with milestones and deadlines. There are many opinions in our organization, so I don’t completely fault ColorJar. It’s hard to please everyone. Once we regrouped and reset, the process became seamless. --- #### Web Design for Digital Marketplace Company **The Project** - Services: Web Design - Project size: Confidential - Project length: **Project Summary**: ColorJar restructured a digital event marketplace's homepage to increase engagement and convey company values. The project mainly involved design and content creation. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Digital Marketplace Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 20, 2014 **Feedback Summary**: The new website vividly communicates the company's values and services. ColorJar worked on a demanding timeline while still delivering a creative, effective product. The team's ability to understand company goals, brainstorm strategy, and produce top-notch content make them an valuable partner.  ""[They] are truly very unique, creative people who do an incredibly good job."" **BACKGROUND** Please describe your company. We’ve created a digital marketplace for our clients to find prepackaged event experiences to entertain their corporate clients. What we’ve done is, we’ve communicated with venues to create these experiences in a prepackaged way. Within four or five clicks on our home page, you’ve got a fully vetted, completely structured, and engaging event experience that you don’t have to worry about. What is your role and responsibilities? I’m the Marketing Director. **OPPORTUNITY / CHALLENGE** What was your goal for working with ColorJar? We don’t tout ourselves as an event company. We are much more inclined to call ourselves a digital marketplace. ColorJar has done an incredible job in helping us really push that message to the forefront, both stylistically and through development on the back-end. We try and describe ourselves as a place where you can come transact and purchase this particular good. One of our biggest goals of partnering with ColorJar is to better build trust with the consumer and clearly communicate our value propositions, so that a new customer or client of ours has more of an inclination to go to our website and purchase an event, without having to call in or request more information. **SOLUTION** Please describe the scope of their work. ColorJar is in the process of restructuring our entire home page. It is a huge undertaking, and it’s something they’ve done very well and have worked very diligently on. We gave them a very tight timeframe, and we’re quite close to completing our goal of having everything restructured. They’ve been able to take the things that we like to articulate on our home page, from aspirational content, to functional content and create a dynamic page that allows us to really articulate that we are a marketplace not event planners. What was your process for selecting ColorJar with which to work? They’ve been a partner of ours since our inception. They worked on our original website about a year and a half ago and did a great job so we wanted to bring them on for the restructuring of the website. This current project has been fast and furious; it’s come very quickly. They’ve been working on this particular project for three weeks, and they’ve been able to turn around a handful of edits, and really have delivered on their promise to have everything that we wanted in that particular timeframe. So, they’ve been very good with us, and to us, during the last few weeks. Can you provide a ballpark dollar figure for the size of the work that they’ve done for you? I don’t have a dollar amount for you but they have been working intensively during the last couple weeks to meet our turnaround goal. **RESULTS & FEEDBACK** Do you have any statistics or metrics to track improvement from the project? They have created a rigid timeline for what they can do, and when they expect to do it, and they have certainly delivered on their timeline to us. They have met the difficulty of creating this thing in a short time frame. So, in terms of a very minimum, meeting those requirements, they’ve been great during this time period. Is there anything unique about them that really makes them stand out, compared to other companies? I would assume they tout themselves as a creative agency, and I think that we use that word pretty liberally. ColorJar, their founder, and the rest of the team there, are truly very unique, creative people who do an incredibly good job at not only ideating, but also helping guide the development of content, style, and product development. They are very good at listening, understanding these business problems we have, and then being able to act on a very strategic plan to accomplish our business needs. Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently? I don’t know of anything that really comes to mind that I would put in a negative or even constructive light. They’ve been really spot on the last few weeks. --- #### Website Design For Innovative Art Company **The Project** - Services: Web Design - Project size: Confidential - Project length: **Project Summary**: ColorJar implemented updates to an art company's website. The goal of the project was to improve performance and boost mobile conversion rates. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Senior Manager, Innovative Art Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 13, 2014 **Feedback Summary**: Despite starting from imperfect code, ColorJar was able to deliver a functional product. The team was approachable, flexible, and willing to explain complex technical concepts in an understandable way. Their ability to delegate tasks within the team made the process run smoothly. ""They're very good at putting technical concepts in terms that are easy for anyone to understand."" **BACKGROUND** Please describe your organization. Our mission is to support independent artists and connect people through art. Right now, we’re doing that through artist-designed footwear, but we eventually think this platform will be relevant to other canvases. What is your role and responsibilities? I’m a senior manager of digital strategy. **OPPORTUNITY / CHALLENGE** What was your goal for working with ColorJar? We had a huge performance issue with the website. We were open to different options when we partnered with ColorJar. We ended up going through a few different sessions with senior leadership on our team as well as with senior leaders of ColorJar to determine where it made the most sense for us to partner with them. We have a lot of mobile traffic with relatively low conversion. Our goal was to increase conversion on tablet and on mobile, but we also did not want to take up too much bandwidth from our engineering team. **SOLUTION** What was your process for selecting ColorJar with which to work? We looked at a few other firms and we decided to partner with ColorJar because we felt it was a good culture fit, their company size was just right, and they were the agency that fit the model for what we were looking for in terms of having Magento experience. **RESULTS & FEEDBACK** Are you satisfied with their performance? Overall, we are happy. Given the state of the code that they were handed, it wasn’t in the best form. It’s hard to quantify that. With any digital project, there can be some hiccups and snakes in the grass and we definitely had that. It wasn’t 100 percent perfect, but there were a lot of positive outcomes. Is there anything unique about ColorJar that set them apart from other business partners? I think that culturally, they're very friendly. They're very good at putting technical concepts in terms that are easy for anyone to understand. They were also great at managing the internal time and energy that was needed from our team. Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently? One thing to improve upon would be their scoping of the project. We had a little trouble with our final integration that I believe could have been foreseen with a more holistic view of the project from the start all the way to the finish line. --- #### Website and Logo Design For Engineering Company **The Project** - Services: Web Design - Project size: Confidential - Project length: Jan. 2013 - Ongoing **Project Summary**: ColorJar provided branding services for a civil engineering company. The project involved brand consulting, web development, and logo and brand guide creation. **Review Rating**: 4.0 - Quality: 4.5 - Schedule: 3.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** VP of Operations, HBK Engineering - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 13, 2014 **Feedback Summary**: The new materials convey a compelling story that is reflective of the brand's values and goals. ColorJar took time to understand the company's desired image before designing the product. The team impressed with their accessibility, artistic creativity, and customer-focused approach. ""They helped us look at ourselves in a different way."" **BACKGROUND** Please describe your organization. We are HBK Engineering. We’re professional engineering services company that focuses on the utility industry. What is your role at the company? I am the vice president of operations for the Chicago office. **OPPORTUNITY / CHALLENGE** What business goal were you trying to accomplish through partnership with ColorJar? The goal was to create a better representation and branding of our services. We hadn’t updated our image or branding assets since 2008. We wanted a clear message on what the services we provided were and what our role in the engineering industry was. **SOLUTION** When did you begin partnering with ColorJar and is it an ongoing partnership? It is an ongoing partnership. We brought ColorJar on in late 2013. We started the process by looking at what image we wanted to portray and the message that we wanted to communicate. That process took about two months and then we went on to the implementation process. ColorJar was the only company that we worked with on our branding updates. They helped us to revamp our logo and it looks really good now. They also helped us with some of our Web development needs. What was your process for selecting ColorJar with which to work? There was not any official process. ColorJar gained a relationship with our owner through dealings with another company. Can you provide an idea on the size of the project in dollars or personnel work hours? The initial effort to design the look, feel, and website was about an eight-month process. **RESULTS & FEEDBACK** Are there any metrics or statistics that you can share about ColorJar’s performance? I think they performed very well. My company is in a very technical and specific industry. They helped us look at ourselves in a different way. The end result was very strong. It tells our story very well. They worked hard to gain an understanding for who we are and what image we wanted to project. They understood those things before they came to us with their solution.  Is there anything unique or special about ColorJar compared to other companies with which you have partnered? ColorJar was very accessible. It was easy to reach out to ColorJar and discuss things we wanted to see in a certain way. Their artistic design is really great. They have a solid understanding of what a professional services firm needs. Is there anything constructive that you believe they could improve upon or that you would have them do differently? If there was anything they could improve on it would be their content development. I think they could have spent a little more time with the subject matter experts and provide more of the copy based side of things as opposed to just the imagery and look. --- #### Website Design and Strategy For Marketing Company **The Project** - Services: Web Design - Project size: $50,000 to $199,999 - Project length: **Project Summary**: ColorJar provides ongoing design support for an advertising company. Projects have included brand strategizing, building applications of varying sizes and redesigning the comany's website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Creative Director, All Terrain Productions - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 13, 2014 **Feedback Summary**: ColorJar always delivered projects well before the deadline, leaving time for testing and quality assurance. Their quick responses to feedback, strong focus on future outcomes, and ability to unite every element of their work under a broad, cohesive brand strategy set them apart. ""They’re thinking about the overall strategy involved with their services."" **BACKGROUND** Please give a brief description of your organization. The company is All Terrain Productions, Inc.  What is your role at the company? I’m the creative director. I oversee the creative process innovation and implementation of not only print, but also a lot of our digital endeavors from websites to app development to global. The whole range of things to support the campaigns we’re working on. I bring in and assess vendors and partners. **OPPORTUNITY / CHALLENGE** What was the business goal or challenge you were trying to accomplish through partnership with ColorJar? ColorJar has been a partner of All Terrain for probably five or six years. I don’t like to think of them as a vendor. The first project I brought them on for was a revamping of All Terrain’s website. We needed development help. I wanted to work with someone who would be able to work hand and hand with us to help design the website we were looking for.  **SOLUTION** What was your process for selecting ColorJar with which to work?  I considered three qualifications when I was first selecting a partner. I was looking for someone who could handle all of our coding needs. I was also looking for efficiencies in cost. Lastly, I was looking for a partner who could go beyond our coding and development needs and provide an overall strong brand strategy. Their attention to brand strategy was why we selected ColorJar over the other companies we were considering.  Can you provide a dollar amount for the size of the work they’ve done for you? We’ve had a variety of partnership sizes with ColorJar. We partnered and produced about 25 smaller ad-hoc apps with ColorJar. On the medium-sized range, we developed more apps with ColorJar that were more expensive and time intensive. At the highest end of projects was our website, and that was in the $50,000 range. **RESULTS & FEEDBACK** Did you have any metrics on their ability to perform? The biggest metric for me is being on time. They were never late. That is the most important metric for me. Another one would be whether it works. They always made sure we had enough time for testing. A third would be the response time as you’re going through the project. That is a metric that changed through the years as ColorJar has gotten bigger. But, it’s gotten better. They now have more project managers and response time is very good now. Is there anything unique about ColorJar that makes them stand out compared to the other business partners you have? They think beyond the initial scope of the client’s project. They look into what they’re doing currently could be integrated with future initiatives of the client. They’re thinking about the overall strategy involved with their services and how it can best be maximized. Is there anything that you believe ColorJar could improve upon or would have them do differently in the future? The only piece of constructive criticism I have would be learning to market their agency as a strategy and thought leader.  --- #### Branding & Design Services for Beauty & Wellness Brand **The Project** - Services: Branding, Logo, Packaging Design - Project size: $50,000 to $199,999 - Project length: July - Oct. 2024 **Project Summary**: ColorJar worked on the branding of a beauty and wellness brand. The team handled the brand's identity and created a logo, brand guidelines, visual system, style guide, and launch product packaging designs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CMO, Sofanya - Industry: Beauty - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Dec 19, 2024 **Feedback Summary**: ColorJar successfully delivered a phenomenal logo design and all other items, pleasing the client. Besides, the team was receptive to feedback at every stage, delivered on time, and replied to all emails. Overall, their noteworthy wisdom, quality work, and listening ability set them apart. ""ColorJar always acted with integrity and ultimately cared very deeply about their work."" **BACKGROUND** Please describe your company and position.I am the Chief Marketing Officer of SofanyaDescribe what your company does in a single sentence.Sofanya is a beauty, wellness and wisdom brand that merges intellect with intuition and spirituality with science to create products and experiences to support your unique journey, helping you remember, connect, awaken and shine your best you. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ColorJar to accomplish?Identify a brand DNABuild a logo and brand guidelineDevelop packaging design **SOLUTION** How did you find ColorJar?ReferralWhy did you select ColorJar over others?Pricing fit our budgetGreat culture fitReferred to meCompany values alignedHow many teammates from ColorJar were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Phase 1: Work with the leadership of Sofanya to become immersed in the values, mission and vision of the brand through multiple meetings and strategy sessions; review top 5 competitors online presence including positioning and messaging in order to deliver a "top insights" deck that distills the information and helps directionally with brand development.Phase 2: Define the brand personality and tone by selecting a brand archetype and associated character traits; begin visual aesthetic strategy by mapping the visual direction, finding exemplar brands from any category, defining the new brand visual strategy and defining the visual tone through mood boards and image direction. This results in a "brand persona" deck deliverable.Phase 3: Logo design with and without color; visual system design including color palette, brand typography and and any other visual elements associated with logo. Deliverable is a new logo and identity system and folder with all design assets in various file formats.Phase 4: Style guide development encompassing the "brand book" capturing all visual standards with deliverable being a style guide document for ongoing reference and all associated files including fonts.Phase 5: Packaging design for launch products inclusive of front panels for vessels and boxes. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Colorjar's task was especially challenging given that Sofanya is a start-up and therefore everything is being built from the ground-up. The Colorjar team really went above and beyond in the discovery phase especially to ensure that they received enough information to inform the brand strategy driving the brand design. They really hit it out of the park with the logo design almost at the first pass, which is phenomenal considering what they had to work from. They delivered all aspects of the scope of work as promised and really set the tone for the brand moving forward. They were receptive and responsive to feedback at every stage which helped ensure that projects kept moving in the right direction, with momentum.Describe their project management. Did they deliver items on time? How did they respond to your needs?The company founder ultimately would up running point on this account which was helpful in terms of getting what we needed at every stage of the project. They delivered on time and as promised and replied to all email inquiries in between meetings.What was your primary form of communication with ColorJar?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Truly they are a team of talented individuals and that starts with the leadership. They bring so much combined wisdom from the marketing, brand and design worlds which finds its way into the quality of deliverables. Ultimately though it was their ability to listen, and listen deeply, that really set them apart from other agencies.Are there any areas for improvement or something ColorJar could have done differently?There are always areas for improvement on projects like these, however it was clear that ColorJar always acted with integrity and ultimately cared very deeply about their work and its impact. --- #### Branding, SMM & Design for Hairstyling Products Manufacturer **The Project** - Services: Branding, Graphic Design, Other Design, Other Digital Marketing, Print Design, Social Media Marketing - Project size: $200,000 to $999,999 - Project length: Jan. 2019 - Ongoing **Project Summary**: ColorJar has provided a hairstyling products manufacturer with various services to launch their new brand, including branding, graphic design, SMM, SEO, PPC, product photography, and packaging design. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, Hairstyling Products Manufacturer - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview **The Review** — Dec 5, 2022 **Feedback Summary**: The client's new branding, advertising, and graphic designs have been praised by customers and people within the industry, getting them to win an award for innovation. ColorJar is timely, responsive, budget-conscious, and communicative through many channels, and their personal touch is bar-none. "“ColorJar’s project management is phenomenal; they deliver on time, stay on budget, and respond well to our needs.”" **BACKGROUND** Introduce your business and what you do there. I’m an executive at a hairstyling products manufacturing company. Our organization was involved in launching the world’s first cordless hairdryer. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ColorJar? We were a startup company, so we needed a branding and marketing agency to help us with graphic design, social media marketing (SMM), branding, and content development. Basically, we needed comprehensive guidance through creating, launching, and marketing our new brand and product, so we hired ColorJar. **SOLUTION** What was the scope of their involvement? Initially, ColorJar helped us with market research, identifying our target market and audience and looking at the brands already in it. From there, they helped us develop a branding strategy to enter that market and address our target audience. On the branding side, ColorJar has helped us put together our brand guidelines, which include logos, color palettes, and other branding elements. As for graphic design, their scope has included product photography, packaging design, retail display design, flyer design, and branding collateral design, such as business cards.  Using all those graphic and digital elements, ColorJar has helped us create our marketing and advertising campaigns. Their efforts include SMM on Facebook and Instagram, paid advertising, email marketing, SEO, and content marketing. What is the team composition? We’ve worked with 5–10 people from ColorJar, including the creative director, a graphic designer, and some social media content developers. How did you come to work with ColorJar? We were referred to them. Ultimately, we chose them because they’re run by a very strong CEO who has assembled a very good team. Additionally, we saw that their work was top-notch. How much have you invested with them? We’ve spent over $500,000. What is the status of this engagement? We started working together in January 2019, and our relationship is ongoing. However, we’re not actively working on projects as much as before because our company had to pivot in a different direction. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  ColorJar has helped us develop the brand we now have, and we’ve received a lot of compliments on our packaging design and social media advertising. We even won an award for innovation at a trade show, and ColorJar was instrumental in helping us get that award. How did ColorJar perform from a project management standpoint? ColorJar’s project management is phenomenal; they deliver on time, stay on budget, and respond well to our needs. We communicate in many ways, including Zoom meetings, in-person meetings, Slack messages, and phone calls. What did you find most impressive about them? From the CEO down, ColorJar’s personal touch is impressive. Are there any areas they could improve? No, I’m satisfied with the project overall. Do you have any advice for potential customers? Call them right away! --- ## Portfolio & Awards ### Project with Adrian Smith + Gordon Gill Architecture ### Project with ParkWhiz ### Project with CBRE ### Project with Navy Pier ### Project with Keeper Security ### Project with Google ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_logo_design_company_chicago_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_packaging_design_company_chicago_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_branding_company_chicago_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_naming_company_chicago_2026.svg) ### Industry Recognitions - Empact Top 100 Award at United Nations - Design50 List Chicago ## Key Clients - 1871 ## Packages ## Locations (1) ### Chicago, IL (Headquarters) - 1000 W. Fulton Market, Suite 213 - Chicago, IL 60607 - United States - 10 - 15 employees - Phone: 5555555555 ## Contact ColorJar [Send a message](https://clutch.co/profile/colorjar) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/colorjar/) - [Facebook](https://www.facebook.com/ColorJar) - [X](http://www.twitter.com/colorjar)