CityBlock

BACKGROUND

Introduce your business and what you do there.

I’m a managing partner at Janssen Homes, a homebuilding company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MVMNT Media?

Our company wanted to increase brand exposure, online traffic, and form submissions. We also wanted more walk-in traffic into our sales centers and ultimately more purchase contracts for new homes. 

SOLUTION

What was the scope of their involvement?

MVMNT Media works on our social media ads. The team takes photos and videos and designs content for digital marketing purposes for our Facebook and Instagram accounts. For their video services, they are in charge of the pre-production, production, and post-production processes.

They handle our website analytics, like tracking conversion and ad spend, and we look into them.

We approach them with some ideas, and they build on that with a number of different suggestions as to where they think it could have the most impact. 

What is the team composition?

I work with the founder, marketing director, head of digital marketing and social media, and three other team members.

How did you come to work with MVMNT Media?

They were recommended through our previous sales consultants.

How much have you invested with them?

We have invested $50,000.

What is the status of this engagement?

Our engagement started in November 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MVMNT Media’s ad campaign is responsible for about three-quarters of all our website traffic. The average site visitor from the ad campaigns stays on our website for one minute and 17 seconds and looks at an average of 2.2 pages.

We’ve had 121 conversions, made up of 65 phone calls and 56 new form submissions through our website. Each conversion has come up with a cost of $107. Our ads have been shown 1.7 million times, and we’ve generated 23,400 clicks to our website with a cost per click (CPC) of 55¢.

How did MVMNT Media perform from a project management standpoint?

We have monthly strategy meetings and communicate through Microsoft Teams, VOXI phone calls, and Zoom meetings. They email me custom performance reports from Google Analytics.

What did you find most impressive about them?

The team’s attitude is very impressive. There are many requests and they respond immediately. They take the work seriously and make you feel like they care about the business. They are also open to new ideas and adjusting strategies. We’ve had a collaborative approach where everybody’s opinions are heard.

Are there any areas they could improve?

Nothing comes to mind. I’m extremely happy with them. They’ve certainly stood out from other companies I’ve partnered with.

Any advice for potential customers?

My advice is to give them a try. You can commit to six months and if you’re not happy, go elsewhere. Go with the upfront cost to see what value you can get in partnering with them for your business.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Prominent Homes Ltd, a residential single family home builder in Calgary, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MVMNT Media?

We needed MVMNT Media to help us expand our marketing and branding strategically.

SOLUTION

What was the scope of their involvement?

Our target audience is mostly families and second-time homebuyers between the ages of 30–55, which is why MVMNT Media has worked with us to build a more professional brand image to reach our objective. We provided them with our goals and documentation, including previous campaigns we’ve done and web access, which they looked into for the project.

What is the team composition?

We’ve worked with 4–5 people from their team. 

How did you come to work with MVMNT Media?

We met them through a mutual contact from years past, and we had a conversation that evolved over 6–7 months.

How much have you invested with them?

We’ve spent around $50,000–$60-0000. 

What is the status of this engagement?

We started working in October 2020, and it’s been ongoing since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most of the evidence has shown web traffic increase and growth in leads, increasing interest in our showhomes throughout our site and inboxes.

How did MVMNT Media perform from a project management standpoint?

We’ve communicated through email, Google Meet, Google Docs, and Google Sheets. It’s been great, and we’ve had a very good experience with them, where we go over weekly and monthly progress reports and adjust the strategies based on the results.

What did you find most impressive about them?

MVMT Media has been fantastic. Their direct industry knowledge and their insight are remarkable. They are timely and responsive to our needs.

Are there any areas they could improve?

Their prices could be less expensive, and they could increase their CRM support.

Any advice for potential customers?

MVMNT Media is worth the price.

BACKGROUND

Please describe your company and your position there.

I am a director at Barjac Construction Management Inc. Our Company designs and constructs elite automobile dealerships in Alberta, Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MVMNT Media?

We hired MVMNT Media to set-up and manage all of our Social platforms, capture and create content and develop our website.

What were your goals for this project?

To increase our social presence

SOLUTION

How did you select MVMNT Media?

Word of mouth. They came highly recommended.

Describe the scope of their work in detail.

Mvmnt Media helped us launch our online presence. They had to create a strategy that combined capture and create content, create and increase follow ship on all social platforms and develop our website and increase our website visits. This involved creative work, planning, tracking, reporting and marketing execution on multiple social platforms.

What was the team composition?

There was an entire management team that had regular discussions regarding this project and the team assigned two main points of contact for the project to work with Mvmnt directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Mvmnt Media has done a tremendous job at creating and increasing our online presence. We have so many people that are now aware of who we are and what we do. It was much needed as our company had been around for 50+years with very little public awareness.

How effective was the workflow between your team and theirs?

They are a great team to work with. Guided us every step of the way as we were really new with this process. They have excellent communication and are extremely collaborative to work with.

What did you find most impressive about this company?

Their ability to execute. They did everything they said they would do and more!

Are there any areas for improvement?

Nothing that we can think of.