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We build citizen brands to engage audiences deeply

 

Citizen is an award-winning, Bay Area based, full-service independant advertising/communications, brand, and design agency focused on pro-social or purpose-driven marketing. We work with our clients to build ‘citizen brands’ by shaping values-based strategies and creative initiatives that align with brand and CSR goals, in order to engage audiences more deeply.

 

  • Min project size
    $25,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    10 - 49
  • Locations
    Berkeley, CA
  • Year founded
    Founded 2006

1 Locations

  • Berkeley , CA

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $200 - $300 /hr
    Rating for cost 4.7 /5

    What Clients Have Said

    Citizen Group offers competitive pricing, with project costs ranging from $10,000 to over $1 million. Clients appreciate the value for cost, noting their flexibility, responsiveness, and quality of work in branding, marketing, and campaign strategies.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $50,000 - $199,999 based on 13 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Citizen Group Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 4.7
    • Cost 4.7
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Flexible and Responsive Team

      Clients commend Citizen Group for their flexibility and responsiveness. They are willing to accommodate client schedules and provide quick turnarounds on deliverables, often exceeding client expectations.

    • Positive Client Feedback

      Citizen Group has received overwhelmingly positive feedback from clients, who appreciate their professionalism, creativity, and ability to deliver on promises. Many clients express a desire to work with them again.

    • Areas for Improvement: Budget Management

      A few clients noted challenges with budget management, including occasional overruns and surprise costs. Ensuring clearer budget expectations and avoiding additional costs could improve client satisfaction.

    • High-Quality Deliverables

      Citizen Group consistently delivers high-quality work, including branding, web design, marketing materials, and social media campaigns. Their outputs are often described as attractive, modern, and engaging.

    • Comprehensive Discovery Process

      Citizen Group's thorough discovery process, involving stakeholder interviews and deep dives into client needs, is highly valued. This process helps them create well-informed and impactful strategies.

    • Effective Communication and Collaboration

      Citizen Group's communication and collaboration skills are frequently highlighted. They keep clients informed, seek feedback, and ensure alignment throughout the project lifecycle.

    Citizen Group Reviews

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    Campaigns for Large Municipality

    • Advertising
    • Confidential
    • Mar. 2016 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I was impressed by how much they care about the product." 

    Well-Being Manager, Large Municipality
    Anonymous
    • Government
    • California, United States
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Developing multiple campaigns to launch a new program and brand, Citizen Group developed look and feel, delivered key messages, and designed/coded new webpages. They also produced print collateral and videos.

    Branding and Website Rebuilt for Marketing Consultant

    • Web Design
    • $50,000 to $199,999
    • Aug. 2015 - Nov. 2017
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Citizen Group's success can be measured through client satisfaction across the board.”

    Marketing Consultant
    Anonymous
    • Advertising & marketing
    • Palo Alto, California
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Over the course of a long-term relationship, Citizen Group provided branding and identity services and two website designs. 

    Communications Campaign for Multiple Projects

    • Advertising
    • $50,000 to $199,999
    • Mar. 2005 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’re dedicated to solving any challenge."

    CEO, Planet 10B
    Adam Werbach
    • Nonprofit
    • San Francisco, California
    • 1-10 Employees
    • Phone Interview 
    • Verified

    As a long-term partner, Citizen Group provides creative direction on a number of projects. They offer a range of services, including marketing, graphic design, and event coordination.

    Rebranding for Medical Research Network

    • Branding
    • Confidential
    • Feb. 2013 - May 2014
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They were deserving of higher fees for the level of services they provided.”

    CEO, Medical Research Network
    Anonymous
    • Nonprofit
    • New York City, New York
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Citizen Group completely rebranded an organization to better align with its mission statement. Along with a complete name change, the rebranding effort included a website redesign and new marketing materials.

    Multichannel Campaigns for Environmental Nonprofit

    • Advertising
    • $50,000 to $199,999
    • Sep. 2008 - June 2013
    5.0
    Quality
    4.0
    Schedule
    3.0
    Cost
    2.0
    Willing to Refer
    5.0

    "We were able to really amplify our voice."

    Manager of Private Sector Engagement, Environmental Nonprofit
    Anonymous
    • Nonprofit
    • Washington, District of Columbia
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Citizen Group provided two multichannel campaigns. Their chief contribution was a strategic perspective on the promotion of each campaign as well as the production of collateral, including video and print.

    Advertising for Sustainability Partnership Organization

    • Advertising
    • $1,000,000 to $9,999,999
    • June 2004 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are phenomenal presenters, great strategists, reassuring colleagues, great listeners, and wonderful at following through."

    Former Senior Scientist, Natural Resources Defense Council
    Allen Hershkowitz
    • Environmental Services
    • New York City, New York
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Citizen Group conceptualized a campaign to connect environmental sustainability with non-traditional partners, namely sports associations. Work included video, written collateral, and presentations. 

    Branding and Advertising for City Waste Program

    • Branding
    • $200,000 to $999,999
    • Feb. 2013 - July 2014
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "They went beyond what we of asked them as part of their program."

    Director of Public Works, City of Phoenix
    John Trujillo
    • Nonprofit
    • Arizona, United States
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Citizen Group devised a brand and advertising program for a waste reduction program. The team created a tagline, logo, and marketing collateral. Traditional advertising services included print and radio. 

    Web and Mobile Advertising for Retail Re-Use Company

    • Other Design
    • Confidential
    • Jan. 2013 - Jan. 2014
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "Citizen Group did a fantastic job."

    Co-Founder, Yerdle
    Andy Ruben
    • IT Services
    • San Francisco, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Citizen Group helped with the messaging of a seasonal campaign. They designed mobile and web-based banner ads, as well as in-app messages to communicate holiday campaign in customers’ contexts.

    Locations (1)

    16 - 20

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