Charlotte's Web Design

BACKGROUND

Please describe your company and position.

I am the Attorney of Law Offices of Noel Flasterstein, PA

Describe what your company does in a single sentence.

Attorney Flasterstein is an NRA Lifetime member and NRA Referral Attorney, a firearms rights lawyer, and speaks locally and nationally on matters of 2nd Amendment law, gun ownership, and assorted areas related to firearms law. Noel has been interviewed by major media outlets, and participated in round-table discussions broadcast on local and national television and syndicated radio programs, as well as gun ownership-related segments of Comedy Central’s The Daily Show with Jon Stewart. Noel has experience with multiple high-profile cases involving extensive media coverage, and is accepting cases throughout Florida and consulting cases around the country. Keep it in the 2A Family.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charlotte's Web Design to accomplish?

• Protect your rights

SOLUTION

How did you find Charlotte's Web Design?

Online Search

Why did you select Charlotte's Web Design over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Charlotte's Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Duration: 30 Days (Completed Ahead of Schedule)
Objective: Redesign and optimize the law firm's website to improve lead conversion, adapt to Google Ads policy changes, and enhance overall user experience.

Background & Challenges
Our law firm faced a significant drop in lead conversions due to an outdated website and a major Google Ads policy update. The existing site was not effectively capturing potential clients, leading to lower engagement and a declining return on ad spend.

Project Scope & Requirements
We engaged Charlotte’s Web Design to completely revamp our website, ensuring:

A modern, professional design aligned with legal industry best practices
Enhanced mobile responsiveness for better accessibility
Optimized user experience (UX) to guide visitors toward consultation bookings
SEO improvements to strengthen organic search presence
Compliance with Google Ads policies for seamless ad campaign performance
Fast loading speeds and secure architecture
Execution & Performance
Charlotte’s Web Design exceeded expectations by delivering the project ahead of the 30-day deadline. Their process included:

Strategy & Planning – Conducting a full website audit, competitor analysis, and defining conversion goals
Design & Development – Implementing a sleek, intuitive design with clear calls to action
SEO & Optimization – Refining content and technical elements for better rankings and ad compatibility
Testing & Launch – Ensuring smooth performance across all devices and browsers
Results & Satisfaction
The newly designed website immediately showed improved lead conversion rates and better ad campaign performance. The Charlotte’s Web Design team demonstrated professionalism, expertise, and efficiency, delivering an outstanding end product.

We are beyond satisfied with their work and highly recommend their services to any business in need of a high-performing website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Lead Conversion Rate

Before: 7% conversion rate
After: 25% conversion rate (Increase of 18% in leads)
More potential clients filling out contact forms and booking consultations.
Improved Website Traffic & Engagement

Website traffic increased by 62% within the first three months.
Bounce rate decreased from 23% to 14%, indicating visitors stayed longer.
Page load speed improved from 3.4 seconds to 1.8 seconds.
Higher Google Ads Performance

Click-through rate (CTR) on ads improved from 3% to 6%.
Cost per lead (CPL) decreased by 33%, maximizing return on ad spend.
Compliance with Google Ads policies led to uninterrupted ad campaigns.
Stronger SEO Performance

Organic search rankings improved for key legal services (e.g., “gun rights attorney florida”).
Increase in organic traffic by 73%.
More first-page rankings on Google for relevant search terms.
Faster Website Load Times & Mobile Performance 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Timely Delivery & Efficiency
Charlotte’s Web Design demonstrated exceptional project management throughout the website redesign process. The project had a 30-day timeline, but they managed to complete it ahead of schedule, showcasing their efficiency and commitment to deadlines. Every milestone was met on time, from initial strategy sessions to design mockups, development, and final testing.

2. Clear Communication & Responsiveness
Their team maintained open and proactive communication, ensuring that our needs were consistently met. They provided:

Regular progress updates with clear timelines
Quick responses to feedback and revision requests
Transparency regarding any adjustments needed to align with our goals 

What was your primary form of communication with Charlotte's Web Design?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They not only met the 30-day deadline but finished ahead of time, which is rare in web development. Their efficiency showed exceptional project management and technical expertise.

Are there any areas for improvement or something Charlotte's Web Design could have done differently?

While the site is sleek and functional, adding more customization options for future content updates (like an easier-to-use page builder or additional design templates) would provide greater flexibility without developer assistance.