Clay

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a mobile app prototyping platform. We help users formalize their ideas so they can go to market quickly.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clay?

We wanted to create a new product without sacrificing any internal resources, so we decided to outsource design work to a third-party agency.

SOLUTION

What was the scope of their involvement?

We described the concept and handed wireframes to Clay. We gave them some data, and they also conducted their own research with our customers. From here, they designed the information architecture and visual interface of our product.

The initial deliverable was a full mockup of the tool’s user flow. After that, they worked on a high-fidelity visual design.

What is the team composition?

We worked with three or four people from their team, including the CEO, the creative director, and two visual designers.

How did you come to work with Clay?

We found them through online research, though it’s possible they were recommended to us. We interviewed three or four agencies before narrowing the list to two and conducting trial engagements.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We worked together between January–April 2017. After hiring additional staff, we decided to complete the design and development in-house.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Clay was very helpful. We worked collaboratively on UI and they set the initial groundwork, proposing a number of ideas for the application. While we ended up going with a different solution, our final product was heavily informed by Clay’s thinking and findings.

How did Clay perform from a project management standpoint?

Communication was very efficient while I was working near Clay’s San Francisco office. After returning to Europe, however, the time zone difference added complications. Still, they were willing to work with us and communicated outside their normal office hours.

Despite Clay’s efforts, working with remote teams can be difficult. The project wasn’t moving as quickly as we hoped, so we shifted the project to our in-house team to improve efficiency.

What did you find most impressive about them?

They’re very proactive designers who conducted thorough research and contributed a number of innovative ideas. Their team is tech-savvy and familiar with market trends, so they offered valuable insights. We communicated clearly and they had an intuitive understanding of our goals. They felt like members of our team.

Are there any areas they could improve?

Their creative director became less involved as we moved into the design phase, which caused some communication issues. If their ideas had been presented directly by the creative lead, it may have led to a better solution.

Do you have any advice for future clients of theirs?

Clients shouldn’t interfere with the design process too much. Clay knows what they’re doing and should be given room for creative freedom.

BACKGROUND

Introduce your business and what you do there.

Mercari is a Japanese mobile application that hired me as their first product lead to help with their expansion into the U.S. market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clay?

We were looking to redesign the app and customize it for the U.S. market. We didn’t have in-house design talent and needed a design agency to help us.

SOLUTION

What was the scope of their involvement?

We started out with a discovery phase where they talked to the product team and executives to understand the project’s key roles, visions, and what we were looking for the product to drive. They came back with a couple different design directions for us to choose between and then created designs and screens for our mobile app.

We sat down with some of their people on site to do mock ups and go over designs of specific screens and flows. It was an iterative process where they went back and forth in order to come up with what we wanted to build.

What is the team composition?

I worked directly with Anton (CEO, Clay) and a lead designer who both met with us in person. We communicated with the other designers via email.

How did you come to work with Clay?

I searched online for agencies in the San Francisco area that had good reviews and also looked at portfolios. We talked to a couple design agencies to get information and do an initial vetting. We decided to go with Clay because of the price and process they introduced, as well as for how aligned they were with what we needed.

How much have you invested with them?

We spent between $20,000–$25,000.

What is the status of this engagement?

We started working together in January 2016 for a month-long engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We definitely liked the direction they went in. They gave us available options, which was nice for us because we were able to look at different ways to think about the flows and design. We eventually hired an in-house lead designer who used Clay’s design templates as a baseline to start work on the app. We definitely used the work they provided.

How did Clay perform from a project management standpoint?

They did pretty well. Anton was very participative in the project and came to the office if they had to discuss something. They would come in and present designs to us rather than over the phone, which was good. We did a lot of the work over email.

What did you find most impressive about them?

They have a very solid design team. They came up with some interesting design angles and had some very creative flows. They work with a lot of different clients. They take the best of best practices from different places in order to see how they can apply them to a new domain.

Are there any areas they could improve?

I didn’t have any issues with them. It’s great to have a design firm that’s engaged, but for companies our size, you want to have someone in-house all the time because of the workload. I enjoyed my work with Clay.

Do you have any advice for potential customers?

They’re exceptional in terms of planning the engagement. They’re pretty proactive as well.

BACKGROUND

Please describe your company and your position there.

I was VP of Product, responsible for the development of multiple consumer-facing product initiatives, including mobile apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clay?

We needed to integrate a core registration process with many different apps.

What were your goals for this project?

We wanted to redesign the registration process as a primarily mobile experience. We also wanted to simplify it as much as possible, even though it required some technical steps. Ultimately, we wanted to improve conversion rates.

SOLUTION

How did you select this vendor?

We initially issued an RFP to a few companies, but were not satisfied with the results or timelines. We later reached out to Clay based on a recommendation from another vendor.

Describe the project in detail.

Clay consulted with us on the most efficient way to present the registration and setup processes to customers. Then they created workflow mockups that showed how these processes would look on both iOS and Android, and built a design library that could be incorporated into our SDKs and given out to external development partners.

What was the team composition?

Our team consisted of a project manager and two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Clay brought several suggestions to the table that we wouldn’t have arrived at on our own, such as using animations to help improve conversion. They clearly and easily explained a set of directions regarding the implementation. They also understood the differences between iOS and Android, which were unusually complicated for this project because of the technical nature of our registration process.

How effective was the workflow between your team and theirs?

The communication was as expected or above average. Clay provided web-based summaries of communication and made it easy to share documents between the teams.

What did you find most impressive about this company?

I was impressed with Clay's ability to think creatively about a highly technical problem. It is not always easy for a design shop that focuses on creativity to understand technical complexities. But Clay distilled complex concepts into simple steps that our end customers could understand.

BACKGROUND

Introduce your business and what you do there.

I am the vice president of a venture fund. We are a regular venture fund for investing in small stakes and startups, but we’re also an incubator that develops companies from scratch.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clay?

We were developing our idea for a communication platform. We wanted a distinct and unique design for the app, and needed a provider who could design our product’s appearance and user experience.

SOLUTION

What was the scope of their involvement?

We have in-house development resources, but Clay designed the app’s overall look and user experience. They helped us with both the iOS application and the desktop version.

Another company had created an initial version of the app, but we weren’t happy with it and wanted to pivot away from it. There are a lot of other communication platforms out there. We showed Clay what the app should look like, explained the problems that existing apps have, and had asked them to address all of that. They gave us a lot of new ideas about how we could differentiate ourselves.

Someone else handled the creation of the Android version, but our designers used the iOS version that Clay developed to create the Android app.

What is the team composition?

We worked with Anton Zykin [CEO, Clay] and two other people who took care of the design.

How did you come to work with Clay?

We found them through Behance. We also looked at another two providers, but their designs looked too much like other market players’ work. Clay had won a contest. We chose them because they had shown us something completely different, which was what we wanted.

How much have you invested in them?

We have spent around $50,000.

What is the status of this engagement?

We began working with them in September of 2016, and the project was completed in January of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched it in the App Store a few months ago, but we haven’t started a marketing push yet. It is a business messenger with a very distinct color palette and interface. Everyone within our company has been using it for all internal communication.

Although it is accessible to the outside, it is still in its beta stage. We still want to work on a few other features before launching it to a wider market.

How did Clay perform from a project management standpoint?

Project management was great. They always kept in touch with us and tried to understand what we wanted. They were creating a new product, which isn’t an easy thing to do. We have an unusual approach to task management and communication, so they had to spend a lot of time with us to understand our revisions and give us their perspective. It was a long process, but it was structured well.

They made an InVision prototype, which helped us see how the app would work before we began programming it. After that, we changed a lot of the features in the InVision prototype. They were a few weeks late on a couple of milestones, but that was normal. We’ve worked with a lot of designers who were late by several months, so two weeks is nothing.

What did you find most impressive about them?

Their understanding of interfaces was great, and their work with color palettes and user preferences was impressive. The app had a lot of complicated features, but they somehow made it work in an accessible way.

It took a lot of time, but they were professional. Both the UI and UX are very high-quality in comparison with other apps. When you work with designers and UX people, they usually look at other apps in the industry and create a hodgepodge of features. Instead, Clay tried to invent something new. A lot of our ideas came from them.

Are there any areas they could improve?

No, I don’t think so. They gave us a lot of ideas; some were not completely relevant, but they always tried to be helpful.

Do you have any advice for potential customers?

They are very open and smart. Give them as much information as you can, and they will process it in the right way. Don’t expect them to understand your business. Be open about what you want to do and be as detailed as you can about your product and what you want to build.

BACKGROUND

Introduce your business and what you do there.

I’m the Former Co-Founder of Chronotrack, a tech company operating in the athletic endurance events space. We build race timing hardware for marathons and triathlons, as well as software to manage and score those events.

During my time with the company, we timed, scored and collected data from majority of marathons, triathlons, and cycling events in the United States, as well as a large share of global events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clay?

While we had engineering expertise in-house, we initially hired Clay to provide UX design for an application that allows users to register for endurance events.

SOLUTION

What was the scope of their involvement?

Clay provided the UI/UX design for the application based on our requirements, but we ended up relying on their development expertise, as well. This allowed us to streamline the project and avoid any communication issues between their design team and our in-house developers.

We described the features we wanted and they created a browser-based HTML5 platform that we integrated with our backend systems. The platform works in conjunction with a native application built by our in-house team.

What is the team composition?

I worked directly with their CEO.

How did you come to work with Clay?

They came highly recommended by a friend who hired Clay to create an online map application. I reached out to them and flew to meet the CEO at their New York office. I was very impressed by him and his team, and while I didn’t have a project in mind at the time, I knew I wanted to work with them in some capacity.

We wanted to test the full range of their design capabilities by giving them a brand new project. When we solidified plans to create the registration application, I contacted Clay right away.

How much have you invested with them?

We spent $50,000.

What is the status of this engagement?

We worked together between January 2015–April 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’d worked with a number of UI designers, but the application Clay provided was the best. Anyone can create an attractive design, but their team took user experience into consideration and provided recommendations for improving navigation.

The platform averaged 500,000 views per month, which was fairly successful given that we were a specialized business. We timed roughly 18 million runners in the United States alone, so a sizeable portion of our audience utilized the application.

How did Clay perform from a project management standpoint?

One of our biggest priorities was to work with a vendor that could operate without day-to-day oversight. Clay’s independence allowed them to get the job done without a lot of handholding. They worked in two-week sprints and I only spoke with them twice during each sprint to give feedback and make any necessary adjustments. Their self-reliance was one of the key reasons we decided to let them to build the product in addition to design.

They were easy to work with, responsive to feedback, and met every deadline.

What did you find most impressive about them?

We were a small company, and even though Clay has worked with some of the biggest tech companies in the country, their CEO still took time to get to know our brand. They were engaged, down-to-earth, and had strong communication skills.

I also appreciated their focus on both UI and UX. Lots of vendors say they focus on user experience, but ultimately rely on the client to provide rote design instructions. Clay helped us fine-tune a UX strategy and pushed back against any flawed ideas. That’s what we wanted, a partner to think deeply about the problem and provide an effective solution.

Are there any areas they could improve?

It was sometimes difficult to communicate with their overseas developers, but their CEO always stepped in to provide translations whenever necessary. Their developers were highly skilled, so I was happy to work through these very minor communication issues.

Do you have any advice for potential customers?

It can be difficult to describe design ideas over the phone, so I recommend starting any project with a face-to-face meeting to go over the initial details. I met with Clay in-person at the beginning and the rest of the project was done remotely, which worked very well for us. This is a strategy I use in my current position when working with remote employees.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Checkmate. We have an app for enabling customers to split their check while dining in restaurants with their friends.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clay?

We needed to design our application.

What were your goals for this project?

We were developing an app from scratch and wanted it to have a polished look as well as an extremely intuitive interface. We wanted to have the functionality of splitting a check in the first iteration of the app, which was a quite complicated thing to do.

SOLUTION

How did you select this vendor?

We looked at and interviewed various design firms for this project. We wanted someone with not only the right experience but also the right team to be able to brainstorm with us on this brand new app. They had an appealing process and their team seemed great.

Describe the project in detail.

The idea was to build an iOS app that enabled customers to split their check from within their phone when dining in restaurants. The app would be integrated with POS systems and had to be able to normalize the data coming in from various places. It also had to be very intuitive so that the customers would welcome the chance of not waiting for the waiters to pay for their food.

What was the team composition?

My engineer and I were involved, as well as three team members from Clay.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The app was launched but it didn’t get much traction due to lack of marketing. However, the feedback from the people that used it was great.

How effective was the workflow between your team and theirs?

Their communication and synergy were great.

What did you find most impressive about this company?

We really appreciated their team’s hands-on approach as well as their ability to contribute not just with design but with the overall idea of the project.

Are there any areas for improvement?

No. Their quality of work, output, speed, and cost were all great.

BACKGROUND

Please describe your company and your position there.

I was the VP of consumer engagement in charge of a team at Ten-X, a Google-backed real estate tech company. Our goal was to build a consumer experience for first-time home buyers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clay?

We needed iOS app development as well as UI/UX and product design.

What were your goals for this project?

Our vision was to build a personal assistant app. We knew what consumers needed but had no idea of how to bring it together into an engaging experience.

SOLUTION

How did you select this vendor?

We met with several high profile design firms in the San Francisco Bay Area. Money was not an issue for us.

Describe the project in detail.

The first week consisted of brainstorming and getting the team aligned with each other. On the second week, we began with a competitive analysis and mood boarding. We then spent several weeks conceptualizing, creating wireframes and going through various iterations of visual design. After all this, we went into the full production of the app.

What was the team composition?

They assigned a project manager and two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their work has increased our 30-day retention rate by about 30%. We’ve also been widely complimented in the industry as the best designed real estate app out there.

How effective was the workflow between your team and theirs?

My team was a little apprehensive of Clay taking over but they were so good in collaborating with us that it all turned out well.

What did you find most impressive about this company?

Their raw skill and ability to build relationships quickly with people who may feel threatened by them coming in are really impressive. They also really get design.

Are there any areas for improvement?

None!

BACKGROUND

Introduce your business and what you do there.

I lead the R&D and mobile app engineering teams at Identity Guard. We were one of the pioneers of identity protection in the 1990s. We provided identity protection services, we monitored credit reports and our customer’s information on the dark web, and we provided a lot of other ancillary features and tools. The company is based out of Virginia, but we have a satellite team in Silicon Valley. Our team focuses on R&D into emerging technologies and mobile app development. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clay?
We needed help on the UI/UX side for our mobile apps, and our company didn't have expertise in-house for how to develop UI/UX in the mobile ecosystem.

SOLUTION

What was the scope of their involvement?
Clay has worked with us on a couple of projects. One of the projects was an app that delivered anti-phishing features on both iOS and Android. The app basically uses mechanisms in the operating system to block malicious and phishing sites. It’s actually the only app of its kind in both stores where the app provides that protection in the default browser as opposed to forcing the user to use a custom browser. So on iOS you can continue using Safari and our app will help protect your browser, and on Android you can use Chrome or Samsung Internet and stay protected. We wanted the app to be simple on the UI side, but complicated on the internal side to keep everything protected within the default browser. For that project, Clay helped us design a user experience and an onboarding process where Clay created a video that told the user about the app. They helped us establish what the different onboarding screens and main screens of the app should be and how to make it simple for the user. They covered everything from the high level down to the low level, including where the buttons would be positioned. 

The other project we worked on with Clay was an Android and iOS app for a new service called Identity Guard with Watson. The new service is a different flavor from the classic service. It uses artificial intelligence and machine learning to help predict when identity theft might occur and apply those technologies toward the problem of identity protection. Clay did the same thing with us. We just didn't have the resources internally to go through and develop the full design and UX. We sent Clay the designs that our UX lead came up with for the web side, and then Clay worked with us to import those designs over to the mobile platform. We wanted to follow the same kind of rough styles and general UI look and feel, but we wanted to make sure it was mobile friendly. In general, Clay would start coming up with an initial set of wireframes, they’d send us the wireframes, we’d get on a call with our whole mobile team, we’d have the UX lead on the call, and we’d walk through every screen. We provided comments and feedback on what worked and what we wanted to change, and then Clay would take all of that feedback, make changes, we’d set up a call a week later, and we’d go through the latest designs. We went through that two to four times until everybody was happy with the finalized designs, and then our team proceeded to build out the features. That’s kind of the process in a nutshell. 

After having worked with Clay for some time, we do trust them and defer to them when it comes to mobile UX/UI design choices. We know they have a lot of breadth and depth in the industry, and they understand the mobile ecosystem. We trust them to steer our projects in the right direction without necessarily doing any user testing on the forefront. I think the user testing portion of it is more up to us to get feedback from our customers once the apps go live. 

It’s important to keep in mind that Clay didn't do any specific engineering or development for us. We only needed their help on the UI/UX side. Our team has engineers, and we built things based on Clay’s designs. 

How did you come to work with Clay?
To find Clay, we went online and just started Googling and made informed decisions from there. I don't think we had any company in mind. We may have had three or four candidates, and we followed them around and spoke with them. I think we were generally just impressed with Clay’s website and their portfolio. We had a general sense of comfort about working with them after speaking with Clay’s lead.

How much have you invested with Clay?
I think we’ve spent $60,000 or $70,000 between the two projects, maybe a little bit more. 

What is the status of this engagement?
That first project dates back to probably the beginning of 2016. We always keep an open purchase order on our side, and they’re always on standby if we need their help. If we need an asset or something, we’ll make a request, and then they’ll send them our way. We finished this latest project with them about three or four weeks ago, but it’s going to be an ongoing project. We’re going to be adding new features to it and expanding it. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We never did a lot of marketing around the phishing apps, the first project that we worked on with Clay. We developed the apps around certain core features and our company kind of SDKed those features. Now we’re looking at offering them to other businesses so they can integrate them into their own apps. We also want to integrate these anti-phishing features into Identity Guard with Watson Mobile Apps, the second project that we built. The first apps we built were free because we wanted to offer protection at no cost to users. We didn't do a lot of marketing, so we never saw a lot of downloads. If we had done the marketing, we probably would have seen the downloads. 

The project we finished 3 or 4 weeks ago hasn’t seen a lot of enrollments yet, but we’re still doing active development on it and adding features. They’re doing the same thing on the web side. In fact, enrollment is going to be done in the next couple of weeks. You can't even enroll in the product online right at the moment. We haven't had the opportunity to push this app, get users engaged, and drive adoption. I think that’s going to happen over the coming year. As far as metrics go, I don't think there’s much we can show at the moment.

For the first apps we put out, we didn't do a lot of marketing and we weren’t charging anything for the apps, so I don't think there was a lot of drive on our side to get user feedback. For this new project, we haven't had the opportunity yet to enroll a lot of users to be able to get feedback. To be completely honest, I think it’s a little premature to get feedback. The apps were literally released 1.5 to 2 weeks ago. 

I can tell you that on the anecdotal side, our team is happy with the UI for both projects. I think the UI was a little bit simpler on the first project, so I think our focus should probably be on the second one. I can say with confidence everybody at our company who has seen the app is happy with it. It’s a clean and simple design. I don't think we would have been able to achieve the elegant user experience that we have if Clay wasn’t helping us with the project. 

How did Clay perform from a project management standpoint?

Clay performed very well from a project management standpoint. We used them for that first project more than a year ago, and when it came time to do this new project about 5 months ago, there was no question in our mind that we wanted to work with the same group and the same team. They’re very responsive; their team lead responds right away. They’re connected to Slack, so whenever we need something, it’s easy to get ahold of them. We’re typically communicating with three or four people at Clay. The project worked out great, and I can't think of any other issues or red flags that came up during our time working together. They always delivered whenever on whatever they had committed to. They were always there as a group on all of the calls that we had set up. They usually had at least two or three people participating and taking notes. I don't recall anything ever slipping by. If our team mentioned something offhand like, “Hey, let’s make sure we change that color,” or “Let’s change that text there,” they seemed to be on top of things and noting down even the little things that we had discussed on calls. 

What did you find most impressive about Clay?
I guess it’s hard for me to say. To be honest, they’re the only company in their line of work that I’ve worked with. I’ve never had the need to work with a design company on mobile projects before. I can say that if I ever have to work with another company in the future, I certainly hope that I have the same positive experience that I have had working with Clay. They’re professional, they understand the mobile ecosystem, and they understand what a good user experience is like on both iOS and Android. And for a company like ours where we had our own engineering team and we were only using Clay for UX/UI, it was just a very clean working experience, in the way that they provided us fact sets, flows, etc. They crossed their T’s and dotted their I's. It was a great experience for our entire team. 

Are there any areas Clay could improve?
Honestly, nothing comes to mind. We simply didn't have any issues working with Clay as a team. I’m sure they’ll say the same thing about us, despite the fact that they’re our vendor. Their communication was great. I think they’re a great team to use across the board. For a company in our position where we just need help with design and user experience, they did a fantastic job. We didn't have them write any code for us or do any kind of engineering, so I have no idea how they perform on that front. Just from the perspective of UI/UX design, I can't think of anything they would need to improve on. 

BACKGROUND

Introduce your business and what you do there.

We are an Internet company that runs a teenage social media platform. I’m the co-founder and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clay?

We wanted to get wireframes and a first design done for a mobile app that we wanted to launch.

SOLUTION

What was the scope of their involvement?

Clay dug pretty deep in the design process both in UX and UI of our iOS app. They helped guide us day-to-day with what design changes should be made, what we should keep in mind for future design tweaks.

How did you come to work with Clay?

We reached out to four or five agencies online. One of them was Clay. We really liked the way they were thinking about working with our project and we liked their previous work as well.

How much have you invested with them?

I’d prefer to keep the cost of the project confidential.

What is the status of this engagement?

They started in mid-July of this year [2015] and ended in August.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a good public perception that we gave off. We didn’t end up going with that app then. We discontinued it in mid-September. The majority of the value we got out of it was the perception it gave to our stakeholders. We were pleased with the image we were able to create, and a lot of it was because of Clay's work.

How did Clay perform from a project management standpoint?

Clay had great project management and their quality of work was exceptional. They kept good tabs on the day-to-day pipeline and backlog that they had in terms of what they had to execute. They did a good job communicating those results to us. The end design from an outside perspective was really high quality.

What did you find most impressive about them?

Their availability and attention to client detail are great relative to other vendors.

Are there any areas they could improve?

I prefer not to answer that.

BACKGROUND

Introduce your business and what you do there.

Our company is a social media network—an app available for iPhone and Android. We let users introduce anticipation into their media posts. I'm the co-founder and CTO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Clay?

There was one main goal we had in mind when we were looking for a development shop. We wanted a company that could create an intuitive user interface with a great design. The user had to feel that they were in familiar waters beside the new features we were introducing.

SOLUTION

What was the scope of their involvement?

When we met the Clay team, we presented our nearly finished app. It was functional, but the interface had to be reworked—that’s where they stepped in. We showed them the app and we told them where we wanted to go with it.

Clay brought a fresh look into the app and presented us the concept of how to redo the entire user experience. At that point, their designers started to draft exact screens and flows and walk through it all with our engineers, and at some point delivering assets to the engineers so they could implement the process.

 How did you come to work with Clay?

My team and I were searching for mobile development shops in New York that specialize in user interface design. We went over websites like Github to look at their portfolio. We invested two weeks just reviewing all kinds of works that you can find on those sites trying to find out what is relevant to what we do, what we like and don’t like. We quickly had no more than three or four finalists. We met with them, and we ended up with Clay. 

When we met, we clicked together. We saw that they understood what we wanted to achieve, and what our challenges were.

How much have you invested with them?

The project cost between $10,000 and $50,000.

What is the status of this engagement?

The bulk of the work has been completed. Now and then we introduce new functionalities and features, and we have asked Clay to work with us on that. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can share that our average session duration on the app is high for this industry standard. It’s more than 18 minutes. That was achieved gradually by improving it over time and Clay was a part of that. It started at 6 minutes, and we tripled it.

How did Clay perform from a project management standpoint?

I’m very pleased with the quality of their work. It’s outstanding. That’s why we keep working with them. They understand tech and the startup mentality where everything is done very rapidly. Everything is agile. We share documents and other files using tools like DropBox, Basecamp, and Google Docs. Everything moves very quickly with them without sacrificing the quality of the work.

What did you find most impressive about them?

Clay is a top-notch design shop. They really understood what we were trying to do, and executed well based on those ideas. They’re not the cheapest shop in town, but we definitely got good work for our dollar. It was an investment that was well worth it.

Are there any areas they could improve?

No, I can’t think of anything.