Buzz Dealer

BACKGROUND

Please describe your company and position.

I am the VP of marketing for Moovz of Moovz

Describe what your company does in a single sentence.

LGBTQ+ social app

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Buzz Dealer to accomplish?

• Since Moovz was one of the most well-known social and dating apps for the gay community, our goal was always to gain more users and play in the same league as the biggest names, such as Grindr, Tinder and Scruff. We knew that only this way will we be able to increase interest coming from advertisers with large budgets.

SOLUTION

How did you find Buzz Dealer?

Referral

Why did you select Buzz Dealer over others?

Close to my geographic location, Great culture fit, Good value for cost, Referred to me, Other

What was the size of Buzz Dealer’s team?

2-5 Employees

What was your primary form of communication with Buzz Dealer?

In-Person Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project was divided into two categories, on which Buzz Dealer worked in parallel. The first one was ASO work, meaning optimizing our store page and other assets to fit the iOS and Android guidelines to gain more users, as well as the proper ASO tools to to track the progress.

The second one was performance marketing, meaning the fine-tuning of our social media presence (also both organic and paid), so as to raise engagement and lower acquisition costs. Naturally, these two efforts also complemented each other.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our project was divided into two categories, on which Buzz Dealer worked in parallel. The first one was ASO work, meaning optimizing our store page and other assets to fit the iOS and Android guidelines to gain more users, as well as the proper ASO tools to to track the progress. The second one was performance marketing, meaning the fine-tuning of our social media presence (also both organic and paid), so as to raise engagement and lower acquisition costs. Naturally, these two efforts also complemented each other.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were familiar with Buzz Dealer’s work before we started working with them, mainly through our work with the CEO Uri Samet and Tzur Rupin whom we worked with. We knew what we needed to do, but we did not know how we needed to do it.

Since Buzz Dealer specializes in organic traffic and has a lot of ASO knowledge, we knew that they could help us with ASO work on the app and gaining more relevant organic users.

The bottom line is that Moovz was gaining about 2,000 new organic users a day without spending a dollar on campaigns. Therefore expanding its user base, and to do it substantially. Less measurable outcomes are increased awareness on both social media platforms and search engines.

What did you find most impressive or unique about this company?

I guess that I was very impressed by their professional knowledge about ASO and user acquisition, despite the fact that most of the time I didn’t understand they do it at Buzz Dealer, they always got the job done, and we always reached our KPI;s and goals on time.

Are there any areas for improvement or something {provider_name} could have done differently?

I guess that there is also a negative side to working without specific milestones, and that is that you sometimes don’t know what to expect and when to expect it. I admit that it did take me a while to get used to Buzz Dealer’s modus operandi, but once I did, it was smooth sailing from there on.

BACKGROUND

Please describe your company and your position there.

I have served at high-ranking positions in several online investment related companies, taking on a diverse range of roles, including in the scopes of marketing (traditional and digital) and user acquisition. As part of these positions, I was in charge of efforts and strategies focusing on digital marketing, public relations, and online brand awareness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Dealer, and what were your goals?

ORM (online reputation management) is still a relatively new field today, so you can guess how unaware everyone was about it back in 2016. The company I was the VP of at the time was striving to be pioneers in ORM in our sector, in order to stay one step ahead of our competitors. Generally, it all started with a goal of exploring what ORM can do for us, alongside marketing methods that were more well-known back then (like SEO, PPC and SEM).

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked with Buzz Dealer on other projects in the past, mainly in the world of SEO, and there was not a big variety of ORM specialists back then. At first, we had a sit-down with the CEO and the VP, where they gave us a ‘crash course’ about ORM. After one meeting, we felt like these guys really knew what they were doing, and we decided to go for it (a decision I don’t regret to this day, and one that I’ve taken in several companies for which I’ve worked).

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

What they usually do is they start out by laying the plans out together, in accordance with the goals, preferences and the budgets of the company. In my case, we separated the project into three categories: keyword dominance (classic SEO), positive sentiment towards our platform and app (ORM), and enhanced website traffic (a combination of both). Each category was handled and reported separately, so as to see if and where a boost is needed.

How many resources from the vendor's team worked with you, and what were their positions?

It’s hard to say, because there are so many different aspects of ORM and SEO work with Buzz Dealer. I think that overall I was in connection with at least 8 staff members, including the CEO and VPs. Communication was also very flowing, with no need to set up appointments or schedule in advance.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we are talking about a few roles I had in a few companies, I can’t really give an exact measurement. I can say though that every partnership with Buzz Dealer led to a significant rise in traffic to the website. Also when it comes to app store optimization, they do a very good job of putting your app on top.

How effective was the workflow between your team and theirs?

Once again, I can’t talk about a specific style of management, but I can say that they are very organized. They have periodical reports matching the original goals and destinations posted, so you know exactly what has been achieved and what still needs work on. Since communication was never an issue, I can tell you that we did not always have to wait for these reports, since we were able to witness the results firsthand (for example, heavier traffic and app downloads).

What did you find most impressive or unique about this company?

The most impressive thing about Buzz Dealer, I guess, is the fact that they are always on the lookout for the next game-changer in ORM and digital marketing. They do not settle for only the methods that work today, they are constantly searching for ways to improve and innovate.

Are there any areas for improvement or something they could have done differently?

I can’t think of something that really requires a change. Sometimes part of trying out new methods and innovating means failing, but I am always willing to accept that because bottom line, the results speak for themselves.

BACKGROUND

Please describe your company and your position there.

I am an angel investor, with a special eye for real estate projects, as well as young and promising tech-based startups. I have been investing for over 2 decades, and I also write several popular blogs on the subject.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Dealer, and what were your goals?

I wanted to maintain my online reputation for the long term, and to make sure that the information presented about me online is accurate and adequate. In other words, I hired Buzz Dealer with the goal of monitoring how I look online - removing false and misleading information and promoting clear and accurate material instead.

SOLUTION

How did you select this vendor?

I’ve worked with some of the employees of this company in past circumstances, but I needed to be certain that our expectations are aligned. We had a preliminary meeting, where they presented everything to me and were attentive to my queries. Afterwards, I decided to go for it.

Describe the scope of their work in detail, including any steps and the final deliverables.

The first part was to scan and analyze my reputation online. Afterwards, they mapped out possible solutions to the challenges that were spotted, in terms of SEO and ORM goals. They createג the proper content with the correct information, published it on key websites and made sure to boost awareness on social media - and they continue to do so these days.

How many people from the vendor's team worked with you, and what were their positions?

I work closely with the content team, focusing on each and every bit of information that was published. I am also in close contact with the CEO and VP, with frequent updates on the progress of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Generally, my “internet entity” is much more adequate now than before.  Misleading and false information is countered with correct information, also promoted organically on Google so as to have prominent appearance.

Describe their project management style, including communication tools and timeliness.

As stated before, they are very communicative. They also fit their reporting style to my schedule and time constraints, so that no information was left behind. Additionally, they are very responsive to my questions, comments and requests all along the process.

What did you find most impressive or unique about this company?

The most unique thing about Buzz Dealer is that they offer a service that very few other companies currently do - and they do their work thoroughly.

Are there any areas for improvement or something they could have done differently?

I did sometimes have a problem comprehending the small details of the project. This also has to do, though, with the fact that ORM is a very new field.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Dogiz, an app helping dog owners manage their pet's lives

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Dealer?

We needed help with SEO and user acquistion

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Tzur in the past and were very impressed with his commitment and work.

Describe the project in detail and walk through the stages of the project.

We spent a lot of time building our target user base and then started a geo-targeted user acquisition strategy across facebook and google

How many resources from the vendor's team worked with you, and what were their positions?

we worked with a few different members of the Buzzdealer team and were extremely impressed with their commitment and results, a pleasure to work with all of them!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got to top of google organic search and had huge number of new leads and downloads for our app!

How effective was the workflow between your team and theirs?

They were a pleasure to work with, efficient, hard working and very diligent. Extremely strong on the analytical side of the business.

What did you find most impressive or unique about this company?

The personal relationship we developed with Tzur and the rest of the team. They were dedicated and committed to bringing the best results for their clients.

Are there any areas for improvement or something they could have done differently?

Were great to work with!

BACKGROUND

Please describe your company and your position there.

We are a leading global online trading brokerage brand, operating in over 100 countries around the globe. We provide services on thousands of derivatives in different asset classes, at attractive costs and with proprietary technology. We are fully regulated, with over 25 years of experience in the sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Dealer, and what were your goals?

We wanted to expand our clientele on a global scale, meaning to widen our customer base in different regions around the world. We knew that this means different targeting methods for different geolocations, including different languages, trading styles, regulation barriers, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

When we started working with Buzz Dealer, this company was relatively new in the field and digital campaigning was still very fluid. However, we have heard of the CEO’s achievements in the past, in terms of SEO, ORM and campaigning. We decided to give them a shot, and we met them to hear their plan and strategy for our case.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Besides the basics, which are all well-known tools in the industry (such as social media campaigning and press releases), Buzz Dealer also ventured with us into the field of organic and sponsored content. The first goal was brand awareness in multiple languages, followed by lead generation and ultimately the management of our company’s reputation worldwide.

How many resources from the vendor's team worked with you, and what were their positions?

Over the years in which we have worked with Buzz Dealer, numerous staff members from different departments were assigned to us - content, campaigning, SEO, partnerships, etc. In general, we were in direct communication with team leaders and heads, which is a very positive aspect of the work with this company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In hindsight, we can definitely say that we have significantly expanded our outreach globally in the past few years, including breaking through to countries and regions in which we did not have a foothold beforehand.

How effective was the workflow between your team and theirs?

The workflow is very effective, mainly thanks to the fact that the contact is direct - no middleman. Since our offices are in Israel, as well as theirs, it was very simple to meet whenever necessary, and the fact that they employ very communicative people was also of great help.

What did you find most impressive or unique about this company?

The most impressive thing, no doubt, is the fact that they pioneered successfully in this field. Again, digital campaigning was still blurry when we started this joint venture, and their out-of-the-box thinking helped them and us pave a successful path to it.

Are there any areas for improvement or something they could have done differently?

We can’t think of anything significant that requires improving. Sometimes we would have liked to have been more informed about the process, but we also remember that some of the process was treading through unexplored terrain.