Burlamaqui Marketing Consulting & Strategy

BACKGROUND

Please describe your company and position.

 I am the Plastic Surgeon of a medical company 

Describe what your company does in a single sentence.

This is a plastic surgery clinic, where I am the practicing surgeon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Burlamaqui Marketing Consulting & Strategy to accomplish?

• Improving Brand Awareness
• Provide better prices for plastic surgery medical services
• Increase the number of patients

SOLUTION

How did you find Burlamaqui Marketing Consulting & Strategy?

• Online Search
• Referral

Why did you select Burlamaqui Marketing Consulting & Strategy over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Burlamaqui Marketing Consulting & Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved developing and implementing a Medical Marketing Strategy, adhering to the regulations and restrictions imposed by Brazilian medical legislation and ethical standards. The consultancy sought to reposition the clinic, build a new brand strategy, improve patient engagement processes, and standardize the brand message across all media and channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an increase in the average cost per surgery by over 40%, as well as a total revenue increase of over 90% during the project cycle. Furthermore, I observed less patient resistance to the proposed prices for medical services and a reduction in comparisons with other, more affordable specialists. These factors, to me, demonstrate the project's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The consultancy was very proactive in proposing paths, roadmaps, and reorganizations to achieve the objectives. Most items were delivered on schedule, and any deviations were due to market factors. I was always served promptly and attentively.

What was your primary form of communication with Burlamaqui Marketing Consulting & Strategy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Extensive technical expertise in marketing and the ability to adapt to market fluctuations and new data. Consistent adaptability to achieve results.

Are there any areas for improvement or something Burlamaqui Marketing Consulting & Strategy could have done differently?

I was very pleased with the way the project was carried out.

BACKGROUND

Please describe your company and position.

I am the Nephrologist of a medical company 

Describe what your company does in a single sentence.

Medical Clinic specializing in nephrology, monitoring hospitalized patients and home care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Burlamaqui Marketing Consulting & Strategy to accomplish?

• Build a strong brand based on my professional experience
• Implement business management processes to achieve profitability
• increase the perception of quality of medical services

SOLUTION

How did you find Burlamaqui Marketing Consulting & Strategy?

Online Search

Why did you select Burlamaqui Marketing Consulting & Strategy over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Burlamaqui Marketing Consulting & Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Consumer behavior research
• Data collection and analysis
• Analysis of the marketing environment
• Business mentoring
• Development of market strategy
• Construction of Brand Positioning
• Implementation of tactical actions to materialize planning

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Results obtained from the adoption of the guidelines provided
• Perception of feasibility
• Effectiveness in relation to the proposed planning
• Immediate improvement in the price obtained for the service provided in my office.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes definitely. Their service is agile, punctual, and empathetic to my personal and business challenges. To date, we are 100% on schedule for the project.

What was your primary form of communication with Burlamaqui Marketing Consulting & Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company strongly differentiates itself from other Medical Marketing companies I spoke with. Offering an approach that appears to be more in-depth and more technically based than other companies I spoke with in my selection process.

Are there any areas for improvement or something Burlamaqui Marketing Consulting & Strategy could have done differently?

I am satisfied with the activities so far.

BACKGROUND

Please describe your company and position.

I am the Clinical Director of a medical company

Describe what your company does in a single sentence.

We are a medical clinic specializing in gastroenterology and digestive pathologies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frederico Burlamaqui Marketing Consulting & Strategy to accomplish?

• Expand the scheduling of medical procedures
• Get Brand Equity
• Optimize Digital Marketing

SOLUTION

How did you find Frederico Burlamaqui Marketing Consulting & Strategy?

Referral

Why did you select Frederico Burlamaqui Marketing Consulting & Strategy over others?

• High ratings
• Referred to me

How many teammates from Frederico Burlamaqui Marketing Consulting & Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

An end-to-end Marketing Strategy was developed and implemented, from customer acquisition to improving the customer experience. Included Value Proposition, Positioning, Brand Identity and omnichannel communication

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our revenues grew by more than 80%. Our completed medical care rate has increased by more than 100% and we have been successful in introducing a variety of medical services to our geographic region.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We followed the directions and guidelines of Frederico Burlamaqui, responsible for the project. He guided the deadlines, deliveries and we only followed the approvals and results. Which were positive.

What was your primary form of communication with Frederico Burlamaqui Marketing Consulting & Strategy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The focus on positive outcomes and the quality of guidance provided to achieve our goals was very impressive. In addition, the results in the financial income generated exceeded our expectations.

Are there any areas for improvement or something Frederico Burlamaqui Marketing Consulting & Strategy could have done differently?

It would be our wish to have a greater amount of face-to-face service. However, the positive results generated considerably surpassed this desire.

BACKGROUND

Please describe your company and position.

 I am the Diretor of a design company 

Describe what your company does in a single sentence.

My company offers communication solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Burlamaqui Marketing Consulting & Strategy to accomplish?

Mentoring

SOLUTION

How did you find Burlamaqui Marketing Consulting & Strategy?

Referral

Why did you select Burlamaqui Marketing Consulting & Strategy over others?

High ratings

How many teammates from Burlamaqui Marketing Consulting & Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A Naming and Branding project, developed by Burlamaqui, consists of the strategic construction of the brand name and identity, focusing on positioning, differentiation, and consistency of communication.

In the Naming phase, Burlamaqui conducts market research, competitor analysis, definition of strategic attributes, concept building, linguistic studies, and technical validations, resulting in the presentation of name options with their respective meanings and usage guidelines, until the final definition.

The branding, developed by Burlamaqui, encompasses the construction of the brand's essence, including purpose, values, positioning, personality, and value proposition. Based on this strategic direction, the visual identity is developed, composed of logo, color palette, typography, and graphic elements. The entire system is formalized in a Brandbook, which establishes the rules for applying the brand across all media and materials.

The final deliverable of the project developed by Burlamaqui consists of a complete set of strategic and visual guidelines, ensuring consistency, recognition, and brand alignment across all touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable results of the Naming and Branding project developed by Burlamaqui were accompanied by performance indicators that demonstrate the progress and success of the delivery, including:

Increased brand awareness, measured by growth in organic search volume, mentions, and digital reach after the launch of the new identity.

Strengthened positioning, validated through research with internal and external audiences, indicating greater clarity in the perception of the brand's value proposition.

Standardization of communication, reflected in the reduction of visual and discourse inconsistencies across all institutional and commercial channels after the implementation of the Brandbook.

Direct impact on commercial performance, with improved conversion rates in proposals, sales presentations, and institutional approaches.

Superior engagement on digital channels, observed by growth in metrics such as interactions, dwell time, and response rate after the brand identity update.

These indicators demonstrate that the project generated concrete advances in positioning, value perception, communication organization, and the brand's market performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management conducted by Burlamaqui was structured based on a clear methodology, a pre-defined schedule, and continuous monitoring of each stage. All phases—from the initial diagnosis to the final Naming and Branding deliverables—were organized through validation milestones, ensuring predictability, transparency, and control of the process.

The contracted items were delivered in full within the established timeframe, respecting the plan agreed upon from the beginning of the project. Intermediate and final deadlines were strictly adhered to, allowing for timely adjustments without compromising the overall schedule.

Regarding the fulfillment of demands, Burlamaqui demonstrated a high level of responsiveness, flexibility, and adaptability to the needs presented throughout the development process. Requests were promptly analyzed and strategically incorporated, always focusing on the quality of the final deliverable and the business objectives.

Overall, the project management stood out for its organization, clear communication, adherence to deadlines, and continuous alignment with client expectations, directly contributing to the success of the final result.

What was your primary form of communication with Burlamaqui Marketing Consulting & Strategy?

In-Person Meeting

What did you find most impressive or unique about this company?

The most impressive and unique aspect of Burlamaqui is its ability to combine deep strategic thinking with creative sensitivity applied to the business. The company does not limit itself to the technical execution of Naming and Branding, but acts as a true identity architect, understanding the context, essence, and ambitions of each brand before any visual or conceptual delivery.

Furthermore, the methodological consistency combined with the personalization of the process stands out. Each project is treated uniquely, without ready-made formulas, with a high level of listening, interpretation, and collaborative construction. This balance between strategic rigor and original creation gives the projects a legitimate, solid, and lasting identity in the market.

Finally, the team's consultative approach is noteworthy; they act as a business partner, not just a service provider, adding long-term vision, clarity of positioning, and real value to the brand being built.

Are there any areas for improvement or something Burlamaqui Marketing Consulting & Strategy could have done differently?

Overall, Burlamaqui Marketing Consulting & Strategy's performance was highly consistent and aligned with established expectations. As an opportunity for improvement, they could consider even greater anticipation of certain medium- and long-term strategic scenarios, especially regarding the possibilities of expanding the brand into new products, services, or markets.

Additionally, expanding formal presentations of preliminary designs, with more in-depth simulations of brand application in future contexts, could further enrich the decision-making process and provide an even more comprehensive view of the potential of the developed strategy.

These points, however, do not compromise the excellence of the delivery, but represent natural refinements in highly complex projects, reinforcing the evolutionary and strategic nature of Burlamaqui's work.

BACKGROUND

Please describe your company and position.

I am the Director of a manufacturing company

Describe what your company does in a single sentence.

We are a local handmade mattress manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frederico Burlamaqui Marketing Consulting & Strategy to accomplish?

• Brand Positioning in better customer segmentation
• Increase in the average ticket in our sales
• Improve sales conversion

SOLUTION

How did you find Frederico Burlamaqui Marketing Consulting & Strategy?

Online Search

Why did you select Frederico Burlamaqui Marketing Consulting & Strategy over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Frederico Burlamaqui Marketing Consulting & Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work carried out was dedicated to the strategic redefinition of our business, seeking positioning, communication and storytelling opportunities that would generate greater interest and willingness to buy on the part of the customer. To this end, our Value Proposition was redefined, our brand underwent a rebranding process and our products received a new design. in addition, the entire customer journey has been redesigned.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We obtained a considerable improvement in the average ticket of our customers, as well as our sales team observed a considerable improvement in the perception of our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We followed the schedule and steps guided by Frederico, responsible for leading the project. The responses were punctual and effective, surprising in a positive way.

What was your primary form of communication with Frederico Burlamaqui Marketing Consulting & Strategy?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The path to positive results was very clear and understandable, materializing in real and observable facts. It is a consultancy that accompanies development and actually delivers the goals achieved.

Are there any areas for improvement or something Frederico Burlamaqui Marketing Consulting & Strategy could have done differently?

For us, it was quite effective the way it was done.

BACKGROUND

Please describe your company and position.

I am the marketing manager

Describe what your company does in a single sentence.

We are a business consultancy formed by students from UFPR

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frederico Burlamaqui Marketing Consulting & Strategy to accomplish?

• Mentoring

SOLUTION

How did you find Frederico Burlamaqui Marketing Consulting & Strategy?

Networking event

Why did you select Frederico Burlamaqui Marketing Consulting & Strategy over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Frederico Burlamaqui Marketing Consulting & Strategy were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

During the mentoring Frederico helps us to create a strategic plan for the organization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The tasks passed in the face-to-face meetings that were checked in the following meetings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The meetings were always held on time. And in these meetings I was able to receive advice on how to change the way to manage the value creation of our consulting business.

What was your primary form of communication with Frederico Burlamaqui Marketing Consulting & Strategy?

In-Person Meeting

What did you find most impressive or unique about this company?

We were impressed with their commitment to doing what was necessary to help us improve our operations.

Are there any areas for improvement or something Frederico Burlamaqui Marketing Consulting & Strategy could have done differently?

It may have helped me in the practical part of implementing the suggested strategies.

BACKGROUND

Please describe your company and your position there.

I am the main partner in a indepent consultancy company dedicarem to training and services in Innovation & New Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Frederico Burlamaqui Marketing Consulting & Strategy, and what were your goals?

Brand development, marketing positioning, and business strategy.

SOLUTION

How did you select this vendor?

Recommended by a previous customer from them.

Describe the scope of their work in detail, including any steps and the final deliverables.

1. Understanding of my objectives for the company
2. Development of a positioning strategy
3. Branding
4. Social media approach design

How many people from the vendor's team worked with you, and what were their positions?

Two - Senior consultant and his assistant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. Clarity of strategy on how to enter the Market
2. Confidence to invest resources to achieve the plan

Describe their project management style, including communication tools and timeliness.

1. Co-creation in partnership with me
2. Communication: internet tools and face to face calls
3. Time table controlled periodically

What did you find most impressive or unique about this company?

I am very pleased with the delivery of results and the relationship developed with them. Frederico has broad and attractive experience in marketing strategy for business positioning.

Are there any areas for improvement or something they could have done differently?

No - I am fully satisfied.

BACKGROUND

Please describe your company and your position there.

I am an autonomous holistic therapist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Frederico Burlamaqui Marketing Consulting & Strategy, and what were your goals?

I hired him to do my digital marketing, develop a website and become the number one holistic therapist in my town on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

He had already done the digital marketing strategy for my father´s company and I knew how competent he was.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

He did all the research regarding my area on Google, developed a very efficient website with a great SEO, made my visual identity, business card and all the important items for my marketing.

How many resources from the vendor's team worked with you, and what were their positions?

Just him

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After many Years trying to find my place in the Holistic Therapy market, Fred used very well studied strategies and proved in practice how easy it was to rise in my market. After 4 months of having my website up with all the digital marketing strategies very well defined and executed, I doubled the number of my clients, filled up my schedule and started to have a waiting list.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

His effectiveness was most impressive.

Are there any areas for improvement or something they could have done differently?

No