PR Services for Banking Group
- Digital Strategy Public Relations
- $50,000 to $199,999
- Apr. - Nov. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The process felt like an extension of our internal marketing team."
- Banks
- Frankfurt am Main, Germany
- 10,001+ Employees
- Online Review
Buzz Dealer provided PR services for a banking group. The team created messaging frameworks, secured media placements, and positioned the client's CEO for interviews and speaking opportunities.
Buzz Dealer's work generated qualified leads and increased the client's CEO and CTO visibility. The team was responsive, collaborative, and punctual. They also provided comprehensive status reports and seamlessly integrated with the client's team. Overall, the partnership was highly successful. This review is an update by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO BNP Paribas Germany of BNP Paribas
Describe what your company does in a single sentence.
BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 64 countries, with more than 178,000 employees, including more than 144,000 in Europe. BNP Paribas holds leading positions in its three major operating divisions: ⚆ Commercial, Personal Banking & Services for all the Group’s retail banking networks and several specialised businesses, including BNP Paribas Personal Finance and Arval; ⚆ Investment & Protection Services for savings, investment and protection solutions; ⚆ Corporate & Institutional Banking, which is focused on corporate and institutional clients. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the European leader in consumer lending. BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and Investment & Protection Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Buzz Dealer to accomplish?
- We needed to build executive visibility and brand authority with decision makers in target industries, generating qualified leads from strategic media placements and content positioning.
SOLUTION
How did you find Buzz Dealer?
Referral
Why did you select Buzz Dealer over others?
- High ratings
- Good value for cost
- Company values aligned
How many teammates from Buzz Dealer were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Buzz Dealer created messaging frameworks highlighting our competitive advantages. They identified target publications and decision maker research profiles. They secured media placements and CEO positioning for interviews and speaking opportunities. Deliverables included core brand messaging, published thought leadership articles, and regular reports on our media visibility.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Executive positioning generated measurable qualified leads from target customer profiles. CEO and CTO visibility increased among ideal customers. Brand authority in target markets strengthened noticeably. New customer inquiries showed higher qualification and faster sales cycles.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team was responsive and collaborative throughout. All deliverables arrived on schedule with comprehensive status reports. When strategy adjustments were needed, they incorporated changes promptly. The process felt like an extension of our internal marketing team.
What was your primary form of communication with Buzz Dealer?
Virtual Meeting
What did you find most impressive or unique about this company?
Their strategic understanding of B2B buyer research and decision making processes. They positioned us not opportunistically but strategically in publications our ideal customers actually trust. They understood qualified lead generation versus vanity media coverage.
Are there any areas for improvement or something Buzz Dealer could have done differently?
No significant issues.
UPDATED REVIEW
This review was published on January 21, 2026.
Lutz Diederichs
CEO, BNP ParibasBanks
Germany
10,000+
Feb 2025 - Sep 2025
$50,000 to $199,999
Verified
Project summary
Buzz Dealer provided SEO services for a banking firm. The team conducted keyword research for three European markets, created strategies, optimized multilingual on-page SEO, and partnered for local coverage.
Feedback summary
Buzz Dealer's efforts significantly increased organic traffic and qualified leads, contributing to the client's revenue. The team coordinated the project well, delivered on time, and implemented changes promptly. Their understanding of the local market and collaborative approach were commendable.
BACKGROUND
Please describe your company and position.
I am the CEO of BNP Paribas
Describe what your company does in a single sentence.
BNP Paribas is a leading bank in Europe with an international reach.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Buzz Dealer to accomplish?
We had to go into three European markets with a well known search presence from the start and a coordinated SEO approach that would bring in organic traffic and qualified leads.
SOLUTION
How did you find Buzz Dealer?
Referral
Why did you select Buzz Dealer over others?
High ratings
Great culture fit
Company values aligned
How many teammates from Buzz Dealer were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Buzz Dealer did keyword research that was special to each country's market to learn about local search terms and platform preferences. They came up with keyword strategies that were special to each market, made sure that the on page SEO was optimized for multiple languages and formed partnerships to get local coverage.
Regional keyword research files, technical optimization reports and confirmed local media placements were some of the most important things that were delivered.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
All the target markets obtained high levels of search visibility. Organic traffic increased significantly across all three regions.
Qualified leads climbed significantly and each market experience good organic growth.
New markets now contribute significantly to total revenue.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Theyr coordinated across all the three markets without causing disorder. All deliverables delivered on time, including detailed regional dashboards. When changes were required, they were implemented promptly. They grasped the peculiarities of the local market and adjusted their strategy on response to ongoing market input.
What was your primary form of communication with Buzz Dealer?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They realized that search is different in each country. Not only translation, but cultural adaptation. They did keyword research to better grasp the local search lingo and how merchants in each market search. Multi country collaboration was flawless.
Are there any areas for improvement or something Buzz Dealer could have done differently?
They were transparent throughout.
STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS