Cave Social

BACKGROUND

Please describe your company and position.

I am the President of Oncor Solutions Inc.

Describe what your company does in a single sentence.

We invest in, acquire, and scale businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cave. to accomplish?

• Grow client's brand awareness
• Grow client's brand engagement

SOLUTION

How did you find Cave.?

Referral

Why did you select Cave. over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Cave. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Work with our team to strategize, plan, and execute our client's brand to generate awareness, engagement, and conversion.

Key deliverables:

• Core content assets (video and social assets)
• Search marketing plan and content around top, middle, and bottom of funnel search queries
• Social content planner Social ad research, planner and execution
• Reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Awareness 
• Reach Engagement 
• Views, Comments, Likes, Shares Conversion
• Leads, Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After the strategy portion of the project was completed, we used a project management tool to plan and execute all items that Cave was responsible for. Any tasks or updates were communicated to the whole team through that tool. All other communication was handled either in person, through video conference calls or emails.

What was your primary form of communication with Cave.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The reason we choose Cave and continue to work with them is that they think about businesses, prospects, and customers in a very similar way that we do. Secondly, they work around the clock as we do. There are no 9 to 5 hours with them. If we needed to have a call on a Tuesday evening, they did it. Lastly, they have a great eye for blending creativity with a brand's fiscal goals.

Are there any areas for improvement or something Cave. could have done differently?

Nothing up to this point. It has been a great working relationship up to this point.

BACKGROUND

Introduce your business and what you do there.

We're a philanthropic foundation that provides direct grants to individuals in Los Angeles. As its president, I manage a dynamic team and oversee our expansion and partnership. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cave Social?

One of our values is that we operate with humility, but we were having a hard time talking about ourselves and identifying what our voice should be. As a result, we felt the need to bring on an outside party to help us identify that voice. 

SOLUTION

What was the scope of their involvement?

We have a lot of content, such as thank-you notes from recipients or partners as well as videos. Cave Social organizes our content and creates a workflow for using them.

They’re mentoring one of our junior staff members, who is also our social media coordinator. It's a unique partnership in that way. Their team is also managing our social media accounts and posts to make sure we’re on point with our messages.

We don't always have photos of our recipients, but Cave Social has been creative with the content that they've developed, whether it’s quotes or actual graphics. 

What is the team composition?

I mainly worked with Jordan (CEO & Founder) and Lauren (Creative Lead).

How did you come to work with Cave Social?

I found them by researching Los Angeles-based social media marketing companies. I reached out to several firms and had initial consultations with 5–6 people, but we went with Cave Social because we had good chemistry, and they understood what we were up to.

How much have you invested with them?

So far, we’ve spent around $25,000. 

What is the status of this engagement?

We started working with them in September 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Cave Social has been a phenomenal partner. We're not as concerned about large numbers as we are about engagement. We review the metrics and the analytics each month — that's what I pay attention to — and our engagement has gone up 1,000% or more, which is fantastic. They’ve also done an incredible job of mentoring one of our junior staff members.

We’re a startup that’s only a year and a half old. Helping us find our voice has been a huge result. They’ve taken that voice and translated it into digestible chunks, and those are the main things that we care about. We’re not raising money, so that’s not something we engage with. 

We're also looking at targeting the right crowds and not just having followers for the sake of having followers. The branding they create resonates with the people we want it to resonate with. They've kept us on task with that, and it has been a great deliverable. We’ve had good responses from our audiences. 

How did Cave Social perform from a project management standpoint?

Cave Social has been so responsive and always on top of everything. We use Trello and Slack for communication. It’s probably more of a curve for us than them when using Trello, but I’m impressed with their project management. We also conduct weekly calls to make sure that we're all on point, helping us refine our messaging platform and value. They contributed quite a bit to that.

What did you find most impressive about them?

We're privately funded, and one family is financing $10 million in annual funds to redistribute to our neighbors in Los Angeles. As a result, we're careful with the people we partner with. There has to be a high level of trust, and we trust Cave Social. That's definitely important for us. 

They're also super relatable, and we can cover a lot of ground with them. They don’t simply post whatever we tell them to post on social media. They provide so much more value than that. 

Are there any areas they could improve?

No, there aren’t any. I can’t think of any downside to their services. They've given so much more than what we initially needed, and they've been generous with their time and resources.

Do you have any advice for potential customers?

Cave Social has great communication skills where they bounce ideas off of you. That’s the way they roll. They have great accessibility, and they’re great thought partners. You can also tap into what they’re doing with other clients, knowing which efforts worked and which didn’t. I ask them about their other clients that are similar to us, and we try those efforts.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at George Courey Inc. We specialize in textiles for the healthcare and hospitality industry, including PPE for COVID-19.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cave Social?

We brought in Cave Social to help us rebrand ourselves on social media — really dedicating the time and focus to apply a marketing strategy so that we could drive more business from our social channels.

SOLUTION

What was the scope of their involvement? 

Cave Social is responsible for creating content for our social media, from writing blogs for our SEO to leading the design work. We collaborate on the strategy first to get things approved before setting up the campaigns. From there, they develop the content, publish it, and then manage the community engagement. 

In terms of the brand refresher, we’re focusing on updating our look and establishing it through our social and paid ads efforts. I direct them on my vision (e.g., colors, tone, type, theme), and they create unique, out-of-the-box campaigns to reflect that. They run those paid ads through Google and Facebook.

What is the team composition? 

I work with three people: Jordan (Founder), Lauren (Creative Lead) who is in charge of our social accounts, and Ameet (SEM & Paid Media Specialist) who does all of our ads.

How did you come to work with Cave Social?

I searched on Googles for top social companies and found Cave Social on Clutch.

How much have you invested with them?

We spend $2,800 CAD (approximately $2,100 USD) a month, which amounts to $25,200 CAD (approximately $19,100 USD) in total.

What is the status of this engagement?

We’ve been working with them since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results speak for themselves. We’ve had consistent growth in terms of website hits, translating to a 20% increase in site to conversion rate compared to the previous 9%. We’re also seeing 100% growth month over month for campaigns.

The content itself is great. I get so much feedback internally and externally about their work, which is a huge highlight.

How did Cave Social perform from a project management standpoint?

I appreciate that I don’t need to go over the nitty-gritty details with them because they provide such strong high-level plans. They’ll give me an overview of the content for ads or outline our strategy for the month, then stick to it.

It’s a clear, organized process. In terms of project management tools, they use Trello to stay on track. If we need to change something, they’re reactive to the situation.

What did you find most impressive about them?

It’s really wonderful to work with them. The team is sensible and intelligent, and it’s easy for them to come back with new campaign ideas. It’s like they’re an extension of our team. They’re able to work almost autonomously on their tasks, which means I don’t have to worry about what’s going on.

Are there any areas they could improve?

The way we’ve set up our project management works well for our situation, but I can see how other businesses might prefer a different style. We don’t set key performance indicators (KPIs) per month, working instead on a more general basis. If you’re looking for more set goals, then just talk to them about it.

Do you have any advice for potential customers?

Right from the start, you should be as clear with them as possible and communicate how you want them to work with you. That means discussing the type of communication you expect, your level of comfort with their tools, and how they use them internally. Getting this discussion out of the way first will feed into the rest of the relationship.

BACKGROUND

Please describe your company and your position there.

I'm the Growth Marketing Manager at a venture-backed marketplace for real estate investors. I manage all of our customer acquisition and content channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cave Social?

Social media management

What were your goals for this project?

We wanted to work with an agency who could help us create unique content that works to grow and engage a following on social

SOLUTION

How did you select this vendor?

Our CMO had worked with them at a previous company and that engagement was successful.

Describe the scope of their work in detail.

Cave creates all of our social media content - imagery, videos, copy, etc. They're also now helping us recruit influencers to join our affiliate program.

What was the team composition?

We work directly with the Owner of Cave.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the past year we've been able to double our following on both Instagram and LinkedIn, and grew our Twitter following by 50%.

How effective was the workflow between your team and theirs?

Very effective. The Cave team is very responsive and their turnaround times are fast. We've been very happy working with their team.

What did you find most impressive about this company?

They're always looking for what's working on social and testing it out on our account. I appreciate agencies that do this instead of getting complacent with what's worked in the past.

Are there any areas for improvement?

Continue trying new things and pushing us to grow even faster :)

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a software development company based in Vancouver, BC Canada. We have a range of SMB and corporate clients based largely on the west coast. I manage our IT infrastructure and technical support channels, and help to oversee our ongoing web, database and mobile development projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cave Social?

We lacked the time and skills necessary to define our online corporate identity and manage our brand perception, search presence and social media interactions. We hired Cave to create relevant content for our public site, and provide a coordinated structure for our search profile/social media accounts.

What were your goals for this project?

We wanted to increase sales by attracting and closing deals with more lucrative corporate clients. Cave helped us to get our message out in a way that merged the best aspects of technical jargon and traditional business terminology.

SOLUTION

How did you select this vendor?

We found the Cave portfolio online and after the initial contact/pitch, they provided samples of proposed content for our company that stood out from other potential vendors as a match for our branding and search visibility objectives.

Describe the scope of their work in detail.

We had a series of meetings with Cave to introduce them to our developers and get them to understand our company culture and the specific technologies that allow us to work successfully with a wide variety of customers. They set up our search analytics and social media accounts, and helped us to understand how to measure and optimize the online content that attracts the type of clients we want to partner with.

What was the team composition?

We work with the principals of the firm who delegate tasks as required to their in-house specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our web traffic and lead quality have consistently improved year over year since we have worked with this vendor.

How effective was the workflow between your team and theirs?

The workflow has been excellent. In particular, one of their most effective contributions was to introduce us to Slack as a team communication tool. That alone was a home run that immensely improved our productivity.

What did you find most impressive about this company?

Their core knowledgeability in terms of content creation and digital marketing is impressive. It's their integrity that stands out, everything is upfront and honest. They do a good days work for a good days pay.

Are there any areas for improvement?

Digital agencies can always improve their core technical proficiency with web development tools. They are willing to dig into the nerdier aspects of coding and translate it into English for the wider audience, and we appreciate those efforts.

BACKGROUND

Please describe your company and your position there.

We are a real estate company in North East Florida. I'm the VP of brokerage, and we have 8 offices in 6 counties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cave Social?

Cave Social helps us with SEO, Website customization, Social Media, Scripts and Blogging.

What were your goals for this project?

Our ultimate goal is positive exposure, showing our value and telling a story of what to expect from us as a company.

SOLUTION

How did you select this vendor?

Cave Social was recommended to us from another vendor.

Describe the project in detail.

The projects continue and change as time goes on. They are our partners in making sure we have positive presence in our market area.

What was the team composition?

We have always been working with one key person and they control their roles.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had many positive outcomes our website interaction is having great results with hand time on a page increasing. Our blogs are also getting great interaction.

How effective was the workflow between your team and theirs?

They have an effective platform called Trello that keeps everyone on track and knowing who is doing what and what is due next from any party.

What did you find most impressive about this company?

Their responsiveness to our concerns or needs even when it is outside of the project's scope impressed us. Plus they are always creative and think outside the box. They are willing to help with the total good.

Are there any areas for improvement?

We have been very pleased with everything at this time nothing we are unhappy with.

BACKGROUND

Please describe your company and your position there.

Long Distance Relocation Company with the majority of our relocations within Canada but we also service the United States and Overseas relocations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cave Social?

Website development, marketing, and SEO

What were your goals for this project?

We want to improve our website, website ranking and web tools on our site

SOLUTION

How did you select this vendor?

they were referred by our IT company

Describe the project in detail.

We started off with a series of meeting on-line and in-office made a plan, set a budget and got working on the projects together.

What was the team composition?

We work with two primary contacts at Cace

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Website o improvements and design met our expectations, will let you know how the current round of SEO works out.

How effective was the workflow between your team and theirs?

So far so good

What did you find most impressive about this company?

Their excitement to help us grow was impressive.

Are there any areas for improvement?

Quicker response to emails is our only issue