What was the scope of their involvement?
We collaborate closely with Citizen Group to produce quality materials that effectively share our message and essential information with our members. So far, the deliverables have included videos, web pages, newsletter templates, posters, flyers, handouts, well-being programs, icons, banners, and other print and digital materials for our specific campaigns.
We’re very impressed with their work on the videos. First, they had me fill out a narrative, which they used to inform the script. We went through a series of edit rounds with my team and our stakeholders. We reviewed several renderings and storyboards until all parties were happy with the final script. Then, we produced the piece together.
What is the team composition?
Amalia (Engagement Manager, Citizen Group) is our primary point of contact, and she is consistently available and responsive. She manages a larger team of talented staff. I’ve also interacted with Robin (Founder & Executive Creative Director, Citizen Group).
How did you come to work with Citizen Group?
The company hired Citizen group before I started, but I believe they evaluated vendors based on proposals. They were looking for an agency that could work while respecting our industry regulations.
How much have you invested with them?
So far, we’ve spent within the range of $150,000–$200,000.
What is the status of this engagement?
We started working together in January 2017, and it’s an ongoing relationship.