Citizen Group

BACKGROUND

Please describe your company and position.

I am the Director of Communcations of The Salvation Army

Describe what your company does in a single sentence.

Nonprofit social services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Citizen Group to accomplish?

• Create Logo & Brand Identity for The Salvation Army's homelessness initiative
• Edit existing video content for maximum result
• Create digital marketing assets

SOLUTION

How did you find Citizen Group?

Referral

Why did you select Citizen Group over others?

• Pricing fit our budget
• Referred to me

How many teammates from Citizen Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BRAND IDENTITY | Logo and Campaign Infographic Provides for the following assumptions, activities and deliverables: 

• Creative Brief to guide all project development, starting with the Logo/Identity 
• Define a strategic campaign story arc to steer creative and fundraising efforts as part of the campaign's creative brief. 
• Graphic Design to evolve "The Way Out" program identity, including font type recommendations and color palette 
• Includes recommendation for how to work in "Live, Work, Love into various applications, and hashtag strategy 
• Creation of an infographic to appeal to high end donors that makes a correlation around the current homeless situation and TWOs approach to the solution. 

WEBSITE REDESIGN Provides for the following assumptions, activities and deliverables: 

• Citizen to revise Website content strategy and provide assets based upon approved strategy to update site design, content, and appearance with a goal of improving overall user 

SOCIAL MEDIA CAMPAIGN | Concepts and Production of Media-Ready Assets Provides for the following assumptions, activities and deliverables: 

• Citizen to design a social media campaign including assets for Facebook, Instagram, LinkedIn & Twitter targeting both our B-to-B and Consumer targets while elevating the Army's plans for transitioning homeless residents in San Francisco back into a housed future and by showcasing areas where the program is showing success.

 Citizen to create 12 unique posts for the above social media platforms. Six :30s will be cut from existing TWO Testimonial Video footage to be provided by SA. The benefit of this approach is that these edits can also be repurposed on the new website. Six will be static images and paired with companion copy that Citizen will create. Citizen team to size all assets for each platform listed above.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One new website, sixteen social media posts and five videos

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Citizen always met deadlines and the team was always available for questions.

What was your primary form of communication with Citizen Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really appreciated their vision and creativity. The team at Citizen really "grokked" the concept of the project and understood what we were going for - and most importantly, nudged us into much-needed creative directions. Also, the project they were helping us with was quite literally being created in real-time - so they helped us "build the plane as we were flying" it. They showed true flexibility and a great sense of humor. Always important to me!

Are there any areas for improvement or something Citizen Group could have done differently?

There are no areas of improvement! They were great to work with!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of portfolio marketing for a licenses sports and lifestyle apparel and headwear retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Group?

We were launching a campaign in coordination with three African-american sports organizations, and we needed to create a new apparel and headware line.

SOLUTION

What was the scope of their involvement?

The project was an omni-channel campaign that required both digital and in-store signage. We started with a substantial deep-dive into what we wanted the line to be. We were not sure how to responsibly tell the story of these organizations, given the historical nature of the project, but it was truly three stories in one. Citizen started by interviewing all the various stakeholders, including our ownership and resources from our collaborators. They gave us a campaign that really allowed us to pay homage to everyone who played in these leagues and the unique stories under their banners.

In terms of physical assets, we needed store signage, window signage, and mail marketing. Speaking digitally, we had social media marketing, organic and paid marketing, and display ads, including Hulu advertisements and pre-roll ads. Finally, they developed a microsite for us.

The website is an educational tool. We have so many stories we’re trying to tell, as well as so many different SKUs: headwear, jerseys, shorts, etc. From the site, we can drive people to learn more about the campaign and look at our products through a QR code.

What is the team composition?

Several people came in for different aspects of the work but there is a core group of around four, including Robin (Founder & Executive Creative Director) and David (Partner), and a campaign manager.

How did you come to work with Citizen Group?

When I came onto the project, our former VP of marketing had done some initial vetting for partners. Citizen Group had the most solid proposal in terms of understanding what we wanted to get across in terms of social impact and responsibility. We needed a partner that understood the advocacy part of what we do. There’s a high level of responsibility necessary in how you present this type of information to the public.

How much have you invested with them?

The cost was around $300,000.

What is the status of this engagement?

We worked together from October 2021–April 2022. While the campaign has finished up, we’re still in contact with Robin when additional pieces come up. We’ll most likely work with them on some projects moving forward as well.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The end goal here was to improve product sales, and we had a successful launch, exceeding our numbers by around 10%. In terms of more qualitative goals, the fact that we were able to launch a campaign that dealt with pre-segregation black stories and received virtually unanimously positive feedback.

We wanted to do justice to the historical figures we were discussing, and our collaborating sports leagues were thrilled with what we put together.

How did Citizen Group perform from a project management standpoint?

We were certainly able to meet our deadlines, and even though we went over our budget, Citizen was extremely communicative. We weren’t displeased with anything. We used multiple tools during our collaboration, including Trello, Basecamp, and Zoom. There were regular weekly phone calls.

What did you find most impressive about them?

I was most impressed with their immediate ability to pick up on our cues of what we really wanted the story to be about. Ultimately, our goal was to sell a product, and we didn’t expect to sell products, and we didn’t even know if that would be responsible to do. Other agencies I’ve worked with didn’t seem like they were listening to me. Citizen Group truly understood what we were trying to achieve.

Are there any areas they could improve?

There’s nothing we didn’t approve of but we did bump against the initial budget a few times. Ultimately, we were happy with what we paid for.

Do you have any advice for potential customers?

Give yourself a longer runway than you’re expecting to need in terms of the timeline. I’m sure Citizen could have done more for us if we’d given them even a bit more time.

BACKGROUND

Introduce your business and what you do there.

I work at a research network that focuses on fighting lymphatic diseases through education, research, and advocacy — we primarily focus on lymphedema. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Group?

When I came on board in my current position, our organization was bankrupt and on the precipice of going out of business. I quickly discovered that our organization had a huge marketing issue: our acronym was very close to other, more recognizable organizations. 

We needed a huge rebranding effort that focused on capturing the patient population through advocacy and education. By promoting advocacy issues, we would be able to improve our grant and federal funding opportunities and other income streams. 

SOLUTION

What was the scope of their involvement?

Initially, Citizen Group worked alongside me to completely rebrand the organization. They were able to work with our board and convince them to prioritize the next stage of our organization — pushing past our research origins and bringing us more into disease awareness and education to help procure funding. 

Citizen Group was responsible for revising the mission statement, rebranding the organization to be an advocacy network, and modernizing our look. They also created an inclusive and expansive title for our organization. Their team added “education” to our name, created the acronym LEARN, and implemented an ampersand in the logo to add uniqueness to our branding. 

They also completely redesigned our website, including wireframing and design. When they came in, we were a not-for-profit and a volunteer-run the website. Citizen Group turned it from a four-inch wide, stagnant website into a dynamic expression engine-based website for us. They also assisted with rebranding on social media, including Facebook and Twitter. 

Citizen Group provided us with a dynamic set of rebranding tools that fully encompass every aspect of our organization so we can keep a consistent brand going forward. We also have a design director to assist on that front. 

Now, they’re helping us on a three-year project with $30,000–$40,000 in funding from the Centers for Disease Control and Prevention. A vast majority of that funding is going to Citizen Group to complete a national advertising awareness campaign that will feature our spokesperson, Kathy Bates, and other celebrities. 

What is the team composition?

I primarily work with Robin (Founder & Executive Creative Director) and David (Partner & Director of Strategic and Account Management), but there are also 3–4 teammates who work with us. 

How did you come to work with Citizen Group?

I saw a program that Citizen Group had done with a major network in 2012 on diversity and liked it, so I contacted them. They responded immediately and then I interviewed some of their previous clients, who all had positive feedback about their work. 

Our board was skeptical at first, but I brought the two owners of Citizen Group to them and they were able to convince the board to rebrand. They did such a great job on their first rebranding project with us that we’ve since brought them on board to continue advertising and marketing projects for us. 

How much have you invested with them?

The initial contract was around $100,000 and now we have a three-year contract at $206,000. 

What is the status of this engagement?

Our first project was from March 2013–September 2014, but we’ve been in contact since then and just brought them on board for a three-year project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have gone from being bankrupt with an annual budget of $203,000 a year to being fully staffed with $1 million dollars in reserve. We are now the indisputable international leaders when it comes to lymphatic disease research and education. At this point, we have 30,000–40,000 individuals worldwide in our database compared to the under 10,000 we had when we first started working with Citizen Group.

How did Citizen Group perform from a project management standpoint?

We use Basecamp to communicate — we have an internal marketing team that is heavily involved with Citizen Group and it is important they communicate on every aspect of the project. Citizen Group’s team is very responsive and kind.

What did you find most impressive about them?

For me, it is great that for Citizen Group, it’s not just about the creative aspect of the work — they’re also fully versed in the human element and the causes we’re advocating for. Their empathy comes through strongly in their deliverables. 

Even when there was no funding for them in between projects, they continued to support us. 

Are there any areas they could improve?

Weakness is in the eye of the beholder and I don’t like to dwell on it — if there were any significant weaknesses, I wouldn’t have just brought Citizen Group in on a three-year project. 

Do you have any advice for potential customers?

Hire them!

BACKGROUND

Please describe your company and your position there.

True Organic Products is an organic fertilizer manufacturer. We have been in business for 16 years and growing. As VP of Food Safety & Technology, I have oversight of regulatory affairs and government policy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Citizen Group, and what were your goals?

Regulatory action is being taken and Citizen was identified along with others to develop a public outreach plan. Assets were developed and were strategically released. Our overall goal was to garner support from key stakeholders so that the organization poised to vote would clearly see the issues.

SOLUTION

How did you select this vendor?

We have a brand manager that identified Citizen for another purpose and they fit the requirements. because of the previous knowledge they were well suited to take us to the next level.

Describe the scope of their work in detail, including any steps and the final deliverables.

1. understand the issue,
2. understand the players
3. develop a strategy
4. develop assets - Issue summary; FAQ; Website

How many people from the vendor's team worked with you, and what were their positions?

There were 4 people Robin Raj - Lead David Cumpton - detail and execution guy Julie Hendricks - PR strategist One other person - not sure what her role was

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unified concepts were turned into a deliverable summary, FAQ and website. These helped to achieve our overwhelming support that we are currently experiencing.

Describe their project management style, including communication tools and timeliness.

Listen and absorb. apply the issues to successful projects and formulate a plan from there. utilize Basecamp to help organize issues, documents, time lines and updates. Very attentive to the needs. Good about turning segments around quickly and making time to hit milestones

What did you find most impressive or unique about this company?

They brought in all the horsepower to ensure a good understanding. then they planned the work and worked the plan.

Are there any areas for improvement or something they could have done differently?

no. we will continue to work with Citizen on the next phase of the projects.

BACKGROUND

Introduce your business and what you do there.

Our organization is the official philanthropic arm of the San Francisco forty Niners. I am the executive director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Group?

We needed help with executing our annual report. Our in-house team has a lot of expertise, but that particular task isn’t one of them, so we worked with Citizen Group to put that together.

SOLUTION

What was the scope of their involvement?

They started with a really significant discovery process, conducting a deep dive with various members on our team and stakeholders from ownership down to workers within the programs. From there, we gave them a lot of direction as to what we wanted the report to look like on a basic level, and they actually created all of the content themselves for the past three years.

The report itself is pretty comprehensive, so it includes not just data about our impact in various areas, but also a narrative version of the story that a lot of people might not know about. We have a lot of different verticals involved in our charitable work, and they really threaded the needle necessary to tie together the commonalities between them in the report. This year, they also added a digital element that replicated the feel of the magazine online.

What was the team composition?

We worked with four different people from their team, including two project leads, David (Brand Strategist) and Robin (Founder). They handled most of the communication with us together, and Robin did a lot of the copy while David helped with framing the story and bringing the photos together to help build out the visual aspect. There were also two other individuals who help with the design and helped to make the report come to life both in print and digital formats.

How did you come to work with Citizen Group?

I did some research online and decided to sit down and have a conversation with them to discuss the project. They really stood out because of how well they listened, and how clear it was that they didn’t just want the account. Their team sincerely thought that they were the best people to tell our story and gave us the confidence that they could get the job done.

How much have you invested with them?

We spent a total of around $10,000–$25,000 with them.

What is the status of this engagement?

This year, our initial call was around July 2019 and we finished in March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the beginning, I didn’t value the legwork that they were putting in as much as I do now, because it made things so much easier when we got around to actually putting together the report. We were able to discuss the programs with equal knowledge about how they run, and they had a great grasp on how to put things in our tone, which helped us a lot.

At the end of the day, we had a lot of conversations about the work, but we didn’t really have any direct input into the product itself, so then seeing how they brought all of our feedback and suggestions together and created the final report was like Christmas morning. The fact that they were able to get everyone on our team behind and excited about the product was fantastic. We’ve gotten a lot of good feedback and had other organizations ask who designed the reports.

How did Citizen Group perform from a project management standpoint?

They are super communicative, holding weekly calls throughout our work with them and providing a benchmark document at the beginning of each project to lay out the timeline for each of the planned deliverables. Their team did a great job of driving the bus to make sure that everything was completed on time.

What did you find most impressive about them?

The best part of working with them is definitely just the people. They are great to work with and always leave you with a good taste in your mouth. I genuinely look forward to working with them because of how they challenge us to think and do things differently.

Are there any areas they could improve?

Honestly, nothing comes to mind in particular that I wish they could improve.

BACKGROUND

Please describe your company and your position there.

I serve as the Board Chair of the Green Sports Alliance. We are a 10 year old non-profit organization with a mission of leveraging the cultural and market influence of sports to promote healthy, sustainable communities where we live, work, and play.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Citizen Group?

Develop campaign strategies over the years but most recently to craft our story to celebrate our 10 year anniversary by telling the story of our past, present, and future.

What were your goals for this project?

Tell an authentic and compelling story to celebrate the successes we've enjoyed and to inspire our membership and supporters.

SOLUTION

How did you select this vendor?

Our past experience working with Citizen Group made them to go to group to help us with this project. They are good listeners who understand what we want to accomplish and then guide a collaborative conversation to quickly develop creative ways of meeting our goals and engaging our stakeholders in effective ways.

Describe the scope of their work in detail.

We came to them with a rather vague description of wanting to tell the story of our ten year history that we could use to celebrate our successes. They helped us create a compelling and authentic story that is true to who were are, where we've come, and where we are going. In addition to getting a powerful story, the process helped refocus the organization on our core mission and values as well as develop compelling new initiatives and a great marketing piece to solicit additional financial support.

What was the team composition?

We worked directly with one of the principals of the group. Others were involved behind the scenes in doing the creative work. a number of revisions were made to develop concepts for us to review and subsequent versions were very quickly done to get to the final product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just now incorporating the work into our pitches to seek foundation support for a number of projects. The first pitch received a very strong response with verbal commitments to support our funding request. Our board members were also very pleased by their work which has resulted in a number of board members stepping up to help support a number of projects and to use their network to solicit foundation support.

How effective was the workflow between your team and theirs?

Having board members around the world makes it challenging to schedule meetings. I was amazed at the willingness and flexibility of Citizen Group to accommodate our schedules and to respond quickly in developing concepts, taking our feedback, and then getting to a final product.

What did you find most impressive about this company?

The first thing is that they are able to quickly grasp the background information from us and develop a roadmap for how to tell our story in a compelling, clear, and effective way. The other thing is that there's a sense of pleasure and fun due to their personality and skill in guiding us through the process.

Are there any areas for improvement?

I wouldn't change a thing or have any constructive feedback to share. It was a pleasure working with them.

BACKGROUND

Please describe your company and your position here.

I am the president and CEO of a small cultural and historic museum located in downtown Los Angeles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Citizen Group?

We hired Citizen Group to do a brand refresh of our company logo and name and to design a new, but complementary palette.

What were our goals for this project?

Our goals were to update and refresh our brand identity. This included recommendations for an abbreviated name for everyday use that would galvanize, revitalize, and better position the museum for success moving forward.

SOLUTION

Why did you select this vendor?

A consultant suggested hiring Citizen Group. They flew down to meet with us. The team was professional and personable and understood our mission.

Describe the scope of their work in detail.

They met with over 100 stakeholders during the discovery phase before starting the rebrand. This involved refreshing the logo, instituting a shortened acronym in place of our name, and establishing a color palette and background patterns. They also delivered a guidebook complete with templates for letterhead, fonts, and colors.

What was the team composition?

We worked with Robin Raj (Founder & Executive Creative Director, Citizen Group) and David Cumpton (Partner & Director of Strategy/Account Management, Citizen Group).

RESULTS & FEEDBACK

Can you share any outcomes that show progress or success?

Recently, we used the newly designed logo, palette, fonts, and background pattern on our gala invitations. The reception has been incredibly positive. They answered our desire for a modern, fresh look.

How effective was the workflow between your team and theirs?

Their workflow was very effective. Robin and David were easy to reach and very responsive. We had several meetings both in person and by conference call. They were willing to work with many of our stakeholders and took the time to understand our unique mission.

What did you find most impressive about this company?

They have exceptional presentation skills, are extremely collaborative, and listen well. They assessed the situation and did what was best for us. I appreciated their overarching recommendations that went beyond the visual branding. Adding on to that, they are a solid creative team. They were generous with their time and went above and beyond.

Are there any areas for improvement?

There are no discernable needs for improvement. We would use them again.

BACKGROUND

Introduce your business and what you do there.

I’m the communications manager at a healthcare company. We provide a wide spectrum of benefits for over 120,000 members and their dependents.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Group?

We’d been struggling to persuade our members to read about and enroll in benefits before our deadlines. We needed to communicate a high volume of complicated information on health benefits in an interesting, engaging, and aesthetically pleasing way.

SOLUTION

What was the scope of their involvement?

We collaborate closely with Citizen Group to produce quality materials that effectively share our message and essential information with our members. So far, the deliverables have included videos, web pages, newsletter templates, posters, flyers, handouts, well-being programs, icons, banners, and other print and digital materials for our specific campaigns.

We’re very impressed with their work on the videos. First, they had me fill out a narrative, which they used to inform the script. We went through a series of edit rounds with my team and our stakeholders. We reviewed several renderings and storyboards until all parties were happy with the final script. Then, we produced the piece together.

What is the team composition?

Amalia (Engagement Manager, Citizen Group) is our primary point of contact, and she is consistently available and responsive. She manages a larger team of talented staff. I’ve also interacted with Robin (Founder & Executive Creative Director, Citizen Group).

How did you come to work with Citizen Group?

The company hired Citizen group before I started, but I believe they evaluated vendors based on proposals. They were looking for an agency that could work while respecting our industry regulations.

How much have you invested with them?

So far, we’ve spent within the range of $150,000–$200,000.

What is the status of this engagement?

We started working together in January 2017, and it’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m always excited to see their work. It’s consistently attractive, clean, vibrant, and modern. Additionally, my stakeholders love the videos, and our members find them helpful. The visuals drive more traffic to our website. For example, they did a webpage for our annual open enrollment, and it generated about 20,000 hits.

How did Citizen Group perform from a project management standpoint?

Their approach to project management is excellent. We track the workload on Basecamp, and it’s been very effective. It’s clear that they know what they’re doing. They gather and share information about the project in a professional and accessible manner. All team members are quick to ask questions to avoid confusions or misunderstandings. I can’t say enough positive things about their service; overall, they’re flexible, determined, and creative.

What did you find most impressive about them?

Their customer service stands out among others. They prioritize satisfaction, ensuring their clients’ happiness at every step of the engagement. Also, their team has depth. They’re skilled, friendly, and communicative.

Are there any areas they could improve?

No, I can’t name any specifics.

Any advice for potential customers?

Clients need to provide a capable point person. If they’re engaged in the project and actively provide Citizen Group with information, the partnership will be more rewarding. We’re really happy with their work, but it’s definitely a two-way street—we both hold ourselves accountable for our respective responsibilities.

BACKGROUND

Introduce your business and what you do there.

I was VP and director of communications at a think tank that focuses on climate change, energy policy, and early childhood development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Group?

We were preparing a major report on the economic risks of climate change in the United States and needed a way to visualize data. We also wanted to segment out findings to media markets in a way that was relevant to those locales.

SOLUTION

What was the scope of their involvement?

They led the physical report’s design and production. The team developed a series of digital visualization tools and maps that aggregated the regional impact data we provided. We set the overarching narrative, which Citizen Group then applied to interactive maps. These tools formed the basis of the earned media campaign. We also held a launch event to release the report with its authors and advisory board in attendance.

We weren’t able to budget advertising. Instead, we leveraged the report principals’ brand profiles. They included well-known politicians and CEOs. Citizen Group and one of their partners produced short video statements by each of the principals, none of whom had time for media interviews. We then shared those videos with the press; reporters either pulled quotes or posted them on their websites.

What is the team composition?

They assigned an account manager, a developer, a designer, and a production team. However, I only interacted with the account manager.

How did you come to work with Citizen Group?

I met the founder through social and professional networks in the sustainability space. After obtaining funding for the project, we solicited bids from two or three firms including Citizen Group. They were the most competitive with price and creativity; their visualizations were as good as anything I’d seen. I also thought we’d get the best service from them. Their office was close to ours, which made in-persons meetings feasible.

How much have you invested with them?

We spent between $80,000–$100,000. However, I can’t remember the exact figure because the engagement was so long ago.

What is the status of this engagement?

Work started in October 2013 and ended in September 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t get quantitative metrics that reflected Citizen Group’s involvement because we didn’t go for brand impressions, click rates, or letters to congressmen. But the project was successful in leveraging the principals into a set of conversations with government stakeholders on how climate risks are integrated into financial decision making. The video statements enabled us to reach even further than we would have otherwise. People also loved the maps. They were interactive at the county level, which made them useful for our national audience.

How did Citizen Group perform from a project management standpoint?

If it were a grade, I’d assign a B+. The team was easy to work with, but there were transparency issues surrounding the budget. I created a couple of tickets for that because I was managed the finances. Citizen Group was able to rectify the situation while remaining responsive and open to feedback. We had a few in-person meetings.

What did you find most impressive about them?

They knew it was a high-stakes project because of the principals involved. The team put in considerable effort to produce quality work and maintain good relationships.

Are there any areas they could improve?

The project management side had a few issues. But they resolved them, and the engagement turned out successful.

BACKGROUND

Introduce your business and what you do there.

I'm the director of sales at AtmosAir Solutions, a provider of air purification products for commercial and residential facilities. Our systems utilize bipolar ionization, which is a technology that involves pushing positive and negative ions into a space, purifying the air from contaminants that may contribute to respiratory problems like asthma or allergies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Group?

We originally needed to update our proposal template, focussing on the sports industry. We ended up reengaging Citizen Group later on for the design and production of marketing materials, including brochures and folders.

We neither had the time or resources to redevelop our brand from scratch, so we were looking for a vendor that could update the look and feel of our materials based on what we had to work with.

SOLUTION

What was the scope of their involvement?

Citizen Group worked with our existing brand guidelines, making updates where appropriate, to create a proposal template. After engaging with them on that project, we later came back to their team for help designing brochures for both our commercial and residential sector, along with a folder to hold various marketing materials.

What is the team composition?

We mostly worked with Robin Raj (Founder and Executive Creative Director, Citizen Group) and David Cumpton (Partner and Director of Strategy and Account Management, Citizen Group), as well as a developer.

How did you come to work with Citizen Group?

One of the members of our advisory board introduced us to Robin. After working with their team on one project, we were so pleased with their work that we rehired them again this year.

What is the status of this engagement?

We originally reached out to them in January 2017, and just rehired them for additional projects in January 2018, which are almost completed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The end products Citizen Group provided are superior to anything we've presented in the last 10 years. There's been lots of internal excitement around the new products that are sure to help market and differentiate our company from others.

How did Citizen Group perform from a project management standpoint?

They're easy to work with and exercise superior communication. In on instance, we had a very tight deadline, but their team managed to meet our demands and remain responsive throughout the project. They've often turned drafts around to us within 24 hours.

What did you find most impressive about them?

We're most pleased with both their responsiveness and ability to deliver on what we requested with added creative value. From the general guidelines we provided them with, they were able to create a significantly improved product.

Are there any areas they could improve?

No. I was impressed that they were able to deliver on everything on time considering that we're on opposite sides of the U.S.