We build citizen brands to engage audiences deeply

 

Citizen is an award-winning, Bay Area based, full-service independant advertising/communications, brand, and design agency focused on pro-social or purpose-driven marketing. We work with our clients to build ‘citizen brands’ by shaping values-based strategies and creative initiatives that align with brand and CSR goals, in order to engage audiences more deeply.

 

  • $25,000+
  • $200 - $300 / hr
  • 10 - 49
  • Founded 2006
Average Review Rating
5.0
Total Reviews
17
Most Common Project Size
$50,000 to $199,999
Average Referral Rating
5.0 /5

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    Overall Review Rating

    5.0
    • Quality

      4.9 /5
    • Schedule

      4.7 /5
    • Cost

      4.7 /5
    • Willing to Refer

      5.0 /5
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    Digital & Print Storytelling for Private Holding Company

    • Web Development Advertising & Marketing
    • $200,000 to $999,999
    • Oct. 2021 - Apr. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Other agencies I’ve worked with didn’t seem like they were listening to me. Citizen Group truly understood." 

    Aug 31, 2022

    Citizen Group developed materials for a print and digital marketing campaign. Researching the company through stakeholder interviews, they created window signs, mail pieces, social media posts, and display ads.

    Marketing Services for Medical Research Network

    • Digital Marketing
    • $200,000 to $999,999
    • Mar. 2013 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    They’re fully versed in the human element and the causes we’re advocating for.”

    Oct 13, 2021

    Citizen Group provides marketing services to a medical research network. They rebranded the organization and redesigned their website. Now, they’re leading advertising efforts for a federally-funded project. 

    Branding for Organic Fertilizer Manufacturing Company

    • Branding
    • $10,000 to $49,999
    • May 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    "They brought in all the horsepower to ensure a good understanding."

    Oct 11, 2021

    Citizen Group provides branding services for an organic fertilizer manufacturing company. The client's goal is to gain support from the key stakeholders and identify the company issues.

    Annual Philanthropic Report for Football Organization

    • Advertising & Marketing Design
    • $10,000 to $49,999
    • July 2019 - Mar. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “I genuinely look forward to working with them because of how they challenge us to think and do things differently.”

    May 19, 2020

    Citizen Group handled the annual report production on the activities of the charity arm of a professional sports team. They conducted extensive discovery and combined data, narrative, and images in the report.

    Content Marketing for Sports Organization

    • Content Marketing
    • $10,000 to $49,999
    • Jan. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "There's a sense of pleasure and fun due to their personality and skill in guiding us through the process."

    May 16, 2020

    Citizen Group has supported content marketing efforts by crafting a story about the organization and its history. This involved refocusing the organization on its core mission and values.

    Branding for a Museum

    • Branding
    • Confidential
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They have exceptional presentation skills, are extremely collaborative, and listen well.”

    Jun 12, 2019

    Citizen Group revamped a museum’s brand identity. They interviewed over 100 stakeholders to gauge the current image and worked to update several assets, including the logo, naming acronym, fonts, and colors.

    Creative Content Creation for Healthcare Company

    • Branding
    • $50,000 to $199,999
    • Jan. 2017 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Also, their team has depth. They’re skilled, friendly, and communicative.”

    Oct 19, 2018

    Citizen Group designed and produced a variety of print and digital marketing materials, helping a healthcare company share their message and provide members with information on health benefits.

    Content Development for Think Tank

    • Video production
    • $50,000 to $199,999
    • Oct. 2013 - Sep. 2014
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We got what we paid for and then some."

    Mar 8, 2018

    Citizen Group produced video content and interactive data visualization tools for a nationwide policy report. The team used an earned media approach to target regional press outlets across the United States.

    Marketing Collateral for Air Purification Company

    • Design
    • Confidential
    • Jan. 2017 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    “The end products Citizen Group provided are superior to anything we've presented in the last 10 years.”

    Feb 23, 2018

    Citizen Group designed a proposal template and supplemental marketing materials (brochure and folder), based off limited branding guidelines.

    Campaigns for Large Municipality

    • Advertising & Marketing
    • Confidential
    • Mar. 2016 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I was impressed by how much they care about the product." 

    Feb 23, 2018

    Developing multiple campaigns to launch a new program and brand, Citizen Group developed look and feel, delivered key messages, and designed/coded new webpages. They also produced print collateral and videos.

    Key Clients

    • Amnesty International
    • AT&T
    • Bloomberg Philanthropies
    • Cisco WebEx
    • Lids
    • Major League Baseball
    • McKesson/HealthMart
    • Mezzetta Foods
    • NHL
    • Super Bowl 50
    • Stanford Medicine
    • Sustainable Brands
    • True Organic
    • The Trust for Public Land
    • United Nations
    • University of California
    • USA Network/NBC Universal
    • Wal-Mart
    • WWF Climate Savers

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