Chai Digital Community Builders

BACKGROUND

Please describe your company and your position there.

As the CEO of Epicenter Consulting, I lead a team of talented web professionals including UX Designers and Developers to help them define and transform our clients dreams and visions into reality. Our passion is to create business-driven, user-focused web and mobile apps from wireframe to launch, for companies of all sizes. My experience with UX design, online marketing, and web development combined with online business strategy and leadership skills; enabled me to spearhead our talented team of creative business and web development professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chai Digital Community Builders, and what were your goals?

We hired Chai Digital to help us with our complex marketing situation. Our primary service and wheelhouse is an aging industry with a lot of opportunity, but a lot of misconceptions. We needed to take our users through a learning journey to understand the relevance of our services and our value proposition. Chai digital did not shy away from that challenge; they rose up to the challenge and helped us lift our engagements and help establish our company as a leader in the ColdFusion software development industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

A Strong informational social media campaign across all platforms. They helped establish our business as one of the leading companies in our industry.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. Creation and implementation of a Digital Marketing strategy for Epicenter. Strategic areas include:
   • Platforms (Facebook, Twitter, Instagram and LinkedIn)
   • Key messages and hashtags
   • Content Calendar (we share the document & review it weekly with you)
2. One post five times per week on LinkedIn, Twitter, FB and Instagram
3. We will format the videos that you submit and add captions (no editing). Beyond that is an extra charge of $100 per video.
4. Post timely last minute newsworthy items (ultra emergency)
5. Branded Graphics
6. Social listening
7. Influencer outreach
8. Monitor and manage comments and messages on agreed platforms
9. Focus on driving reviews on Facebook and Google Reviews

How many resources from the vendor's team worked with you, and what were their positions?

I worked with two dedicated team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They were able to lift our likes, follows, and engagements by more than 100%

How effective was the workflow between your team and theirs?

We had weekly meetings where we discussed ideas, campaign performance and analytics and brainstormed together.

What did you find most impressive or unique about this company?

Their ability to understand my client's mindset and how to get them to engage back without content.

Are there any areas for improvement or something they could have done differently?

I cant think of any

BACKGROUND

Please describe your company and your position there.

I an the founder and director of a non profit that creates harmony between Israel and the Christian community based on our love of the Bible and Israel. We engage in education and fundraising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chai Digital Community Builders?

We hired them to help build our brand including our brand voice, target audience, vision and mission statement. They were also hired to implement the strategy on different digital platforms using the branding process that we engaged in and apply it in a practical way.

What were your goals for this project?

Our goal was to create a consistent and clear message. We also wanted to build our audience by offering content that reflected our message in a way that was predictable and understandable to our audience. Another goal was to create systems that we could implement in our marketing plan---a content schedule.

SOLUTION

How did you select Chai Digital Community Builders?

We met with different agencies and picked Chai Digital for a few reasons.

First of all, they were very friendly and easy to get along with. You cannot underestimate the importance of enjoying the people you are working with.

Second, their presentation was professional with specific examples and they were able to answer our questions.

Third, they shared their experience with us which gave us confidence that they would be able to help us succeed. 

Fourth, we met with 2 people in our initial meeting--they both had different skills which again gave us confidence that all of our needs would be met.

Fifth and perhaps most important is that they gave us very specific deliverables. Other companies we spoke with were kind of vague but Chai gave us specific deliverables in writing.

Describe the scope of their work in detail.

We began with a process of discovery, both for them and for us. We had to answer lots of questions which helped us really focus on the critical points for our marketing plan.

The questions were VERY specific which helped really drill down what we are about, what we want to achieve, who we are trying to reach, what we would call success. Using these questions/discussions we then were able to craft a vision and mission statement. This took 2-3 weeks.

After that we started to apply all that we had done to our marketing. For example, based on the outcome of the branding we were able to choose colors, fonts, styles, terminology, social media schedules, post ideas etc. Chai took over our Facebook and started building a schedule and collaborated with us on our posts.

They produced beautiful and appealing posts consistent with our branding. Next they began building our Instagram audience which grew from day one. On our social media platforms they also managed responding to comments in a timely manner with quality comments.

We had weekly meetings where we spent about an hour or so going over what was working and brainstorming ideas. At these meetings they presented a well organized document with the statistics that we needed.

In addition to the weekly meeting, they were available via WhatsApp, phone, email regularly to collaborate.

What was the team composition?

I worked with the owner and her closest colleague. They were a great team and each had different strengths that suited the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. We have an excellent vision and mission statement
2. Our social media audience has grown DRAMATICALLY
3. The beauty and aesthetic of everything we do is consistent based on templates set up as a result of the branding.
4. We know what to do each day to connect to our audience.
5. The branding/social media has resulted in us being able to raise more money for our non-profit mission.

How effective was the workflow between your team and theirs?

Excellent. As mentioned above we had a long weekly meeting and we were in touch daily via messaging, phone, email etc.I never felt that they were ever unreachable. Due to the nature of our non-profit, it often meant being available weekends and after hours and they were great at responding to the needs of the organization.

What did you find most impressive about this company?

They were always available, happy to help, highly professional, responsive and produced quality work.

Are there any areas for improvement?

I honestly can't think of anything. They provided exactly what we needed and we were thrilled to work with Chai.

BACKGROUND

Please describe your company and your position there.

Head of Business Development and Communications

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chai Digital Community Builders?

Student Group Claim litigation project

What were your goals for this project?

To build a community of students and in turn, sign-ups to the claim.

SOLUTION

How did you select Chai Digital Community Builders?

I met Kat at a networking event and thought she would be good for the project.

Describe the scope of their work in detail.

Running and content-creation on all social media platforms

What was the team composition?

Kat and her team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Strong student attendance at our info-sessions, lots of sign-ups, engaging content.

How effective was the workflow between your team and theirs?

Very

What did you find most impressive about this company?

I was really impressed with their professionalism, commitment, creativity, and dilligence.

Are there any areas for improvement?

Some tiny errors with regards to attention to detail, but they are negligible given the extremely professional and proficient service that they delivered. We would hire them in a heart beat!

BACKGROUND

Please describe your company and your position there.

CEO of Software and automation consulting company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chai Digital Community Builders?

To define our brand and target market persona to kick off our rebranding process

What were your goals for this project?

Define our brand

SOLUTION

How did you select this vendor?

Spoke to 5 different teams. Chai Digital gave the most direction and had the most ideas.

Describe the scope of their work in detail.

Worked with questionaires, worksheets, and meetings to narrow down all aspects of brand and taret mrket

What was the team composition?

I worked with Esther Ohayon, the marketing director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project hasn't hit my market yet

How effective was the workflow between your team and theirs?

They were responsive

What did you find most impressive about this company?

Their thoroughness and in-depth discovery were impressive.

Are there any areas for improvement?

n/a