What was the scope of their involvement?
It was a three-step process. The first phase was developing the brand foundation: we identified our business, our mission statement, user personas, and company values. That process helped us clarify why the brand exists.
During the second phase, we were developing the brand identity: we chose our name, colors, a logo, and other brand assets. The third phase was focused on putting all those assets together in a clear way and building brand expressions that resonated with the users we identified in phase one.
What is the team composition?
We had several people on our team, but we mostly worked with David (Gardner, Fonder and CEO, ColorJar).
How did you come to work with them?
They have a great reputation in the Chicago tech community. Besides, some of our investors and advisors recommended ColorJar to us. We met with several firms, but we felt most comfortable with ColorJar.
How much have you invested with them?
We spent between $50,000–$100,000.
What is the status of this engagement?
We started working with them in November 2017 and the relationship is ongoing.