What evidence can you share that demonstrates the impact of the engagement?
The logo itself—the new icon, the new typography around the wordmark, the new visual identity—has been very well received internally and externally by key stakeholders, including both business and consumer clients around the world. We've received favorable comments directly through social media.
Of course, with this kind of project, it’s normal to have some folks who don't like change. That being said, about 90%–95% of all feedback from external stakeholders has been positive. We're very happy with the work and very comfortable with the outcomes of the partnership.
How did ColorJar perform from a project management standpoint?
The original timeline for the initial project was four weeks, and they were right within the four-to-five-week timeframe. They delivered the initial project on budget, and from there, we moved into a phase two project with them.
As I said before, the graphic designer who was initially attached to our project had some health issues. It's unfortunate when things like that happen, and I commend ColorJar for not letting that influence their performance. There were no excuses or delays, and whatever transfer occurred was seamless from my perspective. Whatever it was that they needed to do, they made it happen.
Michael, our primary account manager, was very responsive. I get the sense that ColorJar is a relatively small agency which enables them to provide a high level of personal touch in terms of communication and account management.
During the work-heavy parts of the project, it wasn’t uncommon for us to communicate via email multiple times a day. We contacted ColorJar via phone and email as issues and questions arose. We're less than one mile apart in Chicago, so we had in-person meetings at our office every couple of weeks and ad hoc meetings as needed.
What did you find most impressive about them?
They significantly expedited the discovery phase due to some constraints on our end. ColorJar was one of the few agencies that were willing to work with our timeline, and I appreciate how they were flexible and accommodating before even starting on the deliverables.
I was also impressed by their creativity, energy, and openness. It’s clear that their team is passionate about their work, and, by extension, the success of their clients.
Are there any areas they could improve?
There were a couple of times over the course of the engagement where it seemed as if ColorJar might have been under understaffed. The team seemed to be lacking a bit in terms of the resources that they had allocated to various projects.
Those were minor concerns, though. I can only think of a few situations when a task took a day or two longer than expected, and that never impacted the project in a significant way.
Even with these minor concerns, what you get from ColorJar in terms of the highly personalized attention and focus makes it worthwhile. For example, David, who’s the CEO of the company, was on-site for every single meeting with us. We really appreciated that.