Cognize

BACKGROUND

Introduce your business and what you do there.

I’m a regional marketing manager for UGI East, a part of UGI Corporation. The company operates in the liquified petroleum gas (LPG) and energy market across the whole world. UGI East operates in the Polish, Czech, Slovak, Hungarian, and Romanian markets. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with grupa KMK?

We were creating a new website for the Polish brand, as well as conducting research about how customers were seeing us and how we could properly communicate our product value to them. So, it was not only UX, but also some behavioral aspects of the website. It was a complete approach to the creation of the new website, not just the technical part.

SOLUTION

What was the scope of their involvement?

We conducted research, created some personas based on that, and then decided how to build the website based on Joomla. grupa KMK created custom coding, including a module that allows us to launch small landing pages without their involvement, based on our online campaigns and promotions.

Later on, because we were pleased with how the website looked and performed, we copied the template to other markets, including Austria, the Czech Republic, and Slovakia. We’re now analyzing the Hungarian version of the website. grupa KMK is collaborating with us on a daily basis, providing updates, working on changes, software issues, hosting, and stuff like that.
    
How did you come to work with grupa KMK?

We sent out a call for tender and approached around two dozen companies across Poland— some that we knew and some that were recommended by our employees and external partners. grupa KMK gave us the best offer and approach. They were eager to collaborate with us and able to think not only about the technical aspects but also behavioral ones. That caught our attention, so we decided to collaborate with them.
 
How much have you invested with them?

We’ve spent about $30,000–$40,000. We have a monthly fee with varying hours for coding, graphic work, management, and so on.
 
What is the status of this engagement?

We started working together in January 2017. They’re currently responsible for five countries, and we have continuous work for website optimization and updates.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re planning to launch a new version of the website soon for the Hungarian market. We have an ongoing contract for continuous improvements.
 
How did grupa KMK perform from a project management standpoint?

grupa KMK provides reporting through which we can track hours and assets that they’ve worked on. We have monthly reporting covering the broad scope, in terms of timeline and budget, and we use Asana for live tracking. We always agree on timelines beforehand.
 
What did you find most impressive about them?

When we put out the request for tender, every candidate was focusing on some fancy solution with features we really didn’t need. A lot of our business is done offline, and the communication needed to precisely target people in villages and small towns, many of them older and not internet-savvy. 

grupa KMK understood our company and took a personalized approach to the project that addressed our needs. They made tailored solutions for us, not a templated response that they’d clearly used with other customers.
 
Are there any areas they could improve?

I wasn’t involved with the technical part of the website; that was handled by the specialists in our team. Every solution can be done better, but I can’t think of anything specific right now.
 
Do you have any advice for future clients of theirs?

Clients should be honest and open in terms of what they’re offering to their users or end clients. Listen to what grupa KMK has to say, but also be open to challenge them. If you tend to make simplifications, pay attention to this and avoid any shortcuts to fully benefit from what grupa KMK can do.

BACKGROUND

Introduce your business and what you do there.

I'm the digital operations manager at an online wine retailer offering a wide selection of wines, beers, and spirits from around the world. We provide expert advice and free next-day delivery on qualifying orders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cognize?

We needed to transition operations seamlessly from the previous agency. Additionally, we wanted to ensure robust and ongoing security measures to protect our systems and data. We also needed help developing and implementing ad hoc features to support our business goals and user needs. Finally, we wanted to modernize and improve the UX of our website.

SOLUTION

What was the scope of their involvement?

Cognize has been responsible for maintaining high-security standards and ensuring robust protocols are in place to protect user data and system integrity. They have overhauled the product detail page to deliver a significantly improved user experience, with enhancements to layout, usability, and engagement. Moreover, they have optimized category pages to streamline navigation, improve content structure, and boost overall discoverability and conversion rates.

The enhancements made to the product detail page include an improved layout and visual hierarchy, making key product information more accessible and scannable. The page is also mobile responsive, ensuring a smoother experience across devices. Additionally, the call-to-action elements have been streamlined to boost conversion rates, and the loading speed has been optimized to reduce bounce rates and improve SEO performance.

As for the category page, the filtering and sorting options have been refined to help users find products more efficiently. The layout is consistent and clean, providing better visual organization. Performance optimizations ensure faster page loads and smoother navigation, while responsive design updates guarantee usability across all screen sizes.

What is the team composition?

We have four teammates from Cognize.

How did you come to work with Cognize?

We found Cognize through a referral. We chose them over other options because of their competitive pricing, strong technical understanding of Magento, and proven track record.

What is the status of this engagement?

We started working together in March 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Cognize, we have seen an increase in conversion rates. Following the redesign of the product detail and category pages, conversion rates have improved, indicating a more effective user journey and stronger calls to action. Additionally, performance optimizations have led to a reduction in average page load time, enhancing user experience and supporting SEO performance.

Moreover, the time spent on product pages has increased, suggesting that users find the new layout and content more engaging and informative.

How did Cognize perform from a project management standpoint?

Cognize's project management style is firm but fair, which has proven to be effective throughout the engagement. Working within financial constraints has required careful prioritization of features and a lean development approach. Cognize has been instrumental in helping us identify impact areas where resources can be focused for maximum value. They have worked closely with us to prioritize high-impact features and adopt a lean, agile development process. This ensures that we stay within budget while still delivering meaningful improvements. We primarily communicate through emails and Google Chat.

What did you find most impressive about them?

One of the most impressive aspects of working with Cognize is the direct access we have to key contributors on the project, including designers, developers, and other specialists.

Are there any areas they could improve?

No, there aren't any.

BACKGROUND

Please describe your company and your position there.

It's a stroller manufacturing company. I'm e-commerce manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire grupa KMK?

Design e-commerce solution for b2c.

What were your goals for this project?

web development and the e-commerce it architecture for b2c

SOLUTION

How did you select this vendor?

We met KMK on E-commerce fairs. Decison was made after serval of meetings.

Describe the project and the services they provided in detail.

graphic design of the web, magento implementation, implementation of multi-language web, additional web function implementation

What was the team composition?

1 pm, 1 web manager, 1 graphic designer, 2 web developers, 1 copywriter, 1 account manager

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Thanks to KMK we established e-commerce business selling our products in Poland and worldwide

How was project management arranged and how effective was it?

Responsiveness was great, communication was fluent supported with Asana. Mostly deadlines were met. They were able to prioritize tasks well.

What did you find most impressive about this company?

Communication and effective problems solution.

Are there any areas for improvement?

bigger It developement team to realize urgent tasks faster