We fuel rockets.

ColorJar is a brand consulting and design firm that unlocks potential for brands that matter. We revitalize brands at key moments of change. Our Inside-Out Brand Methodology aligns organizational culture and purpose with outward brand experience to drive business results.

 
$50,000+
 
Undisclosed
 
10 - 49
 Founded
2008
Show all +
Chicago, IL
headquarters
  • 1000 W. Fulton Market, Suite 213
    Chicago, IL 60607
    United States

Portfolio

Key clients: 

(alphabetical order) 1871, Adrian Smith + Gordon Gill, Air Bud, Aiwa, Akara Partners, Bella Bridesmaids, Blue Plate, Bucketfeet, CareerBuilder, CBRE, Chicago Ventures, CRG, Discovery Channel, Dose Studios, Funny or Die, Gamma Aerospace, Google, GoPicnic, HBK Engineering, HFMA, Hollenwolff, Jahn, Kaplan, Kapow, Kenect, Kehoe Designs, Laphroaig Whisky, Lettuce Entertain You, Marquis Energy, MillerCoors, Navy Pier, ParkWhiz, Rentalutions, Sandbox Industries, Technori, Viskase

Reviews

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Rebranding for Venture Fund Management Company

“We felt that their team was invested in our company’s success.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2013 - June 2014
Project summary: 

ColorJar helped develop and implement a rebranding strategy to help an evolving venture capital firm reach the investment community. The campaign included a new website and various promotional materials.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Nick Rosa
Co-CEO, Sandbox Industries
 
Verified
The Review
Feedback summary: 

The rebrand was well-received by both internal employees and the targeted audience. ColorJar’s feedback and input was invaluable in planning the new brand direction. Their investment in the project was obvious through their effective communication and work ethic.

BACKGROUND

Introduce your business and what you do there.

I am the co-CEO and managing director of the food and agriculture fund for Sandbox Industries. We were initially an incubation company, but transitioned into the venture management space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ColorJar?

We wanted to refresh our company’s brand to reflect our new direction and evolving service portfolio.

SOLUTION

What was the scope of their involvement?

Initially, ColorJar guided us through a painstaking discussion stage to help conceptualize the future of Sandbox and our desired vision. Once we agreed on a brand strategy, the team fully designed and developed our website, and created promotional materials, company guidelines, and a statement book to share with potential clients.

What is the team composition?

I worked mainly with one representative, but there were a few other people involved.

How did you come to work with ColorJar?

I was familiar with their past work and favorable reputation within Chicago’s tech community. They had previously partnered with many companies that I respected and we decided to reach out for an interview. We ultimately chose ColorJar because they were a smaller corporation and could provide more attention from senior-level employees.

How much have you invested with them?

We spent between $100,000­–$250,000 on the rebrand.

What is the status of this engagement?

We worked together from December 2013–June 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received several positive responses to the rebrand from members of the investment community. Additionally, our employees were very receptive to the new brand and company values.

How did ColorJar perform from a project management standpoint?

I have no complaints in regards to ColorJar’s project management. The only hold-ups in the project resulted from our own inability to make decisions. Their team kept us on track as best they could. Their flexibility allowed for effective collaboration throughout the engagement.

What did you find most impressive about them?

They are extremely knowledgeable in their field and fully embraced each task. I was very happy with the level attention we received from their senior employees. We felt that their team was invested in our company’s success.

Are there any areas they could improve?

Their service was great, given the fact that we were a challenging client.

4.5
Overall Score It was an excellent experience.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Despite their busy schedule, they managed their time well.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We were very pleased with the quality.
  • 5.0 NPS
    Willing to refer
    A friend just asked for a referral, and I plan on recommending them.

Rebranding & Web Dev for Aerospace Components Manufacturer

“They were great to work with. There isn’t anything we would’ve wanted done differently.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - Aug. 2017
Project summary: 

ColorJar oversaw a complete rebrand for an existing company. Deliverables included a new logo, an updated website, new color schemes, improved messaging, and a brand guidebook with templates.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
President & CEO, Aerospace Components Manufacturer
 
Verified
The Review
Feedback summary: 

The new brand identity has garnered a great deal of positive feedback from established employees. The ColorJar team communicated effectively and made sure the client’s vision was reflected in their work. Project management was thorough and well coordinated.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a company that manufactures aerospace and defense components, primarily for original equipment manufacturers (OEMs) and prime aircraft makers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ColorJar?

We had purchased the business from a family that had owned it for 47 years, and the look and feel of the brand needed to be overhauled. This included a new logo, website, color scheme, and positioning. We wanted our employees to feel like they were a part of something that’s new and fresh. We also wanted to make clear to our customers that we’re investing in the business to create a better experience for them.

SOLUTION

What was the scope of their involvement?

We initially had several phone calls with the ColorJar team, and they joined us onsite for a couple of days. We walked them through everything from what our company does to what our strengths and weaknesses are in terms of our capabilities. They used all the information we provided to position the company effectively and create a new logo as well. Final deliverables included the logo, an updated website, key messaging and language, and a brand guidebook with various templates for presentations and marketing materials.

What is the team composition?

I primarily worked with the CEO and a few other executives, and occasionally other members of the team would be involved in conversations about specific aspects of the brand.

How did you come to work with ColorJar?

I was introduced to David several years ago but didn’t end up working with him then. For this project, we had interviewed a few local companies. ColorJar was extremely professional, and their portfolio showed a much higher standard of quality than their competitors. This combined with low pricing made them an easy choice for the project.

How much have you invested with them?

We spent about $75,000.

What is the status of this engagement?

We started working with them in April 2017, and they sent the final deliverables in August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received a lot of positive internal feedback from employees that have been here for many years. They’ve really appreciated the work we’ve done with ColorJar.

How did ColorJar perform from a project management standpoint?

I didn’t have any complaints. We used Basecamp to track progress and share documents, and the whole process was well coordinated by our project manager.

What did you find most impressive about them?

The CEO is very impressive. The way he communicates and processes information made him stand out during the interview process.

Are there any areas they could improve?

Any delays were usually on our end. They were great to work with, and there isn’t anything we would’ve wanted done differently.

5.0
Overall Score I enjoyed the experience we had working with them, and we’re very pleased with the outcomes.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Some delays were our fault, but they could’ve pushed us a bit further.
  • 4.5 Cost
    Value / within estimates
    They were comparable to other companies we considered.
  • 5.0 Quality
    Service & deliverables
    They were very professional, and deliverables met or exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    I would highly recommend them. They did a great job for us.

Branding & Marketing for Food Service Company

"Everyone is pleased with the work they are doing and the products that they’re producing for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2017 - Ongoing
Project summary: 

ColorJar leads a comprehensive marketing program, focusing on brand strategy and brand guidelines.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Jim Horan
CEO, Blue Plate
 
Verified
The Review
Feedback summary: 

While still in the beginning phases, internal feedback has been overwhelmingly positive. ColorJar’s expert team inspires confidence in the project through their meticulous organization and excellent communication. High-quality deliverables are hallmarks of their work.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO for a food service company in Chicago. We provide specialty food services to various cultural institutions in the city, as well as private events such as weddings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ColorJar?

While we’d previously handled our marketing in-house, we decided to outsource some of the marketing responsibilities.

SOLUTION

What was the scope of their involvement?

ColorJar is putting together a comprehensive marketing program. We’ve reviewed all of our marketing materials with them. They’re in the process now of working on everything from brand strategy to brand guidelines.

What is the team composition?

We work with two members of their team.

How did you come to work with ColorJar?

We reached out to some of our contacts in the community for assistance. We researched 10 companies and we narrowed the list down to three finalists. We ended up choosing ColorJar because we felt they were the best fit. They have a similar philosophy and culture to ours so we’re comfortable with them. We also really liked their competencies and their approach to business. We felt we could work well together.

How much have you invested with them?

We’ve spent between $100,000–$250,000.

What is the status of this engagement?

We began working together in August 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've gotten very robust, positive feedback from various parts of the business. Everyone is pleased with the work they are doing and the products that they’re producing for us.

How did ColorJar perform from a project management standpoint?

They’re very organized, very detailed, and very effective. We have weekly meetings where we involve different members of our teams.

What did you find most impressive about them?

When we first thought about outsourcing our marketing, we were apprehensive about the level of ownership and engagement. ColorJar is very committed and engaged. They truly act like an extension of our business.

Are there any areas they could improve?

No, I haven’t gotten any negative feedback about their work. It takes a while to develop synergies with any new relationship, but it didn't take long with them because they're so committed to us. I really don't have any criticism or concern.

5.0
Overall Score They show an extraordinary level of engagement and involvement.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their effectiveness helps us move faster.
  • 5.0 Cost
    Value / within estimates
    We're getting high-quality work for the cost.
  • 5.0 Quality
    Service & deliverables
    We couldn't be happier with the quality of their work.
  • 5.0 NPS
    Willing to refer

Branding for DIY Rental Platform

“They're a great team to work with. … They delivered everything we expected and more.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

Spearheading a branding campaign, ColorJar defined a mission statement, company’s core values, and user personas. Then, they created a brand identity and built brand expressions that resonate with customers.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Ryan Coon
Co-Founder, Rentalutations
 
Verified
The Review
Feedback summary: 

The internal team loves the brand and the employee engagement has increased. Addressing all the potential issues before the project started, they made sure nothing detailed the progress, while their responsiveness to feedback helped them deliver a top-notch product.

BACKGROUND

Introduce your business and what you do there.

I'm a co-founder and CEO of Rentalutations. We offer a platform that improves rental experience for do-it-yourself landlords and their tenants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ColorJar?

We wanted to improve our brand messaging and brand identity, so we were looking for a company to help us with that.

SOLUTION

What was the scope of their involvement?

It was a three-step process. The first phase was developing the brand foundation: we identified our business, our mission statement, user personas, and company values. That process helped us clarify why the brand exists.

During the second phase, we were developing the brand identity: we chose our name, colors, a logo, and other brand assets. The third phase was focused on putting all those assets together in a clear way and building brand expressions that resonated with the users we identified in phase one.

What is the team composition?

We had several people on our team, but we mostly worked with David (Gardner, Fonder and CEO, ColorJar).

How did you come to work with them?

They have a great reputation in the Chicago tech community. Besides, some of our investors and advisors recommended ColorJar to us. We met with several firms, but we felt most comfortable with ColorJar.

How much have you invested with them?

We spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them in November 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received positive feedback from our internal team and our employee engagement has increased. The platform is not live yet, so we haven’t launched a brand either.

How did they perform from a project management standpoint?

They did an excellent job and performed a project pre-mortem, addressing all the potential issues that could derail or hinder the project. They're great communicators and included us in discussions when needed.

What did you find most impressive about them?

They're very experienced and thoughtful. We provided a lot of feedback at every stage and they were very responsive to it.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score They delivered everything we expected and more.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were available when we needed them, but sometimes they could have pushed us harder.
  • 5.0 Cost
    Value / within estimates
    They're a little expensive, but their quality of work is very high and matches the investment on our side.
  • 4.0 Quality
    Service & deliverables
    Even though we had to revise their first iteration, the final product was very high-quality.
  • 5.0 NPS
    Willing to refer
    They're a great team to work with.

WordPress Development for Restaurant Chain

"We appreciate how much ColorJar cares about us, our site, and our business."

Quality: 
4.5
Schedule: 
3.5
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2015 - Ongoing
Project summary: 

ColorJar is refreshing an old, unwieldy restaurant website in WordPress. The project is ongoing and involves improving user experience and analytics.

The Reviewer
 
1001-5000 Employees
 
Chicago, Illinois
VP of Marketing, Restaurant Chain
 
Verified
The Review
Feedback summary: 

The first project manager did not meet expectations, so ColorJar quickly assigned a replacement who proved to be a better fit. This led to a positive working relationship and showed that ColorJar cares for its clients.

BACKGROUND

Introduce your business and what you do there.

I am the vice president of marketing for a restaurant chain. We own, manage, and operate over 100 restaurants throughout the US. We have locations in Arizona, Chicago, Los Angeles, Minnesota, and Washington, DC.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ColorJar?

We worked with another firm when we first launched the site in 2008. Our old website was outdated and very large, so we wanted to build a new one. We needed a partner who could redesign, improve it technically, and launch it.

SOLUTION

What was the scope of their involvement?

ColorJar is providing full-scope development for our WordPress site. Depending on the portion of our project, there are between five and ten people from ColorJar working on the site.

How did you come to work with ColorJar?

Someone on our team had a relationship with ColorJar’s founder, David Gardner. We were interested in working with a local company from Chicago that understood our restaurants and had possibly even dined in them.

What is the status of this engagement?

We had our initial talks with ColorJar at the end of 2015. The project started at the beginning of 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We plan to launch the first phase of the site in June 2017. The analytics behind it and the number of users accessing the site will be my main priorities for the project. The goal is to take the existing data from our current website and see some improved key performance indicators. We also need to make sure that the user experience is better. We will be focused on the backend data and will work with ColorJar on a continuous basis, making sure that the site is meeting everyone’s needs.

How did ColorJar perform from a project management standpoint?

Our current project manager is incredible. The start was a bit rocky because ColorJar’s manager didn’t push us as much as we’d have liked. ColorJar recognized this and changed our project manager. The person we’re working with now is excellent.

What did you find most impressive about ColorJar?

We appreciate how much ColorJar cares about us, our site, and our business. This has led to the positive relationship we have. They wanted to be an extension of our team and really be a part of the process. ColorJar dove in and immersed themselves in as much information as was possible. I found that to be impressive.

Are there any areas ColorJar could improve?

We are working with some very vocal partners on our side who are not necessarily technical people. ColorJar could have managed expectations a bit better with our partners, which came down to the project manager we were working with. We’ve learned a lesson and determined that we had to be strict with milestones and deadlines. There are many opinions in our organization, so I don’t completely fault ColorJar. It’s hard to please everyone. Once we regrouped and reset, the process became seamless.

4.5
Overall Score I took off half a point because of the project manager situation, but I give ColorJar kudos for recognizing it and making a change.
  • 3.5 Scheduling
    ON TIME / DEADLINES
    It’s very important to have a project manager who can handle different personalities, expectations, and deadlines for large projects. Based only on the new project manager, I’d probably rate them higher, but my rating is for the overall experience.
  • 3.5 Cost
    Value / within estimates
    As a restaurant company, our profit margins are very small. ColorJar is an expensive option, but we get what we pay for. There’s value in what we’ve invested.
  • 4.5 Quality
    Service & deliverables
    ColorJar’s team pride themselves in the quality they’ve delivered. They were impeccable about keeping their word. They didn’t make assumptions, did their homework, and worked efficiently.
  • 5.0 NPS
    Willing to refer
    I was comfortable with the process, so I would recommend ColorJar for anyone who has good project management and knows what direction to take. ColorJar can be a good extension of the team, and they’re a pleasure to be around.

Web Design for Digital Marketplace Company

"[They] are truly very unique, creative people who do an incredibly good job."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

ColorJar restructured a digital event marketplace's homepage to increase engagement and convey company values. The project mainly involved design and content creation.

The Reviewer
 
51-200 Employees
Marketing Director, Digital Marketplace Company
 
Verified
The Review
Feedback summary: 

The new website vividly communicates the company's values and services. ColorJar worked on a demanding timeline while still delivering a creative, effective product. The team's ability to understand company goals, brainstorm strategy, and produce top-notch content make them an valuable partner. 

BACKGROUND

Please describe your company.

We’ve created a digital marketplace for our clients to find prepackaged event experiences to entertain their corporate clients. What we’ve done is, we’ve communicated with venues to create these experiences in a prepackaged way. Within four or five clicks on our home page, you’ve got a fully vetted, completely structured, and engaging event experience that you don’t have to worry about.

What is your role and responsibilities?

I’m the Marketing Director.

OPPORTUNITY / CHALLENGE

What was your goal for working with ColorJar?

We don’t tout ourselves as an event company. We are much more inclined to call ourselves a digital marketplace. ColorJar has done an incredible job in helping us really push that message to the forefront, both stylistically and through development on the back-end. We try and describe ourselves as a place where you can come transact and purchase this particular good. One of our biggest goals of partnering with ColorJar is to better build trust with the consumer and clearly communicate our value propositions, so that a new customer or client of ours has more of an inclination to go to our website and purchase an event, without having to call in or request more information.

SOLUTION

Please describe the scope of their work.

ColorJar is in the process of restructuring our entire home page. It is a huge undertaking, and it’s something they’ve done very well and have worked very diligently on. We gave them a very tight timeframe, and we’re quite close to completing our goal of having everything restructured. They’ve been able to take the things that we like to articulate on our home page, from aspirational content, to functional content and create a dynamic page that allows us to really articulate that we are a marketplace not event planners.

What was your process for selecting ColorJar with which to work?

They’ve been a partner of ours since our inception. They worked on our original website about a year and a half ago and did a great job so we wanted to bring them on for the restructuring of the website. This current project has been fast and furious; it’s come very quickly. They’ve been working on this particular project for three weeks, and they’ve been able to turn around a handful of edits, and really have delivered on their promise to have everything that we wanted in that particular timeframe. So, they’ve been very good with us, and to us, during the last few weeks.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

I don’t have a dollar amount for you but they have been working intensively during the last couple weeks to meet our turnaround goal.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

They have created a rigid timeline for what they can do, and when they expect to do it, and they have certainly delivered on their timeline to us. They have met the difficulty of creating this thing in a short time frame. So, in terms of a very minimum, meeting those requirements, they’ve been great during this time period.

Is there anything unique about them that really makes them stand out, compared to other companies?

I would assume they tout themselves as a creative agency, and I think that we use that word pretty liberally. ColorJar, their founder, and the rest of the team there, are truly very unique, creative people who do an incredibly good job at not only ideating, but also helping guide the development of content, style, and product development. They are very good at listening, understanding these business problems we have, and then being able to act on a very strategic plan to accomplish our business needs.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I don’t know of anything that really comes to mind that I would put in a negative or even constructive light. They’ve been really spot on the last few weeks.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Design For Innovative Art Company

"They're very good at putting technical concepts in terms that are easy for anyone to understand."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
Project summary: 

ColorJar implemented updates to an art company's website. The goal of the project was to improve performance and boost mobile conversion rates.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Senior Manager, Innovative Art Company
 
Verified
The Review
Feedback summary: 

Despite starting from imperfect code, ColorJar was able to deliver a functional product. The team was approachable, flexible, and willing to explain complex technical concepts in an understandable way. Their ability to delegate tasks within the team made the process run smoothly.

BACKGROUND

Please describe your organization.

Our mission is to support independent artists and connect people through art. Right now, we’re doing that through artist-designed footwear, but we eventually think this platform will be relevant to other canvases.

What is your role and responsibilities?

I’m a senior manager of digital strategy.

OPPORTUNITY / CHALLENGE

What was your goal for working with ColorJar?

We had a huge performance issue with the website. We were open to different options when we partnered with ColorJar. We ended up going through a few different sessions with senior leadership on our team as well as with senior leaders of ColorJar to determine where it made the most sense for us to partner with them.

We have a lot of mobile traffic with relatively low conversion. Our goal was to increase conversion on tablet and on mobile, but we also did not want to take up too much bandwidth from our engineering team.

SOLUTION

What was your process for selecting ColorJar with which to work?

We looked at a few other firms and we decided to partner with ColorJar because we felt it was a good culture fit, their company size was just right, and they were the agency that fit the model for what we were looking for in terms of having Magento experience.

RESULTS & FEEDBACK

Are you satisfied with their performance?

Overall, we are happy. Given the state of the code that they were handed, it wasn’t in the best form. It’s hard to quantify that. With any digital project, there can be some hiccups and snakes in the grass and we definitely had that. It wasn’t 100 percent perfect, but there were a lot of positive outcomes.

Is there anything unique about ColorJar that set them apart from other business partners?

I think that culturally, they're very friendly. They're very good at putting technical concepts in terms that are easy for anyone to understand. They were also great at managing the internal time and energy that was needed from our team.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

One thing to improve upon would be their scoping of the project. We had a little trouble with our final integration that I believe could have been foreseen with a more holistic view of the project from the start all the way to the finish line.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Website and Logo Design For Engineering Company

"They helped us look at ourselves in a different way."

Quality: 
4.5
Schedule: 
3.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2013 - Ongoing
Project summary: 

ColorJar provided branding services for a civil engineering company. The project involved brand consulting, web development, and logo and brand guide creation.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Eric Bergstrom
VP of Operations, HBK Engineering
 
Verified
The Review
Feedback summary: 

The new materials convey a compelling story that is reflective of the brand's values and goals. ColorJar took time to understand the company's desired image before designing the product. The team impressed with their accessibility, artistic creativity, and customer-focused approach.

BACKGROUND

Please describe your organization.

We are HBK Engineering. We’re professional engineering services company that focuses on the utility industry.

What is your role at the company?

I am the vice president of operations for the Chicago office.

OPPORTUNITY / CHALLENGE

What business goal were you trying to accomplish through partnership with ColorJar?

The goal was to create a better representation and branding of our services. We hadn’t updated our image or branding assets since 2008. We wanted a clear message on what the services we provided were and what our role in the engineering industry was.

SOLUTION

When did you begin partnering with ColorJar and is it an ongoing partnership?

It is an ongoing partnership. We brought ColorJar on in late 2013. We started the process by looking at what image we wanted to portray and the message that we wanted to communicate. That process took about two months and then we went on to the implementation process.

ColorJar was the only company that we worked with on our branding updates. They helped us to revamp our logo and it looks really good now. They also helped us with some of our Web development needs.

What was your process for selecting ColorJar with which to work?

There was not any official process. ColorJar gained a relationship with our owner through dealings with another company.

Can you provide an idea on the size of the project in dollars or personnel work hours?

The initial effort to design the look, feel, and website was about an eight-month process.

RESULTS & FEEDBACK

Are there any metrics or statistics that you can share about ColorJar’s performance?

I think they performed very well. My company is in a very technical and specific industry. They helped us look at ourselves in a different way. The end result was very strong. It tells our story very well. They worked hard to gain an understanding for who we are and what image we wanted to project. They understood those things before they came to us with their solution. 

Is there anything unique or special about ColorJar compared to other companies with which you have partnered?

ColorJar was very accessible. It was easy to reach out to ColorJar and discuss things we wanted to see in a certain way. Their artistic design is really great. They have a solid understanding of what a professional services firm needs.

Is there anything constructive that you believe they could improve upon or that you would have them do differently?

If there was anything they could improve on it would be their content development. I think they could have spent a little more time with the subject matter experts and provide more of the copy based side of things as opposed to just the imagery and look.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
    The final deliverable was a little later than we would have liked but, overall, we are happy.
  • 4.5 Cost
    Value / within estimates
    In the competitive market they might struggle a little bit.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Design and Strategy For Marketing Company

"They’re thinking about the overall strategy involved with their services."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

ColorJar provides ongoing design support for an advertising company. Projects have included brand strategizing, building applications of varying sizes and redesigning the comany's website.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Eric Mortenson
Creative Director, All Terrain Productions
 
Verified
The Review
Feedback summary: 

ColorJar always delivered projects well before the deadline, leaving time for testing and quality assurance. Their quick responses to feedback, strong focus on future outcomes, and ability to unite every element of their work under a broad, cohesive brand strategy set them apart.

BACKGROUND

Please give a brief description of your organization.

The company is All Terrain Productions, Inc. 

What is your role at the company?

I’m the creative director. I oversee the creative process innovation and implementation of not only print, but also a lot of our digital endeavors from websites to app development to global. The whole range of things to support the campaigns we’re working on. I bring in and assess vendors and partners.

OPPORTUNITY / CHALLENGE

What was the business goal or challenge you were trying to accomplish through partnership with ColorJar?

ColorJar has been a partner of All Terrain for probably five or six years. I don’t like to think of them as a vendor. The first project I brought them on for was a revamping of All Terrain’s website. We needed development help. I wanted to work with someone who would be able to work hand and hand with us to help design the website we were looking for. 

SOLUTION

What was your process for selecting ColorJar with which to work? 

I considered three qualifications when I was first selecting a partner. I was looking for someone who could handle all of our coding needs. I was also looking for efficiencies in cost. Lastly, I was looking for a partner who could go beyond our coding and development needs and provide an overall strong brand strategy. Their attention to brand strategy was why we selected ColorJar over the other companies we were considering. 

Can you provide a dollar amount for the size of the work they’ve done for you?

We’ve had a variety of partnership sizes with ColorJar. We partnered and produced about 25 smaller ad-hoc apps with ColorJar. On the medium-sized range, we developed more apps with ColorJar that were more expensive and time intensive. At the highest end of projects was our website, and that was in the $50,000 range.

RESULTS & FEEDBACK

Did you have any metrics on their ability to perform?

The biggest metric for me is being on time. They were never late. That is the most important metric for me. Another one would be whether it works. They always made sure we had enough time for testing. A third would be the response time as you’re going through the project. That is a metric that changed through the years as ColorJar has gotten bigger. But, it’s gotten better. They now have more project managers and response time is very good now.

Is there anything unique about ColorJar that makes them stand out compared to the other business partners you have?

They think beyond the initial scope of the client’s project. They look into what they’re doing currently could be integrated with future initiatives of the client. They’re thinking about the overall strategy involved with their services and how it can best be maximized.

Is there anything that you believe ColorJar could improve upon or would have them do differently in the future?

The only piece of constructive criticism I have would be learning to market their agency as a strategy and thought leader. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer