Classy Llama

BACKGROUND

I am the Inside Sales & Marketing Coordinator of Murray Corporation

Murray Corporation manufactures and distributes high quality hose clamps for industrial applications. 

OPPORTUNITY / CHALLENGE

• Manage and optimize our SEO and PPC
• Website maintenance and front end implementation
• Provide e-commerce consulting

SOLUTION

Trade Show (HDAW)

• High ratings
• Great culture fit
• Good value for cost
• They did everything we needed and more; we could grow with them.

6-10 Employees

Over the past 18 months, our projects with Classy Llama have included ongoing digital marketing management, SEO strategy and implementation, PPC campaign management and optimization, e-commerce consulting, and website maintenance and development. Key deliverables have included ongoing SEO and paid advertising campaign management, technical SEO improvements, resolution of site-wide dead-click issues to improve website functionality and user experience, PPC and lead generation optimization, e-commerce consulting and recommendations, and front-end website implementation and maintenance. The team has provided consistent support across both our marketing and website needs, helping us maintain and improve our digital presence through a combination of strategic guidance, technical expertise, and ongoing optimization.

RESULTS & FEEDBACK

Over the course of our partnership, we have seen meaningful growth in our digital presence. Year over year, website sessions increased by 57%, while paid advertising traffic grew by 69%. Our Google Ads click-through rate also reached 4.39% in September 2026, compared with 2.83% in our initial July 2025 report. Beyond campaign performance, the team has delivered tangible technical website improvements, including sitewide broken anchor link fixes, structured data corrections across six pages, and enhancements to product data. We appreciate their ongoing optimization, technical expertise, and continued support across our SEO, PPC, and website development needs.

Their project management has been excellent. The team is highly responsive, communicates clearly and concisely, and is consistently punctual with deliverables. They respect our time by keeping meetings and emails focused and purposeful, without unnecessary back-and-forth. They also do a great job of explaining technical concepts and industry jargon in plain language, making it easy for us to understand the work being done and the value it provides. Overall, they are organized, dependable, and easy to work with, and we feel confident that our needs are being heard and addressed.

• Virtual Meeting
• Email or Messaging App

What stands out most is their authenticity and the genuine care and consideration they show for our company. They take the time to understand our needs and make recommendations that are right for our business, rather than simply trying to sell us additional services. When we do need extra support, they are always responsive and provide clear, comprehensive quotes quickly, allowing us to make informed decisions without pressure. That combination of expertise, honesty, and a truly client-focused approach has made them a trusted partner, not just a service provider.

We honestly have no significant areas for improvement to suggest. We have been very happy with our experience working with Classy Llama. They are responsive, knowledgeable, professional, and genuinely invested in our success. They have consistently met our expectations, and we appreciate the relationship we have built with their team. We look forward to continuing to work with them.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Fellers

Describe what your company does in a single sentence.

Distributor of Sign and Graphic material along with Auto color change, paint protection and window tint.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Classy Llama to accomplish?

• Launch a B2B ecommerce website
• Optimize for SEO and GEO
• Provide ongoing support and development to make the site world class.

SOLUTION

How did you find Classy Llama?

Vendor research

Why did you select Classy Llama over others?

• Great culture fit
• Good value for cost
• Resume of successful work

How many teammates from Classy Llama were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Meet with Fellers to determine the full scope of the delivery. Based upon the discovery, implement the desired ecomm solution on the Shopify platform and integrate with Netsuite.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Uninterrupted ecommerce traffic on the website. Still measuring the overall increase in online sales and website traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management kept the project on schedule the best they could. A second vendor led the integration with Netsuite and that led to delays that Classy could not do anything about. However, they were persistent in testing the other vendor's work in order to minimize any further delays.

What was your primary form of communication with Classy Llama?

Virtual Meeting

What did you find most impressive or unique about this company?

Classy has a methodology that simplifies the scoping of the project. They recognize the key stumbling blocks from past experience and uses that knowledge to help guide us to getting the best outcome. As long as we actively responded to requests, they were quick to enter those into the scope. If something was not aligned, Classy was able to bring tangible experience to help us make the correct decision.

Are there any areas for improvement or something Classy Llama could have done differently?

I would have liked to have Classy push a little harder to do the full integration. I didn't realize how much the second vendor would hamper the project. It wasn't likely this would have changed, but I didn't realize the magnitude of the second party.

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Operations at a Manufacturing Company. We design and manufacture high-performance, durable products for professional workers worldwide, emphasizing quality, innovation, and rigorous testing for superior protection and reliability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Classy Llama?

We needed help building a custom product portal for our customers to be able to seamlessly track the lifecycle of our product in a fully digital format.

SOLUTION

What was the scope of their involvement?

Classy Llama built a portal that allowed access across various user permission levels. This portal allows our company and our users to track the lifecycle of our product. The team was responsible for developing the entire portal.

What is the team composition?

We worked with 2–5 teammates from Classy Llama.

How did you come to work with Classy Llama?

Someone referred Classy Llama to me. I chose them over other options because they were close to my geographic location, and their company values aligned with ours.

What is the status of this engagement?

We worked together from July 2025 –February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Classy Llama delivered a portal that allowed users to log in to their appropriate user group and update key milestones associated with the lifecycle of our product. 

How did Classy Llama perform from a project management standpoint?

Classy Llama delivered on time. They worked their schedule around many time constraints we had on our end. We appreciated their flexibility and willingness to work with us to suit our schedule requirements. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Classy Llama’s willingness to work through the many iterations of our idea before putting it into development was impressive. Their discovery phase was thorough and allowed us to think through some of the decisions we had made prior that may have had unexpected implications if we had carried them out through the design/build phase. We found their input regarding these matters to be immensely helpful.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the Director of Ecommerce of Tombow USA

Describe what your company does in a single sentence.

Tombow is today’s market leader for art, crafts, school and office products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Classy Llama to accomplish?

• Lower total cost of ownership by eliminating Magento overhead
• Increase marketing agility and control
• Create a growth ready foundation, supporting D2C + B2B

SOLUTION

How did you find Classy Llama?

We were already long time clients.

Why did you select Classy Llama over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Classy Llama were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build a base website on the Shopify platform to transition tombowusa.com from Magento. Services performed during the project included,:
● Development
● Design
● Consultation
● Scoping, Researching, and Solution Architecting
● Quality Control and Assurance
● Project Management
● Marketing Consultation and Execution

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Platform cost reduced (est. 40%-65% annually)

Marketing agility increased significantly

D2C + B2B access in a single storefront provided

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was extremely organized with on-time delivery and very quick responses to any questions that we had.

What was your primary form of communication with Classy Llama?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at Classy Llama really listened to what we were looking for and helped make recommendations. They also understood that we wanted to learn how to do a lot ourselves in Shopify, so they provided instructional videos that were incredibly helpful.

Are there any areas for improvement or something Classy Llama could have done differently?

Ensuring that all elements of the proposed design fall within scope of the project. There were a few things that we approved that ended up not being native to Shopify and not in the scope of the project, so they will be done post-launch.

BACKGROUND

Please describe your company and position.

I am the Business Systems Manager of an equestrian sports retail company.

Describe what your company does in a single sentence.

Multichannel B2C sales of products for the equestrian sports industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Classy Llama to accomplish?

• Security & stability
• Incident response & recovery
• Data reliability
• Backlog burn down to CX focus
• Platform roadmap execution

SOLUTION

How did you find Classy Llama?

Referral

Why did you select Classy Llama over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Classy Llama were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work included audit and analysis of our current SEO positioning. Providing a strategic roadmap prioritized by the actions needed to make the most impact. Ongoing support, implementation and development with regular check-ins to ensure progress. Incremental reporting to help identify if/what changes have helped to move the needle.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Incident speed

Catalog data reliability

Operational stability

Increase in organic impressions, clicks, position and revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management for the Classy Llama SEO team functions a bit differently as compared to our Classy Llama development team. Initial onboarding took a little longer than expected but once all of the communication streams were up and running the project has run very smoothly and on-time. There have been a few questions about site changes that we wanted to get their expert opinions on before we implemented them. The team was able to allocate time to pivot and provide the guidance with little disruption to the existing project flow.

What was your primary form of communication with Classy Llama?

Email or Messaging App

What did you find most impressive or unique about this company?

They are friendly and approachable. They are able to pivot as needed and on the rare occasion that they are not 100% positive on how to address a challenge there is undoubtedly someone in the company that knows just what to do and can help. I never feel there's a lack of knowledge and expertise; Classy Llama's answers are just a Slack message away. 

Are there any areas for improvement or something Classy Llama could have done differently?

From a project management perspective we realized pretty quickly that the DMK team utilizes organizational and collaborative tools including Jira and Confluence quite differently, compared to how our Dev team functions. It would be helpful if DMK could use the same methods as they seem so much more intuitive. Probably not an issue at all if you are solely using Classy for DMK services, but a bit of a challenge when utilizing both teams.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a cabinet hardware distributor.

Describe what your company does in a single sentence.

Wholesale Cabinet Hardware Distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Classy Llama to accomplish?

• Launch a new website

SOLUTION

How did you find Classy Llama?

Online Search

Why did you select Classy Llama over others?

• High ratings
• Great culture fit

How many teammates from Classy Llama were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Created a ecommerce website on the Magento (Adobe Commerce) platform, a completely new build that all be brought in was product data. Added in ShipperHQ to determine freight rates for customers and any free freight thresholds customers achieved. Built out an integration from scratch to connect to our ERP for customer specific pricing, customer billing information and daily inventory updates. Also, created the path down from Magento into our ERP for orders that has greatly streamlined the ecommerce portion of our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced the time for orders to get into our ERP and out to our warehouse for delivery. Easier inventory uploads that are automatically ran each night. Daily customer updates are automatically ran each evening.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Things moved quickly, even though it felt like a long time, knowing we had a huge task ahead of us, it moved along nicely. Biggest hurdle that slowed project was response time from the ERP company.

What was your primary form of communication with Classy Llama?

Virtual Meeting

What did you find most impressive or unique about this company?

Just about all the employees we worked with were fantastic.

Are there any areas for improvement or something Classy Llama could have done differently?

Wish a few things may have been talked about more during exploration as they became out of scope once we were deeper into the project.

BACKGROUND

Please describe your company and position.

I am a former director of Classic Performance Products

Describe what your company does in a single sentence.

We are a aftermarket automotive parts manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Classy Llama to accomplish?

• Stabilize and modernize the ecommerce platform (complete the Magento upgrade and migrate reliably to Nexcess)
• Clean up and structure legacy product data (ensure accurate, searchable, high-performance catalogs)
• Harden security and governance (proper credential/API management, SSH/SFTP setup, secure hosting)

SOLUTION

How did you find Classy Llama?

Referral

Why did you select Classy Llama over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Classy Llama were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Classy Llama to step in and rescue the development and implementation of our new website—and they delivered. Their team brought structure, expertise, and follow-through to a complex project that involved multiple moving parts. They helped us finalize the design and introduced key enhancements, including a streamlined returns process, an intuitive part finder, and a significantly improved product detail page featuring clear specs and structured attributes.

One of our biggest technical challenges was integrating our Product Information Management (PIM) system with the site. Classy Llama helped clean up the sync between the two systems, ensuring our product data flowed accurately and was reformatted for a clean, user-friendly presentation.

They were also instrumental in launching our customizable product kits. These kits are a core part of our business, and we had never before had a website capable of offering customers the ability to configure products based on their needs. Thanks to Classy Llama, we now do.

Their experience with e-commerce, thoughtful solutions, and ability to work within our unique data structure made a meaningful difference in the outcome. We’re very pleased with the results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shift from 1-star to Consistent 5-star Website Ratings

+333% Total Users (6 months post-launch)

+217% Sessions

Since launch, we've seen measurable improvements across the board: sales are up, customer engagement is up, website bounce rates have dropped, product engagement is up, and conversion rates for our configurable kits have exceeded expectations. Internal efficiency has improved as well—our team now spends less time troubleshooting product data issues, thanks to the cleaned-up PIM sync.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Classy Llama didn’t just offer off-the-shelf solutions—they took the time to understand our business, our tech stack, and our goals. They were proactive in addressing issues, thoughtful in their recommendations, and flexible when priorities shifted. Their team worked closely with ours, often anticipating challenges before they became problems and delivering solutions that aligned with both our internal workflows and customer expectations.

What was your primary form of communication with Classy Llama?

Virtual Meeting

What did you find most impressive or unique about this company?

What truly set Classy Llama apart was their people. Their team made us feel like more than just a client—they treated us like partners. From day one, it was clear they genuinely cared about the success of our eCommerce project, and just as importantly, they cared about the success of our customers.

As an automotive parts manufacturer, we have a deep responsibility to ensure customers are buying the right parts—especially when it comes to critical systems like steering, brakes, and suspension. Classy Llama understood that. They took the time to learn our business, listen to our concerns, and build solutions that help guide customers toward the right decisions.

Their empathy, attention to detail, and commitment to building a site that serves both our company and our end users left a lasting impression. It’s rare to find a team that’s technically skilled and genuinely invested—and Classy Llama delivered on both.

Are there any areas for improvement or something Classy Llama could have done differently?

While it's difficult to point to any shortcomings in our experience with Classy Llama, one thing to be aware of is that development can take time—especially when done right. Their team is thorough in their discovery process, and they don’t cut corners when it comes to testing. While that sometimes meant waiting a bit longer for features to roll out, the payoff was consistent quality and fewer surprises post-launch.

BACKGROUND

Please describe your company and position.

I am the Online Sales Manager of Cleveland Plumbing Supply

Describe what your company does in a single sentence.

Plumbing wholesaler

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Classy Llama to accomplish?

• Improve our search ratings to drive revenue

SOLUTION

How did you find Classy Llama?

Referral

Why did you select Classy Llama over others?

Referred to me

How many teammates from Classy Llama were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This an ongoing project to build our online presence and increasing sale and revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Continued growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they keep coming up with new ways to build engagement.

What was your primary form of communication with Classy Llama?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Persistance

Are there any areas for improvement or something Classy Llama could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Director of E-Commerce of a rural lifestyle retail company.

Describe what your company does in a single sentence.

Rural lifestyle retailer specializing in power tools, livestock feed, pet supplies and workwear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Classy Llama to accomplish?

• Website development and support

SOLUTION

How did you find Classy Llama?

Other

Why did you select Classy Llama over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Classy Llama were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing website development and support. Monthly retainer with regular rotation of work tickets. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ecommerce sales have continued to increase above our goals. Website enhancements and changes are regulary met on time and within budget. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our connection to the Classy Llama team through Slack allows for very fast communication and reaction to urgent issues. 

What was your primary form of communication with Classy Llama?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've had the same dedicated team members from Classy Llama for quite some time; not a lot of turnover. This gives us confidence in the team that is working on our project. 

Are there any areas for improvement or something Classy Llama could have done differently?

More frequent site reviews, suggesting opportunities to improve site performance and customer experience.